Egg Strategy
Egg Strategy is a global strategy and innovation consultancy founded in 2005 that helps Fortune 500 CPG, Health, and Lifestyle brands solve consumer insight, brand positioning, and product innovation challenges through proprietary research frameworks and direct consulting engagements.
- Company typePrivate
- Founded2005
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Egg Strategy does
Egg Strategy is a global strategy and innovation consultancy founded in 2005, headquartered in Denver, Colorado with additional offices in Chicago and New York City. The firm serves leading CPG, Health, and Lifestyle brands including Danone, McCormick, Pepsi, Johnson & Johnson, Nike, and Netflix through three integrated service lines: Insight (consumer research and market sizing), Strategy (brand positioning and go-to-market), and Innovation (white-space identification and product development). Its proprietary methodology is anchored in a Strategic Innovation Process that combines the Jobs to Be Done framework, a three-stage Lighthouse Ambition Process (Envision, Ground, Bridge), and digital qualitative research tools such as mobile ethnography and online communities to translate consumer insight into actionable brand and product decisions.
The business operates as a professional services firm on a project and retainer basis, with quote-based, non-publicly-disclosed pricing negotiated per engagement. Go-to-market is direct-to-enterprise, sold through senior leadership relationships to Fortune 100/500 companies. Revenue is generated through consulting fees with no SaaS, licensing, or platform component. The firm serves three primary verticals — CPG, Health, and Lifestyle — and supports global projects through a network of international partners, with recent work spanning brands such as MasterCard, Samsung, The North Face, Constellation Brands, and GSK.
The firm employs approximately 75 people across three U.S. offices and is led by CEO and Co-Founder Christopher Wilshire, President Matthew Singer, and COO Dave Trifiletti, supported by vertical Managing Directors for CPG, Health, and Lifestyle, and a quant-led research function. Ownership remains founder-controlled with no disclosed institutional investors or parent company, and the firm has remained privately held since founding. Notable recent strategic activity includes a 2021 co-development partnership with McCormick that produced the EarthRight wellness supplement brand in under six months, and ongoing thought-leadership investment through The Egg digital zine and Culture Lab events.
Egg Strategy firmographics
Firmographics- Name
- Egg Strategy
- Legal name
- Egg Strategy, Inc.
- Website
- https://eggstrategy.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Egg Strategy is a global strategy and innovation consultancy founded in 2005 that helps Fortune 500 CPG, Health, and Lifestyle brands solve consumer insight, brand positioning, and product innovation challenges through proprietary research frameworks and direct consulting engagements.
- Ownership category
- akta.pro rank
Egg Strategy industry classification
Industry- Product category
- Strategy Consulting
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
Keywords
Where Egg Strategy is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Egg Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategy and Innovation Consulting: Egg Strategy generates revenue through strategic consulting engagements with CPG, Health, and Lifestyle brands, providing insight, strategy, and innovation services on a project and retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Egg Strategy product offering
Product offeringCore offering
Egg Strategy is a global strategy and innovation consultancy that provides consumer research, brand strategy, and product innovation services to leading enterprise CPG, Health, and Lifestyle brands. The firm combines quantitative and qualitative research methodologies — including the proprietary Strategic Innovation Process and Jobs to Be Done framework — to transform business questions into actionable insights that drive brand growth and innovation pipelines.
Product overview
Egg Strategy is a global strategy and innovation consultancy that operates as a unified service offering rather than a platform-plus-modules architecture. The company provides three interconnected core services: Insight (consumer research and market sizing), Strategy (brand positioning and go-to-market planning), and Innovation (new product development and white space identification). These services are delivered through both quantitative research methods and qualitative research approaches including mobile ethnography, immersive engagements, and virtual communities. The company serves three primary verticals: CPG (Consumer Packaged Goods), Health, and Lifestyle. Their proprietary process transforms big questions into meaningful insights that propel action and growth for leading brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Insight Services
- Strategy Services
- Innovation Services
- Quantitative Research
- Qualitative Research
Quantifiable outcome
- EarthRight brand developed and launched in less than six months
- +1 more outcomes
Companies that use Egg Strategy
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
Egg Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Egg Strategy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- McCormickcoreEgg Strategy partnered with McCormick to develop and launch EarthRight, a new line of natural wellness supplements leveraging McCormick's 130 years of research on herbs and spices. The brand was developed and launched in less than six months through an agile, collaborative accelerator process. Egg led the product innovation and brand development process.
- Catalyst Health-Tech Innovation (HTI)minorEgg Strategy joined the Catalyst HTI health innovation hub in Denver's RiNo neighborhood, which brings together stakeholders from across health, wellness, and healthcare industries. The hub includes Kaiser Permanente, American Diabetes Association, and University of Colorado Anschutz Medical Campus. Egg uses the space for collaborative office work and industry conversations.
- American Medical AssociationcoreEgg Health team collaborated with the American Medical Association to help patients and healthcare providers seamlessly integrate Telehealth into practice. They compiled resources for primary care providers to better integrate behavioral healthcare for patients, creating the AMA Telehealth Playbook and complementary webinar series.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Egg Strategy competitors and assessment
Company assessmentDirect peers
- Lippincott: Lippincott is a brand strategy and design consultancy serving Fortune 500 CMOs across consumer, financial, and tech sectors. Direct peer to Egg Strategy: both are boutique brand strategy consultancies working with leading global brands on positioning, identity, and growth.
- Prophet: Prophet is a brand and marketing consultancy with deep CPG, financial services, and healthcare practices. Direct peer to Egg Strategy: both sell insight + strategy + innovation services to enterprise brands with proprietary frameworks (e.g., Prophet's Brand Strength Model vs. Egg's JTBD and Lighthouse).
- Interbrand: Interbrand is a global brand consultancy known for Best Global Brands and enterprise brand strategy work. Direct peer to Egg Strategy: both position around insight-led brand strategy for consumer and corporate clients, with overlapping CPG and lifestyle accounts.
- Siegel+Gale: Siegel+Gale is a brand strategy and customer experience consultancy with a 'Simplicity' positioning. Direct peer to Egg Strategy: similar boutique scale with enterprise client roster and proprietary strategic frameworks (e.g., Clarity Model vs. Egg's JTBD/Lighthouse).
- Innosight: Innosight is a growth and innovation strategy consulting firm founded by Clayton Christensen. Direct peer to Egg Strategy: both sell innovation strategy services using proprietary frameworks (Innosight's Jobs-to-be-Done overlap and Innovation Stages vs. Egg's JTBD and Lighthouse Ambition), competing for the same CPG and Health innovation mandates.
- Elmwood: Elmwood is a brand-led design and innovation consultancy serving CPG and lifestyle brands. Direct peer to Egg Strategy: similar boutique scale with overlapping client rosters in CPG and lifestyle and a shared positioning around consumer insight driving brand and innovation outcomes.
- Zigzag Global (formerly ?WhatIf Innovation): ?WhatIf is a strategy and innovation consultancy (independent after a year within Accenture) specializing in CPG innovation. Direct peer to Egg Strategy: directly competing on innovation and brand strategy engagements for large CPG clients.
Broad incumbents
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm part of WPP. Comparable to Egg Strategy at the brand strategy level, but vastly larger in scale and geographic reach. Competes for the same enterprise CMO-level strategy engagements.
- Kantar: Kantar is a global data, research, and consulting firm (WPP-owned) serving CPG and enterprise clients with insight, strategy, and innovation services. Competes with Egg Strategy on the marketing research and brand strategy RFPs, but at much greater scale and with proprietary data assets.
- Ipsos Strategy Consulting: Ipsos is one of the largest global market research and consulting firms with strong CPG, health, and lifestyle verticals. Competes with Egg Strategy on quantitative and qualitative research engagements for enterprise clients, but at vastly greater scale with proprietary panels and data products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Egg Strategy social profiles
Digital presenceEgg Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Egg Strategy leadership team
Management profileNumber of profiles
Profiles13 records
Egg Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Egg Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Egg Strategy
What does Egg Strategy do?
Egg Strategy is a global strategy and innovation consultancy that provides consumer research, brand strategy, and product innovation services to leading enterprise CPG, Health, and Lifestyle brands. The firm combines quantitative and qualitative research methodologies — including the proprietary Strategic Innovation Process and Jobs to Be Done framework — to transform business questions into actionable insights that drive brand growth and innovation pipelines.
Is Egg Strategy a public or private company?
Egg Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Egg Strategy founded?
Egg Strategy was founded in 2005. It employs 51 to 100 people.
Where is Egg Strategy based?
Egg Strategy is headquartered in Denver, United States, in the North America region.
How does Egg Strategy make money?
One revenue line is on record: strategy and Innovation Consulting.
Who are Egg Strategy's main competitors?
Direct peers on record are Lippincott, Prophet, Interbrand, Siegel+Gale, Innosight, Elmwood and Zigzag Global (formerly ?WhatIf Innovation). Broad incumbents are Landor & Fitch, Kantar and Ipsos Strategy Consulting.
Does Egg Strategy have an API?
No public API is recorded for Egg Strategy.
What industry is Egg Strategy in?
Egg Strategy's product category is Strategy Consulting. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54191 and its SIC code is 8742.