6AM Marketing

What 6AM Marketing does

6AM Marketing, Inc. is an independent, full-service advertising and digital agency headquartered in Madison, Wisconsin. Founded in 2004 by Wayne Harris (formerly of Glowac, Harris, Madison) and rebranded to its current name in 2014, the firm provides integrated marketing services including creative advertising (TV, radio, online video, digital display, social, print, outdoor, direct mail), digital marketing (website design, SEO, analytics, paid media), brand strategy (logo, identity, style guides), and media placement. The agency's client base is concentrated in Wisconsin and the upper Midwest, spanning healthcare systems, higher education institutions, community banks and insurance providers, government agencies, and select hospitality and real estate accounts.

The firm's central technical asset is "Hits in a Box," a proprietary content management system developed in-house to replace third-party platforms such as WordPress, Joomla, and Drupal. The CMS is sold as a standalone product and bundled with the agency's website engagements; it includes 20+ modular applications spanning blog management, eCommerce, analytics, image management, SEO, predictive search, testimonials, and staff directories, paired with hosting that carries a 99.9% uptime guarantee. The technology is positioned as a differentiator versus both open-source CMSes and larger agency-built platforms, though it remains a small, single-firm product with limited external distribution.

Commercially, 6AM Marketing operates as a project-based professional services firm with sales-led acquisition through direct outreach, website contact, industry events, and local Chamber involvement. Pricing is not publicly disclosed; clients are routed to direct quote requests. The agency is privately held, founder-owned (no venture capital or private equity), with 11-50 employees and a lean senior leadership team. Revenue is not publicly reported, and the firm exhibits the characteristics of a stable, regional, founder-operated agency rather than a venture-backed growth business.

Name

6AM Marketing

Legal name

6AM Marketing, Inc.

Website

https://6ammarketing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

6AM Marketing is an independent, full-service advertising and digital agency based in Madison, Wisconsin, serving healthcare, higher education, financial services, government, and hospitality clients in the upper Midwest with creative campaigns, digital marketing, brand strategy, and a proprietary CMS.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD), Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

Keywords

• Full-service advertising agency
• Digital marketing services
• Brand strategy development
• Creative campaign production
• Media placement services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Marketing & Advertising Services: 6AM Marketing is a full-service independent marketing firm that generates revenue by providing creative and strategic marketing services to clients across multiple industries. Services include brand development, TV and online video production, digital advertising, social media campaigns, web design and development, copywriting, radio, print, and outdoor advertising. Revenue is generated through project-based engagements and service fees rather than product licensing or subscriptions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

6AM Marketing is an independent, full-service marketing and advertising agency that provides creative, strategic, and digital marketing services to businesses and organizations. Core offerings include brand development, creative campaign production (TV, online video, digital, social, radio, outdoor, print, direct mail), website design and development powered by the proprietary Hits in a Box CMS, digital advertising, SEO, media placement, and analytics. The agency serves clients across healthcare, higher education, financial services, insurance, government, and hospitality sectors, primarily in Wisconsin and the upper Midwest.

Product overview

6AM Marketing is an independent, full-service marketing agency offering a comprehensive suite of creative and digital marketing services. Their core offerings span creative advertising (TV commercials, online video, digital banner ads, social media, radio, direct mail), digital marketing (website design, development, SEO, analytics), and brand strategy. Their proprietary Hits in a Box CMS platform serves as the foundation for custom website development, providing built-in applications for blog management, events, eCommerce, analytics, image management, SEO, testimonials, staff directories, and more. Additional services include photography and video production, media placement, and ongoing website hosting with 99.9% uptime guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hiebing: Madison, Wisconsin-based full-service marketing agency of comparable size offering brand strategy, digital marketing, and creative services to regional and national clients. Most direct geographic and operating-model peer to 6AM Marketing.
• Preston Kelly: Minneapolis-based independent advertising agency of comparable size offering brand strategy, creative, digital, and media services. Comparable independent, mid-size full-service agency model.
• Core Creative: Milwaukee-based independent branding and marketing agency with similar size and full-service positioning. Comparable regional Midwest independent peer with brand and digital capabilities.
• Planet Propaganda: Independent Madison, Wisconsin creative agency offering branding, design, digital, and integrated marketing services. Direct local-market peer with similar independent ownership and full-service positioning.
• Laughlin Constable: Milwaukee-based independent full-service advertising agency with comparable size and service breadth across brand, digital, and media. Closest Wisconsin-state peer at slightly larger scale.
• EP+Co (Eric Mower + Associates): Independent, multi-office regional agency with full-service creative, digital, and media capabilities across multiple U.S. markets. Comparable independent ownership model and mid-market client orientation.
• Periscope: Minneapolis-based independent marketing agency offering integrated creative, media, digital, and analytics services. Comparable independent full-service agency with similar mid-market client focus.
• Godfrey: Mid-size independent B2B and consumer marketing agency offering brand strategy, advertising, digital, and content. Comparable independent ownership and full-service operating model.

Emerging players

• Ten Adams: Independent healthcare marketing agency specializing in hospital systems and health services. Strong vertical overlap with 6AM Marketing's healthcare practice and comparable independent positioning.
• Closerlook: Healthcare-focused marketing agency with deep specialization in hospital, health system, and life sciences clients. Direct overlap with 6AM Marketing's primary healthcare vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYLgAO-4yTyCsW_2z_2L9Aw
• Facebookfacebook.com/6AMMarketing
• LinkedInlinkedin.com/company/6am-marketing
• Instagraminstagram.com/6ammarketing
• Xx.com/6AMmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 6AM Marketing