What GoMage does

GoMage is a privately held e-commerce development and digital agency founded in 2010, headquartered in Dover, Delaware with a parallel Netherlands entity (GoMage NL). With a team of 51-100 employees and 15 years in business, the company delivers end-to-end e-commerce services across major platforms (Magento/Adobe Commerce, Shopify Plus, Shopware, Hyvä, BigCommerce, Salesforce Commerce Cloud, Commercetools) along with marketing services (CRO, SEO, PPC), accessibility compliance work, and a growing suite of AI-powered products and integrations. Customer base spans 300+ completed projects across retail, fashion, food and beverage, automotive, home goods, subscription commerce, and B2B wholesale, with a 75% client retention rate.

The company's technology stack leverages certified partner status with Adobe (Adobe Commerce Certified Team of 8 developers and 3 project managers holding Expert and Master credentials), Shopify (Plus Partner), Hyvä (Bronze Partner), and Hypernode (Gold Partner), plus 20+ technology relationships spanning Gorgias, Fastly, Klevu, Mollie, DigitalOcean, Rumvision, Akeneo, and major cloud providers. Proprietary products include SmartFront, a headless frontend layer for Magento/Shopify/Shopware that achieves 90+ Core Web Vitals with up to 50% cost reduction versus full re-platforming; an AI suite comprising AI Chatbot Base/Standard/Enterprise tiers (RAG-based, automating 40-60% of support queries), SmartBuy AI sales assistant, SmartSell, AI Translation supporting 100+ languages, and an EAA accessibility compliance package; and internal tooling (AI CRO Analyzer, AIA Dashboard).

GoMage generates revenue primarily through professional services engagements (custom development, platform migration, marketing retainers, AI development projects) billed on project or retainer basis, supplemented by structured product licensing for SmartFront tiers ($1,000 SPARK prototype; $10-15K COMPLETE full migration), standardized audits ($3,000 UX/UI audit; $9,000 full redesign), and AI pilots ($3-5K). Go-to-market combines consultative enterprise sales with a 'Book a call' primary CTA, supported by content marketing (blog with 184+ merchant stories, 133+ tech articles), free audits as lead magnets, SEO, paid search, events/awards, and partner referrals from Adobe/Shopify/Hyvä/Hypernode co-marketing channels.

Name

GoMage

Legal name

GoMage

Website

https://gomage.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

GoMage is a 51-100 person e-commerce development agency founded in 2010 serving mid-market and enterprise merchants across Magento, Shopify, Shopware, and Hyvä, with proprietary AI products and 75% client retention across 300+ projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Commerce Development Services: Custom e-commerce website development, platform migration, and ongoing support engagements billed on a project or retainer basis. Services span Magento, Shopify, Shopware, and custom solutions. Revenue is generated through professional services contracts, with pricing varying by project scope, platform complexity, and service tier.
2. Marketing & Growth Services: CRO, SEO, and PPC services billed as ongoing retainers or project-based engagements. These services drive organic traffic and conversion improvements for clients.
3. AI Development Services: Custom AI development and pre-packaged AI chatbot solutions (Base, Standard, Enterprise tiers) billed on a project basis. AI pilot projects typically start at $3,000–$5,000, with full solutions varying by scope. Additional AI products include SmartBuy, EAA Package, AI Translation, and SmartSell.
4. SmartFront Product Licensing: SmartFront is offered as a product with structured pricing tiers (SPARK at $1,000 one-time, COMPLETE at $10–15K for full migration), combining implementation services with a product-like delivery model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

GoMage is an e-commerce services agency and software product company that delivers end-to-end platform development (Magento/Adobe Commerce, Shopify, Shopware, Hyvä), platform migration, UX/UI design, CRO/SEO/PPC marketing, and proprietary AI products including SmartFront (headless frontend), SmartBuy (AI sales assistant), and tiered AI Chatbots for customer support automation and translation.

Product overview

GoMage is an e-commerce services agency offering both proprietary AI-powered products and professional services. The product portfolio centers on SmartFront (headless frontend modernization for Magento, Shopify, Shopware), SmartBuy (AI sales assistant), and a tiered AI chatbot suite (Base, Standard, Enterprise) plus AI Translation and EAA accessibility packages. Professional services span 360° e-commerce expertise (Magento, Shopify, Shopware, Hyvä development), marketing and growth (CRO, SEO, PPC), and outstaffing. The company also offers internal tools including the AI CRO Analyzer and AIA Dashboard. GoMage operates as a certified Shopify Plus Partner, Adobe Solution Partner, and Hyvä Bronze Partner with dedicated practices for platform development, AI integration, and conversion optimization.

Differentiator

Problem solved

Functional benefit

Brands

• SmartFront: Headless frontend solution for Magento, Shopify & Shopware that enables 90+ Core Web Vitals performance and up to 50% cost reduction.
• SmartBuy
• SmartSell
• EAA Package

Products and services

• SmartFront Headless frontend solution for Magento, Shopify, and Shopware that modernizes storefronts without platform migration. Achieves 90+ Core Web Vitals performance and reduces costs by up to 50%.
• SmartBuy AI-powered sales assistant for online stores that quickly finds the right product, suggests accessories, and creates ready-to-buy carts.
• AI Chatbot Base Entry-level AI chatbot that answers common customer questions automatically with instant replies. Covers 70-85% of questions and reduces abandoned carts by 10-15%.
• AI Chatbot Standard Mid-tier AI chatbot that handles both simple and complex customer questions. Connects to CRM/ERP for real-time data and transfers to live chat when needed.
• AI Chatbot Enterprise Enterprise-grade AI chatbot that guides customers through the purchase journey, recommends products, and actively supports upselling and cross-selling with full CRM/ERP integration.
• AI Translation AI-powered translation service that translates e-commerce stores into 100+ languages with adapted design for localized versions.
• EAA Package Website accessibility compliance package that adapts e-commerce sites to EU accessibility standards (EAA). Enables wider audience reach and lower bounce rates.
• Custom AI Development Tailored AI development service with three engagement tiers (Idea Discovery, AI Quick Start, AI Full Solution) built around specific business workflows using RAG architecture.
• AI CRO Analyzer Free internal tool for analyzing website conversion rate optimization opportunities using AI.
• AIA Dashboard AI-powered analytics dashboard for e-commerce performance monitoring and insights.
• Magento Development Services Full-service Magento/Adobe Commerce development including custom development, extension engineering, headless/composable architecture, B2B commerce, integrations, performance optimization, and Core Web Vitals improvements.
• Shopify Development Services Shopify store development, migration, and ongoing support including Shopify Plus enterprise builds, headless Hydrogen experiences, performance optimization, and SEO services.
• Magento to Shopify Migration Certified migration service from Magento to Shopify/Shopify Plus with 99-100% data accuracy targets, SEO preservation (90-98% visibility retention), and minimal downtime.
• UX/UI Design Services Comprehensive UX/UI design services including research and strategy, wireframing and prototyping, visual design and branding, user testing, and full redesign.
• Hyvä Development Next-generation Magento frontend development using Hyvä theme. Delivers up to 40% faster page speed and 90+ Core Web Vitals scores.
• Shopware Services Shopware store development, migration, theme development, plugin development, B2B e-commerce, integration services, performance/CRO, and ongoing support.
• CRO Services Conversion Rate Optimization services including research and insights, A/B testing, UX improvements, and analytics. Delivers 10-15% revenue boost through funnel optimization.
• SEO Services Search engine optimization services including keyword research, on-page and technical SEO, link building, local SEO, Shopify SEO, e-commerce SEO, and analytics reporting.
• PPC Services Pay-per-click advertising services for high ROI through targeted advertising campaigns across Google Ads and other platforms.
• Outstaffing Skilled e-commerce professionals for team augmentation including developers, designers, and specialists to enhance client team capabilities.

Quantifiable outcome

• 10–25% higher conversion after UX and speed improvements (Magento services)
• +18 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationGoMage is an Official Adobe Solution Partner with specialized status within the Adobe ecosystem, and an Official Adobe Commerce (Magento) certified team with 8 developers and 3 project managers holding Adobe Commerce certifications including Adobe Certified Expert and Adobe Certified Master credentials.
• ShopifycoreTechnology or IntegrationGoMage is an Official Shopify Plus Partner, vetted for Plus-grade delivery and advanced tooling. The partnership provides access to Shopify's ecosystem for building and scaling e-commerce stores on the Shopify platform.
• HyväcoreTechnology or IntegrationGoMage is a Bronze Partner of Hyvä and specializes in delivering top-notch Hyvä development that drives performance, flexibility, and user satisfaction for Magento storefronts. Hyvä is a next-generation high-performance frontend for Magento using Tailwind CSS and Alpine.js.
• HypernodecoreTechnology or IntegrationGoMage has become a Gold Partner of Hypernode, a premium Magento hosting platform. This partnership indicates high-level expertise in Magento infrastructure and performance optimization.
• ClutchminorGTM or Marketing PartnerGoMage has verified client reviews and project references on Clutch, a B2B ratings and reviews platform. This provides third-party social proof for prospective clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BORN Group: Larger digital commerce agency operating as part of TechAspect, offering broader enterprise transformation services beyond pure e-commerce focus with deeper pockets and global delivery capability.
• Publicis Sapient: Global digital transformation consultancy with significant e-commerce practice serving enterprise clients across Magento, Shopify, and Salesforce Commerce Cloud implementations; competes at the high end of the addressable market.
• Nagarro: Global digital engineering services company with e-commerce practice, offering broader IT services portfolio that includes e-commerce as one of many capabilities, competing on enterprise transformation mandates.

Direct peers

• DotcomWeavers: E-commerce development agency providing Magento, Shopify, and BigCommerce implementations with similar mid-market and enterprise client focus and partner-driven go-to-market.
• Crystallize: Headless commerce development agency with similar focus on modern storefront architectures and platform-agnostic implementations, often working with composable commerce stacks including commercetools.
• Elogic Commerce: E-commerce development agency specializing in Magento, Shopify, and Shopware with similar service offerings including platform migration, performance optimization, and headless commerce implementations for mid-market and enterprise retailers.
• Vaimo: Global e-commerce agency with strong Magento expertise providing platform implementation, digital experience, and omnichannel solutions; directly comparable in target customers, partner ecosystem positioning, and service portfolio.
• Atwix: Magento-focused e-commerce development agency offering implementation, customization, and support services with similar Adobe certification-driven positioning and SMB-to-enterprise client mix.
• SmartOSC: E-commerce development agency with multi-platform expertise across Magento, Shopify, and Salesforce Commerce Cloud, serving similar B2C and B2B retail clients across geographies.

Emerging players

• Mageplaza: Magento extensions provider and services company with deep focus on the Magento ecosystem, offering adjacent products and services that overlap with GoMage's core development and performance optimization work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GoMagecom
• YouTubeyoutube.com/c/GoMage
• Facebookfacebook.com/GoMage
• LinkedInlinkedin.com/company/gomage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoMage