B3TSI

What B3TSI does

B3TSI SAS is a privately held French market research and analytics firm founded in 1987 in Cachan, France, operating across three vertical sectors: healthcare, food service/catering trades, and services & industries. The company runs custom ad hoc studies (qualitative and quantitative), advanced analytics, and panel access services for enterprise clients, with a stated €6.5 million in annual revenue, approximately 23 employees distributed between France and a CATI call center in Côte d'Ivoire, and a throughput of roughly 150 studies per month.

The company's core asset is the B3SantéPro panel, comprising 20,000 healthcare professionals across France, which the company positions as the leading HCP panel in France and which reportedly accounts for 33% of healthcare market research studies declared under French Transparency rules. Data collection spans CATI, CAWI, phone-to-web, chatbots, and proprietary AI agents. B3 monetizes through project-based professional services for ad hoc studies, a monthly subscription product (B3 Omnibus), and a usage-based AI-assisted offering (FlashAI B3). Distribution combines direct B2B sales in France with the B3LIKE partner network covering 80+ countries for international projects, providing a single point of contact.

Technology is a growing differentiator. In 2025 B3 launched two proprietary AI agents, Bart (qualitative moderator's assistant) and James B. (quantitative participant assistant), built around data quality and confidentiality. The company also offers proprietary methodologies co-developed with partners: the Parent-Bonis Scale (with Bon Usage Conseil), Semantic Explorer (with Market Vision), and MS 17.169 ESG (with O-Agency). Compliance is a deliberate pillar, with adherence to GDPR, French HDS hosting via Claranet (ISO 27001), ASOCS, ESOMAR, EphMRA, Transparency rules, and pharmacovigilance standards — a meaningful moat in regulated healthcare research. B3TSI is founder-led, with co-founders Alexis Bonis-Charancle and Philippe Boudet joined in 2024 by Edwige Bénis-Dumont in general management; no external equity funding is disclosed.

Name

B3TSI

Legal name

B3TSI SAS

Website

https://b3tsi.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

B3TSI is a French B2B market research firm, founded in 1987, operating the B3SantéPro panel of 20,000 healthcare professionals plus food service and services/industries verticals, delivering custom studies, analytics, and AI-assisted research tools to enterprise clients in France and 80+ countries.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Physical, Engineering, and Life Sciences (54171), Professional, Scientific, and Technical Services (541)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• Healthcare market research
• Consumer panel research
• B2B analytics services
• Professional panel studies

Headquarters

HQ city

Cachan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ad Hoc Market Research Studies: Custom market research studies conducted for clients across healthcare, food service, and services/industries sectors. Studies include qualitative and quantitative approaches with deliverables of actionable insights and analytics.
2. Panel Access Services: Access to B3SantéPro panel (20,000 healthcare professionals) and MonAviSur consumer panel for client research projects. Panel recruitment and management services.
3. Analytics and Statistical Consulting: Expert statistical analysis, data science, and advanced analytics services including machine learning, deep learning for predictive analyses, segmentation, and custom measurement scale development.
4. B3 Studio Workshops: Innovation workshops, co-creation sessions, concept testing, and strategic foresight sessions conducted at B3 Studio or on-demand.
5. Pre-formatted Study Solutions: Turnkey study solutions including B3 Omnibus (monthly surveys with 100+ professionals per specialty) and FlashAI (AI-assisted questionnaire validation and administration).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

B3TSI is a French B2B market research and analytics firm that designs and executes ad hoc qualitative and quantitative studies for professional audiences, primarily in healthcare, food service, and services/industries sectors. Its core delivery relies on proprietary panels (B3SantéPro with 20,000 healthcare professionals and MonAviSur consumer panel), statistical and AI-assisted analytics, and an international partner network spanning 80+ countries. Revenue comes from custom research studies, panel access subscriptions, statistical consulting, AI-augmented questionnaire solutions, and innovation/co-creation workshops at B3 Studio.

Product overview

B3TSI is a French market research and analytics company serving healthcare, food service, and services/industry sectors. The core product is the B3SantePro panel (20,000 healthcare professionals), supplemented by the MonAviSur general consumer panel. Research is delivered via the B3LIKE international partner network (80+ countries), the B3 Studio co-creation facility, and a suite of proprietary methodologies including FlashAI B3 (AI questionnaire tools), B3 Omnibus surveys, Patient Pathway analysis, B3QUALIF profiling, Semantic Explorer (with Market Vision), Parent-Bonis Scale, MS 17.169 ESG methodology, and Digital Maturity Assessment. Recent additions include B3's proprietary AI agents (Bart & James B., 2025) and three editorial publications: B3 Insight Shaker, B3X, and B3 Inno & Points of View. Data collection modalities include CATI, CAWI, phone-to-web, AI agents, and qualitative interviews.

Differentiator

Problem solved

Functional benefit

Brands

• B3SantéPro: The No. 1 panel of healthcare professionals in France with 20,000 members. A primary market research panel for healthcare studies conducted by B3TSI.
• B3 Studio
• B3 Insight Shaker
• B3X
• B3 Inno & Points of View
• MonAviSur
• B3 Omnibus
• FlashAI B3

Products and services

• B3SantéPro Healthcare Professional Panel The leading panel of healthcare professionals in France, with 20,000 active physicians, pharmacists, nurses, and other healthcare professionals. B3SantéPro enables ad hoc and barometric studies among healthcare professionals, accounting for 33% of studies declared in Transparency in France.
• MonAviSur Consumer Panel A general public consumer panel managed by B3, offering a mirror consumer perspective alongside the professional panels. Accessible via monavisur.com, it complements the B3SantéPro healthcare panel.
• Ad Hoc Market Research Studies Custom qualitative and quantitative market research studies conducted for clients across healthcare, food service, and services/industries sectors, with deliverables of actionable insights and analytics tailored to client objectives, targets, and methodologies.
• Analytics and Statistical Consulting Expert statistical analysis, data science, and advanced analytics services including machine learning, deep learning for predictive analyses, segmentation, churn risk scoring, and custom measurement scale development.
• B3 Studio Innovation and Co-Creation Workshops An innovation and co-creation studio where B3 generates and tests new ideas and concepts with professional clients and ecosystem players through design thinking workshops, concept testing, client immersion sessions, and validation of new methods and products.
• FlashAI B3 AI-Assisted Questionnaire Solution An AI-powered questionnaire validation and compliance tool. AI agents guide users through questionnaire validation, ensure regulatory compliance, and enable self-administration of surveys among healthcare professionals on a usage-based pricing model.
• B3 Omnibus Pre-formatted Surveys Pre-formatted monthly omnibus survey solution allowing clients to ask up to 10 questions on a single theme among a specific healthcare professional audience. Available monthly: 100 retail pharmacists, 100 general practitioners, 100 nurses, with other specialties on request.
• Patient Pathway by B3TSI A mirrored patient journey analysis solution that maps patient and healthcare professional experiences to identify key moments, anticipate needs and expectations, and uncover premium opportunities. Includes Sankey Switches visualization, developed jointly with Market Vision.
• Parent-Bonis Scale / OQVM B3's proprietary medical visit quality evaluation scale, co-developed with Bon Usage Conseil, for assessing the quality of medical visits and interactions with MSLs (Medical Science Liaisons). Includes Stimul VM – VIPS and Training Village variants.
• MS 17.169 ESG Methodology Offer B3's proprietary ESG (Environmental, Social, Governance) methodology and support offer for SMEs, based on the 17 UN Sustainable Development Goals and 169 target actions. Identifies SDGs on which to mobilize teams, then prioritizes and tracks concrete actions.
• B3QUALIF Profiling and Segmentation A profiling and segmentation solution covering cross-specialty profiling, brand assessment, Usage & Attitudes (U&A) analysis, and satisfaction drivers mapping to help clients better understand and target their customers.
• Semantic Explorer (B3 X Market Vision) A methodology co-developed with Market Vision for identifying, quantifying, and visualizing consumption occasions using AI-powered analysis of consumer samples across focus groups, online forums, and quantitative surveys.
• B3SantéPro Digital Maturity Assessment A combined self-assessment, benchmark, and customer evaluation solution for companies to assess their digital maturity, aligned with digital and omnichannel business objectives and best-in-class standards.
• B3 AI Agents (Bart & James B.) B3's proprietary AI study assistants. Bart serves as the moderator's assistant for qualitative research, retaining all information. James B. is the quantitative survey participant assistant, ensuring response coherence without influencing answers. Developed with a focus on confidentiality, integrity, and data quality.

Quantifiable outcome

• 13.5% increase in sales within 9 months of launching new usage territory for premium hair care brand
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bon Usage ConseilcoreStrategic or Co-development PartnerStrategic partnership supporting pharmaceutical companies in quality and regulatory process improvement. Jointly developed reference scales and structural projects in healthcare including OSCARS, Evolutis DPC, ISatis, and Echelle Parent-Bonis.
• Market VisioncoreStrategic or Co-development PartnerMarketing research and consulting firm specializing in decision-making processes. Co-developed Growth Potential Mapping method and Semantic Explorer methodology. Jointly created 'mirror patient journey' approach combining AI-powered qualitative research with reliable quantitative data.
• O- Agency (AGENCE O-)coreStrategic or Co-development PartnerConsulting agency supporting companies in sustainable development and personal development. Co-developed MS 17.169 CSR methodology based on UN SDGs, enabling employee mobilization around common sustainability goals.
• TechToMedminorStrategic or Co-development PartnerExpert in digital transformation in healthcare, supporting understanding of technological ecosystem through events, training, and consulting on operations optimization. Upcoming offering for digital practices alignment with strategic objectives.
• Food Service VisioncoreStrategic or Co-development PartnerEuropean leader in economic intelligence for the catering industry. Combined research, data collection, and analysis capabilities with in-depth food service sector knowledge. Ongoing innovation projects providing insights from food industry professionals and consumers.
• KayrosminorStrategic or Co-development PartnerResearch, consulting, and forecasting firm dedicated to supporting associations, NGOs, and solidarity actors. Since 2014, conducting pro bono studies for solidarity organizations in collaboration with B3.
• B3LIKE Partner NetworkcoreChannel Partner/ Reseller/ DistributorInternational network of local partners across 80+ countries, specialized in healthcare or general market research, selected for reliability and compliance with local regulations. Enables single-point-of-contact international project execution.

Scale indicators7 records

Direct peers

• BVA: French full-service market research firm with strong presence in consumer and healthcare insight work; directly comparable to B3TSI in France on ad hoc studies, custom panel work, and analytics for professional audiences.
• OpinionWay: Paris-based market research and opinion polling firm offering custom ad hoc studies, sector trackers, and consumer/professional panels — directly comparable in scope, geography, and service mix to B3TSI.
• Elabe: French market research and opinion polling firm serving public and private sector clients with ad hoc studies and recurring trackers; comparable niche size and client mix to B3TSI.
• Harris Interactive (France): French arm of global MR firm with strong healthcare and B2B ad hoc study practice; competes with B3TSI for the same pharma and consumer-professional research budgets in France.

Broad incumbents

• Ipsos: Global market research leader with deep French operations and large healthcare/Pharma practice; competes with B3TSI on healthcare professional studies and offers a much broader service portfolio.
• IQVIA: Worldwide healthcare-focused data, analytics, and MR provider with dedicated HCP panels and primary market research practice; competes directly with B3TSI in pharma/biotech market research globally.
• Kantar: Global market research and insights firm with significant presence in healthcare and consumer research; relevant incumbent comparable to B3TSI on B2B and healthcare professional research.
• NielsenIQ: Global data and analytics firm in consumer and retail measurement; broadly comparable as a market research incumbent with overlapping healthcare and consumer panel capabilities.

Emerging players

• Toluna: Panel-first digital consumer and B2B research platform with global panel reach; comparable to B3TSI's B3SantéPro/MonAviSur panel-led approach, though broader and more tech-platform oriented.
• Dynata: Global first-party data and panel-based research platform serving B2B and healthcare research buyers; directly comparable in panel-based HCP/audience research model to B3SantéPro.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/b3tsi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B3TSI