What Cmsmart does

Cmsmart is a Vietnam-headquartered, founder-led B2B services firm — operated as a division of Netbase JSC since 2012 — that builds custom e-commerce and web-to-print stores for global SMBs. Its core product is NB Designer, a proprietary WooCommerce/WordPress plugin that enables online product personalization with live 3D previews and print-ready file output, supplemented by NextCommerce (a headless commerce solution) and a PWA storefront offering. The portfolio expanded materially in 2025 with purpose-built 3D visualization services for car wraps, packaging (box/cover), general product setup, and a tiered 'Ultimate Product Designer Customization' service.

Cmsmart monetizes through four streams: done-for-you custom development (PWA, WooCommerce, 3D setup, product-designer customization, web-to-print), one-time licensed product templates and themes, one-time or subscription WordPress plugins, and recurring maintenance subscriptions (typically 35% of package cost every 6 months). Pricing is tiered across most services — Starter / Growth / Pro or Basic / Plus / Max — with price ranges from $500 (Modern Web Design) to $5,499 (3D Car Wrap Scale). Distribution is sales-led: two named consultants (Mr. Vincent, Mrs. Janet) handle global project intake via WhatsApp and email, supported by a self-serve template marketplace, a client dashboard portal, a 50,000-member community, and an SEO/content marketing engine targeted at SMB owners in print-on-demand, custom jewelry, configurables, and personalized gift verticals.

The firm has completed 2,300+ projects for 50,000+ clients since 2012 and supports 7,000+ active storefronts with maintenance renewals; named customers span apparel (ChillTee), packaging (StickerDrukwerk, NowPrint, BestePrint), automotive (WrapMyRide, AutoStyle, CustomRides), health (BioHealth Shop), and personalization (YooCustom, Charming Print), with outcome claims ranging from 15–40% improvements in conversion, repeat purchase, and cancellation rates. There is no disclosed revenue, no external funding, and no acquisitions or partnerships on record; ownership is bootstrapped under founder David Nguyen (with a secondary 'Nguyen Huy' co-founder credit).

Name

Cmsmart

Legal name

Netbase JSC

Website

https://cmsmart.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Cmsmart is a Vietnam-based B2B services division of Netbase JSC that builds customized WooCommerce and web-to-print e-commerce stores — including 3D product visualization, PWA storefronts, and personalization plugins — for SMBs globally. It monetizes via tiered one-time development projects plus semi-annual maintenance subscriptions.

Ownership category

akta.pro rank

Product category

Ecommerce Development Services

NAICS

Software Publishers (5132)

SIC

Services-Management Services (8741)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• WooCommerce development services
• Web-to-print solutions
• Product personalization platform
• 3D product visualization
• Custom ecommerce development

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Development Services: Done-for-you ecommerce development services including WooCommerce development, PWA development, 3D setup, product designer customization, and web-to-print solutions. Priced per project or package with milestone-based payments.
2. Product Templates & Themes: Ready-to-launch ecommerce templates and themes for WordPress/WooCommerce including printshop, t-shirt stores, marketplace themes. One-time purchase licensing model.
3. Plugins & Add-ons: WordPress plugins including WooCommerce Online Product Designer Plugin, sold as one-time purchase or subscription with maintenance renewals.
4. Maintenance & Support Subscriptions: Ongoing support services including bug fixes, plugin compatibility updates, and feature enhancements. Maintenance renewals required every 6 months for some services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cmsmart is a B2B custom ecommerce and WooCommerce development partner that builds personalized online stores for SMBs worldwide, specializing in web-to-print and product personalization. Its portfolio includes the proprietary NB Designer plugin, 3D product visualization solutions (car wrap, box/cover, and product views), Progressive Web App development, headless commerce via Next Commerce, and full custom website design services delivered on a done-for-you basis with fixed-price tiers.

Product overview

Cmsmart is an AI-enabled B2B custom ecommerce and WooCommerce development partner offering a comprehensive portfolio of products and services for web-to-print, product personalization, and ecommerce platform development. The core product is the NB Designer plugin for WordPress/WooCommerce, supplemented by specialized services including Progressive Web App Development, 3D Product Visualization (Car Wrap, Box/Cover, Product Setup), and Ultimate Product Designer Customization. The portfolio also includes Next Commerce (headless commerce), WooCommerce Development Services, Web to Print Solutions, WordPress Multistore Marketplace, and the Cmsmart Fullstore Quickstart Package. All solutions are designed for global SMBs selling customized products, enabling 7-day store launches without coding.

Differentiator

Problem solved

Functional benefit

Products and services

• Progressive Web App (PWA) Development Service Done-for-you service that converts WordPress/WooCommerce sites into mobile-friendly Progressive Web Apps with offline mode, push notifications, SEO-friendly structure, and Core Web Vitals optimization, available in Standard, Advanced, and Premium tiers.
• 3D Car Wrap Design Solution Enables ecommerce stores to let customers design and visualize custom vehicle wraps in real-time 3D with wrap-area templates, 360-degree rotation, and print-ready file export (PDF, AI, SVG), sold in Starter, Growth, and Scale tiers.
• 3D Box & Cover Printing Solution Sets up interactive 3D previews for packaging products (boxes, cartons, sleeves, covers) with multi-side design support, dieline accuracy, and print-ready exports, available in Basic, Plus, and Max packages.
• 3D Product Setup Solution Provides interactive 360-degree product views with zoom and rotate capabilities for WooCommerce stores, available in Starter, Plus, and Pro tiers for small to large product catalogs.
• Ultimate Product Designer Customization Customizes Cmsmart's Product Designer plugin for brand-specific UI/UX, advanced 3D previews, flexible pricing rules, and B2B bulk order workflows, with Starter, Growth, and Pro tiers.
• NB Designer (WooCommerce Online Product Designer Plugin) Proprietary WordPress/WooCommerce plugin that enables online product customization with design tools, 3D previews, and print-ready file generation for apparel, mugs, packaging, jewelry, and other customizable products.
• NextCommerce (Headless Commerce Platform) Headless commerce solution for enterprises requiring custom architecture, API workflows, and scalable ecommerce platforms built around decoupled front-end and back-end systems.
• Web-to-Print Solutions Complete web-to-print platform enabling customers to design products online with real-time previews and streamlined print order management for print service providers.
• WooCommerce Development Services Custom WooCommerce development, theme customization, plugin integration, and store setup services for personalized ecommerce stores on WordPress/WooCommerce.
• Modern Website & eCommerce Design Service Custom website and ecommerce design services for unique, branded web solutions, with pricing ranging from $500 to $3,500.
• WordPress Multistore (Multi-Vendor Marketplace Theme) WordPress marketplace theme with WooCommerce multi-vendor packages for building online marketplaces where multiple vendors can sell.
• Cmsmart Fullstore Quickstart Package Complete ecommerce store package with the Online Product Designer pre-installed and configured, priced at $599 for rapid store launch.
• Loyalty App for Business Loyalty program application development and integration service for ecommerce businesses to drive repeat purchases.
• Live Chat Integration & AI Automation WordPress live chat integration with AI automation for enhanced customer engagement, priced $300-$2,500 with 3-14 day delivery.

Quantifiable outcome

• 95% of clients clearly understand their solution requirements after receiving Product Training and Custom Solution
• +11 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThemeIsle: ThemeIsle creates WordPress themes and WooCommerce plugins targeted at SMBs and DIY store builders. Comparable product portfolio (themes + plugins) and customer segment to Cmsmart.
• Webkul: Webkul is a WooCommerce/WordPress and Magento extension developer offering marketplace, multi-vendor, and personalization plugins. Highly comparable to Cmsmart in its B2B plugin + custom-development model and SMB ecommerce focus.
• Magenest: Magenest is a Vietnam-based ecommerce development agency specializing in Magento and Shopify Plus solutions. Comparable to Cmsmart in regional talent base, custom-development services model, and SMB-to-enterprise ecommerce delivery focus.
• RadiusTheme: RadiusTheme develops WordPress themes and WooCommerce plugins with templated ecommerce solutions. Directly comparable to Cmsmart's templates/themes and plugin business lines for SMB merchants.
• YITH WooCommerce Plugins: YITH sells a large catalog of WooCommerce plugins covering customization, product add-ons, and personalization. Directly comparable to Cmsmart's NB Designer plugin line in product, customer base, and WooCommerce-centric GTM.

Emerging players

• Printful: Printful is a print-on-demand fulfillment and ecommerce platform serving personalized merchandise sellers. It overlaps with Cmsmart's POD customer segment but operates a fulfillment-driven SaaS model rather than a development/plugin model.
• GoMage: GoMage develops Magento extensions and offers custom ecommerce development, including product customization tools. Comparable to Cmsmart in custom-development services and SMB-to-mid-market merchant focus, though more Magento-centric.
• Aero Commerce: AeroCommerce provides headless ecommerce platform services with personalization capabilities. Comparable to Cmsmart's NextCommerce headless offering but more focused on enterprise-scale deployments.

Broad incumbents

• Automattic (WooCommerce): Automattic owns WooCommerce and WordPress.com, the underlying platforms Cmsmart builds upon. It is a broad incumbent providing core ecommerce infrastructure and competing themes/plugins to Cmsmart's offerings.
• Shopify: Shopify is the dominant SMB ecommerce platform and competes for the same merchant wallet as Cmsmart's WooCommerce clients. As a broad incumbent, it offers overlapping ecommerce tooling (themes, apps, personalization) but does not specialize in web-to-print.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NetbaseCmsmart
• Xx.com/cmsmartvn
• LinkedInlinkedin.com/company/netbase-jsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cmsmart