X3 Sports

What X3 Sports does

X3 Sports is a privately held, multi-location fitness training facility operator headquartered in Marietta, Georgia, founded in 2007. The company runs six physical campuses across the Atlanta metropolitan area and Athens—Marietta (flagship), North Marietta, Inman Park, West Midtown, Athens, and Canton—delivering over 500 instructor-led group classes per month. Its service portfolio spans Kickboxing, Boxing, Advanced Boxing, Brazilian Jiu Jitsu, Muay Thai, MMA, Fast Track (HIIT), Power Track (strength), Yoga, and youth programming (Youth Boxing and Youth BJJ for ages 5–13), supplemented by Team X3 competition squads in BJJ, MMA, Boxing, and Race Warriors plus a non-competitive Social Club.

The underlying product platform consists of a class-based delivery model paired with a member mobile app for self-serve booking and management, and a proprietary piece of consumer hardware called Impact Wrap—a smart heavy-bag tracking system that measures per-strike acceleration and assigns points with optional leaderboard display. Differentiation rests on coaching credentials (including a six-time world champion Muay Thai/boxing coach and BJJ black belt professors with 60+ years combined experience), in-class competition culture (a reported ~90% MMA win rate and a 5-0 sweep at NFC Fight Night in September 2024), and a community-led culture described as 'like family.'

Monetization is dominated by a recurring all-inclusive membership subscription that grants access to all six locations and every group class, with family plans, fixed-quantity 10-class packs, one-on-one personal training as a paid add-on, and branded merchandise/gear as secondary revenue lines. Customer acquisition is driven primarily by free trial classes, member referrals through the Perkville rewards program, and a Brand Ambassador influencer program, with a direct-to-consumer booking funnel through the website and mobile app.

Name

X3 Sports

Legal name

X3 Sports

Website

https://x3sports.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

X3 Sports is a privately held Atlanta-area fitness training facility operator founded in 2007, running six Georgia locations with 500+ monthly group classes in kickboxing, boxing, BJJ, Muay Thai, MMA, HIIT, strength, yoga, and youth programs under an all-inclusive membership model serving individual adults, families, and competitive athletes.

Ownership category

akta.pro rank

Product category

Fitness training services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Group fitness classes
• Martial arts training
• Kickboxing classes
• Boxing training
• Youth fitness programs

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. All-Inclusive Membership Subscriptions: Recurring subscription memberships providing unlimited access to all 6 X3 Sports locations, all group fitness classes, equipment, guest passes, member rewards, ongoing body assessments, and one free private training session. The all-inclusive model encourages cross-location usage and reduces churn.
2. Class Pack Sales: Non-recurring revenue from 10-Class Packs for members not wanting full subscriptions. Provides flexibility for occasional users.
3. Personal Training Sessions: One-on-one personalized training sessions with expert instructors across boxing, kickboxing, Muay Thai, and other disciplines. Offered as add-on to base membership.
4. Merchandise and Gear Sales: Sales of branded merchandise including Kickboxing Kits (gloves, hand wraps, drawstring bag) and Boxing Gear Kits. Offered with special deals at membership sign-up.
5. Family Plan Memberships: Specialized family membership plans allowing multiple family members access to facilities and classes under one subscription.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

X3 Sports is a fitness training facility chain operating 6 locations across Georgia that delivers over 500 instructor-led group fitness classes per month across disciplines including Kickboxing, Boxing, Brazilian Jiu Jitsu, Muay Thai, MMA, Fast Track (HIIT), Power Track (weightlifting), Yoga, and Youth programs. The company sells all-inclusive monthly memberships providing unlimited access to all locations and classes, supplemented by 10-class packs, family plans, personal training, branded merchandise, and competition team memberships (Team X3).

Product overview

X3 Sports is a premier fitness training facility chain offering over 500 group classes per month across 6 locations in Georgia (Marietta, North Marietta, Inman Park, West Midtown, Athens, and Canton). The company operates on a class-based training model rather than traditional gym access, with a diverse portfolio of martial arts and fitness products. Core offerings include Kickboxing, Boxing, Advanced Boxing, Brazilian Jiu Jitsu, Muay Thai, MMA, Fast Track (HIIT), Power Track (weightlifting), Yoga, and Youth programs (Youth Boxing, Youth BJJ). The company differentiates through technology (Impact Wrap smart tracking for kickboxing), competition teams (Team X3 for BJJ, MMA, Boxing, Race Warriors), and community programs. Membership is all-inclusive with access to all locations and classes. Founded in 2007 in Marietta, Georgia, the company has grown through organic expansion and acquisition (Keppner Boxing in 2024).

Differentiator

Problem solved

Functional benefit

Brands

• Fast Track™: A unique mixture of cardio and resistance training utilizing sports training exercises to help lose weight, tone muscle, and improve coordination.
• Power Track™
• Team X3

Products and services

• Kickboxing Classes Group kickboxing classes centered around 120lb heavy punching bags offering comprehensive workouts that tone muscles, burn fat, and enhance cardiovascular health. Classes burn 700-900 calories per session and are beginner-friendly with world-class instructors.
• Boxing Classes Group boxing classes featuring heavy bag drills, combinations, footwork, shadow boxing, focus mitt drills, and strength and conditioning exercises suitable for all fitness levels.
• Advanced Boxing Advanced boxing training including live sparring with coaches, heavy bag work, shadow boxing, focus mitt drills, and strength and conditioning. Designed for competitive athletes preparing for amateur or professional boxing or MMA.

Quantifiable outcome

• Members burn 700-900 calories per kickboxing session
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Legacy SportsmajorStrategic or Co-development Partner · 10 November 2025X3 Sports and Legacy Sports partnered to open a new 50,000-square-foot fitness facility in Canton, Georgia. The partnership combines X3 Sports' expertise in martial arts and group fitness training with Legacy Sports' facilities to deliver a comprehensive fitness experience featuring martial arts, fitness programs, and youth development initiatives for residents of all ages. This is a significant expansion for X3 Sports into the Canton market.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 9Round Fitness: Kickboxing-themed 30-minute circuit fitness franchise with 400+ locations globally. Directly comparable on kickboxing as the hero modality, subscription membership model, and small-format studio economics.
• Title Boxing Club: National kickboxing-focused fitness franchise offering group heavy-bag classes, personal training, and memberships. Closest direct analog to X3 Sports' core kickboxing and boxing curriculum, with a far larger footprint of 150+ U.S. locations.
• UFC Gym: Martial arts and MMA-themed fitness franchise leveraging the UFC brand. Directly comparable to X3's MMA, BJJ, and Muay Thai offerings, though at a larger-format, premium-tier national scale.
• Mayweather Boxing + Fitness: Boxing-focused boutique fitness franchise co-founded by Floyd Mayweather. Comparable on boxing-centric group training, premium positioning, and celebrity/athlete-coach branding.

Broad incumbents

• Burn Boot Camp: Group fitness franchise combining strength, cardio, and HIIT in coach-led small group formats. Comparable on class-based model, community-driven culture, and family-friendly programming.
• Orangetheory Fitness: Large boutique fitness brand focused on heart-rate-based interval training. Comparable as a premium, all-inclusive membership fitness peer; useful benchmark for studio unit economics and same-store sales trends.
• Crunch Fitness: Mid-tier national fitness chain with extensive group class programming. Relevant comparable for value-tier membership pricing, class-pass access, and youth/family program structure.
• F45 Training: Global functional training and HIIT franchise with thousands of studios. Not a direct combat-sports competitor but a key boutique-fitness peer for membership-pricing and churn benchmarking.
• Gold's Gym: Iconic global fitness chain offering memberships plus group classes including boxing and martial arts. Comparable as a multi-location, multi-discipline fitness peer, though at much larger scale and broader positioning.

Emerging players

• 10th Planet Jiu Jitsu: Network of no-gi Brazilian Jiu Jitsu academies with a strong competition focus. Directly comparable on the BJJ instruction quality, competition team structure (Team X3 BJJ), and black-belt-led curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/x3sports
• Facebookfacebook.com/x3sports
• Instagraminstagram.com/x3sports
• LinkedInlinkedin.com/company/x3-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X3 Sports