What BizPlan does

BizPlan is a cloud-based SaaS business planning platform operated by Startups.com LLC, a privately-held company headquartered at 1201 Dublin Road, Columbus, Ohio, with approximately 170 employees distributed across four countries. The core product is a guided business plan builder featuring drag-and-drop templates, a financial command center for salary forecasting, revenue projections, balance sheets, income statements, and break-even analysis, and team collaboration tools with threaded comments and access controls. BizPlan sits inside a broader Startups.com ecosystem that bundles it with Fundable.com (an online fundraising platform), Launchrock (customer acquisition), Clarity.fm (mentorship), 9 educational course tracks with 650 masterclass videos and 1,255 guides, and a community platform with 20,000+ founders and experts. The platform has reportedly facilitated over $500 million in startup capital through the Fundable integration, with named case studies including Plumlife ($6M raised), Olaeris ($10M raised), Uncharted Play, and Rhone.

The go-to-market model is product-led growth: users sign up directly via bizplan.com with no sales interaction, and the entire Startups Unlimited bundle is sold at a single $29/month price point covering all software, education, and community features. Distribution is primarily content-led, leveraging organic SEO across the education library, the Startup Therapy podcast hosted by founder/CEO Wil Schroter and founding partner/CMO Ryan Rutan, and community forums. The company is founder-controlled, with Wil Schroter as Founder + CEO, and all full-time employees receive stock equity as part of compensation. The platform primarily targets early-stage startup founders and aspiring entrepreneurs who need guided planning, financial modeling, and investor access without dedicated finance or consulting resources.

The revenue model is subscription-recurring at $29/month, monetizing the bundled product suite on a self-serve basis. Customer concentration appears low given the self-serve PLG motion, low ACV, and the long-tail distribution of case-study logos across unrelated industries (retail, aerospace, consumer lifestyle, apparel). No external funding rounds or institutional investors are disclosed in the source material, suggesting the company has been funded primarily through cash flow or founder capital, though this cannot be confirmed. The legal entity is Startups.com LLC, dba Bizplan, with no public listing.

Name

BizPlan

Legal name

Startups.com LLC

Website

https://bizplan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BizPlan is a SaaS business planning platform for startup founders offering a guided plan builder, financial modeling tools, and bundled access to the Startups Unlimited ecosystem (Fundable, Launchrock, Clarity.fm) and an education library for $29 per month via self-serve subscription.

Ownership category

akta.pro rank

Product category

Business Planning Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industry

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Business planning software
• Startup planning tools
• Financial projections
• Online fundraising platform
• Startup education courses

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly or annual subscription at $29/mo providing access to the entire Startups Unlimited platform including BizPlan, educational content, community access, and Fundable integration

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BizPlan is an online SaaS platform that enables startup founders to create professional business plans using a guided, step-by-step builder with drag-and-drop templates and visual layouts. The platform includes financial tools for salary forecasting, revenue projections, balance sheets, income statements, and break-even analysis, plus team collaboration with threaded comments and access controls. It is bundled with the Fundable.com online fundraising platform, a startup education library (650 masterclass videos, 1,255 guides across 9 tracks), and access to a community of 20,000+ founders and mentors under the $29/month Startups Unlimited subscription.

Product overview

BizPlan is a SaaS business planning platform operated by Startups.com LLC, consisting of a core guided business plan builder with integrated financial tools, plus bundled access to the Fundable.com online fundraising platform, a comprehensive education library (9 course tracks, 650+ videos, 1,200+ guides), and a community platform (discussions, podcast, mentor network of 20,000+ experts). The entire suite is available via a Startups Unlimited subscription at $29/month, offering all software tools and educational resources under one plan.

Differentiator

Problem solved

Functional benefit

Products and services

• BizPlan Online business planning software for startups featuring a guided business plan builder with drag-and-drop templates, financial tools (salary forecasting, revenue projections, balance sheets, income statements, break-even analysis), and team collaboration with threaded comments and access control. Designed for startup founders and co-founder teams.
• Fundable.com Online fundraising platform that enables startups to connect directly with accredited investors and raise capital. Included free as part of the BizPlan Startups Unlimited subscription. Has facilitated over $500 million in committed capital for startups across industries.
• Startup Education Courses Self-guided online startup education courses covering 9 subject tracks—Idea Validation, Formation, Planning, Product, Marketing, Team, Funding, and Operations—alongside Founder training. Includes 650 masterclass HD videos, 1,255 in-depth guides, and 17,422 expert answers. Designed for aspiring and current startup founders.
• Community Platform Online community platform featuring discussion forums, the Startup Therapy Podcast (333+ episodes hosted by Wil Schroter and Ryan Rutan), and direct access to over 20,000 startup founders and mentors. Enables peer support, expert answers, and live expert calls on legal, technology, and finance topics. Designed for aspiring and active startup founders.

Quantifiable outcome

• Startups have raised over $500 million in committed capital through the platform
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Foundersuite: Foundersuite provides fundraising CRM, investor databases, and business plan tools aimed at startup founders, directly overlapping with BizPlan's plan-builder and investor-access value proposition.
• LivePlan: LivePlan is a direct competitor offering guided business plan creation, financial forecasting, and pitch tools for entrepreneurs and small businesses, serving the same founder persona with a similar SaaS subscription model.
• Enloop: Enloop provides automated business plan generation and financial forecasting software aimed at small businesses and startups, directly overlapping with BizPlan's guided plan builder and FP&A positioning.
• Upmetrics: Upmetrics offers business plan and financial projection software for startups and SMBs, including investor-ready pitch materials, putting it in direct competition for the same guided-plan use case.
• IdeaBuddy: IdeaBuddy is a startup planning suite combining idea validation, business plan writing, and financial forecasting for early-stage founders, addressing the same horizontal early-stage market as BizPlan.
• GoSmallBiz: GoSmallBiz provides business plan templates, financial tools, and advisory resources to small businesses and entrepreneurs, overlapping with BizPlan's planning and education focus.

Broad incumbents

• Wefunder: Wefunder is a leading equity crowdfunding platform that competes directly with BizPlan's Fundable subsidiary for startup-investor matchmaking, and increasingly bundles founder resources into its platform.
• Republic: Republic operates a private investment and crowdfunding platform with adjacent founder-education content, competing with the Fundable portion of BizPlan's offering while building toward broader startup tooling.
• Carta: Carta's cap table, valuation, and equity management platform increasingly extends into startup formation and fundraising workflows, making it an adjacent incumbent pushing into BizPlan's territory.

Emerging players

• Gust: Gust provides equity management and a global startup-investor matching network, overlapping with BizPlan's fundraising integration and serving a comparable early-stage founder persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_bizplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizPlan