The Active Holiday Company
The Active Holiday Company is a Bangalore-based outbound tour operator and South Asia's largest marathon tour operator, offering bundled race-entry and travel packages to World Marathon Majors, the SuperHalfs series, and active adventure holidays across all seven continents for individual Indian and UAE-based runners.
- Company typePrivate
- Founded2013
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Active Holiday Company does
The Active Holiday Company, founded in 2013 by Gauri Jayaram, is a Bangalore-based outbound tour operator specializing in active and marathon tourism. The company is the official tour operator for Abbott World Marathon Majors in India and UAE and self-describes as South Asia's largest marathon tour operator. It operates through two wholly-owned legal entities: Active Marathon Holidays Private Limited (India) and Active & Adventure Holiday Company LLC (UAE, Sharjah Media City Free Zone).
Its core product is curated multi-day tour packages bundled with guaranteed race entries to major international marathons (Tokyo, Boston, London, Berlin, Chicago, New York, Sydney), the SuperHalfs half-marathon series, and 50+ destination races across all seven continents. Packages include accommodation near start/finish lines, transfers, runner-specific amenities, and 24/7 support. Pricing ranges from ₹65,000 (Valencia Half Marathon, 4 days) to ₹13,28,000 (Antarctica Marathon, 14 days). Complementary products include cycling adventures, walking/hiking tours (Annapurna Base Camp, Everest Base Camp, Amalfi Coast), custom marathon tours (INR 2,000 / USD 30 non-refundable design fee), and marathon extension retreats. Ancillary services include flight booking (₹2,000), visa assistance (₹2,000), and insurance follow-up (₹3,000).
The business operates a direct-to-consumer, event-driven sales model with no third-party resellers. Customers book via the company website, phone, or email; marketing relies on presence at marathon events (founder attended London Marathon with 200+ clients), earned media in Indian publications (Deccan Herald, Times of India, Economic Times, Business World, The New Indian Express), Instagram, Facebook, and a Zoho-powered email newsletter. The team is small (1–10 employees) with no proprietary technology platform, API, or mobile app. Revenue is not publicly disclosed; the company became profitable in 2019, suffered a pandemic-driven standstill in 2020–2021, and reported 50% year-on-year growth post-2022.
The Active Holiday Company firmographics
Firmographics- Name
- The Active Holiday Company
- Legal name
- Active & Adventure Holiday Company LLC
- Website
- https://activeholidaycompany.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Active Holiday Company is a Bangalore-based outbound tour operator and South Asia's largest marathon tour operator, offering bundled race-entry and travel packages to World Marathon Majors, the SuperHalfs series, and active adventure holidays across all seven continents for individual Indian and UAE-based runners.
- Ownership category
- akta.pro rank
The Active Holiday Company industry classification
Industry- Product category
- Adventure and Marathon Tourism
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)
- akta.pro secondary industry
- Adventure & Active Travel Agencies (THAKABAD)
Keywords
Where The Active Holiday Company is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Active Holiday Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Marathon Tour Packages: Complete tour packages combining race entry, accommodation, logistics, and runner support for marathon events worldwide. Tours include guaranteed race entry, well-located hotels near start/finish lines, and runner-focused amenities. Prices range from ₹65,000 to ₹13,28,000 depending on destination and trip duration.
- Running and Walking Adventure Holidays: Cycling and walking adventure holidays to various global destinations. These include multi-day trips with local guides, family-run accommodations, and active travel experiences beyond marathons.
- Custom Trip Design: Customized trip design service for groups, families, and individuals. Charged at INR 2000/USD 30 non-refundable fee for first-time customers, which is credited toward final booking. Additional services like flight booking (Rs.2000), visa assistance (Rs.2000), and insurance follow-up (INR3000) generate ancillary revenue.
- Marathon Race Entry (Bundled): Race entry is bundled into tour packages. As official tour operators for World Marathon Majors, they secure guaranteed race entries that are not available separately. Marathon entries are non-refundable and non-transferable between runners or years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Marathon Tours - 4-5 day packages |
| Unit Pricing | Pay-as-you-go | Premium Marathon Tours - Extended duration |
| Unit Pricing | Pay-as-you-go | Self-Guided Tours |
| One time/ perpetual license | Pay-as-you-go | Custom Trip Design Fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
The Active Holiday Company product offering
Product offeringCore offering
The Active Holiday Company is a tour operator that designs and sells active travel packages centered on international marathons, running races, cycling tours, and walking/hiking holidays. Packages bundle guaranteed race entries, accommodation near start/finish lines, transfers, runner-specific amenities, and on-ground support. The company additionally offers custom itinerary design (charged at INR 2,000 / USD 30) and ancillary services such as flight booking, visa assistance, and travel insurance follow-up.
Product overview
The Active Holiday Company is a South Asia's largest marathon tour operator offering a comprehensive portfolio of active travel experiences organized as a single unified service platform. The core offerings center around marathon and running tours (Abbott World Marathon Majors Tours, SuperHalfs Running Tours, and All Running Tours), supplemented by Custom Marathon Tours for personalized itineraries, Marathon Extensions as add-on post-race experiences, and broader adventure activities including Cycling Adventures and Walking/Hiking Tours. The company operates across all seven continents with regional variants (UAE Runners Package) for non-Indian customers. Services include guaranteed race entries, well-located accommodation, logistics coordination, and 24/7 support. The company functions as a traditional tour operator without a software platform or API product.
Differentiator
Problem solved
Functional benefit
Products and services
- Abbott World Marathon Majors Tours Curated tour packages covering all Abbott World Marathon Major races (Tokyo, Boston, London, Berlin, Chicago, New York, Sydney), bundling guaranteed race entries, accommodation near start/finish lines, transfers, and runner-focused logistics for Indian and UAE-resident runners.
- SuperHalfs Running Tours Tour packages for completing the SuperHalfs series of six European half marathons (Lisbon, Prague, Berlin, Copenhagen, Cardiff, and Valencia), with medal completion tracking and bundled logistics for runners pursuing all six finishes.
- All Running Tours Comprehensive catalog of running and marathon tours across all seven continents, including full marathons, half marathons, 10K races, and ultra-marathons to a broad set of global destinations.
- Custom Marathon Tours Bespoke marathon travel planning service in which customers select their race, trip duration, and style, and the company handles all logistics and secures guaranteed race entries; subject to a non-refundable INR 2,000 / USD 30 design fee credited toward final booking.
- Marathon Extensions Post-marathon holiday packages and coaching retreats that combine extended stays at race destinations with like-minded runners, positioned as add-on experiences to a primary marathon tour.
- Cycling Adventures Guided and self-guided cycling tours to scenic destinations worldwide, with family-run accommodations and routes designed for authentic local experiences.
- Walking/Hiking Tours Trekking and hiking adventure holidays to destinations such as Nepal (Annapurna Base Camp, Everest Base Camp), graded by difficulty from easy to difficult to suit differing fitness levels.
- UAE Runners Package Specialized marathon tour packages priced and structured for runners based in the UAE and the rest of the world, with separate logistics from Indian-resident tour packages.
Quantifiable outcome
- 50% year-on-year growth in post-pandemic fitness travel
- +2 more outcomes
Companies that use The Active Holiday Company
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
The Active Holiday Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Active Holiday Company partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Abbott World Marathon Majors (Official Tour Operator)coreOfficial tour operators for Abbott World Marathon Major races in India and UAE. This includes Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York marathons. Provides guaranteed race entries and exclusive tour packages.
- SuperHalfscoreOfficial partner for the SuperHalfs series - six extraordinary half marathons in Lisbon, Prague, Berlin, Copenhagen, Cardiff, and Valencia. Runners completing all six earn special recognition.
- TCS Amsterdam MarathonmajorPartnership with TCS Amsterdam Marathon - World Athletics Platinum Label race
- BMW Berlin MarathonmajorPartnership with BMW Berlin Marathon - one of the fastest courses in the world and World Marathon Major
- Boston MarathonmajorPartnership with Boston Marathon - the oldest existing marathon and most prestigious races in the world
- Bank of America Chicago MarathonmajorPartnership with Chicago Marathon - one of the world's fastest marathons and World Marathon Major
- TCS London MarathonmajorPartnership with TCS London Marathon - one of the highest charity-fund-raising races in the world and World Marathon Major
- Schneider Electric Paris MarathonmajorPartnership with Schneider Electric Paris Marathon - World Marathon Major
- TCS New York City MarathonmajorPartnership with TCS New York City Marathon - the world's largest marathon and World Marathon Major
- TCS Sydney MarathonmajorPartnership with TCS Sydney Marathon - newest addition to the Abbott World Marathon Majors series
- Tokyo MarathonmajorPartnership with Tokyo Marathon - largest marathon in Asia and World Marathon Major
- Valencia MarathonmajorPartnership with Valencia Marathon - Platinum Label marathon known for fast times
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
The Active Holiday Company competitors and assessment
Company assessmentBroad incumbents
- G Adventures: Global small-group adventure tour operator serving budget-to-mid travelers across 100+ countries. Broad incumbent with overlapping trekking, hiking and cultural-active experiences, though it is not specialized in marathon tourism.
- TourRadar: Online marketplace aggregating multi-day tours from 2,500+ operators globally, including active and adventure itineraries. A platform incumbent that could surface as a competitor or distribution channel for Active Holiday Company's tours.
- Exodus Travels: Established UK adventure tour operator offering walking, cycling and trekking holidays worldwide. Broad incumbent with overlapping active-travel product lines and a comparable customer demographic of active leisure travelers.
- Intrepid Travel: Large publicly listed adventure tour operator with global small-group experiences across 100+ countries. A broad incumbent whose active and experiential itineraries partially overlap with Active Holiday Company's adventure offerings, though it does not focus on marathon tourism.
Direct peers
- Sports Tours International: UK-based sports event tour operator running packages for marathons, cycling and other endurance events. Closely comparable business model bundling race entries with accommodation and logistics for international amateur athletes.
- Mountain Travel Sobek: Pioneer in adventure travel offering hiking, trekking and active expeditions across all seven continents. Comparable to Active Holiday Company's hiking/trekking products and global multi-continent active travel coverage.
- KE Adventure Travel: Long-established adventure tour operator offering trekking, cycling, and walking holidays globally. Comparable to Active Holiday Company's trekking (Nepal, etc.) and active holiday offerings with similar small-group, guided-experience positioning.
- Backroads: Premium active travel company specializing in cycling, walking and hiking trips worldwide. Direct peer for Active Holiday Company's cycling and walking adventure products, with comparable curated small-group experiential model.
- Marathon Tours & Travel: World's largest marathon-specific tour operator offering guided tours to all six Abbott World Marathon Majors and other major races. Direct competitor to Active Holiday Company's core marathon tour product, with a longer operating history and broader geographic customer base.
Regional players
- Running Escapes: US-based running-vacation company offering guided running tours to destination marathons and running camps. Direct peer in the niche of running-themed travel, though regionally focused on North American customers and events rather than South Asian outbound runners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Active Holiday Company social profiles
Digital presenceThe Active Holiday Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Active Holiday Company leadership team
Management profileNumber of profiles
Profiles1 record
The Active Holiday Company subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Active Holiday Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Active Holiday Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Active Holiday Company
What does The Active Holiday Company do?
The Active Holiday Company is a tour operator that designs and sells active travel packages centered on international marathons, running races, cycling tours, and walking/hiking holidays. Packages bundle guaranteed race entries, accommodation near start/finish lines, transfers, runner-specific amenities, and on-ground support. The company additionally offers custom itinerary design (charged at INR 2,000 / USD 30) and ancillary services such as flight booking, visa assistance, and travel insurance follow-up.
Is The Active Holiday Company a public or private company?
The Active Holiday Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Active Holiday Company founded?
The Active Holiday Company was founded in 2013. It employs 1 to 10 people.
Where is The Active Holiday Company based?
The Active Holiday Company is headquartered in Bangalore, India, in the Asia region.
How does The Active Holiday Company make money?
Four revenue lines are on record. Marathon Tour Packages are the primary driver. The others are running and Walking Adventure Holidays, custom Trip Design and marathon Race Entry (Bundled).
Who are The Active Holiday Company's main competitors?
Broad incumbents on record are G Adventures, TourRadar, Exodus Travels and Intrepid Travel. Direct peers are Sports Tours International, Mountain Travel Sobek, KE Adventure Travel, Backroads and Marathon Tours & Travel. Running Escapes is listed as a regional player.
Does The Active Holiday Company have an API?
No public API is recorded for The Active Holiday Company.
What industry is The Active Holiday Company in?
The Active Holiday Company's product category is Adventure and Marathon Tourism. Its primary akta.pro industry code is THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive), with a secondary code of THAKABAD, Adventure & Active Travel Agencies. Its NAICS code is 56152 and its SIC code is 7990.