What AdExchanger does

AdExchanger is a privately held B2B media company that publishes news, analysis, and original research covering data-driven digital advertising and marketing technology. Founded in 2008 and headquartered in New York, it operates AdExchanger.com as its core editorial property alongside a daily newsletter, three podcasts (AdExchanger Talks, The Big Story, Inside the Stack), webinars, and an annual events franchise that includes Programmatic I/O, the newly launched Programmatic AI (debuting May 2026 in Las Vegas), and the AdExchanger Awards. The company serves four horizontal segments: brand marketers and advertisers, advertising agencies, digital publishers, and ad tech/martech companies, with 60% of its engaged audience identified as corporate influencers and qualified buyers across 2.6M annual digital readers and 3,500+ annual event attendees.

The business is a content publishing platform built on a standard digital CMS and multimedia distribution stack, with no disclosed proprietary AI/ML, data, or API products. Revenue is generated primarily through quote-based advertising and sponsorship packages (event sponsorships, content sponsorships, lead generation, live event activations) and event ticket sales, with a free newsletter serving as the top-of-funnel acquisition channel. AdExchanger is a wholly owned brand of Access Intelligence, LLC, which also owns PR News, Event Marketer, Cynopsis, LeadsCon, Cablefax, and Chief Marketer Network, allowing AdExchanger to share corporate back-office, sales, and event infrastructure. In January 2026, AdExchanger merged with sister publication AdMonsters, consolidating publisher ad operations coverage under the AdExchanger domain, and has since added flagship partnerships with Cadent, Comcast Advertising, and The Women in Programmatic Network.

Name

AdExchanger

Legal name

Access Intelligence, LLC

Website

https://adexchanger.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

AdExchanger is a B2B media publication and events company covering data-driven digital advertising and marketing technology, serving brand marketers, agencies, publishers, and ad tech firms through its website, daily newsletter, three podcasts, and three annual industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Sponsorship and advertising: AdExchanger generates revenue primarily through advertising and sponsorship programs that reach its audience of brand, agency, publishing, and tech executives. The company offers various sponsorship opportunities including event sponsorships, content sponsorships, lead generation programs, and live event activations.
2. Event tickets and conferences: Annual events including Programmatic I/O New York (September 2026, Marriott Marquis, New York), Programmatic AI Las Vegas (May 2026), and AdExchanger Awards generate revenue through attendee registrations and event sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AdExchanger is a B2B integrated media company that publishes news, analysis, opinion, and research on data-driven digital advertising and marketing technology through its website, newsletters, and podcasts. It also produces annual industry conferences (Programmatic I/O, Programmatic AI, AdExchanger Awards) and webinars, monetizing its audience of brand, agency, publishing, and technology executives primarily through event sponsorships, content sponsorships, and advertising.

Product overview

AdExchanger is a B2B media publication and events company offering editorial content, industry events, and podcasts for the digital advertising and marketing technology ecosystem. The core offering is AdExchanger.com, a news and analysis platform covering topics including AI, programmatic, CTV, identity, measurement, data privacy, and commerce. The events portfolio includes the flagship Programmatic I/O conference, the newly launched Programmatic AI Las Vegas (debuting May 2026), and the AdExchanger Awards. The podcast network features three shows: AdExchanger Talks (executive interviews), The Big Story (editorial roundtables), and Inside the Stack (technical topics). Content distribution includes the Daily News Roundup newsletter and webinars. AdExchanger operates as part of the Chief Marketer Network under parent company Access Intelligence, having merged with AdMonsters (publisher ad operations publication) in January 2026.

Differentiator

Problem solved

Functional benefit

Brands

• AdExchanger Talks: Podcast featuring interviews with industry leaders and executives
• The Big Story
• Inside the Stack
• Programmatic I/O
• Programmatic AI
• AdExchanger Awards
• AdExchanger Advisory Board

Products and services

• AdExchanger.com The main B2B media publication delivering news, analysis, opinion, and research on data-driven digital advertising, marketing technology, and programmatic media across topics including AI, CTV, identity, measurement, data privacy, and commerce. Target audience is enterprise brand marketers, agencies, publishers, and ad tech companies.
• Programmatic I/O Annual flagship industry conference focused on programmatic advertising and digital marketing technology, bringing together senior decision-makers for education, networking, and trend discussions. Held in New York.
• Programmatic AI Las Vegas New industry event focused on AI-driven advertising transformation for the programmatic community, featuring interactive workshops, AI in Action demonstrations, and curated meetups for senior decision-makers.
• AdExchanger Awards Annual awards program recognizing excellence and innovation in digital advertising and marketing technology across multiple categories.
• AdExchanger Talks Podcast interview series featuring conversations with industry leaders, executives, and innovators discussing marketing strategies, measurement approaches, and industry trends.
• The Big Story Weekly roundtable podcast featuring the AdExchanger editorial team discussing the week's top news stories in advertising and ad tech.
• Inside the Stack Podcast focused on technical aspects of advertising technology, platform infrastructure, and implementation topics.
• Daily News Roundup Daily editorial newsletter delivering AdExchanger editors' curated summary of industry news to subscribers' inboxes on weekdays. Free subscription.
• AdExchanger Webinars Online webinar events featuring expert panels and presentations on specific topics in digital advertising and marketing technology, including sponsor-supported webinars.
• AdMonsters Publication focused on publisher ad operations that merged with AdExchanger in January 2026, now unified under the AdExchanger domain. Both publications had been owned by Access Intelligence and shared editors, team meetings, and backend systems.
• AdExchanger Advisory Board Industry advisory board providing strategic guidance and connecting AdExchanger with senior industry perspectives.

Quantifiable outcome

• Annual digital content reaches over 2.6 million brand, agency, publishing, and tech executives
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• The Women in Programmatic Network (TWIPN)coreStrategic or Co-development Partner · 20 March 2026AdExchanger renewed its partnership with The Women in Programmatic Network (TWIPN) for 2026, extending collaboration on major industry events in the US. The partnership aims to elevate women's voices in ad tech through event programming, mentorship, and speaker recommendations.
• Comcast AdvertisingcoreStrategic or Co-development Partner · 18 February 2026AdExchanger partnered with Comcast Advertising to conduct research on AI in advertising, surveying over 200 brands and agencies on AI adoption and impact in streaming advertising. The research found that 77% of advertisers agree AI is transforming how advertising is bought, though 61% said they had not seen a meaningful impact yet.
• AdMonstersflagshipStrategic or Co-development Partner · 23 January 2026AdMonsters, a publication focused on publisher ad operations, officially merged with AdExchanger and unified all content under AdExchanger's domain. Both publications have been owned by Access Intelligence since last spring and shared editors, team meetings, and backend systems. The consolidation aims to create greater scale and visibility for AdMonsters content while connecting publisher and ad tech communities under one platform.
• CadentflagshipGTM or Marketing Partner · 6 January 2026AdExchanger announced Cadent as the Powered By sponsor of Programmatic AI, a new industry event debuting May 18-20, 2026, in Las Vegas, focused on AI-driven advertising transformation for the programmatic community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MediaPost: Long-running B2B media outlet covering media, marketing, and advertising technology via newsletters, online publications, and conferences/events. Directly comparable advertising-focused editorial-plus-events business.
• Insider Intelligence (eMarketer): Research and B2B media subscription product covering digital advertising, marketing, and commerce. Comparable audience (marketers, agencies, publishers) and subscription/sponsored-research business model.
• Digiday: B2B media company covering digital media, marketing, and ad tech with editorial, newsletters, and events (Digiday Publishing Summit, Programmatic Marketing Summit). Closest direct comparable to AdExchanger's editorial-plus-events model serving the same buyer base.
• Marketing Brew: Free daily B2B newsletter (owned by Industry Dive) covering digital advertising, marketing technology, and brand marketing — directly overlapping with AdExchanger's newsletter and editorial coverage of the ad-tech buyer.

Broad incumbents

• Adweek: Established advertising trade publication covering brands, agencies, and platforms across broader marketing/advertising. Competes for the same agency and brand marketer audience but operates as a wider multi-topic title.
• The Drum: Global marketing trade publication covering advertising, media, and martech with editorial, awards, and events. Comparable audience overlap but a broader international, multi-vertical marketing focus.
• Ad Age: Historic advertising trade publication covering agencies, brands, and media across the broader advertising ecosystem. Same advertiser/agency audience as AdExchanger but covers the ad industry at a higher level of generality.

Others

• Cynopsis: Sister B2B media publication also owned by Access Intelligence, covering TV, video, and digital media industry news. Operates under shared corporate parent with overlapping advertiser/buyer audience and shared sales motion.

Emerging players

• Beet.TV: B2B video and editorial publisher focused on advertising, CTV, and ad technology with executive interviews and events. Comparable content niche in CTV/programmatic with a distinct video-first distribution.
• Fierce Video / Next TV: B2B trade media covering video, CTV, and streaming ad technology — overlapping coverage of the CTV/programmatic space that AdExchanger targets as a primary segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AdExchanger
• LinkedInlinkedin.com/company/adexchanger-com
• Xx.com/adexchanger
• Facebookfacebook.com/AdExchanger

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdExchanger