What TRP Co does

TRP Co. operates as a multi-state cannabis retail dispensary platform that provides turnkey operational infrastructure for established cannabis brands. The company runs brick-and-mortar dispensaries under licensing agreements with brand owners including Cookies, Doctor Greenthumb's (DGT), Lemonnade, and others, with operations spanning six US states (California, Colorado, Florida, Illinois, Massachusetts, and Nevada). Per the company's own positioning, it functions as "the engine behind Legacy brands," leveraging the consumer recognition of its licensors while providing regulatory, operational, and real estate infrastructure for legal cannabis retail. The company was founded in 2019, is headquartered in Los Angeles, and operates with 251-500 employees.

TRP Co. monetizes primarily through direct-to-consumer retail transactions at its dispensary locations, with revenue generated from cannabis product sales. The company has historically operated under royalty agreements with the Cookies brand, though it is currently facing a $22.7 million claim from Cookies for unpaid royalties—an action that represents a material contingent liability and a concentration risk on the company's core brand licensor. The customer base is exclusively end-consumer (B2C), serving adult cannabis consumers in regulated markets; no enterprise or B2B customers are present. The company has no proprietary technology platform, no mobile application, and no disclosed AI/ML capabilities, meaning its value proposition is operational rather than technological.

The company's GTM motion is exclusively direct-to-consumer through physical retail storefronts. It has scaled rapidly via a licensing-light model—signing brand partners rather than building proprietary brands—and through acquiring multi-state cannabis retail licenses. With approximately 11 California locations and additional presence in Colorado and four other states, the company has executed a meaningful geographic buildout in roughly five years. Funding history is thin: one disclosed round in July 2022 with KEY Investment Partners, with no disclosed amount, which—combined with the Cookies royalty dispute—suggests a balance sheet under pressure relative to peers with deeper capital bases.

Name

TRP Co

Legal name

TRP Co.

Website

https://trp.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

TRP Co. operates a multi-state cannabis retail dispensary network across six US states, providing turnkey operational infrastructure for established cannabis brands including Cookies, Doctor Greenthumb's, and Lemonnade.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensaries

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH), Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)

Keywords

• Cannabis retail operations
• Licensed dispensary network
• Multi-state cannabis stores
• Cannabis brand licensing
• Regulated cannabis distribution

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Retail cannabis sales: TRP Co. operates retail dispensary locations selling cannabis products directly to consumers. The company also has a history of royalty arrangements with the Cookies brand, operating licensed stores under the brand umbrella.

Go-to-market motion1 record

Distribution channels1 record

Core offering

TRP Co. operates a multi-state network of licensed cannabis retail dispensaries across California, Colorado, Florida, Illinois, Massachusetts, and Nevada under branded licensing partnerships with Cookies, Doctor Greenthumb's, Lemonnade, Insane, Natures Lab, and Shauncron. The company sells cannabis products directly to adult consumers through owned-and-operated brick-and-mortar storefronts, acting as the operational and distribution infrastructure for established legacy cannabis brands.

Product overview

TRP Co. operates as a multi-brand cannabis retail operations company serving as 'the engine behind Legacy brands.' The company manages a portfolio of retail dispensary locations across California, Colorado, Florida, Illinois, Massachusetts, and Nevada under branded partnerships including Cookies, Doctor Greenthumb's, and Lemonnade. The unified platform enables legacy cannabis brands to operate licensed retail stores through TRP Co.'s infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookies Dispensaries Cannabis dispensary retail locations operated by TRP Co. under the Cookies brand license, selling cannabis products directly to adult consumers in regulated US states.
• Doctor Greenthumb's Dispensaries Cannabis dispensary retail locations operated by TRP Co. under the Doctor Greenthumb's (DGT) brand, with storefronts in California.
• Lemonnade Dispensaries Cannabis dispensary retail locations operated by TRP Co. under the Lemonnade brand, with storefronts in California.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CookiescoreOEM/ Whitelabel/ Licensing PartnerTRP Co. operates licensed retail dispensaries under the Cookies brand name and pays royalties to Cookies for the use of the brand. Cookies is a major cannabis branding company that licenses its brand to retail operators. TRP Co. currently owes Cookies $22.7 million in unpaid royalties that Cookies is pursuing through legal collection.
• Doctor Greenthumb'scoreOEM/ Whitelabel/ Licensing PartnerTRP Co. operates retail locations under the Doctor Greenthumb's brand (also known as DGT) in California, including Fresno and Orcutt locations.
• LemonnademinorOEM/ Whitelabel/ Licensing PartnerTRP Co. operates Lemonnade brand dispensary locations, including Union City, California.
• Cole Ashbury GroupminorOthersCole Ashbury Group was a former retail partner of Cookies. A legal judgment was entered against Cookies ordering them to divert 100% of royalty revenue to satisfy an $8.4 million judgment owed to Cole Ashbury Group. This is a legacy partnership dispute unrelated to TRP Co.'s current operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cresco Labs: Multi-state cannabis operator with branded retail (Sunnyside dispensaries) across multiple states. Comparable retail-brand-platform model to TRP Co., though at materially larger scale.
• AYR Wellness: Multi-state cannabis operator with retail, cultivation, and processing across the US. Comparable as a multi-state retail-led cannabis platform with similar geographic diversification.
• 4Front Ventures: Multi-state cannabis operator with retail (Mission dispensaries), production, and brand portfolio. Comparable business model combining brand operations with multi-state retail.
• Trulieve Cannabis: Multi-state cannabis operator with strong Florida presence and expanding retail footprint. Comparable as a vertically integrated cannabis retailer operating across multiple state markets.
• Jushi Holdings: Multi-state cannabis operator with retail (Beyond Hello dispensaries), cultivation, and processing across several US states. Comparable multi-state retail-led operating model.
• MedMen Enterprises: Multi-state cannabis retail operator focused on premium dispensary experiences in California, Nevada, New York, Florida, and Illinois — direct overlap with several of TRP Co.'s core markets.
• Planet 13 Holdings: Cannabis retailer with a flagship superstore experience in Las Vegas plus additional locations. Comparable as a destination cannabis retail operator with multi-state aspirations.
• Green Thumb Industries (GTI): Multi-state cannabis operator with retail (Rise dispensaries), cultivation, and brand portfolio across 15+ states. Closely comparable business model combining owned brands with retail operations across multiple state markets.
• Curaleaf Holdings: Largest US multi-state cannabis operator by revenue, operating cultivation, processing, and dispensaries across numerous states. Directly comparable as a multi-state cannabis retail platform with similar geographic diversification strategy.

Emerging players

• STIIIZY: Cannabis brand and retail operator known for premium vapes and dispensaries in California and other states. Comparable as a brand-led retail operator, though with stronger owned-brand vertical than TRP Co.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/trpcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRP Co