Broadway Entertainment Group

What Broadway Entertainment Group does

Broadway Entertainment Group (BEG) is a Dubai-headquartered theatrical distribution and touring company founded in 2012 by Liz Koops. The company licenses intellectual property from rights holders — including Andrew Lloyd Webber's Really Useful Group, DreamWorks Theatricals, and Disney Theatrical Productions — and operates an international touring circuit that brings Broadway- and West End-caliber productions to emerging markets. BEG currently distributes over 40 shows across 37 countries through representative offices in Dubai, Hong Kong, New York, London, and Sydney, with its active slate anchored by WICKED the Musical, The Phantom of the Opera, The Little Prince, and Slava's Snowshow.

The business is built around a licensing and co-production model. BEG partners with primary producers (Really Useful Group, NETworks Presentations, SOKOL Entertainment, DreamWorks, Disney) to license touring rights, then manages the end-to-end logistics of moving large-scale productions — for example, transporting 13 shipping containers, 166 wigs, and roughly 350 costumes for the WICKED tour, or coordinating 40,000 km of air, sea, and road transport and 17 wardrobe gondolas for Disney's Beauty and the Beast. Its proprietary technical capability centers on large-scale theatrical staging and video-mapping technology (notably used in The Little Prince) combined with international supply-chain coordination for set, costume, and equipment transport across borders.

BEG monetizes shows through touring production fees and ticket sales distributed via venue box offices, flagship regional platforms (Dubai Opera, Ticketmaster, Sistic, Platinumlist, Virgin Megastores), local promoters (Premium Events, Alchemy Project, Live Nation), and government cultural initiatives (Riyadh Season, Royal Commission for Riyadh City, Qatar Tourism). Venues and presenters in the Middle East and Asia are its primary enterprise customers, with general theatre audiences as end consumers. The company has no disclosed venture capital or private equity backing and operates with a lean 11–50 person corporate headcount.

Name

Broadway Entertainment Group

Legal name

Broadway Entertainment Group FZ LLC

Website

https://broadwayentertainmentgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway Entertainment Group is a Dubai-headquartered theatrical distribution company that licenses and tours Broadway and West End productions — including WICKED, The Phantom of the Opera, and The Little Prince — across 37 emerging-market countries, serving international venues, presenters, and government cultural initiatives.

Ownership category

akta.pro rank

Product category

Live Entertainment Touring

NAICS

Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (71119)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

Keywords

• Theatrical distribution services
• Live entertainment touring
• Musical production licensing
• International touring productions
• Broadway musicals distribution

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Theatrical production licensing and touring: BEG licenses theatrical intellectual property from rights holders and tours productions internationally, generating revenue through ticket sales and production fees at various venues across 37 countries
2. Co-production partnerships: BEG co-produces major shows with partners like DreamWorks Theatricals, Disney Theatrical Productions, and NETworks Presentations, sharing production costs and revenues

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Broadway Entertainment Group (BEG) is a theatrical entertainment distribution company that licenses intellectual property from major rights holders and tours first-class live productions internationally. The company manages end-to-end international touring for shows such as WICKED, The Phantom of the Opera, The Little Prince, and Slava's Snowshow across 37+ countries, coordinating logistics, venue partnerships, and production operations to bring Broadway and West End productions to emerging markets.

Product overview

Broadway Entertainment Group (BEG) is a global theatrical entertainment distribution company that specializes in intellectual property licensing, production, and international touring of first-class live entertainment. The company operates a portfolio of touring theatrical productions across over 40 shows in 37 countries. Currently touring productions include WICKED the Musical, The Phantom of the Opera, The Little Prince, and Slava's Snowshow. Past productions span a diverse range including Disney's Beauty and the Beast, Shrek the Musical, Sister Act, CATS, Evita, The Wizard of Oz, Tap Dogs, Thriller Live, Piaf! Le Spectacle, The Illusionists, Ghost the Musical, Kinky Boots, Spamalot, and various tribute concerts. The company integrates intellectual property acquisition with production and global distribution, bringing Broadway-quality entertainment to emerging markets in the Middle East, Asia, and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• WICKED the Musical A touring production of the blockbuster musical about the witches of Oz, currently touring internationally with over 100 performers, crew, and orchestra members.
• The Phantom of the Opera

Quantifiable outcome

• The Phantom of the Opera broke multiple records for Dubai Opera, including surge in multiple week engagements and midweek demand with 91% of Monday night tickets sold
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, strategic and minor.

• Really Useful GroupcoreStrategic or Co-development PartnerBEG presents Andrew Lloyd Webber productions including The Phantom of the Opera, Cats, and Evita by arrangement with Really Useful Group Ltd. Andrew Lloyd Webber is the composer of these iconic musicals.
• NETworks PresentationscoreStrategic or Co-development PartnerCo-producer of major touring productions including Disney's Beauty and the Beast, Shrek the Musical, and other international tours. Long-standing partnership for first-ever international tours.
• Dubai OperacoreChannel Partner/ Reseller/ DistributorStrategic venue partnership for Middle East premieres including Phantom of the Opera Middle East debut, Evita, Spamalot, Ghost the Musical, The Little Prince, and many more productions at Dubai's premier performing arts venue.
• DreamWorks TheatricalscoreStrategic or Co-development PartnerLicensing partner for Shrek the Musical, enabling first-ever international tour of the DreamWorks production to Middle East, Asia, and other emerging markets.
• Disney Theatrical ProductionscoreStrategic or Co-development PartnerBEG and NETworks Presentations partnership with Disney Theatricals for international tours of Disney's Beauty and the Beast 20th Anniversary and Disney Princess - The Concert.
• SOKOL EntertainmentcoreStrategic or Co-development PartnerCo-producer of The Little Prince stage adaptation, which combines dance, aerial acrobatics, and video-mapping technology for international touring.
• Cameron MackintoshcoreStrategic or Co-development PartnerProducer of original London and New York productions of The Phantom of the Opera and other Andrew Lloyd Webber shows presented by BEG.
• Royal Commission for Riyadh CitystrategicStrategic or Co-development PartnerPresented Slava's Snowshow debut in Riyadh as part of collaboration for Riyadh Season cultural programming.
• Premium Events (Qatar)minorChannel Partner/ Reseller/ DistributorLocal promoter in Qatar for Disney's Beauty and the Beast and other productions visiting Qatar venues.
• Alchemy Project Event Management AgencyminorChannel Partner/ Reseller/ DistributorEvent management partner for Shrek the Musical UAE tour, promoting productions at Dubai World Trade Centre and Yas Island venues.
• Live NationminorChannel Partner/ Reseller/ DistributorPresented Shrek the Musical in partnership with Live Nation for UAE performances.
• Qatar Airways and Qatar TourismstrategicStrategic or Co-development PartnerPartnership with Qatar Airways & Qatar Tourism to bring Disney 100 Years celebration production to Qatar in partnership with Disney Concerts and BEG.
• Emirates Red CrescentminorOthersCharitable partnership for Australian Bushfire Relief Event, with funds transferred to Red Cross Australia as part of UAE's #mateshelpmates initiative.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Base Entertainment: Dubai-headquartered live entertainment producer/promoter operating Broadway/West End tours and large-scale events in the Middle East; directly overlaps BEG's core MEA touring circuit.
• NETworks Presentations: U.S.-based producer of national and international touring Broadway musicals (Beauty and the Beast, Shrek the Musical); BEG's named co-production partner with directly overlapping touring products and IP-holder relationships.

Broad incumbents

• Cameron Mackintosh Ltd: World's largest independent theatrical producer (Phantom of the Opera, Les Misérables, Miss Saigon); controls the underlying IP BEG presents and is the structural source of much of BEG's slate.
• Really Useful Group: Andrew Lloyd Webber's production/licensing company (Phantom, Cats, Evita); names BEG as an authorized presenter, making it an IP supplier and thus a structural counterparty for BEG.
• Disney Theatrical Productions: Licensor of Disney IP for stage (Beauty and the Beast, Lion King, Aladdin, Princess concert); co-partner with BEG and NETworks on international Beauty and the Beast tours.
• Live Nation Middle East / Live Nation Touring: Global live-entertainment promoter already partnering with BEG on Shrek UAE dates; an established scaled promoter operating across BEG's geographies.
• Ambassador Theatre Group (ATG): U.K./global theater operator and producer running venue portfolios plus co-production arms; competes for international touring slots and presents many of the same titles in mature Western markets.

Emerging players

• IMG Artists: Global arts and entertainment management/production firm representing artists and producing live events across musical theatre, classical, and family entertainment; analogous international touring production model.

Others

• Music Theatre International (MTI): Leading theatrical licensing agency for school, community, and stock productions; adjacent as a key IP-rights administrator in the broader live-theatrical ecosystem BEG operates in.

Regional players

• Star Entertainment Group / Front Row (regional MEA promoters): Local and regional promoters in UAE/GCC that co-promote touring productions with BEG (e.g., Premium Events Qatar, Alchemy Project UAE); competing promoters for the same venue slots and audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Broadway_EntGrp
• Facebookfacebook.com/broadwayentertainmentgroup
• LinkedInlinkedin.com/company/broadway-entertainment-group-limited
• Instagraminstagram.com/broadway_entertainment_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Entertainment Group