TalentFirst

Name

TalentFirst

Legal name

TalentFirst Nederland B.V.

Website

https://talentfirst.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Behavioral Assessment Software

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

akta.pro primary industry

Assessment & Item Writing / Test Content Development (EDAGAKAE)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• DISC behavioral assessment
• Personality assessment platform
• Leadership development training
• 360-degree feedback software
• AI coaching platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Assessment Credits: Primary revenue stream from selling credits that generate You.Manual reports. Coaches purchase credits (1 credit = 1 report) at tiered pricing: €57.50 each for small quantities, down to €34-39 per credit at 500-1000 credit annual commitments. Individual consumers pay €199 for 3 credits (€66.67 each).
2. Training & Certification: Certification training is free for coaches; revenue generated from credit purchases. Additional paid training includes: Drijfveren Professional (€397), Master Teams (€647), Trainer Toolbox (pricing not specified).
3. Organizational Growth Programs: Custom 12-18 month programs for enterprises (100+ employees). Programs include assessment, workshops, coaching, and anchoring phases. Pricing not publicly disclosed; involves consultation and custom proposal.
4. Wave Mentorship Program: 12-month coaching mentorship at €399/month (or €4,500 annually). Includes bi-monthly 1-on-1 with Huub, monthly group coaching, sales page design, AI toolkit, 40 credits/year, and cohort community access.
5. Partner Program Subscriptions: Three-tier subscription model: Ripple (200 credits/yr, €866/month), Wave (500 credits/yr, €1,774/month), Tide (1000 credits/yr, €2,982/month). Includes signing bonuses, training, community access, and priority support.
6. White Label Kickback: Channel partners earn 20-30% kickback on credits purchased by their corporate clients. 1-50 credits: 20% (€11.50/credit); 51-150: 25% (€14.38/credit); 150+: 30% (€17.25/credit).
7. Ambassador Program: Affiliates earn €125 per qualified referral (June 2026 promotional rate; normally €100). Automated tracking via Plug & Pay affiliate system.
8. Individual Program (Consumer): You.Manual Program for individual consumers at €297 incl. VAT. Includes: 20+ page report, AI coach Graice access, 360 feedback tool, Club van Lekker Werken community access. One-time payment, lifetime access.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

TalentFirst sells the You.Manual™ (DISC+) platform, an AI-powered behavioral assessment that combines DISC methodology with five additional perspectives (mindset, work happiness, personal branding, future compass, AI coaching) across 150+ data points. Coaches and organizations purchase credits to generate personalized 30+ section white-label reports in 15 seconds; individuals purchase the You.Manual™ Program directly for €297. The platform is wrapped by certification training, multi-tier partner/white-label programs, and custom 12-18 month organizational growth programs.

Product overview

TalentFirst operates a platform-plus-partner architecture centered on the You.Manual™ (DISC+) assessment product. The core offering is a DISC-based personality and development assessment that goes beyond traditional DISC with 6 perspectives (behavioral style, mindset, work happiness, personal branding, future compass, and AI coaching via Graice). Coaches purchase credits to generate personalized reports in their own branding; end consumers purchase via the You.Manual™ Program at €297. The product portfolio includes certification training (free), advanced certifications (Drijfveren, Teams, Trainer Toolbox), a multi-tier partner program (Wave, Partner, White Label, Ambassador), integrated 360-degree feedback, and custom organizational growth programs. The platform is NRTO-certified and GDPR-compliant, processing data via Anthropic Claude AI.

Differentiator

Problem solved

Functional benefit

Brands

• You.Manual: The company's flagship DISC-based assessment platform that combines behavioral style assessment with AI coaching, mindset measurement, work happiness metrics, burnout risk analysis, personal branding, and future compass features. Offers 6 perspectives and 150+ data points.

Products and services

• You.Manual™ (DISC+) Flagship AI-powered DISC behavioral assessment platform that measures 150+ data points across 6 perspectives (behavioral style, mindset, work happiness, personal branding, future compass, AI coaching). Generates personalized 30+ section white-label reports in 15 seconds for certified coaches, organizations, and individual consumers.
• 360-Degree Feedback System Integrated feedback module where coaches invite colleagues, managers, and clients to rate participants on 12 DISC-related Likert items plus 4-5 open questions. Automatically compares self-perception with observer ratings and detects blind spots (>25-point gaps) and hidden strengths.
• You.Manual™ Certificering (DISC Professional Training) 1-day certification training for coaches and HR professionals to become licensed You.Manual practitioners. Training is free; participants pay €199 for 3 assessment credits and materials. Includes portal access, AI coach Graice, and TalentFirst knowledge network.
• Drijfveren Professional Certificering 1-day paid certification on the Drijfveren (Drivers/Motivators) methodology revealing underlying values and passions beyond behavior. Priced at €397 excl. VAT. Includes 3 Drijfveren analyses and personal account.
• Master: Teams trainen met You.Manual™ 1-day live training in Amsterdam focused on team dynamics analysis and workshop facilitation using You.Manual. Priced at €647 excl. VAT. Includes team analysis, materials, lunch, and certificate.
• You.Manual™ Trainer Toolbox 1-day training for coaches transitioning to facilitation. Teaches design and delivery of team trainings using You.Manual, with workbook and sample quote template included.
• Wave Mentorship Program 12-month mentorship subscription for coaches building a You.Manual practice. Priced at €399/month or €4,500 annually. Includes bi-monthly 1-on-1 with founder Huub van Zwieten, monthly group coaching, sales page design, AI marketing toolkit, ~40 credits/year, and cohort community access (max 12 partners).
• Partner Program (Ripple / Wave / Tide) Three-tier 3-year partnership subscription for established coaches purchasing 200-1,000 credits/year. Includes cash signing bonuses (€1,500-€12,000), preferred credit pricing, community access, priority support, and co-marketing. Pricing: Ripple €866/month (200 credits), Wave €1,774/month (500 credits), Tide €2,982/month (1,000 credits).
• White Label Partnership Channel arrangement allowing coaches to offer You.Manual to corporate clients under their own brand; clients purchase directly from TalentFirst and partner earns a 20-30% kickback per credit (tiered by volume). No inventory, invoicing, or upfront investment for partner.
• Ambassador/Affiliate Program Free-to-join referral program. Affiliates earn €125 per qualified referral (June 2026 promotional rate; normally €100). Automated tracking via Plug & Pay; includes ready-made LinkedIn, Instagram, and email templates plus display banners.
• You.Manual™ Program (Consumer) One-time €297 individual consumer offering that includes a 20+ page personalized You.Manual report, unlimited 24/7 access to AI coach Graice, the 360-degree feedback tool, and Club van Lekker Werken community membership. Lifetime access, no subscription.
• Organizational Growth Programs Custom 12-18 month organizational development programs for companies with 100+ employees. Combines You.Manual assessments for all participants with workshops, coaching, and anchoring sessions focused on culture, leadership, and behavior change. Four named programs: Leiderschap door zelfkennis (9 months), Teams in beweging (3-6 months), Carrièreboost (4 months), Cultuur & verandering (12-18 months).

Quantifiable outcome

• 455% ROI for organizational programs (Yacht Future Finance Change Program)
• +6 more outcomes

Named customers34 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Anthropic (Claude AI)coreTechnology or IntegrationAI processing partner using Claude API for You.Manual report generation. Assessment answers processed by Anthropic to generate personalized profiles. Anthropic does not store API data for training. Critical infrastructure for AI coach functionality.
• StripecoreTechnology or IntegrationPayment processing for credit purchases and program enrollments. Processes invoice and payment data. Listed as sub-processor in privacy documentation.
• HetznercoreTechnology or IntegrationCloud infrastructure provider. EU servers in Germany for data storage. TLS 1.3 encryption for security. Listed in terms and privacy documentation.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• 16Personalities: Popular free consumer-facing personality platform based on MBTI-style typology with modern UX. Represents the consumer-direct threat vector to DISC providers, capturing the same individual end-users TalentFirst targets at €297.
• Traitify: AI-native personality assessment platform using visual/quick assessments for recruitment and team development. Represents the AI-first, mobile-native alternative paradigm that could displace DISC methodology over time.
• Pymetrics: AI-driven soft-skills assessment platform using neuroscience-based games for hiring and development. Adjacent technology paradigm (AI-native, neuroscience-grounded) increasingly competing for enterprise HR budgets that historically went to DISC-based solutions.

Broad incumbents

• Hogan Assessments: Established personality assessment company focused on leadership and executive selection. Targets the same enterprise leadership development buyers with deeper validation studies and longer enterprise sales track record.
• The Predictive Index (PI): Larger behavioral assessment platform serving enterprise talent optimization. Competes in the same HR/leadership development budget pool with broader suite (cognitive + behavioral) and deeper enterprise sales motion.
• SHL (Gartner): Global psychometric assessment leader now part of Gartner, serving enterprise HR with broad assessment portfolio. Competes for the same enterprise L&D and talent management budgets with significantly larger brand and global reach.

Direct peers

• TTI Success Insights: Global DISC-based assessment provider with similar behavioral assessment methodology, multi-lingual reports, and certified partner network. Most direct competitor in the DISC assessment space, particularly relevant as TalentFirst expands beyond Netherlands.
• Insights Discovery: DISC-derived color-based assessment platform with global certified practitioner network. Directly comparable business model — sells assessments to coaches and corporate L&D teams, with training and certification revenue streams similar to TalentFirst.
• Crystal Knows: DISC-based SaaS platform that integrates personality insights into sales, hiring and team workflows. Comparable AI-augmented DISC offering targeting similar HR and sales buyer personas, particularly relevant given TalentFirst's AI coach (Graice) ambitions.
• Wiley Everything DiSC: Wiley's flagship DISC-based assessment suite sold through certified practitioners to organizations and individuals. Competes head-to-head on the same DISC+behavioral methodology that TalentFirst's You.Manual extends with AI coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL-3qoB8XxiVCvKNJU08ZMTma7AhQUjmQP
• Xx.com/talentfirst
• Facebookfacebook.com/talentfirst.nederland
• LinkedInlinkedin.com/company/talentfirst-nederland-bv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TalentFirst