Sista AI
Sista AI (Sistava) operates an AI workforce platform that lets solo founders and small teams hire autonomous AI employees for sales, marketing, support, operations, and other business functions, replacing traditional hiring with subscription-based virtual employees.
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sista AI does
Sista AI operates the Sistava platform, an AI workforce marketplace that enables solo founders and small teams to hire autonomous AI employees for business functions including sales, marketing, customer support, operations, HR, finance, legal, and design. At launch in April 2026, the platform offered 14+ pre-built specialist AI employees with defined personas (e.g., Alice, Kenji, Eva, Aisha) bundled into 4 pre-configured teams (Sales, Marketing, Customer Support, HR & People), plus a Custom Builder, a Knowledge Base training module, and a 3D Office interface for visual monitoring. The underlying technology centers on a 7-type persistent memory architecture (short-term, long-term, knowledge graph, episodic, procedural, shared, adaptive), browser and desktop automation that operates on the user's existing sessions, and multi-channel access via web chat, voice, email, REST API, MCP server, and A2A protocol. The platform integrates with 60+ applications via OAuth (Slack, Gmail, Notion, HubSpot, Stripe, GitHub, Linear, Google Docs/Drive, Calendar) and ships native desktop apps for macOS, Windows, and Linux.
The company is the legal entity SISTA AI, registered in Amsterdam, Netherlands (KVK 90724933). Revenue is generated through a subscription SaaS model priced at $19–$49 per month with unlimited AI employees included on every tier, alongside a 7-day full-Pro trial and a White Label program. Distribution is primarily product-led growth / self-serve, supplemented by affiliate and reseller channel programs, AI Academy educational content, and an AI Consulting Services line covering strategy advisory, business automation, and integration. The customer base at launch was 250+ users, with named testimonials from founders and independent builders using the platform for sales, marketing, and general business operations. No funding rounds, management team, patents, certifications, or revenue figures are disclosed in the available source material.
Sista AI firmographics
Firmographics- Name
- Sista AI
- Legal name
- SISTA AI
- Website
- https://work.sista.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sista AI (Sistava) operates an AI workforce platform that lets solo founders and small teams hire autonomous AI employees for sales, marketing, support, operations, and other business functions, replacing traditional hiring with subscription-based virtual employees.
- Ownership category
- akta.pro rank
Sista AI industry classification
Industry- Product category
- AI Workforce Platform
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Sista AI is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sista AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly subscription plans with unlimited AI employees on every tier. Users pay a flat monthly fee to access the platform and hire as many AI employees as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan from $19/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sista AI product offering
Product offeringCore offering
Sista AI operates an AI employee marketplace where users can hire 14+ specialist AI roles to autonomously perform business tasks such as sales, marketing, finance, and operations work. The platform is delivered through a web interface, native desktop applications for macOS, Windows, and Linux, and a developer API, with 60+ third-party app integrations. Subscription pricing ranges from $19 to $49 per month, targeting solo founders, startups, and small teams.
Product overview
Sistava is an AI workforce platform delivered as a unified SaaS product with modular components. The core offering is the AI Employee Platform enabling users to hire, onboard, and manage autonomous AI employees. Users can select from a Marketplace of 14+ pre-built specialist roles (Alice, Kenji, Eva, Aisha, Kamran, Marisol, Kojo, Naomi, Marco, Max, Sara) or create Custom AI Employees for any role. Pre-configured AI Teams bundle multiple employees for Sales, Marketing, Support, and HR functions. Additional modules include Knowledge Base & Training for custom knowledge, Developer API with REST/MCP/A2A Protocol access, Desktop Apps (macOS/Windows/Linux) for local control, 3D Office for visual monitoring, and Browser/Desktop Automation capabilities. The platform is complemented by AI Consulting Services and a White Label program for partners. All AI employees operate autonomously, run sprints, track KPIs, and integrate with 60+ business tools via OAuth.
Differentiator
Problem solved
Functional benefit
Products and services
- Sista AI Platform (AI Employee Marketplace) A SaaS marketplace where users can hire 14+ specialist AI employees that autonomously perform business tasks across functions such as sales, marketing, finance, and operations. Delivered via web app and integrates with 60+ third-party applications. Targeted at solo founders, startups, and small teams.
- Sista Desktop App Native desktop application for macOS, Windows, and Linux that provides access to the Sista AI employee marketplace outside the browser. Lets users run AI employees alongside other desktop workflows.
- Sista Developer API Developer API that exposes the Sista AI employee capabilities for programmatic access, allowing developers to embed AI employee functionality into their own applications and workflows.
Quantifiable outcome
- AI employee cost from $19/month vs $4,000+/month for equivalent human salary
- +2 more outcomes
Companies that use Sista AI
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
Sista AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature7 records
Sista AI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Affiliate PartnersminorFormal affiliate program enabling partners to refer new customers to the platform in exchange for commissions.
- Reseller PartnersminorReseller program allowing partners to resell or white-label AI employee services to their own customer bases.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sista AI competitors and assessment
Company assessmentEmerging players
- CrewAI: CrewAI is a multi-agent orchestration framework for coordinating specialized AI agents into teams with role-based personas and task delegation. It targets developers and is comparable to Sista's sprint-based team model and A2A-style agent collaboration.
- AutoGPT: AutoGPT pioneered autonomous AI agents that chain LLM calls, tool use, and task planning to accomplish goals with minimal supervision. It is comparable to Sista's autonomous-execution positioning, though more developer-oriented than persona-driven.
- MultiOn: MultiOn builds AI agents that autonomously browse the web and execute real-world tasks through browser automation. It is comparable to Sista's browser/desktop automation capability, though with a developer/researcher tilt rather than persona-driven SMB focus.
Direct peers
- Relay.app: Relay.app enables non-technical users to build AI-powered workflows and autonomous agents that integrate with SaaS apps. It overlaps with Sista's persona-based agent model and SMB/mid-market workflow automation positioning.
- Lindy's Lindy AI: Lindy provides a builder-style platform for creating personalized AI assistants/agents that automate workflows such as email triage, lead qualification, and scheduling. It competes with Sista in the SMB/individual segment for AI assistants that execute real tasks across integrations.
- Sintra AI: Sintra AI offers 'AI employees' (bots named Soshie, Commet, etc.) for sales, marketing, and business tasks targeted at solopreneurs on a subscription. Directly named on Sista's comparison page, it is the closest direct competitor in the AI-workforce-for-solo-founders category.
- Cognosys: Cognosys offers an AI agent platform for autonomous task execution with web browsing, tool use, and multi-step workflows. It targets a similar user profile of individuals and teams wanting AI agents to complete business work end-to-end.
Broad incumbents
- Sierra: Sierra develops enterprise conversational AI agents for customer experience use cases, with strong funding and brand. It overlaps with Sista's customer support AI employee role and agent capabilities, though serving enterprise customers rather than solo founders.
- Adept: Adept builds enterprise AI agents that operate software tools and complete workflows across business applications. It is a well-funded incumbent in the AI-agent category targeting larger customers than Sista, but overlapping in capability (browser/desktop automation, tool use).
- Zapier: Zapier is the dominant workflow automation platform connecting thousands of SaaS apps and increasingly adding AI-powered actions and agents (Zapier Agents). It overlaps with Sista's 60+ integration ecosystem and PLG motion targeting SMBs, though without Sista's persona-based autonomous employee framing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sista AI social profiles
Digital presenceSista AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sista AI leadership team
Management profileNumber of profiles
Sista AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sista AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sista AI
What does Sista AI do?
Sista AI operates an AI employee marketplace where users can hire 14+ specialist AI roles to autonomously perform business tasks such as sales, marketing, finance, and operations work. The platform is delivered through a web interface, native desktop applications for macOS, Windows, and Linux, and a developer API, with 60+ third-party app integrations. Subscription pricing ranges from $19 to $49 per month, targeting solo founders, startups, and small teams.
Is Sista AI a public or private company?
Sista AI is a private company. It is classified as unknown and is currently operating.
When was Sista AI founded?
Sista AI was founded in 2022. It employs 1 to 10 people.
Where is Sista AI based?
Sista AI is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Sista AI make money?
One revenue line is on record: subscription SaaS.
Who are Sista AI's main competitors?
Emerging players on record are CrewAI, AutoGPT and MultiOn. Direct peers are Relay.app, Lindy's Lindy AI, Sintra AI and Cognosys. Broad incumbents are Sierra, Adept and Zapier.
Does Sista AI have an API?
Yes. Sista AI offers a REST API, MCP (Model Context Protocol) endpoints, and A2A (Agent-to-Agent) Protocol for developers to extend and integrate with the platform. The API supports custom API tools, MCP servers, and inbound webhooks. Developer API features are listed under the Developer API section with options including MCP Endpoint, REST API, A2A Protocol, and Inbound Webhooks. Developer documentation is at sistava.com/en/docs.
What industry is Sista AI in?
Sista AI's product category is AI Workforce Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 513210 and its SIC code is 7371.