Krames
Krames, operating under WebMD Ignite, delivers clinically reviewed patient education content, video, print, and AI-guided interactive materials to enterprise health systems, health plans, government programs, and rural healthcare providers via deep EHR and CRM integrations.
- Company typePrivate
- Founded1978
- HeadquartersYardley, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Krames does
Krames, founded in 1978 and headquartered in Yardley, Pennsylvania, is a legacy patient education brand now operating under WebMD Ignite, the healthcare marketing, analytics, and patient engagement division of WebMD. The company provides clinically reviewed patient education content, print materials, video education, and AI-powered interactive health assistants to enterprise healthcare organizations including health systems, health plans, government programs, healthcare associations, agencies, and rural community providers.
The underlying platform architecture is a content-plus-integrations stack. Krames' content library comprises 25,000+ clinically reviewed health education pieces and 500+ HealthPrints titles spanning 20 therapeutic areas. Distribution is achieved through deep integrations with Epic, Oracle/Cerner, and Meditech EHRs (including the Ignite on FHIR product), Salesforce CRM, and AI-driven interactive assistants branded HealthInteractive. Adjacent platform capabilities — the Ignite Growth Platform, Digital Experience Engine (DXE), and Referral Growth Analytics — convert healthcare data into growth and patient-acquisition insights for clients.
Krames makes money primarily through enterprise subscriptions (Ignite Growth Platform, DXE), content licensing (HealthClips, HealthPrints, HealthInteractive), and marketing services contracts (programmatic media, agency services, Pulse campaigns) with health systems, health plans, and government healthcare organizations. Pricing is quote-based on annual contracts with guaranteed ROI outcomes. A direct-to-consumer Krames Store (kramesstore.com) supports smaller-volume content purchases. The single disclosed M&A event is the 2008 acquisition of Wired.MD. No financial information is publicly available.
Krames firmographics
Firmographics- Name
- Krames
- Website
- https://krames.com
- Company type
- Private
- Founded year
- 1978
- Headcount range
- 251–500 employees
- Short description
- Krames, operating under WebMD Ignite, delivers clinically reviewed patient education content, video, print, and AI-guided interactive materials to enterprise health systems, health plans, government programs, and rural healthcare providers via deep EHR and CRM integrations.
- Ownership category
- akta.pro rank
Krames industry classification
Industry- Product category
- Healthcare Patient Education Software
- NAICS
- Software Publishers (51321), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where Krames is headquartered
LocationHeadquarters
- HQ city
- Yardley
- HQ country
- United States
- HQ region
- North America
Markets served
Krames business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Marketing Solutions: Provides marketing solutions including programmatic media, agency services, pulse campaigns, and brand awareness initiatives to health systems and health plans. Revenue generated through service contracts with guaranteed performance outcomes.
- Patient Education Content: Licenses clinical education content including HealthClips videos, HealthPrints print materials, and HealthInteractive AI-powered content to healthcare organizations, health plans, and EHR systems.
- Platform Subscriptions: Ignite Growth Platform and Digital Experience Engine delivered as SaaS subscriptions with implementation and support services.
- Analytics Services: Referral Growth Analytics and data-driven insights services helping healthcare organizations optimize marketing spend and patient acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Healthcare Organizations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Krames product offering
Product offeringCore offering
Krames provides clinically-reviewed patient education content and related clinical workflow software to healthcare organizations. Its portfolio spans video education (HealthClips), print education (HealthPrints), AI-powered interactive assistants (HealthInteractive), and integrations that deliver education directly inside Epic, Oracle/Cerner, Meditech EHRs, and Salesforce CRM. Under the broader WebMD Ignite umbrella it also supplies the Ignite Growth Platform, Digital Experience Engine, Referral Growth Analytics, care management (Coach), and direct-to-patient outreach (Ignite on Demand, Direct to Patient Automated Education).
Product overview
Krames, operating under WebMD Ignite, offers a comprehensive healthcare education platform with multiple content and clinical solutions. The portfolio includes HealthClips (video education), HealthPrints (print education with 500+ titles), HealthInteractive (AI-powered interactive assistants), and Content Standards (quality assurance for 25,000+ pieces). Clinical integrations include CRM (Salesforce), EHR systems (Epic, Oracle/Cerner, Meditech), and FHIR-based connectivity. Additional solutions cover care management (Coach), workflow-embedded education (Ignite on Demand), and automated patient outreach (Direct to Patient). The architecture is a platform-plus-modules approach where content solutions feed into clinical workflow integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- HealthClips
Quantifiable outcome
- 7:1 return on investment for customers
- +4 more outcomes
Companies that use Krames
Customer profileSegments7 records
Ideal customer profiles4 records
Krames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Krames partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- EpiccoreWebMD Ignite integrates patient education directly into Epic EHR systems through Ignite on FHIR, enabling healthcare providers to deliver relevant education to patients through Epic's patient portal.
- Oracle/CernercorePatient education content integrated into Oracle/Cerner EHR systems for distribution to patients during care encounters.
- MeditechcorePatient education solutions integrated with Meditech EHR platforms for seamless content delivery within clinical workflows.
- SalesforcecoreCRM integration allowing patient education to be incorporated directly into Salesforce for easy delivery and tracking by healthcare marketing and care management teams.
- MedscapecoreMedscape Media partnership enables display media targeting specialists most influential to healthcare organizations, bolstering brand awareness through targeted HCP audiences.
- FHIR StandardscoreIgnite on FHIR leverages HL7 FHIR interoperability standards to deliver patient education directly in Epic EHR portals, enabling standardized health data exchange.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Krames competitors and assessment
Company assessmentDirect peers
- Healthwise: Non-profit patient education vendor offering clinically reviewed health content, video libraries, and EHR-integrated delivery to health systems and plans — directly overlapping with Krames' HealthClips, HealthPrints, and EHR-integrated content solutions.
Broad incumbents
- Wolters Kluwer Health: Large healthcare information publisher whose Emmi patient engagement and UpToDate patient education offerings compete directly with Krames on clinically-validated content delivered to health systems and plans, with a much broader portfolio of clinical decision and compliance solutions.
- Elsevier Patient Engagement:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Krames social profiles
Digital presenceKrames financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krames leadership team
Management profileNumber of profiles
Krames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krames M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krames
What does Krames do?
Krames provides clinically-reviewed patient education content and related clinical workflow software to healthcare organizations. Its portfolio spans video education (HealthClips), print education (HealthPrints), AI-powered interactive assistants (HealthInteractive), and integrations that deliver education directly inside Epic, Oracle/Cerner, Meditech EHRs, and Salesforce CRM. Under the broader WebMD Ignite umbrella it also supplies the Ignite Growth Platform, Digital Experience Engine, Referral Growth Analytics, care management (Coach), and direct-to-patient outreach (Ignite on Demand, Direct to Patient Automated Education).
When was Krames founded?
Krames was founded in 1978. It employs 251 to 500 people.
Where is Krames based?
Krames is headquartered in Yardley, United States, in the North America region.
How does Krames make money?
Four revenue lines are on record. Healthcare Marketing Solutions are the primary driver. The others are patient Education Content, platform Subscriptions and analytics Services.
Who are Krames's main competitors?
Healthwise is listed as a direct peer. Broad incumbents are Wolters Kluwer Health and Elsevier Patient Engagement.
Does Krames have an API?
No public API is recorded for Krames.
What industry is Krames in?
Krames's product category is Healthcare Patient Education Software. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 51321 and its SIC code is 7372.