DY Works
DY Works is a Mumbai-based, privately held design thinking agency founded in 1998, offering human-centered business design services to clients from a small boutique team of 11–50 employees under Managing Director and CEO Tresa Paul.
- Company typePrivate
- Founded1998
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
DY Works firmographics
Firmographics- Name
- DY Works
- Website
- https://dyworks.in
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 11–50 employees
- Short description
- DY Works is a Mumbai-based, privately held design thinking agency founded in 1998, offering human-centered business design services to clients from a small boutique team of 11–50 employees under Managing Director and CEO Tresa Paul.
- Ownership category
- akta.pro rank
DY Works industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Management Consulting Services (54161), Industrial Design Services (54142), Other Specialized Design Services (54149)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where DY Works is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
DY Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
DY Works product offering
Product offeringCore offering
DY Works is a design thinking agency that delivers human-centered business design services to organizations. The firm operates in the areas of design thinking and user-centered innovation, helping businesses develop products, services, and strategies grounded in user research and design methodologies. Founded in 1998 and headquartered in Mumbai, India, it functions as a boutique consultancy with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Thinking Consulting Services Human-centered business design services that help organizations apply design thinking methodologies to develop user-focused products, services, and business strategies. Targeted at businesses seeking to embed design thinking into their operations.
Companies that use DY Works
Customer profileIdeal customer profiles1 record
DY Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DY Works competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneer of the design thinking methodology that DY Works explicitly specializes in. IDEO is the global benchmark for human-centered design consultancies and is the most directly comparable peer in terms of offering and approach.
- Frog Design (frog): Global design and innovation consultancy with a strong human-centered design practice. Directly comparable to DY Works in service offering, methodology, and target client base across product, brand, and experience design.
- Pentagram: Independent design consultancy operating across brand, product, and environmental design. Comparable to DY Works as a partner-led, design-first practice serving corporate clients.
- Elephant Design: One of India's leading independent design consultancies, headquartered in India with a portfolio spanning brand, packaging, and experience design. Highly relevant India-based peer comparable in scope and positioning to DY Works.
- Imagination: Global experience and design consultancy working in brand experience, digital, and immersive design. Comparable to DY Works in the experience-led, design-thinking segment of the market.
Broad incumbents
- Landor & Fitch: Large global brand and design consultancy with strong human-centered design capabilities. Comparable as a broader incumbent offering overlapping design strategy, identity, and experience services.
- Wolff Olins: Global brand and design consultancy with significant human-centered design work. Comparable as a larger incumbent peer operating in the same design strategy category.
- Capgemini Invent: The digital transformation and innovation arm of Capgemini, including the integrated frog design practice. Comparable as a large incumbent combining consulting, technology, and design thinking at scale.
- Mckinsey Design (McKinsey): McKinsey's design practice embeds design thinking and human-centered design into its broader management consulting engagements. Comparable as a scaled incumbent converging strategy and design — competitive context for boutique design agencies like DY Works.
Regional players
- TILT (TILT Brand Solutions): India-based brand and design consultancy. Comparable as a domestic design peer serving Indian enterprise clients with overlapping brand and design strategy offerings.
Market position
Customer concentration
DY Works social profiles
Digital presenceDY Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
DY Works leadership team
Management profileNumber of profiles
Profiles1 record
DY Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DY Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DY Works
What does DY Works do?
DY Works is a design thinking agency that delivers human-centered business design services to organizations. The firm operates in the areas of design thinking and user-centered innovation, helping businesses develop products, services, and strategies grounded in user research and design methodologies. Founded in 1998 and headquartered in Mumbai, India, it functions as a boutique consultancy with 11-50 employees.
When was DY Works founded?
DY Works was founded in 1998. It employs 11 to 50 people.
Where is DY Works based?
DY Works is headquartered in Mumbai, India, in the Asia region.
Who are DY Works's main competitors?
Direct peers on record are IDEO, Frog Design (frog), Pentagram, Elephant Design and Imagination. Broad incumbents are Landor & Fitch, Wolff Olins, Capgemini Invent and Mckinsey Design (McKinsey). TILT (TILT Brand Solutions) is listed as a regional player.
Does DY Works have an API?
No public API is recorded for DY Works.
What industry is DY Works in?
DY Works's product category is Design Consulting Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54161 and its SIC code is 8742.