Crystal Knows
- Company typePrivate
- Founded2015
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Crystal Knows firmographics
Firmographics- Name
- Crystal Knows
- Legal name
- Crystal Project, Inc.
- Website
- https://crystalknows.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Crystal Knows industry classification
Industry- Product category
- Personality Assessment Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industries
- Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
Keywords
Where Crystal Knows is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crystal Knows business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Crystal Premium: Annual subscription at $99/year providing full guide library, auto-updating Personality Handbook, full Crystal Guide library with PDFs, relationship profiles for contacts, and two guide refreshes per year.
- Subscription - Sales: Monthly or annual subscription for sales teams. Tiers: Basic ($59/mo or $590/yr), Pro ($99/mo or $990/yr), Max ($199/mo or $1,990/yr). Includes prospect profiles, meeting reports, Google Calendar sync, HubSpot deal sync, and Chrome extension previews.
- Subscription - Hiring: Monthly or annual subscription for hiring teams. Tiers: Basic ($49/mo or $490/yr), Pro, Max. Includes active job postings, candidate reports, job analyses, candidate invite links, and Chrome extension previews.
- Subscription - Coaching: Monthly or annual subscription for coaches. Tiers: Basic ($99/mo or $990/yr), Pro ($249/mo or $2,490/yr), Max ($499/mo or $4,990/yr). Includes coaching participants, coaching reports, group dynamics reports, and all report types.
- Subscription - Premium Team: Team subscription at $99/seat/year providing every team member with full personal profile access, shared team profiles, centralized billing, and admin seat assignment and onboarding.
- Freemium - Crystal Profile: Free forever personality profile including all six personality assessments, full personality profile, peer validation, 10 contacts, one starter guide, and 10 lifetime Chrome previews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free personality profile with six assessments |
| Subscription | Annual | Annual premium subscription for personal guides |
| Subscription | Monthly | Sales prospect intelligence - Basic tier |
| Subscription | Monthly | Sales prospect intelligence - Pro tier |
| Subscription | Monthly | Sales prospect intelligence - Max tier |
| Subscription | Monthly | Hiring candidate intelligence - Basic tier |
| Subscription | Monthly | Coaching reports - Basic tier |
| Subscription | Monthly | Coaching reports - Pro tier |
| Subscription | Monthly | Coaching reports - Max tier |
| Subscription | Annual | Team-wide premium access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Crystal Knows product offering
Product offeringCore offering
Crystal operates an AI-powered personality intelligence platform that combines six validated psychological frameworks (DISC, Big Five, Enneagram, 16 Personalities, Strengths, Values) into a single integrated profile. The platform analyzes publicly available text and online data to predict personality traits, communication styles, and behavioral patterns, delivering pre-meeting prospect research, candidate fit assessment, and coaching insights through a freemium profile plus paid Sales, Hiring, and Coaching modules.
Product overview
Crystal Knows is a pre-meeting intelligence platform offering a unified personality data platform with modular add-ons. The core product is the free Crystal Profile combining six validated personality assessments (DISC, Big Five, Enneagram, 16 Personalities, Strengths, Values) into a single multi-dimensional living profile. Premium tier ($99/year) adds the full guide library. Work-specific modules include Sales (from $59/mo) for prospect profiles and meeting prep, Hiring (from $49/mo) for candidate assessment, and Coaching (from $99/mo) for relationship reports. Personality AI provides MCP server and Adaptive API for AI workflow integration. All modules are designed for specific moments: sales calls, interviews, coaching sessions, and team collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Crystal Profile Free freemium personality profile combining six validated assessments (DISC, Big Five, Enneagram, 16 Personalities, Strengths, Values) with self-reflection, accuracy ratings, peer reviews, and AI predictions for any professional seeking self-awareness and improved communication.
- Crystal Premium Annual subscription at $99/year providing the full Crystal Guide library, auto-updating Personality Handbook, full guide PDFs, relationship profiles for contacts, and two guide refreshes per year for individuals seeking deeper personality insights.
- Sales Pre-meeting prospect intelligence module for sales teams with tiered pricing (Basic $59/mo, Pro $99/mo, Max $199/mo) that includes prospect profiles, meeting reports, Google Calendar sync, HubSpot deal sync, and unlimited Chrome extension previews.
- Hiring Candidate fit assessment and interview preparation module for HR and recruiting teams priced from $49/mo (Basic) with tiers up to Max, including active job postings, candidate reports, job analyses, candidate invite links, and Chrome extension previews.
- Coaching Coaching report module for professional coaches with tiered pricing from $99/mo (Basic) to $499/mo (Max) that includes individual coaching participants, coaching reports, group dynamics reports, and all report types.
- Premium Team Team subscription at $99/seat/year providing Crystal Premium for every team member, shared team profiles, centralized billing, and admin seat assignment with onboarding.
- Personality AI Premium AI capability including MCP server and Adaptive API for agents and AI workflows, enabling personality insights to be embedded into ChatGPT, Claude, and other AI systems for enterprise teams.
Quantifiable outcome
- 30-35% faster relationship building
- +1 more outcomes
Companies that use Crystal Knows
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Crystal Knows technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature5 records
Crystal Knows partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- John Barrows / JB SalescoreFounder of JB Sales training program providing sales education using Crystal's personality data. Certified Crystal partner reselling and referring the platform.
- Tangible WordscoreAward-winning digital marketing agency driving revenue growth using Crystal for sales and customer service personalization.
- RedHolt GroupcoreCEO Chris Redmond leads RedHolt Group, partner contact for OTTRED professional network. Certified Crystal partner.
- Crystal Nordic ApScoreCrystal Knows AI distributor for Nordic countries. Experienced team in sales, leadership, and organizational development providing implementation support in sales, organization, and recruitment.
- BET LATAMcoreSpecialized in Commercial Strategy, Sales, Clienting, Organizational Culture, Leadership, Facilitator Training, and Business Consulting. Certified Crystal partner for Latin America.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Crystal Knows competitors and assessment
Company assessmentBroad incumbents
- HireVue: HireVue is an enterprise hiring platform combining video interviews, AI-driven assessments, and skill testing. It overlaps with Crystal's Hiring module in personality/behavioral analysis for candidate evaluation but operates at significantly larger enterprise scale with deeper ATS integrations.
- Hogan Assessments: Hogan is a long-established personality assessment company used primarily in executive hiring, leadership development, and occupational psychology research. It overlaps with Crystal's Hiring and Coaching modules in targeting HR and executive-coaching professionals but with a deeper psychometric legacy and academic credibility.
- The Predictive Index (PI): PI is an established talent optimization platform using behavioral and cognitive assessments for hiring, leadership development, and team alignment. It competes most directly with Crystal's Hiring and team-coaching offerings and serves overlapping HR buyer personas but at a more enterprise-grade compliance and certification level.
Emerging players
- Truity: Truity offers a range of scientifically validated online personality tests including DISC, Enneagram, Big Five, and TypeFinder, used both by individuals for self-discovery and by businesses for talent applications. It competes with Crystal's assessment depth and consumer-facing test experience at lower price points.
- TestGorilla: TestGorilla is a pre-employment assessment platform used by SMB and mid-market employers for skills, cognitive, and personality testing during hiring. It is comparable to Crystal's Hiring tier as an entry-level talent assessment solution but with broader skill-testing scope and stronger HR workflow integrations.
- Traitify: Traitify offers visual personality assessments using Big Five and other frameworks, primarily for HR tech platforms and consumer apps via API. It competes with Crystal at the assessment layer but lacks Crystal's predictive analytics of OTHER people from public text.
- 16Personalities: 16Personalities is a widely used free personality test built on NERIS-type models, popular with consumers and professionals for self-understanding. It competes with Crystal's free tier and overlaps heavily on the 16 Personalities framework embedded in Crystal's six-framework profile.
- Pymetrics: Pymetrics (now part of Harver) uses neuroscience-based games and AI to match candidates to roles. It overlaps with Crystal's Hiring module in serving enterprise talent acquisition teams with personality/behavioral data, though with a fundamentally different measurement methodology.
Direct peers
- Humantic AI: Humantic AI is the closest direct competitor — an AI-driven personality intelligence platform that predicts buyers' personalities from publicly available data and integrates with Salesforce, HubSpot, Gmail, and LinkedIn for sales use cases. Both serve the same buyer-prospect intelligence workflow with nearly identical technology and customer base.
Regional players
- Discpersonalitytesting: Discpersonalitytesting.com offers online DISC assessments targeted at HR professionals and sales teams. While less feature-rich than Crystal, it serves an overlapping customer base focused specifically on the DISC framework that is one of Crystal's six pillars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Crystal Knows social profiles
Digital presenceCrystal Knows compliance and trust
Trust signalCompliance3 records
Crystal Knows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Knows leadership team
Management profileNumber of profiles
Profiles2 records
Crystal Knows funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Knows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Knows
What does Crystal Knows do?
Crystal operates an AI-powered personality intelligence platform that combines six validated psychological frameworks (DISC, Big Five, Enneagram, 16 Personalities, Strengths, Values) into a single integrated profile. The platform analyzes publicly available text and online data to predict personality traits, communication styles, and behavioral patterns, delivering pre-meeting prospect research, candidate fit assessment, and coaching insights through a freemium profile plus paid Sales, Hiring, and Coaching modules.
Is Crystal Knows a public or private company?
Crystal Knows is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crystal Knows founded?
Crystal Knows was founded in 2015. It employs 1 to 10 people.
Where is Crystal Knows based?
Crystal Knows is headquartered in Nashville, United States, in the North America region.
How does Crystal Knows make money?
Six revenue lines are on record. Subscription - Crystal Premium is the primary driver. The others are subscription - Sales, subscription - Hiring, subscription - Coaching, subscription - Premium Team and freemium - Crystal Profile.
Who are Crystal Knows's main competitors?
Broad incumbents on record are HireVue, Hogan Assessments and The Predictive Index (PI). Emerging players are Truity, TestGorilla, Traitify, 16Personalities and Pymetrics. Humantic AI is listed as a direct peer. Discpersonalitytesting is listed as a regional player.
Does Crystal Knows have an API?
Yes. Personality AI including MCP server and Adaptive API for agents and AI workflows. Available as a premium capability for teams via demo request. The platform also supports Google Calendar sync and HubSpot deal sync for workflow integration. Developer documentation is at docs.crystalknows.com.
What industry is Crystal Knows in?
Crystal Knows's product category is Personality Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of BPACAMAI, Emotional Intelligence, Motivation & Culture-Fit Assessments. Its NAICS code is 5132 and its SIC code is 8734.