The Active Holiday Company

What The Active Holiday Company does

The Active Holiday Company, founded in 2013 by Gauri Jayaram, is a Bangalore-based outbound tour operator specializing in active and marathon tourism. The company is the official tour operator for Abbott World Marathon Majors in India and UAE and self-describes as South Asia's largest marathon tour operator. It operates through two wholly-owned legal entities: Active Marathon Holidays Private Limited (India) and Active & Adventure Holiday Company LLC (UAE, Sharjah Media City Free Zone).

Its core product is curated multi-day tour packages bundled with guaranteed race entries to major international marathons (Tokyo, Boston, London, Berlin, Chicago, New York, Sydney), the SuperHalfs half-marathon series, and 50+ destination races across all seven continents. Packages include accommodation near start/finish lines, transfers, runner-specific amenities, and 24/7 support. Pricing ranges from ₹65,000 (Valencia Half Marathon, 4 days) to ₹13,28,000 (Antarctica Marathon, 14 days). Complementary products include cycling adventures, walking/hiking tours (Annapurna Base Camp, Everest Base Camp, Amalfi Coast), custom marathon tours (INR 2,000 / USD 30 non-refundable design fee), and marathon extension retreats. Ancillary services include flight booking (₹2,000), visa assistance (₹2,000), and insurance follow-up (₹3,000).

The business operates a direct-to-consumer, event-driven sales model with no third-party resellers. Customers book via the company website, phone, or email; marketing relies on presence at marathon events (founder attended London Marathon with 200+ clients), earned media in Indian publications (Deccan Herald, Times of India, Economic Times, Business World, The New Indian Express), Instagram, Facebook, and a Zoho-powered email newsletter. The team is small (1–10 employees) with no proprietary technology platform, API, or mobile app. Revenue is not publicly disclosed; the company became profitable in 2019, suffered a pandemic-driven standstill in 2020–2021, and reported 50% year-on-year growth post-2022.

Name

The Active Holiday Company

Legal name

Active & Adventure Holiday Company LLC

Website

https://activeholidaycompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Active Holiday Company is a Bangalore-based outbound tour operator and South Asia's largest marathon tour operator, offering bundled race-entry and travel packages to World Marathon Majors, the SuperHalfs series, and active adventure holidays across all seven continents for individual Indian and UAE-based runners.

Ownership category

akta.pro rank

Product category

Adventure and Marathon Tourism

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industry

Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Marathon tour packages
• Running adventure holidays
• Cycling adventure tours
• Walking hiking holidays
• Custom marathon travel planning

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Marathon Tour Packages: Complete tour packages combining race entry, accommodation, logistics, and runner support for marathon events worldwide. Tours include guaranteed race entry, well-located hotels near start/finish lines, and runner-focused amenities. Prices range from ₹65,000 to ₹13,28,000 depending on destination and trip duration.
2. Running and Walking Adventure Holidays: Cycling and walking adventure holidays to various global destinations. These include multi-day trips with local guides, family-run accommodations, and active travel experiences beyond marathons.
3. Custom Trip Design: Customized trip design service for groups, families, and individuals. Charged at INR 2000/USD 30 non-refundable fee for first-time customers, which is credited toward final booking. Additional services like flight booking (Rs.2000), visa assistance (Rs.2000), and insurance follow-up (INR3000) generate ancillary revenue.
4. Marathon Race Entry (Bundled): Race entry is bundled into tour packages. As official tour operators for World Marathon Majors, they secure guaranteed race entries that are not available separately. Marathon entries are non-refundable and non-transferable between runners or years.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Active Holiday Company is a tour operator that designs and sells active travel packages centered on international marathons, running races, cycling tours, and walking/hiking holidays. Packages bundle guaranteed race entries, accommodation near start/finish lines, transfers, runner-specific amenities, and on-ground support. The company additionally offers custom itinerary design (charged at INR 2,000 / USD 30) and ancillary services such as flight booking, visa assistance, and travel insurance follow-up.

Product overview

The Active Holiday Company is a South Asia's largest marathon tour operator offering a comprehensive portfolio of active travel experiences organized as a single unified service platform. The core offerings center around marathon and running tours (Abbott World Marathon Majors Tours, SuperHalfs Running Tours, and All Running Tours), supplemented by Custom Marathon Tours for personalized itineraries, Marathon Extensions as add-on post-race experiences, and broader adventure activities including Cycling Adventures and Walking/Hiking Tours. The company operates across all seven continents with regional variants (UAE Runners Package) for non-Indian customers. Services include guaranteed race entries, well-located accommodation, logistics coordination, and 24/7 support. The company functions as a traditional tour operator without a software platform or API product.

Differentiator

Problem solved

Functional benefit

Products and services

• Abbott World Marathon Majors Tours Curated tour packages covering all Abbott World Marathon Major races (Tokyo, Boston, London, Berlin, Chicago, New York, Sydney), bundling guaranteed race entries, accommodation near start/finish lines, transfers, and runner-focused logistics for Indian and UAE-resident runners.
• SuperHalfs Running Tours Tour packages for completing the SuperHalfs series of six European half marathons (Lisbon, Prague, Berlin, Copenhagen, Cardiff, and Valencia), with medal completion tracking and bundled logistics for runners pursuing all six finishes.
• All Running Tours Comprehensive catalog of running and marathon tours across all seven continents, including full marathons, half marathons, 10K races, and ultra-marathons to a broad set of global destinations.
• Custom Marathon Tours Bespoke marathon travel planning service in which customers select their race, trip duration, and style, and the company handles all logistics and secures guaranteed race entries; subject to a non-refundable INR 2,000 / USD 30 design fee credited toward final booking.
• Marathon Extensions Post-marathon holiday packages and coaching retreats that combine extended stays at race destinations with like-minded runners, positioned as add-on experiences to a primary marathon tour.
• Cycling Adventures Guided and self-guided cycling tours to scenic destinations worldwide, with family-run accommodations and routes designed for authentic local experiences.
• Walking/Hiking Tours Trekking and hiking adventure holidays to destinations such as Nepal (Annapurna Base Camp, Everest Base Camp), graded by difficulty from easy to difficult to suit differing fitness levels.
• UAE Runners Package Specialized marathon tour packages priced and structured for runners based in the UAE and the rest of the world, with separate logistics from Indian-resident tour packages.

Quantifiable outcome

• 50% year-on-year growth in post-pandemic fitness travel
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• Abbott World Marathon Majors (Official Tour Operator)coreStrategic or Co-development PartnerOfficial tour operators for Abbott World Marathon Major races in India and UAE. This includes Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York marathons. Provides guaranteed race entries and exclusive tour packages.
• SuperHalfscoreStrategic or Co-development PartnerOfficial partner for the SuperHalfs series - six extraordinary half marathons in Lisbon, Prague, Berlin, Copenhagen, Cardiff, and Valencia. Runners completing all six earn special recognition.
• TCS Amsterdam MarathonmajorStrategic or Co-development PartnerPartnership with TCS Amsterdam Marathon - World Athletics Platinum Label race
• BMW Berlin MarathonmajorStrategic or Co-development PartnerPartnership with BMW Berlin Marathon - one of the fastest courses in the world and World Marathon Major
• Boston MarathonmajorStrategic or Co-development PartnerPartnership with Boston Marathon - the oldest existing marathon and most prestigious races in the world
• Bank of America Chicago MarathonmajorStrategic or Co-development PartnerPartnership with Chicago Marathon - one of the world's fastest marathons and World Marathon Major
• TCS London MarathonmajorStrategic or Co-development PartnerPartnership with TCS London Marathon - one of the highest charity-fund-raising races in the world and World Marathon Major
• Schneider Electric Paris MarathonmajorStrategic or Co-development PartnerPartnership with Schneider Electric Paris Marathon - World Marathon Major
• TCS New York City MarathonmajorStrategic or Co-development PartnerPartnership with TCS New York City Marathon - the world's largest marathon and World Marathon Major
• TCS Sydney MarathonmajorStrategic or Co-development PartnerPartnership with TCS Sydney Marathon - newest addition to the Abbott World Marathon Majors series
• Tokyo MarathonmajorStrategic or Co-development PartnerPartnership with Tokyo Marathon - largest marathon in Asia and World Marathon Major
• Valencia MarathonmajorStrategic or Co-development PartnerPartnership with Valencia Marathon - Platinum Label marathon known for fast times

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G Adventures: Global small-group adventure tour operator serving budget-to-mid travelers across 100+ countries. Broad incumbent with overlapping trekking, hiking and cultural-active experiences, though it is not specialized in marathon tourism.
• TourRadar: Online marketplace aggregating multi-day tours from 2,500+ operators globally, including active and adventure itineraries. A platform incumbent that could surface as a competitor or distribution channel for Active Holiday Company's tours.
• Exodus Travels: Established UK adventure tour operator offering walking, cycling and trekking holidays worldwide. Broad incumbent with overlapping active-travel product lines and a comparable customer demographic of active leisure travelers.
• Intrepid Travel: Large publicly listed adventure tour operator with global small-group experiences across 100+ countries. A broad incumbent whose active and experiential itineraries partially overlap with Active Holiday Company's adventure offerings, though it does not focus on marathon tourism.

Direct peers

• Sports Tours International: UK-based sports event tour operator running packages for marathons, cycling and other endurance events. Closely comparable business model bundling race entries with accommodation and logistics for international amateur athletes.
• Mountain Travel Sobek: Pioneer in adventure travel offering hiking, trekking and active expeditions across all seven continents. Comparable to Active Holiday Company's hiking/trekking products and global multi-continent active travel coverage.
• KE Adventure Travel: Long-established adventure tour operator offering trekking, cycling, and walking holidays globally. Comparable to Active Holiday Company's trekking (Nepal, etc.) and active holiday offerings with similar small-group, guided-experience positioning.
• Backroads: Premium active travel company specializing in cycling, walking and hiking trips worldwide. Direct peer for Active Holiday Company's cycling and walking adventure products, with comparable curated small-group experiential model.
• Marathon Tours & Travel: World's largest marathon-specific tour operator offering guided tours to all six Abbott World Marathon Majors and other major races. Direct competitor to Active Holiday Company's core marathon tour product, with a longer operating history and broader geographic customer base.

Regional players

• Running Escapes: US-based running-vacation company offering guided running tours to destination marathons and running camps. Direct peer in the niche of running-themed travel, though regionally focused on North American customers and events rather than South Asian outbound runners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ActiveHolidayCompany
• Instagraminstagram.com/activeholidayco
• Xx.com/ActiveHolidayCo
• LinkedInlinkedin.com/company/the-active-holiday-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Active Holiday Company