What Convictions does

ConvictionsRH (now operating as Mercer | ConvictionsRH following its August 2025 acquisition by Mercer, a Marsh McLennan company) is a Paris-based professional services firm specializing in HR strategy, Human Resources Information Systems (SIRH) consulting, and organizational transformation. Founded in 2007, the firm operates through six French offices (Paris, Lyon, Bordeaux, Nantes, Marseille, Toulouse) with a collective of approximately 230 consultants, and serves three primary customer segments: large French and multinational enterprises (grands comptes), mid-sized companies (ETIs), and public-sector organizations. Named clients include Accor, Carrefour, Axa, Pernod Ricard, Edenred, Orange, Engie, Total, Vinci, Sodexo, Servier, Bordeaux Métropole, and Médecins sans frontières. Its service portfolio is organized into four pillars: RH & SIRH (HR strategy, competencies/skills, time management, employer brand, compensation, Core HR, talent management, payroll), RH & Transformation (HR efficiency, organizational change, leadership development, employee experience), Organisme de Formation (a Qualiopi-certified training organization offering modular in-person and remote programs), and IA & RH (AI advisory for HR transformation). The firm positions itself as 100% independent from SIRH software publishers, supported by ISO 9001 and ISO 27001 certifications.

The firm monetizes through project-based professional services engagements, with pricing tailored to scope, complexity, and client size and billing structured around multi-year contracts. Its go-to-market is consultative enterprise field sales targeting senior HR and transformation buyers, supported by thought-leadership content marketing (blog, email newsletter, webinars, YouTube, LinkedIn) and a recurring research cadence centered on the Observatoire IA & RH and SIRH benchmark studies. Underlying technology is largely delivery know-how rather than proprietary software: the firm builds consulting artifacts (HRIS audits, schema directeur, AMOA documentation, organizational design frameworks) but offers no API, SDK, or productized platform; its competitive technology differentiation rests in domain-specialization depth across all HR subdomains rather than in software assets.

Post-acquisition, ConvictionsRH operates as a wholly-owned subsidiary of Marsh McLennan Companies (NYSE: MMC), a global professional services group with annual revenues exceeding $24 billion and 90,000+ colleagues across 130+ countries. The acquisition preserves the firm's entrepreneurial identity and French operational proximity while enabling cross-sell into Mercer's Santé & Prévoyance, Retraite, and Investissement practices and access to international client mandates. AI integration in HR has been elevated from a sub-topic to a dedicated service line in 2025, reflecting management's positioning around EU regulatory drivers (in particular the EU Pay Transparency Directive 2023/970) and enterprise AI adoption cycles as forward-looking growth vectors.

Name

Convictions

Legal name

ConvictionsRH

Website

https://convictionsrh.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercer | ConvictionsRH is a Paris-based HR and SIRH consulting firm founded in 2007, serving large French enterprises, mid-sized ETIs, and public-sector clients with HR strategy, HRIS implementation, organizational transformation, and AI advisory services through six French offices and approximately 230 consultants.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. HR & SIRH Consulting Services: Strategic and operational consulting services for HR and SIRH projects including audit, schema directeur, solution selection, and AMOA support
2. RH & Transformation Consulting: Organizational transformation, change management, and leadership consulting services for enterprises undergoing organizational changes
3. Training Services: Qualiopi-certified modular training programs delivered in-person or remotely, customized to client needs

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ConvictionsRH is an independent French HR consulting firm that advises large enterprises and mid-cap companies on Human Resources Information Systems (SIRH), organizational transformation, compensation & benefits, talent management, and workforce planning. It also operates a Qualiopi-certified training organization delivering certified HR practitioner programs. Following its 2025 acquisition by Mercer (Marsh McLennan), it now operates as Mercer | ConvictionsRH.

Product overview

ConvictionsRH is a professional services firm specializing in HR consulting, HR transformation, and HRIS advisory. The firm offers a comprehensive portfolio organized around four main pillars: (1) RH & SIRH, covering HR strategy, skills management, training, time management, employer brand, compensation, Core HR, talent management, and payroll; (2) RH & Transformation, covering organizational efficiency, transformation, leadership, and employee experience; (3) Formation & Learning, a Qualiopi-certified training organization; and (4) IA & RH, AI advisory services for HR transformation. The firm is part of Mercer (a Marsh company) and operates from six offices in France (Paris, Lyon, Bordeaux, Nantes, Marseille, Toulouse) with approximately 230 consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• RH & SIRH (HR & HRIS Consulting) End-to-end advisory on Human Resources Information Systems, covering strategy, vendor selection, implementation, integration, and optimization. Targeted at HR directors and CIOs of large enterprises seeking to modernize their HRIS landscape.
• RH & Transformation (HR & Organizational Transformation) Strategic HR transformation, organizational redesign, talent management, workforce planning, compensation & benefits, employee experience and HR shared services advisory. Designed for HR executives leading large-scale organizational change.
• Organisme de formation (Certified HR Training) Qualiopi-certified training programs for HR professionals covering HRIS fundamentals, organizational transformation, compensation, data and AI applied to HR. Targeted at HR practitioners seeking certification and skills development.
• IA & RH (AI & HR) Advisory and implementation services for applying artificial intelligence to HR processes, including data analysis, automation of HR operations, predictive workforce analytics, and AI-supported decision-making. Targeted at HR and data leaders seeking to operationalize AI within HR functions.

Quantifiable outcome

• 80% of AI-integrated SIRH users observe improved HR productivity
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Septeo HR SolutionsminorGTM or Marketing Partner · 1 March 2026Joint webinar partnership on SIRH topics, with Septeo HR Solutions providing complementary HR software solutions. ConvictionsRH maintains independence from publishers to provide objective advice.
• MercercoreStrategic or Co-development Partner · 1 August 2025Mercer, a Marsh company (NYSE: MMC), acquired ConvictionsRH in August 2025. This strategic alignment reinforces ConvictionsRH's ability to serve clients in France and internationally in HR consulting and organizational transformation while maintaining its entrepreneurial DNA and operational proximity.
• MarshcoreStrategic or Co-development PartnerMarsh is the parent company of Mercer, making ConvictionsRH part of Marsh McLennan, a global leader in professional services with operations in 130 countries and over 90,000 employees.
• LabRHminorStrategic or Co-development PartnerPartnership with LabRH, an organization promoting HR innovation with an ecosystem of 420 members, to share knowledge and drive innovation in HR practices.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HR Path: HR Path is one of Europe's largest HRIS/HR transformation consulting and integration firms, headquartered in France. It is a direct competitor to ConvictionsRH in SIRH strategy, vendor selection, and implementation mandates for large enterprises.
• Sopra HR: Sopra HR is the HR consulting and software arm of Sopra Steria, serving French enterprises with HR transformation, HRIS implementation, and talent management services. Comparable to ConvictionsRH in target market, scale, and delivery model.
• BPI Group: BPI Group is a French HR consulting firm specializing in organizational transformation, leadership development, and HR strategy—directly overlapping with ConvictionsRH's RH & Transformation practice and serving similar French enterprise clients.

Broad incumbents

• Mercer: Mercer is ConvictionsRH's parent company and a global HR consulting leader (under Marsh McLennan, NYSE: MMC). Overlaps in HR strategy, transformation, and rewards consulting while operating at much greater scale and broader international footprint.
• Cegid: Cegid is a leading French HR and payroll software vendor with adjacent consulting services. Comparable as a domestic French HR ecosystem player competing for similar enterprise HR transformation budgets.
• Workday: Workday is a global cloud HRIS/HCM vendor increasingly bundling advisory and deployment services. A competitor and partner to French HR consulting firms like ConvictionsRH for large enterprise HRIS implementations.
• ADP: ADP is a global HR, payroll, and talent management services provider with significant French presence. Comparable as an incumbent offering integrated HR technology and services, increasingly competing in advisory-adjacent HR transformation.
• Accenture: Accenture operates a global HR transformation practice serving multinational enterprises, often competing with specialist French HR consulting firms like ConvictionsRH on large, complex HRIS and organizational redesign programs.
• Capgemini Invent: Capgemini Invent provides HR transformation and digital workforce consulting across Europe, with deep French enterprise relationships. Comparable to ConvictionsRH in target market while operating at far greater scale and breadth.
• Deloitte: Deloitte's Human Capital practice serves multinational enterprises with HR strategy, transformation, and HRIS advisory. Overlaps with ConvictionsRH on large French and pan-European HR consulting engagements at the top of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ConvictionsRH
• LinkedInfr.linkedin.com/company/convictionsrh
• Xx.com/convictionsrh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convictions