What AuthoraCare does

AuthoraCare Collective is a North Carolina-based 501(c)(3) nonprofit hospice and palliative care organization founded in 1980 and headquartered in Greensboro, operating across six counties (Alamance, Forsyth, Guilford, Northern Davidson, Northern Randolph, and Rockingham) with a secondary office in Burlington and approximately 251-500 employees supplemented by 300+ active volunteers. The organization delivers a full continuum of serious-illness and end-of-life care through an interdisciplinary team model spanning physicians, nurses, social workers, chaplains, certified aides, and bereavement counselors. Core service lines include Hospice Care (for terminal prognosis of six months or less), Advanced Illness/Palliative Care (consultative care alongside curative treatment), Home Health Services (nursing, physical/occupational/speech therapy, home health aide), Home-Based Primary Care (with mobile labs and X-ray), Grief Support (one-on-one counseling, support groups, workshops), Caregiver Support, Advance Care Planning, and the CMS-certified GUIDE dementia program. Two owned inpatient facilities — Beacon Place (14 private rooms, Greensboro, since 1996) and The Hospice Home (22 beds, Burlington, since 1994) — provide short-term intensive symptom management, with the remainder of care delivered in private residences and long-term care communities.

The underlying technology is a clinical-care operating model rather than a software product: an interdisciplinary team-based delivery system with 24/7 on-call nursing, complementary therapies (healing touch, pet therapy, horticultural therapy, music therapy, aromatherapy), and specialized pediatric (Kids Path) and veteran programs. Specialized sub-brands include Kids Path, Beacon Place, The Hospice Home, Summit Society, and Dove Society. AuthoraCare is a CMS-approved GUIDE program provider and holds Medicare/Medicaid hospice certifications.

The business model combines government-payor reimbursement with philanthropic fundraising. Revenue streams include Medicare Hospice Benefit, Medicaid Hospice Benefit, private insurance reimbursements (most modeled after Medicare), donations and charitable contributions through the AuthoraCare Foundation (including commemorative bricks at a $250 minimum donation, courtyard engravings at a $500 minimum, planned giving through the Summit Society and Dove Society, and the Holiday Cheer assistance program), and fundraising events such as golf tournaments, music festivals, Corks for Kids Path, Down Home After Dark, and Tricky Ricky Ride. Patients typically incur little to no out-of-pocket expense. The go-to-market motion is community-led: physician referrals, word-of-mouth from families, community events, and content marketing (blog, video library, webinars such as the Power of Knowing series). The organization was renamed from Hospice and Palliative Care of Greensboro to AuthoraCare Collective in 2024 to reflect its expanded service footprint beyond traditional hospice care, and is led by President and CEO Kristen Yntema.

Name

AuthoraCare

Legal name

AuthoraCare Collective

Website

https://authoracare.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

AuthoraCare Collective is a North Carolina nonprofit founded in 1980 delivering hospice, palliative, home health, home-based primary care, and grief support across six counties through an interdisciplinary team, two inpatient facilities (Beacon Place and The Hospice Home), and the Kids Path pediatric program.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (6216), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Hospice care services
• Palliative care
• Advanced illness care
• Pediatric hospice
• Grief counseling

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare Hospice Benefit: Government-funded healthcare coverage for hospice care for eligible patients with life-limiting illnesses and six months or less prognosis. Covers doctor services, nursing care, medical equipment, supplies, medications, inpatient care, home health aide, therapy, social work, dietary counseling, and grief support.
2. Medicaid Hospice Benefit: State/federal healthcare program providing hospice coverage for low-income individuals and families, pregnant women, and disabled individuals. Nearly identical coverage to Medicare benefit.
3. Private Insurance Reimbursements: Most private insurance companies model their hospice coverage after the Medicare benefit and cover hospice costs for patients not eligible for Medicare or Medicaid.
4. Donations and Charitable Contributions: Tax-deductible donations through AuthoraCare Foundation support services regardless of patients' ability to pay. Includes annual campaigns, commemorative bricks ($250 minimum), courtyard engravings ($500 minimum), memorial gifts, and planned giving through the Summit Society.
5. Fundraising Events: Various fundraiser events including golf tournaments, music festivals, Corks for Kids Path, Down Home After Dark, and Tricky Ricky Ride. Proceeds support patient services, Kids Path, and general hospice operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AuthoraCare Collective provides hospice and palliative care services to patients with serious or life-limiting illnesses across North Carolina. Core offerings include in-home hospice medical care, advanced illness/palliative care consultations, two dedicated inpatient hospice facilities (Beacon Place and The Hospice Home), specialized pediatric services (Kids Path), veterans' care, dementia care under the CMS GUIDE program, grief counseling and support groups, home health services, and home-based primary care. Services are covered primarily through Medicare, Medicaid, and private insurance, with donations supplementing care for those unable to pay.

Product overview

AuthoraCare Collective is a nonprofit hospice and palliative care organization offering a comprehensive portfolio of services centered on empowering people to be active participants in their care journey. The core offerings include Hospice Care (in-home medical care for those with terminal illness) and Advanced Illness Care/Palliative Care (consultative services for serious illnesses), which are supported by two inpatient facilities: Beacon Place (14-bed, Greensboro) and The Hospice Home (22-bed, Burlington). Specialized programs include Kids Path (pediatric hospice and grief services), Veterans' Care, Grief Support (one-on-one counseling, support groups, workshops), Caregiver Support, and Home Health Services and Home-Based Primary Care (in-home medical therapies and doctor visits). The organization also operates complementary programs including Commemorative Bricks, Courtyard Engravings, Holiday Cheer assistance, and the Sam's Wish Fund for Kids Path, alongside planned giving recognition through the Summit Society.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Path: Pediatric hospice and grief support services for children and families
• Beacon Place
• The Hospice Home
• Summit Society
• Dove Society

Products and services

• Hospice Care Expert, in-home medical care for people with advanced illness focused on achieving comfort for mind, body, and spirit. Includes pain and symptom management, medicine related to life-limiting illness, medical equipment and supplies, 24/7 on-call nursing, spiritual care, volunteer support, grief counseling, and short-term inpatient care.
• Advanced Illness Care (Palliative Care) Specialized medical care for people with serious illnesses provided as a consultation service alongside curative treatment. Helps patients and families achieve better quality of life through advance care planning, symptom relief, and establishing goals of care.
• Beacon Place 14-private-room inpatient hospice home in Greensboro, NC providing compassionate end-of-life care in a peaceful setting with healing gardens.
• The Hospice Home 22-bed inpatient hospice facility in Burlington, NC with private rooms in a peaceful setting featuring a tranquil pond and stately oaks.
• Kids Path Pediatric hospice and grief support program serving children and teens from birth to age 18, including one-on-one counseling, grief support groups, workshops, and resources for families.
• Grief Support Comprehensive grief support services including one-on-one grief counseling, support groups, workshops, and educational programs for adults and children. Includes a Grief Video Library.
• Home Health Services In-home medical and personal care services including nursing (medication management, health monitoring), physical therapy, occupational therapy, speech therapy, social work, and home health aide assistance. Available across six North Carolina counties.
• Home-Based Primary Care In-home primary medical care provided by doctors and support team for home-limited patients, supported by nurse practitioners, nurses, and Certified Medical Assistants, with mobile labs and X-ray services.
• Caregiver Support Resources and support for caregivers including workshops, events, articles, counseling, caregiver training resources, and webinars to support caregivers on their caregiving journey.
• Veterans' Care Specialized hospice care program designed to meet the unique needs of veterans, honoring their service while providing compassionate end-of-life care.
• Advance Care Planning Assistance with advance directives including healthcare power of attorney and living will. Helps patients and families make choices for future healthcare decisions.
• GUIDE to Dementia Care CMS-approved Guiding an Improved Dementia Experience (GUIDE) program providing care navigation for dementia patients and caregivers. Goals include improving quality of life, reducing caregiver strain, and helping patients remain in their homes.

Quantifiable outcome

• 92.8% of patients/families would recommend AuthoraCare hospice services
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Blackbaud, Inc.coreTechnology or IntegrationBlackbaud provides the donation processing technology platform for AuthoraCare Foundation's online giving pages. This technology ensures secure, encrypted donation transactions and manages donor information. Blackbaud does not sell, trade, rent, or share donor information with entities other than AuthoraCare.
• Health AdvocateminorOthersHealth Advocate provides personalized assistance services to AuthoraCare employees and their eligible family members to help resolve healthcare issues, save time and money by cutting through administrative red tape.
• Family Forward NCminorOthersFamily Forward NC certifies employers that offer policies and practices supporting the health and well-being of working families and children. AuthoraCare is a certified Family Forward NC Employer.
• Centers for Medicare and Medicaid Services (CMS)coreStrategic or Co-development PartnerAuthoraCare is a CMS-approved GUIDE (Guiding an Improved Dementia Experience) program provider. GUIDE is a CMS program designed to improve quality of life for people with dementia, reduce caregiver strain, and help people remain in their homes.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kindred Hospice (Humana / CenterWell): National hospice and home health operator owned by Humana's CenterWell. Comparable full-service hospice and palliative offerings; competes with AuthoraCare on referrals and clinician hiring in the same geography.
• VITAS Healthcare: Largest US hospice provider, owned by Chemed Corporation, with a national footprint including the Southeast. Comparable hospice and palliative care service model at significantly larger scale; relevant as a competitive benchmark on capacity, technology investment, and payer leverage.
• Amedisys Hospice: One of the largest US hospice and home health providers, with operations across the Southeast. Comparable in full hospice and palliative service line, but operates as a multi-state, publicly traded/PE-backed incumbent rather than a community nonprofit.
• Liberty Hospice (LHC Group / Optum): Part of LHC Group (acquired by Optum), Liberty Hospice is a large national hospice and home health provider with a North Carolina footprint. Comparable hospice service model, but operates at national scale with PE/strategic backing rather than local nonprofit structure.
• Compassus: National hospice, palliative, and home health provider with a multi-state footprint. Comparable continuum-of-care services and pediatric offerings; relevant competitive peer in adjacent Southeastern states.
• Gentiva Hospice: National hospice and palliative care provider with strong North Carolina and Southeastern US presence. Direct overlap in hospice, palliative, and bereavement services, but structured as a scaled multi-state operator following PE carve-outs.

Regional players

• Duke HomeCare & Hospice: North Carolina-based hospice and home health provider affiliated with Duke University Health System. Direct overlap in hospice and palliative care services within the same state; differentiates through academic health system integration rather than community-nonprofit model.

Direct peers

• Hospice of the Piedmont: Nonprofit hospice and palliative care provider based in Charlottesville, Virginia. Directly comparable in mission-driven nonprofit model, multi-county regional service, in-home hospice, and grief support services.
• Trellis Supportive Care: Formerly Hospice & Palliative CareCenter, a nonprofit hospice and palliative care provider in Winston-Salem, NC. Direct regional peer serving overlapping North Carolina counties with a similar continuum-of-care model.
• Bayada Hospice: Large multi-state home health and hospice provider with a significant North Carolina presence. Directly comparable in-home hospice, palliative, and pediatric service offerings, though structured as a larger, multi-state nonprofit-adjacent operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AuthoraCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AuthoraCare