MarTech Outlook

What MarTech Outlook does

MarTech Outlook is a private B2B trade publication covering the marketing technology industry, headquartered in Fort Lauderdale, FL (with a corporate office in Fremont, CA per contact records). The company operates a horizontal content platform targeting marketing technology vendors, CMOs, and marketing practitioners globally through regional editions covering the US, Europe, APAC, Canada, and LATAM.

Its core product set includes a monthly digital and limited-print magazine, a weekly email newsletter (Weekly Brief), a CXO Awards recognition program with category and region-specific awards, and an annual MarTech Conference. Supporting editorial sections include Leadership Perspectives (executive interviews), Innovation Insights (company spotlights), and a News section. The publication covers verticals such as AI/Analytics/Automation, Marketing Automation, Account Based Marketing, Brand Management, Digital Marketing, and Social Media Management.

The business model combines three revenue streams: advertising (display ads, sponsored content, newsletter placements), subscriptions (digital and limited print, largely complimentary to qualified readers), and events/conferences (ticketing and sponsorships). Distribution is digital-first via the website, newsletter, and social channels (LinkedIn, Twitter), with the MarTech Outlook Conference providing in-person engagement. The company operates with 101-250 employees and shows no evidence of external funding, acquisitions, or public listing.

Name

MarTech Outlook

Legal name

MarTech Outlook

Website

https://martechoutlook.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

MarTech Outlook is a private B2B trade publication covering marketing technology, offering a monthly magazine, weekly newsletter, CXO Awards, and annual conference targeting martech vendors and marketing leaders across the US, Europe, APAC, Canada, and LATAM.

Ownership category

akta.pro rank

Product category

B2B Media and Trade Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• B2B media publishing
• Marketing technology news
• Digital magazine publishing
• Industry awards programs
• Executive thought leadership

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: MarTech Outlook offers both digital and print subscriptions for its magazine content. Print subscriptions are limited in availability. The company evaluates subscription requests and offers complementary subscriptions to qualified readers.
2. Advertising: The company generates revenue through advertising opportunities on its platform, including display advertising, sponsored content, and newsletter placements. Contact: [email protected]
3. Events and Conferences: MarTech Outlook hosts conferences and events for marketing technology professionals, generating revenue through attendance fees and sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MarTech Outlook is a B2B media brand that publishes the MarTech Outlook Magazine (monthly digital and limited print), distributes the Weekly Brief newsletter, runs the annual CXO Awards recognition program, and hosts the MarTech Conference for marketing technology professionals. The publication covers martech verticals including AI/Analytics/Automation, Marketing Automation, Digital Marketing, Account Based Marketing, Brand Management, and Social Media Management through editorial company profiles, leadership perspectives, innovation insights, and news articles.

Product overview

MarTech Outlook is a B2B marketing technology publication offering a unified platform of content products. The core offering includes the MarTech Outlook Magazine (monthly publication with industry analysis), the Weekly Brief Newsletter (delivering curated news and insights), CXO Awards (recognition program for marketing technology leaders), and the MarTech Conference (networking and knowledge event). Supporting content sections include Leadership Perspectives (executive interviews), Innovation Insights (company spotlights), and a comprehensive News section covering industry developments. The publication focuses on AI, Analytics and Automation, Marketing Automation, Digital Marketing, Account Based Marketing, Brand Management, and Social Media Management topics.

Differentiator

Problem solved

Functional benefit

Products and services

• MarTech Outlook Magazine Monthly B2B publication covering marketing technology trends, industry analysis, company profiles, and vendor features. Available in both digital and limited print editions, with digital access provided via complementary subscriptions to qualified readers based on job function, company size, and industry criteria.
• Weekly Brief Newsletter Weekly email newsletter delivering the latest technology news, industry leader insights, and CIO interviews from medium and large enterprises. Distributed on Thursdays and promoted via the publication's social channels.
• CXO Awards Annual awards program recognizing leading companies and executives in marketing technology across multiple categories and regional editions (US, Europe, APAC, Canada, LATAM). Provides industry recognition, editorial coverage, and credibility for award recipients.
• MarTech Conference Industry conference bringing together marketing technology leaders, executives, and solution providers for knowledge sharing, networking, and sponsorship opportunities.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LinkedInminorGTM or Marketing PartnerMarTech Outlook maintains an active presence on LinkedIn (@marketingtecho) as part of its social media distribution strategy, utilizing the platform for content distribution and audience engagement.
• Twitter/XminorGTM or Marketing PartnerMarTech Outlook operates a Twitter account (@marketingtecho) for content promotion and audience engagement, including newsletter distribution integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Adweek: Adweek is a large, established advertising and marketing trade publication covering agencies, brands, and martech. Comparable to MarTech Outlook as a B2B media brand serving marketing leaders, but with a broader scope and significantly larger scale.
• AdAge: AdAge is one of the most established advertising and marketing industry publications. Comparable to MarTech Outlook as a B2B media brand covering advertising and martech, with significantly broader scope, larger scale, and deeper institutional history.

Direct peers

• AdExchanger: AdExchanger is a digital advertising and marketing technology trade publication covering programmatic, ad tech, and martech. Directly comparable to MarTech Outlook in audience (marketing leaders, martech vendors) and editorial format (news, analysis, awards, events).
• MarTech.org (Third Door Media): MarTech.org is one of the most recognized marketing technology publications, founded by Scott Brinker. Closely comparable to MarTech Outlook in covering martech vendors, stacks, and marketing operations leaders, with a similar editorial and community-driven model.
• eMarketer / Insider Intelligence: eMarketer (now Insider Intelligence) provides research, news, and forecasts on digital marketing and advertising. Comparable to MarTech Outlook in targeting marketing leaders and martech vendors, with a paid-research model that overlaps MarTech Outlook's editorial and awards offerings.
• MediaPost: MediaPost publishes daily news, blogs, and awards across media, marketing, and advertising verticals. Directly comparable as a multi-vertical B2B media brand with newsletters, awards programs, and conferences serving the same marketing/advertising audience.
• The Drum: The Drum is a global marketing and media publication covering advertising, martech, and brand strategy. Comparable to MarTech Outlook in editorial scope, audience (CMOs, agencies, martech vendors), and multi-product media model including awards.
• Chief Marketer: Chief Marketer targets B2B and consumer marketing leaders with news, awards, and events covering martech, ABM, and brand strategy. Closely comparable to MarTech Outlook in audience and product mix (editorial + awards + events).
• MarketingProfs: MarketingProfs provides marketing training, news, and events for marketing practitioners. Comparable to MarTech Outlook in audience (marketing professionals) and content-plus-events media model, though more training-focused than martech-vendor focused.

Regional players

• Campaign (Haymarket Media): Campaign is a global marketing and advertising trade publication with regional editions (US, UK, Asia). Comparable to MarTech Outlook in audience and editorial/awards/events model, but historically more ad agency-focused and UK-anchored.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marketingtecho
• LinkedInlinkedin.com/company/mar-tech-outlook

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarTech Outlook