Papier Tigre
French creative stationery company designing and selling notebooks, diaries, calendars, writing instruments, and lifestyle accessories through its own e-commerce site, two Paris boutiques, a B2B custom corporate channel, and wholesale distribution to retailers across Europe and North America.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Papier Tigre does
Papier Tigre is a French creative stationery company founded in 2012 and headquartered in Paris (registered as PAPIER TIGRE SAS, 132 Quai de Jemmapes, 75010 Paris). The company designs, manufactures, and retails notebooks, diaries, calendars, writing instruments, general stationery, and home accessories under its own brand and through licensed collaborations with cultural institutions such as the Museum of Natural History and RATP Paris transport, alongside partner brands including Tiger, Kaweco, Midori, Arhoj, and Kerzon. A core differentiator is the tailor-made notebook and diary configurator operated from the Marais workshop, which enables custom size, orientation, binding direction, and page type selection, and supports hot-stamp personalization for both consumers and corporate clients.
The business operates a multi-channel go-to-market model. Consumer revenue is generated through the papiertigre.fr e-commerce storefront with international shipping across Europe and North America (USA, Canada), two owned Paris retail boutiques (Marais at 5 rue des Filles du Calvaire and Montmartre at 89 rue des Martyrs) offering Click & Collect, and a wholesale/reseller network distributing to independent retailers. A dedicated B2B enterprise sales channel serves over 100 corporate clients for bulk custom orders and corporate gifting. Pricing is unit-based, with notebooks ranging from €6-25, diaries €10-20, and accessories €1-100+, plus gift cards in €30/€50/€100 denominations. Marketing relies on organic social media (TikTok, Instagram, Facebook, LinkedIn), email newsletters, and free digital content such as device wallpapers.
Underlying technology is limited to standard e-commerce infrastructure (website maintained by STAFE, developed by W3LEAD, hosted by Gladhost). No proprietary platform, API, mobile application, or AI/ML capabilities are disclosed. The company's competitive position rests on French design heritage, Made-in-France manufacturing (Paris workshop, Limoges porcelain suppliers), institutional collaborations, custom manufacturing capability, and a curated product portfolio rather than technology differentiation. Headcount is reported at 11-50 employees; revenue is not publicly disclosed.
Papier Tigre firmographics
Firmographics- Name
- Papier Tigre
- Legal name
- PAPIER TIGRE SAS
- Website
- https://papiertigre.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- French creative stationery company designing and selling notebooks, diaries, calendars, writing instruments, and lifestyle accessories through its own e-commerce site, two Paris boutiques, a B2B custom corporate channel, and wholesale distribution to retailers across Europe and North America.
- Ownership category
- akta.pro rank
Papier Tigre industry classification
Industry- Product category
- Designer Stationery
- NAICS
- Stationery Product Manufacturing (322230), Stationery Product Manufacturing (32223)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
- akta.pro secondary industries
- Office, Stationery & Craft Supplies DTC (CRAFACAL), Calendars, Planners & Organization Supplies Retail (CRALABAJ)
Keywords
Where Papier Tigre is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Papier Tigre business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Product Sales: Retail sales of notebooks, diaries, calendars, writing instruments, stationery, and home accessories through e-commerce and physical stores. One-time purchase model for individual products.
- Custom/Bespoke Notebooks: Custom-made notebooks and personalized stationery manufacturing for individuals and businesses. Includes hot-stamp personalization options.
- Corporate/B2B Sales: Bulk orders and custom corporate stationery solutions for businesses, with tiered pricing and personalization services.
- Wholesale/Reseller: Wholesale distribution to resellers and retailers who carry Papier Tigre products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for stationery and notebooks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Papier Tigre product offering
Product offeringCore offering
Papier Tigre designs, manufactures (in a Paris workshop), and sells creative French stationery products including notebooks, diaries, calendars, writing instruments, and lifestyle accessories. The company operates two Paris retail boutiques and an e-commerce storefront, while also providing bespoke/custom-made notebooks and corporate stationery solutions for over 100 business clients.
Product overview
Papier Tigre is a French creative stationery company founded in 2012, offering a diverse portfolio of paper products and accessories. The core offerings center around notebooks (available in A7, A6, A5, A4 sizes with standard, canvas, and thematic variants), diaries and academic planners, and calendars including Visionary Calendars and Giant Calendars. The product line extends to writing instruments (ballpoint pens, fountain pens, pencils, felt pens/sign pens), general stationery (scissors, rulers, staplers, masking tapes, stickers, clips), and home accessories (storage trays, pencil cups, clocks, insulated bottles, bags, key rings, watches). A key differentiator is the custom notebook and diary service allowing personalized configuration. Products are primarily manufactured in France (Paris workshop, Limoges porcelain), with some items sourced from Japan, Germany, Denmark, and other countries. The company operates two retail locations in Paris (Marais and Montmartre) and serves both individual consumers and business clients through wholesale and corporate customization programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Notebooks Paper notebooks available in multiple sizes (A7 very small, A6 small, A5 medium, A4 large) and formats including standard, drawing, coloring, and canvas fabric-covered variants. Designed for creative individuals seeking quality, design-focused notebooks for personal journaling, creative writing, planning, sketching, and travel.
- Thematic Notebooks Specialized notebooks designed for specific creative and lifestyle use cases including Projects planning, Watercolor painting, Recipe keeping, Travel journaling, Feel Good journaling, Reading tracking, and Dreams Journaling. Targeted at creative individuals and hobbyists.
- Tailor-Made Notebooks Custom-made, fully configurable notebooks allowing customers to select size (A4/A5/A6), orientation, binding direction, and page type. Hand-finished in the Paris workshop. Available to individual consumers as well as businesses for corporate gifts and branded stationery.
- Diaries and Planners Planners and agendas including Academic Diaries (2026-2027 season), A5 and A6 diaries, weekly diaries with notes, canvas diaries, and soft cover diaries. Includes customizable diaries. Designed for individuals, students, and professionals for scheduling and time management.
- Calendars Time management products including large-format Visionary Calendars, Weekly Planners (including collaborations like Weekly Planner x Jow), Giant Calendars in horizontal and vertical orientations, Wall Calendars, and themed Fruits and Vegetables Calendars. Targeted at individuals and offices.
- Writing Instruments Writing tools including ballpoint pens, fountain pens, pencils, mechanical pencils, felt pens/sign pens, pencil sharpeners, erasers, cartridges and refills, and paint and brushes. Sourced from premium partner brands including Kaweco (Germany), Midori (Japan), and own-brand Sign Pens. Targeted at writers, artists, and stationery enthusiasts.
- General Stationery Office and desk supplies including notepads, to-do lists, design cards, scissors, box cutters, rulers, staplers, masking tapes, decorative stickers, magnets, clips, and document folders. Includes themed masking tapes (Alphabet, Numbers, Cloud patterns), Fuji San mountain-shaped clips, and decorative stickers. Targeted at office workers, students, and creative individuals.
- Home and Lifestyle Accessories Decorative and functional items including design objects, books, design clocks (Kehai), desk lamps, graphic games and puzzles, Tiger-brand insulated bottles, FSC-certified storage boxes (Sikigu), melamine storage trays, porcelain trays (Déjà Vu, Limoges), gift wraps, tote bags (with Brigitte Tanaka collaboration), key rings, patches, webcam covers, watches, and smartphone rings. Targeted at design-conscious consumers seeking lifestyle and desk accessories.
- Gift Cards Digital and physical gift cards available in €30, €50, and €100 denominations for purchase across the Papier Tigre product range. Available for both individual gifting and corporate gifting programs.
- Curated Collections Curated themed product collections including Bold, Vellum (in collaboration with the French National Museum of Natural History), Mineral (Museum National d'Histoire Naturelle), Palette, RATP La Ligne (Paris transport collaboration), and Souvenirs from Paris. Collections feature distinctive illustrations and design themes used across notebooks, diaries, and accessories.
Companies that use Papier Tigre
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Papier Tigre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Papier Tigre partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Museum of Natural History (Muséum national d'Histoire naturelle)minorCollaboration on themed notebook collections including Vellum and Mineral collections featuring natural history themes and illustrations.
- RATP (Paris Transport)minorCollaboration on 'La Ligne' collection featuring Paris metro and transportation-inspired designs.
- Warren & LaetitiaminorEco-designed pencil holders created in collaboration, 3D printed from recycled and recyclable plastic bottles with industrially compostable bioplastic made from cornstarch. Designed in Paris.
- MoismontminorBrand collaboration on accessories featuring Moismont designs.
- JowminorCollaboration on weekly planner designs (The Weekly Planner x Jow).
- Quo VadisminorCollaboration on planner and diary products.
- Brigitte TanakaminorCollaboration on tote bag designs featuring Brigitte Tanaka artwork.
- GladhostminorWeb hosting provider located in Valenciennes, France.
- STAFEminorAgency maintaining and administering the Papier Tigre website.
- W3LEADminorDigital agency that developed the Papier Tigre website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Papier Tigre competitors and assessment
Company assessmentDirect peers
- Midori: Japanese maker of premium paper notebooks (MD Notebook) and precision rulers distributed through Papier Tigre; comparable design-led premium analog products aimed at the same enthusiast buyer.
- Moleskine: Iconic Italian-origin premium notebook and stationery brand sold DTC and through global retail; competes head-on with Papier Tigre's A5/A6 hardcover notebooks, diaries, and lifestyle positioning.
- Kaweco: German premium writing-instruments brand (fountain pens, ballpoints, mechanical pencils) carried by Papier Tigre; directly comparable heritage/design-led positioning to the writing-instruments side of Papier Tigre's assortment.
- Leuchtturm1917: German manufacturer of premium hardcover notebooks, planners, and diaries — directly comparable product range, premium positioning, and DTC + B2B retail channel mix to Papier Tigre.
- Caran d'Ache: Swiss manufacturer of premium writing instruments (pens, pencils) with strong Swiss-made/premium positioning that parallels Papier Tigre's Made-in-France writing-instruments and accessories line.
- Quo Vadis: French planner and diary specialist whose product line (academic diaries, weekly planners) directly overlaps Papier Tigre's diary and calendar range; already a listed collaboration partner.
- Rhodia (Clairefontaine): French premium notebook brand under Exacompta/Clairefontaine, producing pads and notebooks for design-minded consumers with strong Made-in-France credentials like Papier Tigre.
Emerging players
- Field Notes: US-based maker of design-forward pocket notebooks sold DTC with limited special editions — closely comparable to Papier Tigre's thematic/limited collections on a smaller scale and US-centric.
Broad incumbents
- Exacompta: Large French office/paper-products manufacturer that owns Clairefontaine/Rhodia; broader and more mass-market than Papier Tigre but serves overlapping French stationery customers through similar retail and B2B channels.
Regional players
- Castelli (Stalogy) / Castelli Editori: Italian-origin stationery brands with minimalist, design-forward notebooks and planners — directly comparable product philosophy to Papier Tigre, mainly distributed across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Papier Tigre social profiles
Digital presencePapier Tigre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Papier Tigre leadership team
Management profileNumber of profiles
Profiles1 record
Papier Tigre funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Papier Tigre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Papier Tigre
What does Papier Tigre do?
Papier Tigre designs, manufactures (in a Paris workshop), and sells creative French stationery products including notebooks, diaries, calendars, writing instruments, and lifestyle accessories. The company operates two Paris retail boutiques and an e-commerce storefront, while also providing bespoke/custom-made notebooks and corporate stationery solutions for over 100 business clients.
Is Papier Tigre a public or private company?
Papier Tigre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Papier Tigre founded?
Papier Tigre was founded in 2012. It employs 11 to 50 people.
Where is Papier Tigre based?
Papier Tigre is headquartered in Paris, France, in the Europe region.
How does Papier Tigre make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are custom/Bespoke Notebooks, corporate/B2B Sales and wholesale/Reseller.
Who are Papier Tigre's main competitors?
Direct peers on record are Midori, Moleskine, Kaweco, Leuchtturm1917, Caran d'Ache, Quo Vadis and Rhodia (Clairefontaine). Field Notes is listed as an emerging player. Exacompta is listed as a broad incumbent. Castelli (Stalogy) / Castelli Editori is listed as a regional player.
Does Papier Tigre have an API?
No public API is recorded for Papier Tigre.
What industry is Papier Tigre in?
Papier Tigre's product category is Designer Stationery. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms), with a secondary code of CRAFACAL, Office, Stationery & Craft Supplies DTC. Its NAICS code is 322230 and its SIC code is 3950.