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Uncle Ed’s Oil Shoppe

Full company profile

uuid000fr6i

Namestring
Uncle Ed’s Oil Shoppe
Legal namestring
Uncle Ed's Oil Shoppe
Websiteurl
uncleedsoil.com
Company typeenum
Private
Founded yearint
1982
Descriptiontext

Uncle Ed's Oil Shoppe is a regional automotive quick-lube franchise brand founded in Michigan in 1982. The brand operates 29 locally owned and operated service centers exclusively in Michigan, providing oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and full diagnostic services to individual vehicle owners. Every oil change includes a multi-point inspection, and qualifying services come with free top-offs for washer fluid and coolant for up to 3,000 miles. The company's technology stack consists of standard automotive service equipment and operational systems; its signature proprietary feature is the multi-point inspection bundled into each oil change service.

Uncle Ed's generates revenue through two primary streams: franchise operations (initial fees and ongoing royalties collected from franchisees for brand rights, training, and operational support) and direct automotive service sales at the shop level (transactional revenue from services performed). Pricing is set at the individual franchise level, and pricing details are not publicly disclosed on the brand website. The go-to-market motion is a franchise model under which each shop is independently owned but operates under the Uncle Ed's brand system and standards.

Since 2020, Uncle Ed's has operated as a brand within the FullSpeed Automotive (formerly Grease Monkey International) portfolio, alongside other regional chains such as Grease Monkey, SpeeDee Oil Change, Kwik Kar, American Lube Fast, Economy Oil Change, and Herbert Automotive. FullSpeed Automotive itself was acquired by private equity firm MidOcean Partners in November 2020. The brand maintains its local Michigan identity and community-rooted positioning while benefiting from FullSpeed's national support infrastructure, including training programs, operational tools, marketing resources, and growth support. The primary customer segment is Michigan drivers seeking trustworthy, experienced automotive maintenance without high-pressure upselling.

Short descriptiontext

Uncle Ed's Oil Shoppe is a Michigan-based automotive quick-lube franchise brand founded in 1982, operating 29 locally owned service centers that serve Michigan drivers with oil changes, transmission care, and related vehicle maintenance services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBattle Creek, United States
HQ citystring
Battle Creek
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
quick lube services, oil change services, automotive maintenance, franchise auto repair, vehicle fluid services
Industry1 code
1Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online)
CodeEUALAJAFPrimaryYes
NAICS code1 code
  • Automotive Oil Change and Lubrication Shops811191
SIC code1 code
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Automotive Maintenance Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Franchise Operations
TypeLicensing Royalties
Description

Uncle Ed's Oil Shoppe generates revenue through franchise fees and royalties from its locally owned and operated service centers in Michigan. Franchisees pay initial franchise fees and ongoing royalties in exchange for brand rights, training, and operational support.

fullspeedautomotive.com
2Automotive Service Sales
TypeTransaction Fee
Description

Direct revenue from oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and diagnostic services performed at franchise locations

fullspeedautomotive.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Uncle Ed's Oil Shoppe operates as a Michigan-based automotive quick-lube franchise brand offering oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and full diagnostic services through 29 locally owned and operated shops. Every oil change includes a multi-point inspection, and qualifying services include free top-offs of washer fluid and coolant for up to 3,000 miles.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Uncle Ed's Oil Shoppe is a single-brand automotive quick lube and service operation under FullSpeed Automotive. The company offers a focused portfolio of vehicle maintenance services including oil changes (with signature multi-point inspection), transmission care, engine cleaning, battery replacements, and fluid exchanges. Services are delivered through locally owned and operated shops across Michigan, with free top-offs for washer fluid and coolant for up to 3,000 miles after qualifying service. The brand emphasizes experienced technicians, honest recommendations, and community-rooted service.

Product and service2 records
1Oil Change Service
CategoryOil Change / Quick Lube
Description

Core oil change service delivered by seasoned technicians at every Michigan shop, including a multi-point vehicle inspection with each visit to surface potential issues early.

2Transmission Care
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1FullSpeed Automotive
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Uncle Ed's Oil Shoppe was acquired by FullSpeed Automotive (formerly Grease Monkey International) in 2020. FullSpeed provides national support infrastructure including training programs, operational tools, marketing resources, and growth support. Uncle Ed's maintains local brand identity while benefiting from FullSpeed's scale and expertise.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Jiffy Lube
TypeDirect peer
Description

The largest U.S. quick-lube franchise with hundreds of locations offering oil changes, multi-point inspections, and ancillary services. Directly comparable to Uncle Ed's in service menu and customer base; operates at substantially greater national scale.

2Valvoline Instant Oil Change
TypeDirect peer
Description

Major publicly traded quick-lube chain with ~1,800 service centers focused exclusively on preventive maintenance including oil changes, fluid services, and battery replacements. Direct competitor with similar service-led model.

3Take 5 Oil Change
TypeDirect peer
Description

Fast-growing quick-lube chain with a stay-in-your-car service model and hundreds of locations across the U.S. Directly competes in the same quick-lube category with a differentiated customer-experience angle.

4Grease Monkey
TypeDirect peer
Description

Sister brand under FullSpeed Automotive offering oil changes, lubrication, and maintenance services through franchised locations. Same parent company, same franchise model, same service menu.

5SpeeDee Oil Change
TypeDirect peer
Description

Another FullSpeed Automotive brand operating quick-lube franchises across multiple U.S. states. Identical franchise system, same services, same parent company economics.

6Kwik Kar
TypeDirect peer
Description

FullSpeed Automotive sister brand offering oil changes and auto services through franchised locations. Same franchise platform and service offering as Uncle Ed's.

7Express Oil Change & Tire Engineers
TypeDirect peer
Description

Regional quick-lube and tire service chain with drive-thru service model. Directly comparable to Uncle Ed's on core oil-change services and customer demographic, with broader tire offerings.

8Meineke Car Care Centers
TypeBroad incumbent
Description

Established national franchise network offering oil changes plus broader automotive repair services. Overlaps with Uncle Ed's on preventive maintenance but covers a wider service portfolio including exhaust, brakes, and major repairs.

9Christian Brothers Automotive
TypeBroad incumbent
Description

National full-service auto repair franchise with Christian-values-based positioning and similar trust-driven messaging to Uncle Ed's. Comparable customer demographic and franchise model, though broader service scope.

10Midas
TypeBroad incumbent
Description

Well-known national franchise offering oil changes alongside brakes, tires, and exhaust services. Overlaps with Uncle Ed's on core maintenance services but with a heavier emphasis on repair work.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Uncle Ed’s Oil Shoppe

Automotive Maintenance Servicesuncleedsoil.com

Uncle Ed's Oil Shoppe is a Michigan-based automotive quick-lube franchise brand founded in 1982, operating 29 locally owned service centers that serve Michigan drivers with oil changes, transmission care, and related vehicle maintenance services.

What Uncle Ed’s Oil Shoppe does

Uncle Ed's Oil Shoppe is a regional automotive quick-lube franchise brand founded in Michigan in 1982. The brand operates 29 locally owned and operated service centers exclusively in Michigan, providing oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and full diagnostic services to individual vehicle owners. Every oil change includes a multi-point inspection, and qualifying services come with free top-offs for washer fluid and coolant for up to 3,000 miles. The company's technology stack consists of standard automotive service equipment and operational systems; its signature proprietary feature is the multi-point inspection bundled into each oil change service.

Uncle Ed's generates revenue through two primary streams: franchise operations (initial fees and ongoing royalties collected from franchisees for brand rights, training, and operational support) and direct automotive service sales at the shop level (transactional revenue from services performed). Pricing is set at the individual franchise level, and pricing details are not publicly disclosed on the brand website. The go-to-market motion is a franchise model under which each shop is independently owned but operates under the Uncle Ed's brand system and standards.

Since 2020, Uncle Ed's has operated as a brand within the FullSpeed Automotive (formerly Grease Monkey International) portfolio, alongside other regional chains such as Grease Monkey, SpeeDee Oil Change, Kwik Kar, American Lube Fast, Economy Oil Change, and Herbert Automotive. FullSpeed Automotive itself was acquired by private equity firm MidOcean Partners in November 2020. The brand maintains its local Michigan identity and community-rooted positioning while benefiting from FullSpeed's national support infrastructure, including training programs, operational tools, marketing resources, and growth support. The primary customer segment is Michigan drivers seeking trustworthy, experienced automotive maintenance without high-pressure upselling.

Uncle Ed’s Oil Shoppe firmographics

Firmographics
Name
Uncle Ed’s Oil Shoppe
Legal name
Uncle Ed's Oil Shoppe
Website
https://uncleedsoil.com
Company type
Private
Founded year
1982
Operating status
Operating
Headcount range
101–250 employees
Short description
Uncle Ed's Oil Shoppe is a Michigan-based automotive quick-lube franchise brand founded in 1982, operating 29 locally owned service centers that serve Michigan drivers with oil changes, transmission care, and related vehicle maintenance services.
Ownership category
akta.pro rank

Uncle Ed’s Oil Shoppe industry classification

Industry
Product category
Automotive Maintenance Services
NAICS
Automotive Oil Change and Lubrication Shops (811191)
SIC
Retail-Auto Dealers & Gasoline Stations (5500)
akta.pro primary industry
Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

  • Quick lube services
  • Oil change services
  • Automotive maintenance
  • Franchise auto repair
  • Vehicle fluid services

Where Uncle Ed’s Oil Shoppe is headquartered

Location

Headquarters

HQ city
Battle Creek
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Uncle Ed’s Oil Shoppe business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

  1. Franchise Operations: Uncle Ed's Oil Shoppe generates revenue through franchise fees and royalties from its locally owned and operated service centers in Michigan. Franchisees pay initial franchise fees and ongoing royalties in exchange for brand rights, training, and operational support.
  2. Automotive Service Sales: Direct revenue from oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and diagnostic services performed at franchise locations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Uncle Ed’s Oil Shoppe product offering

Product offering

Core offering

Uncle Ed's Oil Shoppe operates as a Michigan-based automotive quick-lube franchise brand offering oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and full diagnostic services through 29 locally owned and operated shops. Every oil change includes a multi-point inspection, and qualifying services include free top-offs of washer fluid and coolant for up to 3,000 miles.

Product overview

Uncle Ed's Oil Shoppe is a single-brand automotive quick lube and service operation under FullSpeed Automotive. The company offers a focused portfolio of vehicle maintenance services including oil changes (with signature multi-point inspection), transmission care, engine cleaning, battery replacements, and fluid exchanges. Services are delivered through locally owned and operated shops across Michigan, with free top-offs for washer fluid and coolant for up to 3,000 miles after qualifying service. The brand emphasizes experienced technicians, honest recommendations, and community-rooted service.

Differentiator

Problem solved

Functional benefit

Products and services

  • Oil Change Service Core oil change service delivered by seasoned technicians at every Michigan shop, including a multi-point vehicle inspection with each visit to surface potential issues early.
  • Transmission Care

Companies that use Uncle Ed’s Oil Shoppe

Customer profile

Segments1 record

Ideal customer profiles1 record

Uncle Ed’s Oil Shoppe technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Uncle Ed’s Oil Shoppe partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • FullSpeed AutomotivecoreStrategic or Co-development PartnerUncle Ed's Oil Shoppe was acquired by FullSpeed Automotive (formerly Grease Monkey International) in 2020. FullSpeed provides national support infrastructure including training programs, operational tools, marketing resources, and growth support. Uncle Ed's maintains local brand identity while benefiting from FullSpeed's scale and expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Uncle Ed’s Oil Shoppe competitors and assessment

Company assessment

Direct peers

  • Jiffy Lube: The largest U.S. quick-lube franchise with hundreds of locations offering oil changes, multi-point inspections, and ancillary services. Directly comparable to Uncle Ed's in service menu and customer base; operates at substantially greater national scale.
  • Valvoline Instant Oil Change: Major publicly traded quick-lube chain with ~1,800 service centers focused exclusively on preventive maintenance including oil changes, fluid services, and battery replacements. Direct competitor with similar service-led model.
  • Take 5 Oil Change: Fast-growing quick-lube chain with a stay-in-your-car service model and hundreds of locations across the U.S. Directly competes in the same quick-lube category with a differentiated customer-experience angle.
  • Grease Monkey: Sister brand under FullSpeed Automotive offering oil changes, lubrication, and maintenance services through franchised locations. Same parent company, same franchise model, same service menu.
  • SpeeDee Oil Change: Another FullSpeed Automotive brand operating quick-lube franchises across multiple U.S. states. Identical franchise system, same services, same parent company economics.
  • Kwik Kar: FullSpeed Automotive sister brand offering oil changes and auto services through franchised locations. Same franchise platform and service offering as Uncle Ed's.
  • Express Oil Change & Tire Engineers: Regional quick-lube and tire service chain with drive-thru service model. Directly comparable to Uncle Ed's on core oil-change services and customer demographic, with broader tire offerings.

Broad incumbents

  • Meineke Car Care Centers: Established national franchise network offering oil changes plus broader automotive repair services. Overlaps with Uncle Ed's on preventive maintenance but covers a wider service portfolio including exhaust, brakes, and major repairs.
  • Christian Brothers Automotive: National full-service auto repair franchise with Christian-values-based positioning and similar trust-driven messaging to Uncle Ed's. Comparable customer demographic and franchise model, though broader service scope.
  • Midas: Well-known national franchise offering oil changes alongside brakes, tires, and exhaust services. Overlaps with Uncle Ed's on core maintenance services but with a heavier emphasis on repair work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Uncle Ed’s Oil Shoppe social profiles

Digital presence

Uncle Ed’s Oil Shoppe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Uncle Ed’s Oil Shoppe leadership team

Management profile

Number of profiles

Uncle Ed’s Oil Shoppe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Uncle Ed’s Oil Shoppe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncle Ed’s Oil Shoppe

What does Uncle Ed’s Oil Shoppe do?

Uncle Ed's Oil Shoppe operates as a Michigan-based automotive quick-lube franchise brand offering oil changes, transmission care, engine cleaning, battery replacements, fluid exchanges, and full diagnostic services through 29 locally owned and operated shops. Every oil change includes a multi-point inspection, and qualifying services include free top-offs of washer fluid and coolant for up to 3,000 miles.

Is Uncle Ed’s Oil Shoppe a public or private company?

Uncle Ed’s Oil Shoppe is a private company. It is classified as corporate owned and is currently operating.

When was Uncle Ed’s Oil Shoppe founded?

Uncle Ed’s Oil Shoppe was founded in 1982. It employs 101 to 250 people.

Where is Uncle Ed’s Oil Shoppe based?

Uncle Ed’s Oil Shoppe is headquartered in Battle Creek, United States, in the North America region.

How does Uncle Ed’s Oil Shoppe make money?

Two revenue lines are on record. Franchise Operations are the primary driver. The others are automotive Service Sales.

Who are Uncle Ed’s Oil Shoppe's main competitors?

Direct peers on record are Jiffy Lube, Valvoline Instant Oil Change, Take 5 Oil Change, Grease Monkey, SpeeDee Oil Change, Kwik Kar and Express Oil Change & Tire Engineers. Broad incumbents are Meineke Car Care Centers, Christian Brothers Automotive and Midas.

Does Uncle Ed’s Oil Shoppe have an API?

No public API is recorded for Uncle Ed’s Oil Shoppe.

What industry is Uncle Ed’s Oil Shoppe in?

Uncle Ed’s Oil Shoppe's product category is Automotive Maintenance Services. Its primary akta.pro industry code is EUALAJAF, Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online). Its NAICS code is 811191 and its SIC code is 5500.

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