The Evoke Group

What The Evoke Group does

The Evoke Group is a privately held, Missouri-domiciled LLC that operates as a full-service digital marketing and creative production agency serving small and mid-sized businesses, mid-market companies, enterprises, and non-profit organizations across the United States. Founded in 2013 in Columbia, MO by Adam Weber and Austin Kolb, the firm originated as a media production house and pivoted around 2016-2017 into a full-service agency model after founders observed that clients needed help monetizing the creative assets they received. The firm maintains a second office in Denver, CO, and serves digital advertising clients nationally and internationally on a remote basis.

The company's product surface is organized as a creative-to-distribution pipeline. Three core creative service lines — video production (with a 5-stage process from discovery through finishing/delivery), 2D/3D animation, and commercial photography — produce the visual assets that anchor client campaigns. These are complemented by a set of distribution and add-on services: digital marketing strategy and execution, search engine optimization, paid digital advertising across Google, Facebook, and YouTube, social media advertising, custom WordPress web design with managed hosting, and graphic/brand identity design. The technology stack is built on industry-standard tools (Adobe Creative Suite, WordPress, professional video/photo equipment) rather than proprietary platforms, and the firm has no disclosed AI/ML capabilities or software products. Underlying infrastructure is augmented by a formalized partnership with VEA Technologies, which handles the SEO and digital advertising functions so the two firms can present as a single integrated unit to clients.

The Evoke Group makes money primarily through project-based professional services engagements (video, animation, photography, design) with custom quote-based pricing, supplemented by recurring subscription revenue from managed WordPress hosting, SEO retainers, and ongoing digital advertising management. Go-to-market is sales-led and direct-to-client, with free initial consultations, website-driven inbound lead capture (including a lead-magnet eBook), and a multi-channel presence spanning content marketing, organic social, Vimeo/YouTube portfolio showcases, client testimonials, and a small branded merchandise e-commerce storefront. The firm has accumulated 20+ national creative awards — including a Mid-America EMMY (2020), multiple Telly, Davey, and Communicator Awards, and CIO Review's 2019 "10 Most Promising Web Design and Development Companies" — and cites these credentials as primary differentiation. Notable customers span healthcare (University of Missouri Health Care, Midwest Bone & Joint), banking (The Callaway Bank, USA Mortgage), retail/automotive (Rusty Drewing Auto, StorageMart), real estate, energy, non-profit, and education sectors.

Name

The Evoke Group

Legal name

The Evoke Group, LLC

Website

https://theevokegroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Evoke Group is a privately held, Columbia, MO-based full-service creative production and digital marketing agency that produces video, animation, photography, and web assets and distributes them through SEO, paid advertising, and content marketing for SMBs, mid-market, and enterprise clients across the U.S.

Ownership category

akta.pro rank

Product category

Digital Marketing and Creative Production Services

NAICS

Advertising Agencies (54181), Motion Picture and Video Production (51211), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industries

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)

Keywords

• Video production services
• Commercial photography
• 2D 3D animation
• Digital marketing agency
• Web design development

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Video Production Services: Custom video production including brand awareness, educational, engagement, recruitment videos, sizzle reels, bumper ads, explainer videos. Project-based pricing ranging from simple snapshot videos to complex multi-crew productions.
2. Photography Services: Commercial photography including product, portrait, landscape, brand, and lifestyle photography. Custom project pricing.
3. Animation Services: 2D and 3D animation including character animation, abstract illustration animation, iconography and text animation.
4. Digital Marketing Services: Content marketing, SEO, digital advertising, social media advertising. Ongoing retainer or project-based engagements.
5. Web Design and Hosting: Custom WordPress website development and managed hosting services.
6. Design Services: Brand identity, logo design, print and graphic design services.
7. Merchandise Sales: Branded merchandise including hats, beanies, t-shirts, hoodies, jackets sold through their online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Evoke Group is a full-service digital marketing and creative production agency that produces video, animation, and photography content, and provides digital marketing services to distribute that content. Offerings span video production (brand awareness, sizzle reels, explainers, recruitment, documentary), 2D/3D animation, commercial photography, WordPress web design and managed hosting, SEO, paid digital advertising, social media advertising, and graphic/brand identity design. The agency combines in-house creative production with a digital marketing and distribution layer, often through its strategic partnership with VEA Technologies.

Product overview

The Evoke Group operates as a full-service digital marketing agency that combines a suite of creative production services with strategic distribution capabilities. The core offering consists of three primary creative pillars — Video Production Services, Animation Services, and Commercial Photography — which produce the visual assets (videos, animations, photos) that form the foundation of client campaigns. These creative services are complemented and amplified by a set of distribution and marketing add-on modules: Digital Marketing Services (content, social media, email), Search Engine Optimization (SEO), Digital Advertising (Google, Facebook, YouTube), Social Media Advertising, and Graphic & Brand Identity Design. The architecture functions as a unified creative-to-distribution pipeline, where assets produced by the video, animation, and photography teams are deployed, promoted, and optimized through the digital marketing, SEO, and advertising modules to drive measurable client outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Full-service video production covering concept development, scripting, filming, and post-production editing with motion graphics and effects; delivered across formats including brand awareness videos, sizzle reels, explainers, recruitment videos, documentary, and direct response campaigns for businesses and organizations.
• Animation Services Custom 2D and 3D animation production including character and scene animation, abstract illustration animation, and iconography and text animation, used as an alternative or complement to live-action video for brands and organizations.
• Commercial Photography Professional photography covering commercial, portrait, landscape, product, and lifestyle categories, with full post-production retouching and color correction for brand and marketing use.
• Web Design & Development Custom WordPress website design and development with visual builders, SEO-friendly markup, speed optimization, and managed hosting services for businesses.
• Digital Marketing Services Full-service digital marketing encompassing content marketing, social media advertising, email marketing, blog writing, and website and sales copy, forming the distribution layer that amplifies the creative assets produced by the group's video, animation, and photography services.
• Graphic & Brand Identity Design Visual design services including brand identity and logo design, print and graphic design, and visual consistency strategy across brand materials, leveraging Adobe Creative Suite tools including Illustrator, Photoshop, and InDesign.
• Branded Merchandise Branded merchandise including hats, beanies, t-shirts, hoodies, jackets, and mugs with Evoke branding sold through the company's online shop.

Quantifiable outcome

• 72% higher conversion likelihood with video (industry statistic cited on site)
• +7 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VEA Technologiescore/flagshipStrategic or Co-development PartnerOfficial partnership formed after many years of collaborative work. VEA Technologies handles digital marketing strategy and execution (SEO, content, digital advertising) while The Evoke Group handles visual creative (video, photography, animation). This partnership allows both teams to specialize in their respective domains to create the most powerful campaigns for clients. The two companies work as one integrated unit with shared client relationships.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hawke Media: Full-service digital marketing agency offering paid media, SEO, social, and e-commerce services — closely comparable to Evoke's digital marketing/SEO/paid media offering, with a similar mid-market positioning.
• SmartSites: Full-service digital marketing agency combining web design, SEO, PPC, and social media advertising — highly comparable integrated digital offering to Evoke's web + SEO + paid media stack.
• Casual Films: Boutique video production and animation agency serving enterprise brands with branded content, internal comms, and recruitment videos — comparable production-led offering to Evoke's video/animation pillar.
• SocialSEO: Digital marketing agency specializing in SEO, paid media, and social — comparable to Evoke's distribution-side services, with similar mid-market client focus.
• Lemonlight: Video production agency offering end-to-end video creation for brands across multiple formats — directly comparable to Evoke's core video production service line, with similar SMB-to-enterprise client mix.
• Bluewater: Boutique video and creative production studio producing branded video, animation, and event content — directly comparable production-led offering to Evoke's creative production pillar.
• Vidico: Video production and animation studio serving brands and agencies — directly overlaps with Evoke's video production and animation service lines for brand and explainer content.

Broad incumbents

• WebFX: Large, established digital marketing agency offering SEO, PPC, web design, and content services at greater scale than Evoke — comparable service breadth but operates as a much broader incumbent with proprietary technology and reporting.

Emerging players

• Wistia: Video hosting, marketing, and analytics platform — adjacent to Evoke's distribution side and competes for the same video-driven marketing budget, though via SaaS rather than custom production.
• Lumen5: AI-powered video creation platform enabling text-to-video production at scale — competes for the same client budgets as Evoke's video services but via self-serve software rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSO9as9qkw6djP65wCU8KiA
• Facebookfacebook.com/TheEvokeGroup
• LinkedInlinkedin.com/company/the-evoke-group
• Instagraminstagram.com/theevokegroup
• Xx.com/theevokegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Evoke Group