Krames

Healthcare Patient Education Softwarekrames.com

Krames, operating under WebMD Ignite, delivers clinically reviewed patient education content, video, print, and AI-guided interactive materials to enterprise health systems, health plans, government programs, and rural healthcare providers via deep EHR and CRM integrations.

Company typePrivate
Founded1978
HeadquartersYardley, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

What Krames does

Krames, founded in 1978 and headquartered in Yardley, Pennsylvania, is a legacy patient education brand now operating under WebMD Ignite, the healthcare marketing, analytics, and patient engagement division of WebMD. The company provides clinically reviewed patient education content, print materials, video education, and AI-powered interactive health assistants to enterprise healthcare organizations including health systems, health plans, government programs, healthcare associations, agencies, and rural community providers.

The underlying platform architecture is a content-plus-integrations stack. Krames' content library comprises 25,000+ clinically reviewed health education pieces and 500+ HealthPrints titles spanning 20 therapeutic areas. Distribution is achieved through deep integrations with Epic, Oracle/Cerner, and Meditech EHRs (including the Ignite on FHIR product), Salesforce CRM, and AI-driven interactive assistants branded HealthInteractive. Adjacent platform capabilities — the Ignite Growth Platform, Digital Experience Engine (DXE), and Referral Growth Analytics — convert healthcare data into growth and patient-acquisition insights for clients.

Krames makes money primarily through enterprise subscriptions (Ignite Growth Platform, DXE), content licensing (HealthClips, HealthPrints, HealthInteractive), and marketing services contracts (programmatic media, agency services, Pulse campaigns) with health systems, health plans, and government healthcare organizations. Pricing is quote-based on annual contracts with guaranteed ROI outcomes. A direct-to-consumer Krames Store (kramesstore.com) supports smaller-volume content purchases. The single disclosed M&A event is the 2008 acquisition of Wired.MD. No financial information is publicly available.

Krames firmographics

Firmographics

Name: Krames
Website: https://krames.com
Company type: Private
Founded year: 1978
Headcount range: 251–500 employees
Short description: Krames, operating under WebMD Ignite, delivers clinically reviewed patient education content, video, print, and AI-guided interactive materials to enterprise health systems, health plans, government programs, and rural healthcare providers via deep EHR and CRM integrations.
Ownership category
akta.pro rank

Krames industry classification

Industry

Product category: Healthcare Patient Education Software
NAICS: Software Publishers (51321), Educational Support Services (611710)
SIC: Services-Prepackaged Software (7372), Services-Educational Services (8200)
akta.pro primary industry: Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
akta.pro secondary industry: Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

Patient education content
Healthcare marketing platform
Clinical workflow integration
Care management software
EHR patient education

Where Krames is headquartered

Location

Headquarters

HQ city: Yardley
HQ country: United States
HQ region: North America

Markets served

Krames business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Healthcare Marketing Solutions: Provides marketing solutions including programmatic media, agency services, pulse campaigns, and brand awareness initiatives to health systems and health plans. Revenue generated through service contracts with guaranteed performance outcomes.
Patient Education Content: Licenses clinical education content including HealthClips videos, HealthPrints print materials, and HealthInteractive AI-powered content to healthcare organizations, health plans, and EHR systems.
Platform Subscriptions: Ignite Growth Platform and Digital Experience Engine delivered as SaaS subscriptions with implementation and support services.
Analytics Services: Referral Growth Analytics and data-driven insights services helping healthcare organizations optimize marketing spend and patient acquisition.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise Healthcare Organizations

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Krames product offering

Product offering

Core offering

Krames provides clinically-reviewed patient education content and related clinical workflow software to healthcare organizations. Its portfolio spans video education (HealthClips), print education (HealthPrints), AI-powered interactive assistants (HealthInteractive), and integrations that deliver education directly inside Epic, Oracle/Cerner, Meditech EHRs, and Salesforce CRM. Under the broader WebMD Ignite umbrella it also supplies the Ignite Growth Platform, Digital Experience Engine, Referral Growth Analytics, care management (Coach), and direct-to-patient outreach (Ignite on Demand, Direct to Patient Automated Education).

Product overview

Krames, operating under WebMD Ignite, offers a comprehensive healthcare education platform with multiple content and clinical solutions. The portfolio includes HealthClips (video education), HealthPrints (print education with 500+ titles), HealthInteractive (AI-powered interactive assistants), and Content Standards (quality assurance for 25,000+ pieces). Clinical integrations include CRM (Salesforce), EHR systems (Epic, Oracle/Cerner, Meditech), and FHIR-based connectivity. Additional solutions cover care management (Coach), workflow-embedded education (Ignite on Demand), and automated patient outreach (Direct to Patient). The architecture is a platform-plus-modules approach where content solutions feed into clinical workflow integrations.

Differentiator

Problem solved

Functional benefit

Products and services

HealthClips

Quantifiable outcome

7:1 return on investment for customers
+4 more outcomes

Companies that use Krames

Customer profile

Segments7 records

Ideal customer profiles4 records

Krames technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature7 records

Krames partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

EpiccoreTechnology or IntegrationWebMD Ignite integrates patient education directly into Epic EHR systems through Ignite on FHIR, enabling healthcare providers to deliver relevant education to patients through Epic's patient portal.
Oracle/CernercoreTechnology or IntegrationPatient education content integrated into Oracle/Cerner EHR systems for distribution to patients during care encounters.
MeditechcoreTechnology or IntegrationPatient education solutions integrated with Meditech EHR platforms for seamless content delivery within clinical workflows.
SalesforcecoreTechnology or IntegrationCRM integration allowing patient education to be incorporated directly into Salesforce for easy delivery and tracking by healthcare marketing and care management teams.
MedscapecoreGTM or Marketing PartnerMedscape Media partnership enables display media targeting specialists most influential to healthcare organizations, bolstering brand awareness through targeted HCP audiences.
FHIR StandardscoreTechnology or IntegrationIgnite on FHIR leverages HL7 FHIR interoperability standards to deliver patient education directly in Epic EHR portals, enabling standardized health data exchange.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Krames competitors and assessment

Company assessment

Direct peers

Healthwise: Non-profit patient education vendor offering clinically reviewed health content, video libraries, and EHR-integrated delivery to health systems and plans — directly overlapping with Krames' HealthClips, HealthPrints, and EHR-integrated content solutions.

Broad incumbents

Wolters Kluwer Health: Large healthcare information publisher whose Emmi patient engagement and UpToDate patient education offerings compete directly with Krames on clinically-validated content delivered to health systems and plans, with a much broader portfolio of clinical decision and compliance solutions.
Elsevier Patient Engagement:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Krames financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Krames leadership team

Management profile

Number of profiles

Krames funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Krames M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krames

What does Krames do?

When was Krames founded?

Krames was founded in 1978. It employs 251 to 500 people.

Where is Krames based?

Krames is headquartered in Yardley, United States, in the North America region.

How does Krames make money?

Four revenue lines are on record. Healthcare Marketing Solutions are the primary driver. The others are patient Education Content, platform Subscriptions and analytics Services.

Who are Krames's main competitors?

Healthwise is listed as a direct peer. Broad incumbents are Wolters Kluwer Health and Elsevier Patient Engagement.

Does Krames have an API?

No public API is recorded for Krames.

What industry is Krames in?

Krames's product category is Healthcare Patient Education Software. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 51321 and its SIC code is 7372.