Excel Truck Group

What Excel Truck Group does

Excel Truck Group is a privately held commercial truck dealership group founded in 1945 and headquartered in Roanoke, Virginia. It operates 14-plus full-service locations across Virginia, North Carolina, and South Carolina through its core Excel Truck Group brand plus wholly-owned sub-brands Excel Equipment (Case Construction Equipment dealer for Virginia), Excel Trailer (Wabash trailer dealer across VA/NC/SC), and the retained Crook Motor Company brand in Albemarle, NC. The group is an authorized dealer for Freightliner, Western Star, Mack, Isuzu, Rizon, and Kalmar Ottawa commercial trucks, selling new and pre-owned daycabs, sleepers, dump trucks, tank trucks, and vocational units alongside trailers and construction equipment.

The business generates revenue across five primary streams: (1) new and used truck sales with financing, leasing, and rent-to-own arrangements; (2) parts sales through on-site parts departments, the Excelerator program, Alliance Truck Parts, Isuzu wholesale parts, and the Mack SELECT Parts Store; (3) service and repair at 10-plus shop locations covering warranty work, HVAC, DOT inspections, diagnostics, engine and chassis work, and mobile on-site service; (4) collision repair at Roanoke and Chester locations including frame straightening; and (5) finance and leasing via a corporate F&I function using Trnsact for pre-approval. Customer segments span owner-operators, fleet operators, loggers, municipal and government fleets, and medium-duty/landscaping businesses.

Excel Truck Group's technology stack consists of a dealership inventory management system with an online inventory search (filterable by year, manufacturer, model, mileage, engine, condition, and category), an in-house Excel Truck Group Mobile App on iOS and Android for specials, service scheduling, parts ordering, leasing/rental management, inventory alerts, and directions, plus standard social and email marketing channels. The group is led by CEO Russ Ellett and President-West Scott Witt, with functional VPs for Fixed Operations, Service, Customer Experience, and Parts. Recent strategic activity (2024-2026) includes new South Carolina dealership openings in Lexington and Rock Hill, the Case Equipment dealer authorization for Virginia, expansion of the Wabash trailer territory to NC/SC, and the Crook Motor Company acquisition.

Name

Excel Truck Group

Legal name

Excel Truck Group

Website

https://exceltruckgroup.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Excel Truck Group is a privately held, multi-brand commercial truck dealership group operating 14-plus full-service locations across Virginia, North Carolina, and South Carolina, selling new and used trucks, trailers, parts, service, and collision repair to owner-operators, fleets, and government customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (336120), Heavy Duty Truck Manufacturing (33612)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck Trailers (3715), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC), Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

Keywords

• Commercial truck dealership
• Truck sales and service
• Truck parts supply
• Collision repair services
• Fleet maintenance services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. New and Used Truck Sales: Sale of new commercial trucks (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) and used trucks across all major brands. Revenue from vehicle transactions, including financing arrangements and trade-in valuations.
2. Parts Sales: Sale of truck parts through on-site parts departments and online parts ordering. Also includes Alliance Truck Parts, Isuzu wholesale parts, and the Excelerator parts program.
3. Service and Repair: Service and repair operations across 10+ shop locations, including warranty work, diagnostics, DOT inspections, engine work, mobile on-site service, and collision center repairs. Revenue from labor and parts used in service.
4. Collision Center: Collision repair services for trucks and trailers, including frame straightening and structural repairs, offered at Roanoke and Chester locations.
5. Financing and Leasing: Finance department offering vehicle financing, leasing, and rent-to-own arrangements for truck purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Excel Truck Group is a multi-location commercial truck dealership network selling new and used trucks (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) along with trailers (Wabash) across Virginia, North Carolina, and South Carolina. The company also provides parts sales, full-service truck repair, mobile on-site service, collision center repairs, financing and leasing, and heavy equipment sales (Case Equipment) through 13+ dealership locations and 10+ service shops.

Product overview

Excel Truck Group is a commercial truck dealership network operating as a multi-location dealer offering new and used trucks, trailers, parts, service, collision repair, and mobile maintenance across Virginia, North Carolina, and South Carolina. The company represents multiple truck brands (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) and trailer brands (Wabash), while providing complementary services including finance/financing, an owner operator club, and a mobile app for inventory and service management. The core offering is the physical dealership network with service bays and parts warehouses supplemented by mobile service capabilities and an e-commerce mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Excel Equipment: Heavy equipment dealership division
• Excel Trailer
• Crook Motor Company

Products and services

• New Trucks Sales Sales of new commercial trucks from manufacturers including Freightliner, Western Star, Mack, Isuzu, Kalmar Ottawa, and Rizon. Targeted at fleet operators, owner-operators, and commercial trucking businesses.
• Used Trucks Sales Pre-owned commercial truck inventory including daycabs, sleeper cabs, dump trucks, tank trucks, and vocational trucks across all major brands. For owner-operators and fleet buyers seeking cost-effective procurement.
• Trailer Sales Trailer sales and inventory available through Excel Trailer brand, including Wabash trailers. Excel Truck Group is the WABASH dealer for Virginia, North Carolina, and South Carolina.
• Truck Parts Parts department offering Alliance Truck Parts, Isuzu Truck Parts, the Excelerator parts program, Mack SELECT Parts Store, and parts specials. Available on-site and through online parts ordering.
• Truck Service and Maintenance Full-service truck maintenance and repair including warranty work, HVAC, DOT inspections, diagnostics, engine work, and chassis service at 10+ shop locations staffed by OEM-trained technicians.
• Mobile Service On-site mobile repair services bringing factory-trained technicians to customer locations for emergency and scheduled maintenance. Covers warranty work, HVAC, DOT inspections, diagnostics, chassis, and engine work.
• Collision Center Collision repair services for trucks and trailers at Roanoke and Chester locations, including frame straightening, structural repairs, and alignment.
• Motorhome and RV Service All-makes RV and motorhome service and repairs, including work through the Oasis Service Network for Freightliner Custom Chassis.
• Finance Services Financing and leasing options for truck purchases, including trade-in valuation, loan pre-approval, and rent-to-own arrangements through the in-house finance department.
• Heavy Equipment Sales Case Construction Equipment dealer for Virginia, providing heavy equipment sales through the Excel Equipment division.
• Excel Truck Group Mobile App Mobile application available on iOS and Android featuring exclusive specials, service scheduling, parts ordering, leasing and rental management, directions, inventory alerts, and review submissions.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Freightliner TruckscoreChannel Partner/ Reseller/ DistributorExcel Truck Group is an authorized Freightliner truck dealer, selling new Freightliner trucks including the Cascadia, M2, and Custom Chassis products. Freightliner is a flagship brand for the dealership, with dedicated brand pages, configurator tools (Build Your Own Cascadia), and Elite Support certification.
• Western Star TruckscoreChannel Partner/ Reseller/ DistributorExcel Truck Group is an authorized Western Star truck dealer, selling Western Star models including the 47X and 49X. Western Star is prominently featured alongside Freightliner as a primary brand.
• Mack TruckscoreChannel Partner/ Reseller/ DistributorAuthorized Mack Trucks dealer offering Mack Pinnacle DayCab and Sleeper models, among others. Also operates a Mack SELECT Parts Store.
• Isuzu TruckscoreChannel Partner/ Reseller/ DistributorAuthorized Isuzu truck dealer for Class 3-5 trucks. Also provides access to Isuzu wholesale parts through isuzuwholesaleparts.com and operates the Isuzu Truck Parts program.
• Rizon TrucksminorChannel Partner/ Reseller/ DistributorAuthorized Rizon Truck dealer, a brand offered alongside other truck brands in the dealership network.
• Kalmar Ottawa TractorsminorChannel Partner/ Reseller/ DistributorAuthorized Kalmar Ottawa Tractors dealer, offering terminal tractors for sale through the dealership.
• Wabash NationalcoreChannel Partner/ Reseller/ DistributorExcel Truck Group is the WABASH dealer for North and South Carolina, in addition to Virginia. They offer trailer parts, service, and sales for Wabash trailers, positioning themselves as a complete truck and trailer solutions provider.
• Case Construction EquipmentcoreChannel Partner/ Reseller/ DistributorExcel Truck Group is now the Case Equipment dealer for Virginia, representing a new line of business for the company in equipment sales beyond trucks and trailers. Announced as 'Building Our Future' in the company's messaging.
• Detroit (Daimler Truck North America)minorChannel Partner/ Reseller/ DistributorDetroit engines and components are featured across multiple truck brands sold at the dealership. Detroit engines appear in Freightliner and Western Star products sold by the company.
• Alliance Truck PartsminorChannel Partner/ Reseller/ DistributorAlliance Truck Parts is referenced as a parts supplier accessible through the Excel Truck Group parts department, providing an alternative parts sourcing channel.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/exceltruckgroup
• Facebookfacebook.com/exceltruckgroup
• LinkedInlinkedin.com/company/exceltruckgroup
• Instagraminstagram.com/excel_truckgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Truck Group