Privacy Hero
Privacy Hero sells a consumer VPN router with custom WireGuard firmware, bundled NordVPN service, parental controls, ad blocking, and streaming relocation to households and travelers worldwide through its own website and FlashRouters.
- Company typePrivate
- Founded2017
- HeadquartersBrampton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Privacy Hero does
Privacy Hero, a brand operated by New Jersey-incorporated Cloudhop Inc, designs and sells a consumer VPN router (Privacy Hero 2) that provides whole-home network privacy, ad blocking, parental controls, encrypted DNS, malware and phishing defense, and geo-restricted streaming access through custom firmware built on the WireGuard protocol with NordLynx optimization. The device is sold as a one-time hardware purchase bundled with one year of NordVPN Basic, Privacy Hero Premium cloud software, and US-based tech support, and is supplemented by recurring Privacy Premium and Privacy Plus subscription tiers on monthly and annual billing cycles. The company targets non-technical households and families, remote workers, and international travelers, distributing through its own e-commerce site (privacyhero.com), an app portal at app.privacyhero.com, a FlashRouters reseller partnership, and worldwide shipping covering over 100 countries. Leadership consists of founder and CEO Leo Pechersky and COO Michael Danishevsky, and the company is privately held with no disclosed institutional funding, operating with an 11-50 person team from Brampton, Canada and an Upper Saddle River, NJ returns office.
Privacy Hero firmographics
Firmographics- Name
- Privacy Hero
- Legal name
- Cloudhop Inc
- Website
- https://privacyhero.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Privacy Hero sells a consumer VPN router with custom WireGuard firmware, bundled NordVPN service, parental controls, ad blocking, and streaming relocation to households and travelers worldwide through its own website and FlashRouters.
- Ownership category
- akta.pro rank
Privacy Hero industry classification
Industry- Product category
- Consumer Network Security Hardware
- NAICS
- Security Systems Services (56162)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- VPN & Remote Access Gateways (HDADABAD)
- akta.pro secondary industry
- Smart Home Device & Hub Hardening Services (HSAHAJAA)
Keywords
Where Privacy Hero is headquartered
LocationHeadquarters
- HQ city
- Brampton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Privacy Hero business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Hardware Sales (VPN Router): One-time purchase of Privacy Hero 2 VPN router with bundled software. The router includes 1 year of NordVPN Basic VPN (valued at $59.88), 1 year Privacy Hero Premium Cloud Software & Updates ($49.99 value), and 1 year Expert US-based Tech Support ($144.00 value), totaling $250+ in bonus features.
- Subscription Plans (Privacy Premium and Privacy Plus): Recurring annual and monthly subscription plans for Privacy Hero's cloud software and VPN services. Monthly plans eligible for full refund within first 7 days. Yearly plans eligible for full refund within first 30 days. Upgrades from Privacy Plus to Privacy Premium take effect immediately.
- Built-in VPN Service: Proprietary built-in Privacy Hero VPN service using WireGuard protocol for browsing, streaming, and gaming, provided as part of the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Privacy Hero 2 Router Bundle |
| Subscription | Monthly | Privacy Premium (Monthly) |
| Subscription | Annual | Privacy Premium (Yearly) |
| Subscription | Monthly | Privacy Plus (Monthly) |
| Subscription | Annual | Privacy Plus (Yearly) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Privacy Hero product offering
Product offeringCore offering
Privacy Hero sells the Privacy Hero 2, a next-generation VPN router hardware device with custom firmware that connects to a home network to provide whole-home VPN protection, ad blocking, parental controls, malware defense, and streaming optimization. The router is bundled with a 1-year NordVPN Basic subscription, Privacy Hero Premium cloud software, and US-based tech support, and is supported by recurring subscription plans (Privacy Premium and Privacy Plus) for the cloud software and built-in WireGuard VPN service.
Product overview
Privacy Hero is a VPN router and subscription service company. Its core product is the Privacy Hero 2 hardware router (a next-generation VPN router with custom firmware), sold alongside subscription plans called Privacy Premium and Privacy Plus. The router integrates with multiple VPN providers (NordVPN, Private Internet Access, and generic WireGuard/OpenVPN third-party providers) and provides built-in features including encrypted DNS, malware and phishing defense, parental controls, network-wide ad blocking, and streaming relocation. A built-in proprietary WireGuard VPN service is also offered as an alternative to external VPN subscriptions. The product ships with 1-year NordVPN Basic, Privacy Hero Premium cloud software, and US-based tech support. Subscription plans are available in monthly and yearly tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Privacy Hero 2 VPN Router
- Privacy Hero Premium Subscription
- Privacy Hero Plus Subscription
- Built-in Privacy Hero VPN Service
Quantifiable outcome
- 10x improvement in Mbps speed for international streaming
- +1 more outcomes
Companies that use Privacy Hero
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Privacy Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature12 records
Privacy Hero partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- NordVPNcoreNordVPN is bundled as a key component of the Privacy Hero offering. Each Privacy Hero 2 router purchase includes 1 free year of NordVPN Basic VPN ($59.88 value). The product features deep integration with NordVPN including NordLynx protocol optimization and dedicated IP setup support. This is a flagship partnership providing the underlying VPN service infrastructure.
- Private Internet Access (PIA)corePrivacy Hero provides native WireGuard integration for Private Internet Access (PIA) VPN users. PIA is supported as a built-in VPN provider option.
- WireGuard VPN ProviderssupportingPrivacy Hero supports generic WireGuard provider configuration. Known supported providers include: IPVanish, Surfshark, ProtonVPN, AzireVPN, Hide.me, StrongVPN, IVPN, Windscribe, VPNUnlimited, PureVPN, and Mullvad. Users can manually configure any WireGuard provider.
- OpenVPN Provider SupportsupportingPrivacy Hero supports Generic .ovpn OpenVPN configuration files, enabling users to connect via OpenVPN protocol with major VPN providers including IPVanish, ProtonVPN, ExpressVPN, and others.
- FlashRouterssupportingFlashRouters serves as a reseller channel for Privacy Hero VPN routers through flashrouters.com/privacy-hero-vpn-router. This partnership extends distribution reach to customers who prefer purchasing networking equipment from specialized router retailers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Privacy Hero competitors and assessment
Company assessmentDirect peers
- FlashRouters: Specialized retailer of pre-configured VPN routers. FlashRouters is both a reseller channel for Privacy Hero (flashrouters.com/privacy-hero-vpn-router) and a direct competitor offering flashrouters of its own, making it the most comparable company in terms of both product (hardware VPN routers) and customer (non-technical home users seeking VPN-equipped Wi-Fi).
- NordVPN: Flagship VPN partner to Privacy Hero and a direct competitor in consumer VPN subscriptions. Both compete for the same household privacy/security wallet, but NordVPN sells software-only subscriptions while Privacy Hero packages the VPN service into proprietary hardware — putting them in head-to-head competition at the consumer level.
- ExpressVPN: Major consumer VPN subscription service owned by Kape Technologies. ExpressVPN is supported in Privacy Hero's generic OpenVPN configuration flow and competes for the same non-technical consumer segment, with a much larger brand and marketing budget than Privacy Hero.
- Private Internet Access (PIA): Consumer VPN provider with native WireGuard integration baked into Privacy Hero's router firmware as a 'core' strategic-tier partner. PIA also sells subscriptions independently to the same privacy-conscious household buyer, making it a partnered competitor.
Emerging players
- Tailscale: WireGuard-based mesh VPN built on the same protocol that powers Privacy Hero's router. Tailscale is primarily prosumer/SMB-oriented (rather than household-novice-oriented), but its WireGuard-first approach and remote-access use case overlap with Privacy Hero's remote workers and travelers segment.
- Mullvad VPN: Privacy-first, no-account consumer VPN service supported as a WireGuard configuration in Privacy Hero's router. Mullvad competes for the same audience of privacy-sensitive non-technical users who want VPN coverage without per-device app management.
- AdGuard: Privacy software vendor offering AdGuard VPN alongside its flagship ad-blocking products. AdGuard's combination of network-wide ad blocking and VPN subscription mirrors Privacy Hero's bundled feature set, though delivered as apps rather than a router.
Broad incumbents
- Asus: Major networking OEM whose consumer and prosumer routers (RT-, AX-, and ROG-series) increasingly ship with built-in VPN clients (OpenVPN/WireGuard), ad-blocking, and parental controls via ASUSWRT firmware — directly competing with Privacy Hero's bundled feature set at the hardware layer.
- Netgear: Established consumer networking OEM (Nighthawk, Orbi) bundling VPN client capabilities into Wi-Fi 6/6E/7 routers and growing their security feature set. Netgear is the kind of incumbent that could erode Privacy Hero's 'VPN-easy-on-the-router' proposition by shipping similar defaults in stock firmware.
- Synology: NAS and router manufacturer whose RT-series Wi-Fi routers include VPN Plus (WireGuard/OpenVPN server and client) and SRM parental controls. Synology targets a similar prosumer/SMB buyer who wants router-level VPN without per-device apps and competes for the same remote-worker and home-office use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Privacy Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Privacy Hero leadership team
Management profileNumber of profiles
Profiles2 records
Privacy Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Privacy Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Privacy Hero
What does Privacy Hero do?
Privacy Hero sells the Privacy Hero 2, a next-generation VPN router hardware device with custom firmware that connects to a home network to provide whole-home VPN protection, ad blocking, parental controls, malware defense, and streaming optimization. The router is bundled with a 1-year NordVPN Basic subscription, Privacy Hero Premium cloud software, and US-based tech support, and is supported by recurring subscription plans (Privacy Premium and Privacy Plus) for the cloud software and built-in WireGuard VPN service.
Is Privacy Hero a public or private company?
Privacy Hero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Privacy Hero founded?
Privacy Hero was founded in 2017. It employs 11 to 50 people.
Where is Privacy Hero based?
Privacy Hero is headquartered in Brampton, Canada, in the North America region.
How does Privacy Hero make money?
Three revenue lines are on record. Hardware Sales (VPN Router) is the primary driver. The others are subscription Plans (Privacy Premium and Privacy Plus) and built-in VPN Service.
Who are Privacy Hero's main competitors?
Direct peers on record are FlashRouters, NordVPN, ExpressVPN and Private Internet Access (PIA). Emerging players are Tailscale, Mullvad VPN and AdGuard. Broad incumbents are Asus, Netgear and Synology.
Does Privacy Hero have an API?
No public API is recorded for Privacy Hero.
What industry is Privacy Hero in?
Privacy Hero's product category is Consumer Network Security Hardware. Its primary akta.pro industry code is HDADABAD, VPN & Remote Access Gateways, with a secondary code of HSAHAJAA, Smart Home Device & Hub Hardening Services. Its NAICS code is 56162 and its SIC code is 3576.