Custom Foods
Custom Foods, Inc. is a Kansas-based frozen dough manufacturer producing custom and private-label pizza dough, breads, cookies, tortillas, and hemp-protein products for restaurant chains, institutional foodservice, grocery retailers, and fundraising organizations across North America.
- Company typePrivate
- Founded1997
- HeadquartersKnoxville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Custom Foods firmographics
Firmographics- Name
- Custom Foods
- Legal name
- Custom Foods, Inc.
- Website
- https://customfoodsinc.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Custom Foods, Inc. is a Kansas-based frozen dough manufacturer producing custom and private-label pizza dough, breads, cookies, tortillas, and hemp-protein products for restaurant chains, institutional foodservice, grocery retailers, and fundraising organizations across North America.
- Ownership category
- akta.pro rank
Where Custom Foods is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Dough Manufacturing: Manufactures custom frozen dough products (pizza dough balls, crusts, breads, cookies) for restaurant chains, food service institutions, and grocers. Products delivered frozen for foodservice operations.
- Private Label / Founder's Pride Brand: Own brand named Founder's Pride sold through retail partners and distributors. Products include pizza formats, bread, tortillas, cookies, and hemp protein products.
- Outsourced Manufacturing: Wholesale manufacturing for organizations - saves customers time and labor costs by handling production. Customers' formulas are replicated and produced at the facility.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Custom Foods product offering
Product offeringCore offering
Custom Foods manufactures custom frozen dough products — pizza dough (balls, par-baked and raw-pressed crusts), breads, rolls, cookies, tortillas, pita and hemp-protein products — for B2B customers including restaurant chains, food service institutions, grocers, frozen pizza manufacturers, and fundraising organizations. The company operates a Level 2 SQF certified facility in De Soto, Kansas, with an R&D team that replicates customer-supplied proprietary formulas or designs new dough formulations to specification.
Product overview
Custom Foods, Inc. is a frozen dough manufacturing company that produces a diverse portfolio of dough-based products. The core product line centers on pizza dough offerings available in multiple formats: frozen dough balls (3 oz. to 40 oz.), raw pressed crusts (6" to 16"), and par-baked crusts (6" to 16"). Complementary products include bread and rolls (White, Rye, Wheat, Multi-grain, Pumpernickel, Semolina, Honey Wheat, Whole Grain, Ancient Grain varieties), cookies and cookie cakes for retail and fundraising, and tortillas/artisanal products including pita. The company also offers specialty hemp protein-based products (pizza, cookies, pop-able protein bites) and gluten-free pizza crust options. The Founder's Pride sub-brand provides private label products including pizza, bread, tortillas, cookies, and hemp protein items for broadline distributors and retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Founder's Pride: Private label brand offering pizza products (frozen dough balls, raw hot-pressed crusts, par-baked crusts), bread, tortillas, cookies, and hemp protein-based products including pizzas, cookies and pop-able protein bites for retail partners and broadline distributors.
Products and services
- Pizza Dough
- Frozen Pizza Dough Balls
- Raw Pressed Pizza Crust
- Par-Baked Pizza Crust
- Bread & Rolls
- Cookies & Cookie Cakes
- Tortillas & Artisanal Products
- Hemp-Based Pizza Products
- Hemp-Based Cookie Dough
- Gluten-Free Pizza Crusts
- Founder's Pride Private Label Brand
- Plant-Based Protein Products
Quantifiable outcome
- Frozen dough products can be stored up to 6 months
- +2 more outcomes
Companies that use Custom Foods
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Custom Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Custom Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tammy Cunningham / TLC Marketing ConsultantsminorPR and media inquiries directed to Tammy Cunningham at TLC Marketing Consultants. Website credits TLC Marketing Consultants for website development. Website also mentions newsletter powered by Constant Contact.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Custom Foods competitors and assessment
Company assessmentDirect peers
- Bellisio Foods: US frozen food manufacturer with strong positions in frozen pizza, pasta, and ethnic entrées, operating as both branded and private-label supplier. Comparable to Custom Foods' frozen pizza manufacturing for chain and institutional customers.
- Bernatello's Pizza: US private-label frozen pizza and crust manufacturer serving foodservice and retail customers with custom formulations. Closely comparable to Custom Foods' frozen pizza crust and dough ball business, with a similar co-man/private-label model.
- Windsor Foods: US frozen food co-manufacturer producing ethnic entrées, appetizers, and pizza products for foodservice and retail customers. Comparable to Custom Foods' outsourced manufacturing model for frozen dough and pizza crusts, with overlapping customer base.
- Bake'n Joy Foods: Family-owned US manufacturer of frozen batters, doughs, cookie dough, and pre-baked bakery products sold to foodservice and in-store bakeries. Directly comparable to Custom Foods' frozen dough and cookie dough product mix, with a similar mid-sized B2B profile.
- Cole's Quality Foods: US manufacturer of frozen garlic breads, breadsticks, and stuffed breads sold to foodservice and retail. Comparable to Custom Foods' frozen bread and roll product line, operating at a similar private, mid-sized scale.
Broad incumbents
- J&J Snack Foods: Public US manufacturer of frozen snacks, pretzels, and bakery products sold to foodservice and retail under brands like Superpretzel and Mrs. T's Pierogies. Comparable to Custom Foods' frozen baked goods manufacturing, though more focused on branded snack formats.
- T. Marzetti Company: US specialty food manufacturer (subsidiary of Lancaster Colony) producing frozen breads, doughs, and sauces for foodservice and retail. Comparable to Custom Foods in supplying frozen dough to chain restaurants, with a broader and more diversified product portfolio.
- Schwan's Company: Large US frozen food company (Red Baron, Tony's, Freschetta pizza brands) with significant frozen pizza manufacturing operations. Comparable to Custom Foods as a buyer of pizza crust inputs and as a competitor for frozen pizza crust and dough contracts.
- Rich Products Corporation: One of the largest frozen bakery and dough manufacturers in North America, supplying pizza crusts, breads, and doughs to foodservice and retail customers. Directly comparable to Custom Foods' core frozen dough manufacturing business, but at significantly greater scale and with a broader product portfolio.
- Aryzta: Swiss-headquartered global frozen bakery group producing pizza crusts, breads, buns, and pastries for retail and foodservice. Highly comparable to Custom Foods in product range and customer types, with a meaningfully larger international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Foods social profiles
Digital presenceCustom Foods compliance and trust
Trust signalCompliance2 records
Custom Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Foods leadership team
Management profileNumber of profiles
Profiles2 records
Custom Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Foods
What does Custom Foods do?
Custom Foods manufactures custom frozen dough products — pizza dough (balls, par-baked and raw-pressed crusts), breads, rolls, cookies, tortillas, pita and hemp-protein products — for B2B customers including restaurant chains, food service institutions, grocers, frozen pizza manufacturers, and fundraising organizations. The company operates a Level 2 SQF certified facility in De Soto, Kansas, with an R&D team that replicates customer-supplied proprietary formulas or designs new dough formulations to specification.
Is Custom Foods a public or private company?
Custom Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Foods founded?
Custom Foods was founded in 1997. It employs 51 to 100 people.
Where is Custom Foods based?
Custom Foods is headquartered in Knoxville, United States, in the North America region.
How does Custom Foods make money?
Three revenue lines are on record. Custom Dough Manufacturing is the primary driver. The others are private Label / Founder's Pride Brand and outsourced Manufacturing.
Who are Custom Foods's main competitors?
Direct peers on record are Bellisio Foods, Bernatello's Pizza, Windsor Foods, Bake'n Joy Foods and Cole's Quality Foods. Broad incumbents are J&J Snack Foods, T. Marzetti Company, Schwan's Company, Rich Products Corporation and Aryzta.
Does Custom Foods have an API?
No public API is recorded for Custom Foods.