Armor Physical Therapy
Armor Physical Therapy is a Michigan-based outpatient physical therapy clinic network treating musculoskeletal conditions such as back pain, arthritis, and post-concussion syndrome, operating as a partner clinic of Alliance Physical Therapy Partners.
- Company typePrivate
- Founded2007
- HeadquartersKalamazoo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Armor Physical Therapy does
Armor Physical Therapy is an outpatient physical therapy clinic operator headquartered in Kalamazoo, Michigan, founded in 2007 and serving patients across South West Michigan. It delivers one-on-one, individualized rehabilitation through licensed physical therapists across multiple clinic locations — including newer sites in Battle Creek-Lakeview (opened March 2024) and St. Joseph (opened April 2025) — treating musculoskeletal conditions such as arthritis, back pain, balance and gait disorders, carpal tunnel syndrome, chronic pain, and post-concussion syndrome. The company offers direct access, enabling patients to schedule with a physical therapist without a physician referral, and supports scheduling and payments through a website-based appointment request flow and a Patient Dashboard portal, with billing processed via the Patient Notebook platform (transitioned in December 2025).
Armor operates as a partner clinic within Alliance Physical Therapy Partners, a national outpatient PT network that supplies shared corporate services — including Finance, Billing, and Talent Acquisition centralized in Grand Rapids, Michigan — along with compliance infrastructure, the Agile Virtual PT telehealth platform, and a content engine spanning a patient blog, a leadership blog, and the Agile&Me podcast. The company's go-to-market is direct-to-consumer through its clinic storefronts and self-serve website channel; revenue is generated on a fee-for-service basis billed through insurance plans and patient self-pay, with pricing not publicly disclosed. Alliance Physical Therapy Partners (Armor's parent) is Certified by Great Place To Work for 2026, signaling an emphasis on workforce culture as a foundation for clinical talent retention in a competitive labor market.
Armor Physical Therapy firmographics
Firmographics- Name
- Armor Physical Therapy
- Legal name
- Armor Physical Therapy
- Website
- https://armorpt.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Armor Physical Therapy is a Michigan-based outpatient physical therapy clinic network treating musculoskeletal conditions such as back pain, arthritis, and post-concussion syndrome, operating as a partner clinic of Alliance Physical Therapy Partners.
- Ownership category
- akta.pro rank
Armor Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
Keywords
Where Armor Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Armor Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical therapy services: Fee-for-service physical therapy visits billed through insurance plans and patient payments. The company uses Patient Notebook for online bill pay and switched bill pay providers as of December 2025.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Armor Physical Therapy product offering
Product offeringCore offering
Armor Physical Therapy operates outpatient physical therapy clinics in South West Michigan, providing direct-access evaluation, treatment, and rehabilitation services for musculoskeletal conditions. Licensed physical therapists deliver one-on-one individualized care including manual therapy, therapeutic exercises, vestibular therapy, balance/gait training, ergonomic training, and posture adjustments. The company is an Alliance Physical Therapy Partner, operating under the Alliance PTP brand with centralized support services.
Product overview
Armor Physical Therapy is an outpatient physical therapy clinic network operating in Michigan as part of the Alliance Physical Therapy Partners network. The company provides core physical therapy services including direct access evaluation and treatment for various musculoskeletal conditions (arthritis, back pain, balance/gait disorders, carpal tunnel syndrome, chronic pain, concussion). Services are delivered through multiple clinic locations with a patient dashboard portal for appointment management. The company also offers travel PT career opportunities and participates in the Alliance network's content initiatives including the Agile&Me podcast series and virtual PT services through Agile Virtual PT platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Physical Therapy Services
Quantifiable outcome
- Armor Physical Therapy helps patients return to work, play, and daily activities through individualized rehabilitation programs.
Companies that use Armor Physical Therapy
Customer profileSegments1 record
Ideal customer profiles1 record
Armor Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Armor Physical Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliance Physical Therapy PartnerscoreArmor Physical Therapy is an Alliance Physical Therapy Partner. Alliance PTP is a national network of outpatient physical therapy clinics that provides support services including compliance, billing, HR, and growth resources to partner clinics. Armor operates under the Alliance PTP brand and shares resources, best practices, and a collective mission to elevate the standard of physical therapy care.
Scale indicators1 record
Recent moves8 records
Expansion highlights5 records
Armor Physical Therapy competitors and assessment
Company assessmentEmerging players
- Hinge Health: Digital MSK platform offering virtual PT for back, joint, and post-surgical conditions; competing for the same employer and payer budgets and patient populations Armor serves.
- Sword Health: Virtual-first MSK and PT provider with AI-enabled programs; competes with Armor for employer-sponsored and direct-to-consumer MSK patients.
Broad incumbents
- Alliance Physical Therapy Partners: The parent network under which Armor operates; comparable because it sets the shared services, brand strategy, and partnership economics that define Armor's operating model.
- Select Medical: Large publicly traded rehab and outpatient services operator with overlapping outpatient rehab clinics; broader portfolio but directly comparable on core PT delivery.
- Concentra: Occupational health and outpatient provider with physical therapy offerings serving employer and worker comp populations, overlapping Armo's payer and service mix.
Direct peers
- ATI Physical Therapy: National outpatient physical therapy chain with comparable clinic-based delivery, direct-access scheduling, and broad musculoskeletal service mix serving similar patients.
- Athletico Physical Therapy: Large multi-state outpatient PT provider with orthopedic, sports, vestibular, and post-concussion programs that directly overlap Armor's service portfolio.
- Ivy Rehab Network: Outpatient PT and pediatric therapy chain operating clinics across the Midwest and East Coast with a comparable clinic model and condition-specific service mix.
- U.S. Physical Therapy: Public operator of partner-clinic outpatient PT practices, structurally comparable to Armor as a partner-clinic model embedded in a larger network.
Others
- NovaCare Rehabilitation: National outpatient rehab brand within Select Medical, offering orthopedic PT, sports medicine, and vestibular programs comparable to Armor's service set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Armor Physical Therapy social profiles
Digital presenceArmor Physical Therapy compliance and trust
Trust signalCompliance1 record
Armor Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armor Physical Therapy leadership team
Management profileNumber of profiles
Profiles5 records
Armor Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armor Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armor Physical Therapy
What does Armor Physical Therapy do?
Armor Physical Therapy operates outpatient physical therapy clinics in South West Michigan, providing direct-access evaluation, treatment, and rehabilitation services for musculoskeletal conditions. Licensed physical therapists deliver one-on-one individualized care including manual therapy, therapeutic exercises, vestibular therapy, balance/gait training, ergonomic training, and posture adjustments. The company is an Alliance Physical Therapy Partner, operating under the Alliance PTP brand with centralized support services.
Is Armor Physical Therapy a public or private company?
Armor Physical Therapy is a private company. It is classified as corporate owned and is currently operating.
When was Armor Physical Therapy founded?
Armor Physical Therapy was founded in 2007. It employs 11 to 50 people.
Where is Armor Physical Therapy based?
Armor Physical Therapy is headquartered in Kalamazoo, United States, in the North America region.
How does Armor Physical Therapy make money?
One revenue line is on record: physical therapy services.
Who are Armor Physical Therapy's main competitors?
Emerging players on record are Hinge Health and Sword Health. Broad incumbents are Alliance Physical Therapy Partners, Select Medical and Concentra. Direct peers are ATI Physical Therapy, Athletico Physical Therapy, Ivy Rehab Network and U.S. Physical Therapy. NovaCare Rehabilitation is listed as an others.
Does Armor Physical Therapy have an API?
No public API is recorded for Armor Physical Therapy.
What industry is Armor Physical Therapy in?
Armor Physical Therapy's product category is Outpatient Physical Therapy. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 62134 and its SIC code is 8093.