Bluewater
Bluewater is a fully converged DTC marketing and advertising agency founded in 2001 in Clearwater, Florida, delivering integrated creative, media, commerce, analytics, and studio services to enterprise and mid-market brands.
- Company typePrivate
- Founded2001
- HeadquartersClearwater, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bluewater does
Bluewater (Bluewater Media, LLC) is a fully converged direct-to-consumer marketing and advertising agency founded in 2001 and headquartered in Clearwater, Florida. The agency delivers end-to-end capabilities across five service lines: Creative (script writing, TV/video production, live productions), Media (strategy, planning, and buying across DRTV, linear TV, CTV/OTT, PPC, social, display, programmatic, email), Commerce (Amazon marketplace management, home shopping, retail planning, website development), Analytics (tracking, direct attribution, omni-channel measurement, predictive analytics, market research), and Studios (in-house production facility with green rooms, edit bays, and prep kitchens). Technology is built on a Snowflake data warehouse with dbt-driven ETL, machine learning for marketing optimization, and client-specific analytics tools. The company also produces original television content, including the 30-episode Griddle Nation series (premiering April 2026 on Gusto TV and RFD-TV) and LOST IN with DJ BBQ (airing across 200+ stations in 132+ U.S. markets and on streaming platforms). Expansion has been augmented by the acquisitions of ShadowBox Pictures (November 2024) and Modus Direct (August 2025), plus a new Los Angeles office opened in July 2024.
The business operates as a privately held, founder-owned company (CEO Andy Latimer) without disclosed external private equity or venture backing. Revenue is generated through custom negotiated retainers and project-based engagements with enterprise and mid-market DTC brands; pricing is not publicly disclosed. Customers include enterprise consumer brands across kitchenware, food, apparel, beverages, and health insurance, such as Blackstone, KitchenAid, SodaStream, HealthMarkets, Tommy John, Fissler North America, Mission Foods, Safe Catch, Schweid & Sons, bamix USA, and Kid Rock's American Badass Grill. Distribution is B2B direct sales through field enterprise teams and strategic partnerships (notably ERA Global). The company's 25th anniversary was celebrated in 2025, with 71% two-year revenue growth recognized on Inc. magazine's 2026 Regionals: Southeast list at No. 109, alongside 24 Telly Awards earned across the 2025-2026 award cycles.
Bluewater firmographics
Firmographics- Name
- Bluewater
- Legal name
- Bluewater Media, LLC
- Website
- https://bluewater.tv
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bluewater is a fully converged DTC marketing and advertising agency founded in 2001 in Clearwater, Florida, delivering integrated creative, media, commerce, analytics, and studio services to enterprise and mid-market brands.
- Ownership category
- akta.pro rank
Bluewater industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
- akta.pro secondary industry
- White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)
Keywords
Where Bluewater is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bluewater business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital marketing and advertising services: Full-service agency fees including digital media strategy and execution, campaign management, and performance marketing services for DTC brands. Revenue generated through retainer arrangements and project-based engagements.
- Media buying and placement: Media buying services across DRTV, Brand, Blended, Linear TV, CTV/OTT, and digital channels including PPC, Social, Display, Programmatic, and Email
- Production services: Creative script writing, TV commercial and video production, live TV and digital productions, digital content and creative assets
- Branded entertainment and content: Production and distribution of branded entertainment content including television series (Griddle Nation, LOST IN with DJ BBQ), branded integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency engagement - pricing varies by scope and client size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bluewater product offering
Product offeringCore offering
Bluewater is a fully converged DTC marketing and advertising agency offering vertically integrated services including creative production, media planning and buying (DRTV, linear TV, CTV/OTT, digital), commerce management (Amazon marketplace, eCommerce, SEO, social), and analytics with attribution modeling. The agency owns a 38,000 sq. ft. production facility in Clearwater, FL and produces original television content (Griddle Nation, LOST IN with DJ BBQ) used as branded entertainment platforms.
Product overview
Bluewater is a fully converged direct-to-consumer (DTC) marketing and advertising agency offering vertically integrated services under one roof. The company operates as a single unified agency with multiple service lines: Creative Services (script writing, TV/video production, live productions), Media Services (strategy, planning, buying across DRTV, linear TV, CTV/OTT, and digital channels), Commerce Services (Amazon marketplace management, e-commerce, SEO, social media), Analytics Services (tracking, attribution, measurement, predictive analytics), and Studios (in-house 33,000+ sq. ft. production facility with full gear). Bluewater also produces original television content including 'Griddle Nation' and 'LOST IN with DJ BBQ.' The company has expanded through acquisitions including Modus Direct (AI-powered media) and ShadowBox Pictures (creative/production).
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Script writing, TV commercial and video production, live TV and digital productions, and digital content creation. Studios equipped with full production capabilities including cameras, lighting, and editing suites, serving DTC and consumer product brands.
- Media Services Media strategy development, planning, and buying across DRTV, Brand, and Blended channels. Covers TV media (Linear, CTV, OTT) and digital media (PPC, Social, Display, Programmatic, Email) for DTC brands seeking measurable campaign performance.
- Commerce Services Amazon Marketplace Management, home shopping management, retail planning, website development, and digital marketing specialization including paid social, display, retargeting, video, search, influencer marketing, Google Shopping, email, SEO, and social media management.
- Analytics Services
Quantifiable outcome
- 71% two-year revenue growth recognized by Inc. magazine
- +1 more outcomes
Companies that use Bluewater
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Bluewater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Bluewater partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Fissler North AmericacoreFissler North America appointed Bluewater as its new digital agency to enhance its brand visibility and digital marketing efforts in the U.S. and Canada. The partnership aims to support Fissler's growth as an eCommerce brand and consolidate digital strategies across platforms.
- Modus DirectcoreModus Direct, a Sarasota-based media agency, joined the Bluewater family of companies. Known for its performance-driven marketing, Modus brings deep expertise in consumer goods, financial services, and healthcare sectors to complement Bluewater's integrated offering.
- ShadowBox PicturescoreBluewater acquired ShadowBox Pictures, a Philadelphia-based creative and production company known for compelling campaigns, high-end production values, and long-standing client successes. The acquisition advances Bluewater's vision of empowering content and campaign creation through operational efficiencies.
- ERA GlobalcoreBluewater partnered with ERA Global to transform the Autumn Conference into the Global Launch Summit, designed to connect global industry leaders, product marketers, and innovators. The partnership aims to drive international business growth and expand opportunities for the multi-channel and direct-to-consumer industries.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Bluewater competitors and assessment
Company assessmentDirect peers
- AMP Agency: AMP Agency is an integrated marketing agency combining strategy, media, creative, and technology for consumer brands. Comparable for converged full-funnel service model targeting mid-market and enterprise clients.
- PMG: PMG is an independent digital-first agency serving brands across media, creative, and analytics with proprietary technology. Comparable for its integrated model and emphasis on data-driven performance marketing.
- Wpromote: Wpromote is a performance-driven digital marketing agency serving mid-market and enterprise brands across paid media, SEO, and creative. Comparable for its integrated media + analytics + creative offering to growth-stage DTC brands.
- GALE: GALE is a business creative agency that brings together media, data, and creative for consumer brands. Comparable for its converged agency model serving DTC and consumer product clients.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and conversion optimization for growth-focused brands. Comparable mid-market performance-marketing positioning with cross-channel integration.
- Hawke Media: Hawke Media is a DTC-focused digital marketing agency offering performance, e-commerce, and creative services to consumer brands. Closest direct peer given similar mid-market DTC brand orientation and full-service converged model.
- SmartSites: SmartSites is a digital marketing agency offering SEO, PPC, web design, and e-commerce services to growth brands. Comparable mid-market agency serving DTC and e-commerce brands with integrated marketing capabilities.
- Tinuiti: Tinuiti is a digital marketing agency with deep Amazon marketplace expertise and performance media services for DTC brands. Directly comparable given Amazon commerce specialization and cross-channel media buying.
Broad incumbents
- Publicis Groupe: Publicis is a global communications and marketing services holding company with creative, media, and digital agencies. Comparable as a broad incumbent competing for the same enterprise consumer-brand marketing budgets through agencies like Saatchi & Saatchi, Leo Burnett, and Digitas.
- Ogilvy: Ogilvy is a global advertising and marketing agency network serving enterprise brands with creative, media, PR, and digital services. Comparable as a broad incumbent offering overlapping capabilities to enterprise consumer brands, though at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bluewater social profiles
Digital presenceBluewater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluewater leadership team
Management profileNumber of profiles
Profiles10 records
Bluewater subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bluewater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluewater M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluewater
What does Bluewater do?
Bluewater is a fully converged DTC marketing and advertising agency offering vertically integrated services including creative production, media planning and buying (DRTV, linear TV, CTV/OTT, digital), commerce management (Amazon marketplace, eCommerce, SEO, social), and analytics with attribution modeling. The agency owns a 38,000 sq. ft. production facility in Clearwater, FL and produces original television content (Griddle Nation, LOST IN with DJ BBQ) used as branded entertainment platforms.
Is Bluewater a public or private company?
Bluewater is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluewater founded?
Bluewater was founded in 2001. It employs 101 to 250 people.
Where is Bluewater based?
Bluewater is headquartered in Clearwater, United States, in the North America region.
How does Bluewater make money?
Four revenue lines are on record. Digital marketing and advertising services are the primary driver. The others are media buying and placement, production services and branded entertainment and content.
Who are Bluewater's main competitors?
Direct peers on record are AMP Agency, PMG, Wpromote, GALE, Disruptive Advertising, Hawke Media, SmartSites and Tinuiti. Broad incumbents are Publicis Groupe and Ogilvy.
Does Bluewater have an API?
No public API is recorded for Bluewater.
What industry is Bluewater in?
Bluewater's product category is Advertising Agency Services. Its primary akta.pro industry code is MPABAHAG, Direct-to-Consumer (DTC) Network/Studio Streaming Channels, with a secondary code of MPAIACAN, White-Label DSP Platforms & Streaming-as-a-Service. Its NAICS code is 516210 and its SIC code is 7812.