What allnurses does

allnurses is a privately held, U.S.-based online community platform for the nursing profession, founded in 1997 and headquartered in Bloomington, with 11–50 employees. Its core product is a network of discussion forums — 60+ specialty sub-forums, all 50 U.S. state communities plus territories, and an international "World Nursing" section — that aggregate a community of more than one million nurses and nursing students around career, education, and peer-support topics. Layered on top of the forums are a nursing school rankings and directory, a salary database covering roles from CRNA to LPN with state-level breakdowns, career and education guides, nursing news, a job board, employer directories, and a Boards of Nursing directory. The platform runs as a web property with a Progressive Web App (PWA) overlay for iOS, iPadOS, and Android, plus dedicated presence on Facebook, X, YouTube, LinkedIn, Pinterest, and Instagram.

Underlying technology is a forum-based community CMS with sub-communities organized by specialty, geography, and career stage, optimized for both desktop and mobile and installable as a PWA on iOS/iPadOS and Android via browser prompts. Distribution is product-led and SEO-led: editorial articles target high-intent queries on nursing careers, schools, NCLEX preparation, and salaries, while RSS feeds segmented across Nurses, Students, Programs, Careers, and Resources syndicate content to power users.

The business model is advertising-supported and free to end users. Revenue is generated through third-party display advertising (healthcare employers, nursing schools, education providers) and employer job postings on the platform's job board; no paid membership or subscription tier is mentioned. Commercial relationships are diversified across a long tail of healthcare advertisers and employers rather than a small set of enterprise contracts, and the company is bootstrapped — no funding rounds, parent company, or ownership disclosures appear in the available source material.

Name

allnurses

Legal name

allnurses

Website

https://allnurses.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

allnurses is an advertising-supported online community platform founded in 1997 serving over 1 million U.S. nurses and nursing students with specialty forums, school rankings, salary data, career guides, and a self-serve job board, distributed as a website and Progressive Web App.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Advertising and Sponsored Content: The site displays third-party advertisements and sponsored content, likely including healthcare employers, nursing schools, and education service providers seeking to reach the nursing audience.
2. Job Board and Employer Listings: The platform features a job board where healthcare facilities and employers can post nursing job openings, likely generating revenue through job listing fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Allnurses operates a free, advertising-supported online community platform serving nurses and nursing students with specialty-specific forums, state-specific sub-communities, nursing school rankings, salary data, career guides, NCLEX preparation resources, and a healthcare job board. The platform serves over 1 million nurses across more than 60 nursing specialties and all 50 U.S. states plus territories.

Product overview

allnurses is a nursing community platform offering a unified ecosystem of resources for the nursing profession. The platform combines community forums (the core offering), nursing school rankings, salary data, career guides, education resources, and job search tools. The platform serves over 1 million nurses with sub-communities organized by specialty (60+ specialty forums), geography (U.S. states and international), and interest (clubs and discussion groups). Additional features include a mobile app, RSS feeds, and a nursing news section.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Forums Online discussion forums where nurses connect, share experiences, ask questions, and provide mutual support across various nursing topics and specialties.
• Nursing School Rankings & Directory Comprehensive database of nursing schools with rankings based on NCLEX pass rates, graduation rates, and alumni reviews, covering programs across all U.S. states.
• Nursing Salary Reports Detailed salary data for nursing specialties including CRNA, NP, RN, LPN, and Medical Assistant roles, organized by state and specialty.
• Nursing Career Guides Career-focused resources including job descriptions, career advancement paths, and professional development guidance for various nursing roles.
• Nursing Education Resources Educational content including NCLEX preparation guides, TEAS exam resources, clinical skills articles, and academic success materials.
• Job Search & Employer Directory Job board for finding nursing positions, hospital locator, and employer hiring information.
• Nursing Programs Directory Curated directory of nursing programs including LPN to DNP tracks, with program guides organized by specialty, state, and degree level.
• Nursing News Current news and articles covering nursing industry developments, healthcare policies, and professional updates.

Quantifiable outcome

• Community engagement across 60+ specialty forums with millions of posts and thousands of active discussions.
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Commission (formerly known as the Commission for Case Manager Certification)minorGTM or Marketing Partner · 18 May 2026During National Nurses Month (May 2026), The Commission announced an advocacy contest in partnership with AllNurses.com offering $50 gift card prizes. The Commission is a credentialing body for over 50,000 client advocacy professionals and is utilizing AllNurses' platform reach to engage nurses in advocacy initiatives.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vivian Health: Vivian Health operates a healthcare professional job board (strong in nursing and travel nursing) with salary transparency tools, directly competing with allnurses' job board and salary database offerings.
• Nurse.org: Nurse.org is a digital community and editorial resource for nurses covering career guides, salary data, and news — overlapping with allnurses' content and career-guides product surface.
• Nurse.com: Nurse.com is a long-running online community and career resource for nurses, offering continuing education, job postings, and peer content — directly comparable to allnurses' community + jobs + education model.
• Health eCareers: Health eCareers is a healthcare-specific job board and career resource for clinicians including nurses, competing for healthcare-employer recruitment budgets that allnurses also monetizes.
• Incredible Health: Incredible Health is a nursing-focused job marketplace that matches nurses with hospital employers using algorithmic matching. It competes directly with allnurses for nurse-recruitment employer spend and nurse audience attention.

Broad incumbents

• Indeed: Indeed operates a broad healthcare job board with employer reviews and salary data, including significant nursing hiring volume, overlapping with allnurses' job board and employer-directory offerings.
• LinkedIn: LinkedIn is the dominant professional networking platform with active nursing groups, job listings, and salary insights; it competes broadly for nursing-audience attention and recruiter ad spend.
• Glassdoor: Glassdoor provides employer reviews and salary data, including healthcare employers; it is adjacent to allnurses' salary-database and employer-information content but operates across all professions.
• AMN Healthcare: AMN Healthcare is a large healthcare staffing and workforce solutions company with nursing placement services; it operates in adjacent recruiting/information space for the same nursing audience allnurses serves.

Emerging players

• Sermo: Sermo is a physician-focused online community and information platform; its business model — advertising plus healthcare-data monetization around a professional user base — mirrors the structural approach used by allnurses for nurses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/allnurses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about allnurses