Bonastre
Bonastre is a Paris-based, founder-owned luxury leather goods brand designing and handcrafting vegetable-tanned handbags and small leather goods in Ubrique, Spain, sold via its own e-commerce, a Paris flagship, 50+ global wholesale stockists, and design partnerships with houses such as Lemaire and Marine Serre.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bonastre does
Bonastre SAS is a Paris-headquartered, founder-owned luxury leather goods brand established in 2011 by designer Fernando Bonastre de Celis. The company designs its collections in Paris and produces them in a workshop in Ubrique, Spain — a long-established hub of Andalusian Saddlery — where each bag is handcrafted over approximately 20 hours by a single artisan from pattern cutting through assembly. Bonastre operates a portfolio of eight core collections (BOW, RIDER, BON-BON, T, LOVNI, 10 RUE DU PERCHE, CLOUD POUCH, and small leather goods) plus a dedicated BUSINESS sub-line of backpacks, totes, and document folders, with unit prices ranging from approximately $285 to $1,025.
The brand's technical and material identity rests on exclusive use of vegetable-tanned leather — chromium-free hides processed with mimosa, chestnut bark, and oak bark tannins with an olive oil finish, sourced from LWG-certified European tanneries — paired with brass hardware finished in palladium. Design language is Bauhaus- and Brutalist-inspired (Eiffel Tower arches, skateboard-ramp silhouettes, Tadao Ando minimalism, Eduardo Chillida volumes), positioning the products as seasonless, gender-free essentials rather than trend-driven fashion. Manufacturing is powered by renewable energy and uses only water- or starch-based inputs.
Bonastre generates revenue through three streams: direct-to-consumer e-commerce on bonastre.net with free worldwide delivery above $300; a single physical flagship store at 10 rue du Perche in Paris's Haut-Marais; and wholesale distribution through approximately 50+ premium stockists across 12+ countries (including Saks Fifth Avenue, Zalando, and Printemps). A secondary B2B stream comes from leather-goods design and production partnerships with established fashion houses, notably Lemaire (since 2017) and Marine Serre (most recently added). The company is structured as a simplified joint-stock company (SAS) with €100,000 share capital, remains privately held by its founder, has no external funding rounds on record, and operates with a reported 1–10 employees.
Bonastre firmographics
Firmographics- Name
- Bonastre
- Legal name
- BONASTRE SAS
- Website
- https://bonastre.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bonastre is a Paris-based, founder-owned luxury leather goods brand designing and handcrafting vegetable-tanned handbags and small leather goods in Ubrique, Spain, sold via its own e-commerce, a Paris flagship, 50+ global wholesale stockists, and design partnerships with houses such as Lemaire and Marine Serre.
- Ownership category
- akta.pro rank
Bonastre industry classification
Industry- Product category
- Luxury Leather Goods
- NAICS
- Other Leather and Allied Product Manufacturing (3169), Other Leather and Allied Product Manufacturing (316990), Leather and Allied Product Manufacturing (316)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Leather Travel Goods & Luggage (CRAKAEAC), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
Keywords
Where Bonastre is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Bonastre business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct Product Sales (B2C E-commerce): Direct-to-consumer sales of leather bags and accessories through bonastre.net. One-time purchase model for leather goods with prices ranging from approximately $285 to $1,025+. Free shipping on orders over $300. Payment options include Klarna (3x installments), Visa, Mastercard, Amex, PayPal, Apple Pay.
- Wholesale Distribution (B2B): Wholesale distribution to department stores and specialty retailers globally including Saks Fifth Avenue, Zalando, Printemps Paris, and international stockists. Products sold under wholesale terms to premium retailers.
- Brand Partnerships and Licensing: Strategic partnerships designing and developing leather goods collections for established fashion houses. Has designed collections for Lemaire since 2017 and Marine Serre. Collaboration projects such as THE LOQUET BAG with SUBDIVISE.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leather goods price range from $285 to $1,025+ |
| Other | Pay-as-you-go | Free standard delivery on orders over 300 USD |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bonastre product offering
Product offeringCore offering
Bonastre designs, produces, and sells handcrafted leather bags and small leather accessories for individual consumers. Each piece is designed in Paris and handcrafted in the brand's Ubrique, Spain workshop using exclusively vegetable-tanned leather, with prices ranging from roughly $285 to $1,025+. The brand sells direct to consumers via its e-commerce site and Paris flagship, and to retailers via a global wholesale network.
Product overview
BONASTRE is a luxury leather goods brand offering a cohesive portfolio of handcrafted bags and accessories. The brand operates from a Paris-based design studio with manufacturing in Ubrique, Spain, drawing on centuries-old Andalusian saddlery craftsmanship. The product range centers on eight core collections: BOW (Eiffel Tower-inspired crossbody bags in lamb leather), RIDER (skateboard ramp-shaped bags reflecting Brutalist architecture), BON-BON (Parisian delicacy-inspired pouches with metal clasp detailing), T (Tadao Ando-inspired minimalist totes and handbags), LOVNI (Eduardo Chillida-inspired boxy clutches), 10 RUE DU PERCHE (flagship store-inspired reversible totes), CLOUD POUCH (soft leather pouches with optional chains), and SMALL LEATHER GOODS (cardholders, pochettes, and charms). A dedicated BUSINESS sub-line offers professional-oriented backpacks, totes, and document organizers. All products feature vegetable-tanned leather, brass hardware with palladium finishing, and are designed in Paris with handcrafted production in Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- BOW bag collection Crossbody bag collection featuring an Eiffel Tower-inspired arching silhouette, crafted from ultra-light nappa lamb leather with double zip closure, sold as part of Bonastre's core handcrafted leather goods range for individual consumers.
- RIDER bag collection Crossbody and shoulder bag line inspired by skateboard ramp curves and Brutalist architecture of the 1950s-60s, crafted in supple calf leather with adjustable belt leather strap.
- BON-BON bag collection Crossbody bag named after a Parisian delicacy, featuring a leather body with pleating effect using a solid metal clasp, available in various leather finishes including shiny Italian calf leather.
- T bag collection Tote and handbag collection conceived as a contemporary reinterpretation of the classic leather tote, paying homage to Tadao Ando's architectural style with sleek minimalist lines.
- LOVNI bag collection Boxy clutch and satchel collection inspired by Eduardo Chillida sculptures, featuring stiff calf leather with a padded flap secured by magnets and metal hooks.
- 10 RUE DU PERCHE bag collection Tote bag collection named after the brand's flagship store address in Paris, featuring reversible designs and canvas options in various colors.
- CLOUD POUCH collection Pouch collection crafted in soft leather, available with chain straps for crossbody wear.
- Small Leather Goods Small leather accessories including Isamu cardholders, pochettes, Moon Charms, and pouches.
- BUSINESS bag collection Business-focused collection including the T Backpack, T Tote L, T Business briefcase, and document and phone folders designed for professional settings.
- Brand partnership leather goods design and production Design and manufacturing of leather goods collections for partner fashion houses, notably Lemaire (since 2017) and Marine Serre, leveraging Bonastre's Ubrique workshop and vegetable-tanned leather expertise.
Quantifiable outcome
- Each piece requires approximately 20 hours of careful handwork
- +2 more outcomes
Companies that use Bonastre
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Bonastre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bonastre partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- LemaireflagshipBonastre designs and develops collections of leather goods for Lemaire since 2017. This is a prestigious partnership with the renowned French fashion house, producing leather accessories under their collaborative arrangement.
- Marine SerrecoreMost recent strategic partnership where Bonastre designs and develops leather goods collections for Marine Serre, the French fashion house known for futuristic and sustainable designs.
- SUBDIVISEminorCollaborative project resulting in THE LOQUET BAG - a limited edition collaboration between Bonastre and SUBDIVISE, as documented in the brand's news/projects section.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Bonastre competitors and assessment
Company assessmentDirect peers
- Polène: Paris-based contemporary leather goods brand with a similarly design-forward, Bauhaus-meets-architecture aesthetic, handcrafted production, and comparable $300–$900 price band; direct head-to-head competitor on global stockist shelves.
- A.P.C. Founded in Paris in 1987, A.P.C. sells minimalist leather handbags and accessories at a similar price tier through its own stores, e-commerce, and global department-store distribution — same Parisian contemporary-luxury positioning.
- Mansur Gavriel: NYC-based luxury leather goods brand with architectural, color-driven design language and a similar direct-to-consumer + premium wholesale model; comparable price points and product mix (totes, bucket bags, small leather goods).
- Danse Lente: London-based independent leather goods brand with sculptural, architectural handbag designs and comparable contemporary-luxury pricing; targets the same design-conscious consumer with similar global stockist distribution.
- Wandler: Dutch contemporary leather handbag label with architectural silhouettes and Made-in-Italy production at similar price points; competes for the same department-store and DTC consumer as Bonastre.
- Staud: LA-based contemporary accessories and ready-to-wear brand with strong DTC and department-store presence (Saks, Net-a-Porter, etc.), selling handbags in the $200–$500 range with a vintage-inspired design language; comparable GTM and stockist mix.
- Il Bisonte: Italian heritage leather goods brand founded in 1970, producing handcrafted vegetable-tanned leather bags in Tuscany; shares Bonastre's vegetable-tanning, craftsmanship, and Italian/Spanish atelier heritage at overlapping price points.
- Cuyana: Direct-to-consumer leather goods brand built around 'fewer, better things' philosophy and classic totes/carry-alls at the $200–$500 tier; comparable sustainability narrative, e-commerce-first GTM, and timeless-design positioning.
Broad incumbents
- Loewe: Spanish luxury maison owned by LVMH, founded on Madrid leather craftsmanship heritage, with a Paris flagship and global stockist network; broader luxury positioning but historically similar Ubrique-region artisanal roots and leather-first DNA.
Emerging players
- Lemaire: French fashion house partnered with Bonastre since 2017 for leather goods production; Lemaire's own in-house leather line overlaps directly with Bonastre's product categories at higher price points, making it both partner and partial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bonastre social profiles
Digital presenceBonastre compliance and trust
Trust signalCompliance1 record
Bonastre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonastre leadership team
Management profileNumber of profiles
Profiles1 record
Bonastre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonastre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonastre
What does Bonastre do?
Bonastre designs, produces, and sells handcrafted leather bags and small leather accessories for individual consumers. Each piece is designed in Paris and handcrafted in the brand's Ubrique, Spain workshop using exclusively vegetable-tanned leather, with prices ranging from roughly $285 to $1,025+. The brand sells direct to consumers via its e-commerce site and Paris flagship, and to retailers via a global wholesale network.
Is Bonastre a public or private company?
Bonastre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonastre founded?
Bonastre was founded in 2011. It employs 1 to 10 people.
Where is Bonastre based?
Bonastre is headquartered in Paris, France, in the Europe region.
How does Bonastre make money?
Three revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are wholesale Distribution (B2B) and brand Partnerships and Licensing.
Who are Bonastre's main competitors?
Direct peers on record are Polène, A.P.C., Mansur Gavriel, Danse Lente, Wandler, Staud, Il Bisonte and Cuyana. Loewe is listed as a broad incumbent. Lemaire is listed as an emerging player.
Does Bonastre have an API?
No public API is recorded for Bonastre.
What industry is Bonastre in?
Bonastre's product category is Luxury Leather Goods. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 3169 and its SIC code is 3100.