The Tile Doctor

What The Tile Doctor does

The Tile Doctor is a wholesale and direct-to-customer distributor of professional-grade tile installation, waterproofing, grouting, and surface care products, founded in 2000 and headquartered in Marietta, Georgia. The company operates as the exclusive U.S. provider for two Italian manufacturers — Litokol (tile installation chemistry) and Faber Chimica (surface care chemistry) — and complements these brands with its own patented systems including DuraTile (self-laying porcelain floating floor), the TileSafe high-adhesion anti-fracture system, and Bio-Free Advanced Antimicrobial (an EPA-registered surface treatment with a 2018 U.S. patent derived from Dow Corning's 1973 chemistry). Its product portfolio spans five functional categories: grout materials (notably the Starlike line of epoxy grouts), care and maintenance (sealers, cleaners, polishing compounds, restoration kits), tile-setting adhesives (PowerGel line), surface preparation (HydroLevel, SafetyGel, SafetyTex), and flooring (DuraTile, VersaLite Stone).

The business model is primarily direct distribution through an e-commerce storefront (tiledoctor.com), phone sales (1-877-TileDoc), and a dealer/store-locator network, with pricing quoted on a trade/distribution basis rather than listed publicly. Customers fall into four segments — contractors and installers, architects and designers, building owners and facility teams, and DIY homeowners — served by a single product specialist, the "TD Trainer" (Robert), who functions as a consultative concierge translating project descriptions into product recommendations, specifications, and supporting documentation (TDS, SDS, EPDs, declarations of performance). Marketing relies heavily on educational content (DIY tutorials, how-to videos, tile glossary, grout and sustainability calculators) and on the credibility of full technical documentation for specification-led commercial work. The company holds multiple granted patents and has received innovation recognition including the 2011 Edison Award for Bio-Free; it operates without external venture or private equity funding as an independent private company.

Name

The Tile Doctor

Legal name

The Tile Doctor

Website

https://tiledoctor.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tile Doctor is the exclusive U.S. distributor of Litokol and Faber Chimica tile installation and surface care products, selling professional-grade grouts, adhesives, sealers, cleaners, and patented systems (DuraTile, TileSafe, Bio-Free) to contractors, architects, building owners, and DIY homeowners via e-commerce and phone sales.

Ownership category

akta.pro rank

Product category

Tile Installation & Surface Care Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Tile and Terrazzo Contractors (23834)

SIC

Pottery & Related Products (3260), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

akta.pro secondary industries

Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI), Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE), Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Tile installation supplies
• Surface care products
• Epoxy grout materials
• Tile sealers cleaners
• Waterproofing membranes

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile Installation & Surface Care Products: The Tile Doctor generates revenue through the sale of professional-grade tile installation materials (adhesives, grouts, surface prep, waterproofing membranes) and surface care products (cleaners, sealers, stain removers, restoration kits, polishing compounds). Products are sold under its own Tile Doctor brand as well as through exclusive U.S. distribution agreements with Litokol and Faber Chimica. Revenue is primarily from one-time product purchases, though some products may involve repeat purchases for maintenance and restoration.
2. DuraTile Patented Flooring System: DuraTile is a patented porcelain tile floating floor system sold as a product system. The company sells the encapsulated tile system directly, positioning it for both commercial (retail, automotive showrooms, trade shows) and residential applications. Revenue is generated through product system sales, with the system offering advantages that reduce labor costs and installation time.
3. Bio-Free Antimicrobial (Tile Doctor Shield): Bio-Free Advanced Antimicrobial (also sold as Tile Doctor Shield under an Alternate Brand Name arrangement) generates revenue through sales of EPA-registered antimicrobial treatment products for hard and soft surfaces, with particular application in healthcare environments. The product has FDA Food Contact Approvals and a U.S. Patent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Tile Doctor is a wholesale distributor selling professional-grade tile installation materials (adhesives, epoxy grouts, waterproofing membranes, surface preparation products) and tile and stone care products (sealers, cleaners, polishers, stain removers, restoration kits). It operates as the exclusive U.S. provider of Litokol and Faber Chimica product lines, complemented by its own proprietary Tile Doctor-branded systems including DuraTile floating flooring, TileSafe anti-fracture systems, and Bio-Free antimicrobial treatments.

Product overview

The Tile Doctor is a distribution company serving as the exclusive U.S. provider of Litokol and Faber Chimica tile installation and surface care products, complemented by its own Tile Doctor branded products. The product portfolio spans five core categories: (1) Grout Materials featuring the Starlike line of epoxy grouts (Crystal, Easy, Pro, Jewels, Shimmers, Night Vision) plus Grout Bomb, Pixel 3D, and Tile Doctor Grout Mix; (2) Care & Maintenance including cleaners, sealers, stain removers, color enhancers, and polishing compounds (Marble Polishing Powder, Granite Polishing Compound), plus the Bio-Free Advanced Antimicrobial technology; (3) Tile Setting adhesives (PowerGel Pro Max, PowerGel S1+, PowerGel S2+, UltraGel Pro); (4) Surface Preparation products (HydroLevel 1-30, HydroPad, SafetyGel, SafetyTex); and (5) Flooring solutions including the proprietary DuraTile patented floating floor system and VersaLite Stone lightweight veneer. The flagship TileSafe System integrates SafetyGel membrane, SafetyTex reinforcement, and PowerGel adhesives into a unified waterproofing and anti-fracture solution. Tools include mixing paddles, epoxy floats, and the Plot & Pedestal system for elevated installations.

Differentiator

Problem solved

Functional benefit

Brands

• DuraTile: Patented porcelain tile floating floor system for residential and commercial installations.
• VersaLite Stone
• Tile Doctor Shield

Products and services

• Starlike Epoxy Grout Line A family of professional-grade epoxy grouts delivering lasting color, stain resistance, and durability for joints of every width indoors and out, including specialty variants (transparent, decorative sparkle, glow-in-the-dark, shimmer, 3D mosaic). Designed for contractors, designers, and homeowners tiling glass mosaics, porcelain floors, and pool surrounds.
• TileSafe High-Adhesion Anti-Fracture System An integrated waterproofing and anti-fracture system combining SafetyGel 6-Dimensional Elasticity membrane, SafetyTex reinforcement fabric, and PowerGel adhesive for bonding large-format tile and slabs over cracked or moving substrates, with crack isolation up to 3.2 mm (Pro Max) and pull-off adhesion ≥ 2.9 N/mm² per EN 14891.
• DuraTile Floating Floor System Patented porcelain tile floating floor system with tiles encapsulated by a high-technology pad that creates suction to the surface, forms semi-watertight barriers, and protects tile edges. Installs over existing flooring without glue or cement with fast removal and replacement capability; no VOC emissions and reusable tiles.
• VersaLite Stone Veneer Lightweight stone veneer that delivers the look of natural stone without the weight or installation cost of traditional masonry, intended for both residential and commercial applications.
• Bio-Free Advanced Antimicrobial (Tile Doctor Shield) EPA-registered antimicrobial treatment for hard and soft surfaces that uses ionic charge to attract microorganisms and physically rupture cell membranes on contact, providing durable antimicrobial control for the life of the surface without leaching or supporting adaptive organisms. Sold as Tile Doctor Shield (ABN); validated in healthcare deployments with 95-99% microbe reduction.
• PowerGel Tile Adhesives A family of elastic smart gel tile adhesives with anti-fracture properties, including high-performance epoxy variants for large-format tile and slab installations (Pro Max) and enhanced gel adhesives (S1+, S2+, UltraGel Pro) for demanding tile-setting applications.
• Surface Preparation Products Surface preparation products for tile and stone installations, including HydroLevel 1-30 self-leveling compound, HydroPad waterproofing pad, SafetyGel anti-fracture membrane (6-Dimensional Elasticity, Crack Prevention), and SafetyTex Anti-Fracture reinforcement fabric for crack isolation and waterproofing.
• Tile & Stone Care and Maintenance Line A comprehensive line of professional surface care products for natural stone, ceramic, porcelain, and quartz surfaces, including acid protection sealers, penetrating sealers, color enhancers, anti-slip treatments, pH-neutral daily cleaners, heavy-duty cleaners, epoxy residue removers, marble/granite/ceramic polishing compounds, and stain removal/restoration kits. Formulated to clean, protect, and restore every surface without harming the finish.
• Tile Installation Tools Specialized tile installation tools, including an adjustable Tile & Paver Plot & Pedestal System for elevated patio/deck installations, a high-performance Epoxy Float for epoxy grout application, and a Grout Mixer Paddle for preparing grout materials.

Quantifiable outcome

• TileSafe System installed cost approximately $1.03/sq ft vs. $2.88-$3.85/sq ft for competing membrane systems (65-70% cost savings)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and foundational.

• LitokolcoreTechnology or IntegrationThe Tile Doctor is the exclusive U.S. provider of Litokol, an Italian manufacturer of premium tile installation products including Starlike epoxy grouts, PowerGel adhesives, waterproofing membranes (SafetyGel), and the TileSafe anti-fracture system. This exclusive distribution agreement gives The Tile Doctor access to Litokol's full portfolio of European tile installation chemistry for the U.S. market.
• Faber ChimicacoreTechnology or IntegrationThe Tile Doctor is the exclusive U.S. provider of Faber Chimica, an Italian manufacturer of professional surface care products including sealers, cleaners, stain removers, color enhancers, polishing compounds, and restoration kits for natural stone, ceramic, porcelain, and quartz surfaces. Faber Chimica products complement Litokol's installation products to provide full lifecycle coverage.
• Dow Corning Corporation (originator of Bio-Free technology)foundationalTechnology or IntegrationDow Corning Corporation developed the original Bio-Free antimicrobial chemistry in the early 1970s (original patent 1973). The Tile Doctor team invented proprietary formulations and application processes for the chemistry, adapting it for surface protection applications, which led to a U.S. Patent in 2018. Bio-Free is now a business/technology spinoff of Dow Corning. The Tile Doctor continues to reference Dow Corning's original R&D 100 Award-winning work as foundational to the product's credibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mapei: Global manufacturer of tile installation systems, adhesives, grouts, and surface care products. Direct competitor to The Tile Doctor's Litokol/Faber product lines across commercial and residential tile markets.
• LATICRETE International: Manufacturer of tile and stone installation systems including adhesives, grouts, waterproofing membranes, and surface care products (StoneTech). Closely overlaps The Tile Doctor's TileSafe, Starlike, and Faber Chimica equivalents.
• Custom Building Products: Major North American manufacturer of tile installation products including thinsets, grouts, and waterproofing systems (now a Quikrete company). Direct competitor to The Tile Doctor's tile setting and grout categories.
• Ardex Americas: Manufacturer of specialty installation products including tile adhesives, self-leveling underlayments, and waterproofing systems. Direct competitor to The Tile Doctor's PowerGel and HydroLevel product lines.
• Schluter Systems: Manufacturer of waterproofing membranes (Kerdi), anti-fracture systems (Ditra), and tile installation profiles. Direct competitor to The Tile Doctor's TileSafe anti-fracture system and waterproofing offerings.
• Bostik (Arkema): Global manufacturer of tile adhesives, grouts, and waterproofing systems under the Bostik/Mapei-adjacent brand families. Direct competitor across the tile installation chemistry categories served by The Tile Doctor.

Direct peers

• Aqua Mix (Custom Building Products): Surface care brand offering sealers, cleaners, and stone maintenance products. Closely comparable to The Tile Doctor's Faber Chimica surface care portfolio and Bio-Free antimicrobial offerings.
• Miracle Sealants: Manufacturer and distributor of tile and stone sealers, cleaners, and surface care products. Closely comparable to The Tile Doctor's care & maintenance category powered by Faber Chimica.

Others

• Litokol: Italian manufacturer of premium tile installation chemistry whose products are exclusively distributed in the U.S. by The Tile Doctor. A core partner/supplier relationship rather than a competitor.
• Faber Chimica: Italian manufacturer of professional surface care products exclusively distributed in the U.S. by The Tile Doctor. A core partner/supplier relationship that defines the company's surface care offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tiletiledoctor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tile Doctor