fluent360
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
fluent360 firmographics
Firmographics- Name
- fluent360
- Legal name
- fluent360
- Website
- https://fluent360.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
fluent360 industry classification
Industry- Product category
- Multicultural Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where fluent360 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
fluent360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Creative and Marketing Services: fluent360 generates revenue through providing comprehensive creative agency services including strategic planning, content creation, media planning and buying, digital and social marketing, events and experiential marketing, and public relations services to enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
fluent360 product offering
Product offeringCore offering
fluent360 is a minority-owned, full-service multicultural advertising and creative agency that delivers strategic planning, creative development, content creation, media planning and buying, digital and social marketing, events and experiential marketing, direct marketing, public relations, corporate communications, and certified translation services. The agency serves enterprise brands, government agencies, and nonprofit organizations with identity-based marketing strategies that connect brands authentically with multicultural audiences.
Product overview
fluent360 is a minority-owned multicultural marketing agency that operates as a single, integrated service offering rather than a platform with modular products. The agency provides comprehensive marketing services including strategic planning, creative development, media planning and buying, digital and social marketing, content creation, events and experiential marketing, direct marketing, certified translation, and public relations. The company does not offer discrete software products; instead, it delivers client-specific campaigns and creative work across various industries and clients including Wells Fargo, Nissan, U.S. Army, Greater Chicago Food Depository, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Multicultural Marketing and Creative Agency Services
Quantifiable outcome
- Raised more than $25 million for the Greater Chicago Food Depository through the 'We Can Beat This' campaign
Companies that use fluent360
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles2 records
fluent360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
fluent360 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The DAS Group of Companies (Omnicom Group)corefluent360 is partnered with The DAS Group of Companies, a division of Omnicom Group, Inc. This partnership provides access to Omnicom's global enterprise client network and resources, positioning fluent360 as part of a major global advertising holding company while maintaining its specialized multicultural focus.
- Team DDBcorefluent360 led the creative execution of the 'Uncommon Is Calling' campaign for the U.S. Army National Guard on behalf of Team DDB, indicating a collaborative working relationship where fluent360 executes creative work under Team DDB's overall agency leadership.
- National Minority Supplier Diversity Councilminorfluent360 holds minority-owned business certification from the National Minority Supplier Diversity Council (NMSDC), enabling participation in diversity procurement programs and demonstrating commitment to minority business representation.
- Zumba (Beto Perez)minorCollaboration with Zumba's creator Beto Perez on the Nissan 'Fun Chasers' campaign, bringing authenticity to the spot through Beto's involvement in promoting the Zumba-integrated commercial.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
fluent360 competitors and assessment
Company assessmentDirect peers
- IW Group: Multicultural full-service advertising agency specializing in Asian American marketing, also operating as part of an Omnicom-affiliated network. Directly comparable as a minority-focused creative agency serving enterprise clients with culturally intelligent campaigns.
- Sensis: Cross-cultural marketing agency with expertise in Hispanic, African American, Asian American, and LGBTQ audiences. Directly comparable as a multicultural creative agency offering strategy, creative, digital, and media services to enterprise clients.
- UniWorld Group: African American, multicultural, and urban-market advertising agency offering full-service creative, media, and digital capabilities. Directly comparable as a minority-owned creative agency serving Fortune 500 brands seeking multicultural audiences.
- Burrell Communications Group: Black-owned, full-service advertising agency focused on African American consumer marketing, with capabilities across creative, media, digital, and public relations. Comparable as a long-established multicultural creative agency with enterprise clients across CPG, automotive, and nonprofit verticals.
- The Axis Agency: Multicultural advertising and communications agency specializing in Hispanic, African American, and Asian American markets. Directly comparable as a minority-owned creative shop offering campaign strategy, creative development, and media planning.
- Carol H. Williams Advertising: African American-owned full-service advertising agency serving enterprise clients in automotive, CPG, financial services, and government. Comparable as a minority-owned multicultural creative agency with a similar enterprise client mix.
- Lopez Negret Communications: Hispanic-focused multicultural advertising and PR agency offering creative, digital, and communications services. Comparable as a multicultural agency serving enterprise clients in regulated industries and consumer brands.
- Admerasia: Asian American marketing agency offering advertising, digital, social, and creative services to enterprise clients. Comparable as a multicultural creative agency with a specialized audience focus and similar service offering.
Emerging players
- CultureOne Marketing: Multicultural marketing agency focused on Black, Hispanic, and Asian American consumer segments. Comparable as a smaller multicultural creative shop competing for enterprise client engagements in identity-driven marketing.
Broad incumbents
- Omnicom Group (DAS Group of Companies): Global advertising holding company and fluent360's parent network through the DAS Group of Companies. Comparable as the broader umbrella within which fluent360 operates, with portfolio agencies including direct multicultural peers (IW Group, etc.) and broad-scale incumbents across categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
fluent360 social profiles
Digital presencefluent360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
fluent360 leadership team
Management profileNumber of profiles
Profiles10 records
fluent360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fluent360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fluent360
What does fluent360 do?
fluent360 is a minority-owned, full-service multicultural advertising and creative agency that delivers strategic planning, creative development, content creation, media planning and buying, digital and social marketing, events and experiential marketing, direct marketing, public relations, corporate communications, and certified translation services. The agency serves enterprise brands, government agencies, and nonprofit organizations with identity-based marketing strategies that connect brands authentically with multicultural audiences.
Is fluent360 a public or private company?
fluent360 is a private company. It is classified as corporate owned and is currently operating.
When was fluent360 founded?
fluent360 was founded in 2020. It employs 11 to 50 people.
Where is fluent360 based?
fluent360 is headquartered in Chicago, United States, in the North America region.
How does fluent360 make money?
One revenue line is on record: creative and Marketing Services.
Who are fluent360's main competitors?
Direct peers on record are IW Group, Sensis, UniWorld Group, Burrell Communications Group, The Axis Agency, Carol H. Williams Advertising, Lopez Negret Communications and Admerasia. CultureOne Marketing is listed as an emerging player. Omnicom Group (DAS Group of Companies) is listed as a broad incumbent.
Does fluent360 have an API?
No public API is recorded for fluent360.
What industry is fluent360 in?
fluent360's product category is Multicultural Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.