Whodunit
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Whodunit does
Whodunit is a French WordPress agency founded in 2009 by Emilie Lebrun, headquartered in Bordeaux (legal seat) with a Paris address and operating on a 100% remote (télétravail) basis. The firm provides custom WordPress development, multi-site factory deployment ("Usine à Sites"), ongoing maintenance, audits, training, and green hosting to a base of 350+ clients — predominantly French enterprise, public-sector, and corporate-group buyers. Its 24-person team is fully composed of WordPress core contributors, and the company is positioned as the only WordPress core developer agency in France and the 2nd-largest global contributor to WordPress core per its own claims.
Technically, Whodunit builds on the WordPress CMS with the Gutenberg block editor, supplemented by PHP, HTML/CSS, JavaScript/jQuery, and Elementor. CTO Jean-Baptiste Audras is the current leader of the WordPress Core team globally and a member of the WordPress security team, anchoring the firm's technical authority. The agency has codified its methodology in a proprietary Quality Web Charter covering editorial experience, infrastructure and security, accessibility, GDPR, internationalization, UX, SEO, maintainability, performance and digital sobriety, and mobile. It holds Opquast partnership status with 20 certified professionals, is a contributor to the RGESN eco-design standard, is EcoVadis certified, and audits client sites against RGAA, RGESN, RGPD, and SEO frameworks.
Commercially, Whodunit generates revenue through project-based professional services (custom builds, site factories, audits, training) and recurring managed services (maintenance contracts with defined SLAs — 3H blocking, 6H major, 12H minor — and hosting via partner Datacampus). GTM is sales-led and community-driven: direct enterprise engagement complemented by WordCamp and Opquast Day participation, LinkedIn and Substack thought leadership, and YouTube/Behance portfolio presence. The company adopted a public salary grid (€2,500 base) in 2022 and eliminated variable pay, and reached €2M revenue in 2024. Whodunit is privately held, bootstrapped, with no external funding disclosed, and operates two wholly-owned sub-brands — Whodunit Academy (training) and Whodunit Consulting (advisory).
Whodunit firmographics
Firmographics- Name
- Whodunit
- Legal name
- Whodunit, SAS
- Website
- https://whodunit.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Whodunit is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Whodunit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom WordPress Development: Design and development of bespoke WordPress websites tailored to client specifications, including corporate sites, e-commerce, and complex platforms.
- WordPress Maintenance: Ongoing maintenance contracts covering updates, security, backups, and technical support. Includes preventive, corrective, and evolutionary maintenance types.
- Site Factory (Usine à sites): Turnkey solution for rapidly deploying multiple standardized WordPress sites for enterprise networks and subsidiaries.
- WordPress Training: Training and workshops for client teams on WordPress administration and responsible content management.
- Hosting Services: Green hosting with Datacampus partner, optimized for RGESN compliance.
- Audits and Consulting: Expert analysis and recommendations for optimizing existing WordPress sites including RGAA, RGESN, security, and performance audits.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Whodunit product offering
Product offeringCore offering
Whodunit is a French WordPress agency that designs, develops, and maintains custom WordPress websites for enterprise clients, public sector organizations, and corporate groups. Its core offerings include bespoke WordPress site creation, a multi-site "Usine à sites" (Site Factory) deployment solution, and ongoing WordPress maintenance contracts with defined SLAs. All services are delivered with a focus on French digital compliance standards: RGAA accessibility, RGESN eco-design, and RGPD data protection.
Product overview
Whodunit is a French WordPress agency offering a comprehensive suite of services centered on custom WordPress development and responsible web practices. The core portfolio consists of Site WordPress sur mesure (custom website development), Votre Usine à Sites WordPress (multi-site factory solution), and Maintenance WordPress (ongoing support). These are complemented by specialized offerings including Maintenance WordPress Responsable (RSE-focused maintenance with accessibility and eco-design compliance), Audits Qualité & Conseil (quality audits and consulting), Formations et Ateliers (training), and Hébergement (green hosting via Datacampus partnership). The agency also operates two sub-brands: Whodunit Academy for dedicated training programs and Whodunit Consulting for strategic advisory services. All offerings emphasize quality web standards including RGAA accessibility, RGESN eco-design, and WordPress best practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom WordPress Site (Site WordPress sur mesure) Bespoke WordPress website design and development tailored to specific enterprise client needs, including unique designs, custom Gutenberg blocks, multilingual setups, and integrations such as HubSpot CRM. Targeted at enterprise and public-sector organizations requiring accessible, RGAA/RGESN-compliant sites.
- Site Factory (Usine à sites WordPress) Turnkey solution for rapidly deploying multiple standardized WordPress sites for corporate networks, subsidiaries, and multi-brand groups with centralized management, governance, and brand consistency.
- WordPress Maintenance (Maintenance WordPress) Ongoing WordPress maintenance covering updates, security monitoring, backups, and technical support with defined SLAs (3H blocking, 6H major, 12H minor response times). Includes preventive, corrective, and evolutionary maintenance.
- Responsible WordPress Maintenance (Maintenance WordPress Responsable) WordPress maintenance focused on RSE (corporate social responsibility) objectives, including RGAA accessibility audits, RGESN eco-design compliance, and security optimization.
- Quality Audits and WordPress Consulting (Audits Qualité & Conseil) Expert analysis and recommendations to optimize existing WordPress sites, covering performance, accessibility (RGAA), eco-design (RGESN), security, and SEO audits. Over 250 audits performed for clients.
- Training and Workshops (Formations et Ateliers) WordPress training programs and workshops for client teams covering content management, responsible administration, accessibility, and platform usage.
- Hosting (Hébergement) Green web hosting services through Datacampus partnership, optimized for RGESN compliance with servers located in France.
- Whodunit Academy Separate training platform and sub-brand of Whodunit focused on building internal team competencies for responsible content administration and web management.
- Whodunit Consulting Separate consulting sub-brand of Whodunit providing strategic WordPress guidance and advisory services.
Quantifiable outcome
- 67.69% RGAA compliance achieved on their own website audit (March 2025)
- +3 more outcomes
Companies that use Whodunit
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Whodunit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Whodunit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OpquastcoreOfficial Opquast Partner. Active participation in Opquast Day 2025 and V5 referential development working groups. 20 team members are Opquast certified. Contributes to web quality standards development.
- DatacampuscoreGreen hosting partner providing environmentally responsible hosting infrastructure optimized for RGESN compliance. Servers located in France (Vouillé, 79230).
- We Think ElasticminorAgency partner for Groupe Pilote/Hanroad project, collaborating on Gutenberg and ACF development.
- Downstairs DesignminorBranding agency partner for Quantis (BCG Group) project, requiring technical accompaniment on WordPress/Gutenberg specifics.
- TrustfoliominorCustomer review verification platform providing authentic client testimonials and ratings.
Scale indicators9 records
Recent moves6 records
Whodunit competitors and assessment
Company assessmentDirect peers
- Human Made: UK-based enterprise WordPress agency with deep core contribution and engineering expertise, comparable in focus on large-scale WordPress builds for major organizations and active participation in the WordPress core community.
- 10up: US-based WordPress agency serving enterprise clients with custom development, design, and content strategy. Comparable in targeting large organizations with complex WordPress needs and contributing to the broader WordPress ecosystem.
- WebDevStudios: Long-established US WordPress agency offering custom development, design, and maintenance for enterprise clients. Comparable in providing full-lifecycle WordPress services including custom builds and ongoing support.
- XWP: Australia-based WordPress agency serving global enterprise clients with custom publishing platforms and core contribution. Comparable in technical depth, WordPress core involvement, and enterprise client focus.
- Multidots: Global WordPress agency offering custom development, multisite solutions, and enterprise support. Comparable in providing Site Factory-style multi-site deployments and serving large organizations with complex WordPress needs.
- RT Camp: WordPress agency specializing in enterprise builds, multisite networks, and core contribution. Comparable in technical depth on WordPress, Gutenberg expertise, and focus on scalable enterprise WordPress platforms.
- Delicious Brains: WordPress-focused agency and product company offering custom development for enterprise clients. Comparable in deep WordPress specialization, premium positioning, and developer-led culture.
- The Code Company: Australia-based WordPress agency serving enterprise clients with custom builds and Gutenberg expertise. Comparable in technical depth, Gutenberg specialization, and enterprise client portfolio.
Emerging players
- WP Media (WP Rocket): French WordPress ecosystem company behind WP Rocket caching plugin. Directly comparable as a French WordPress leader and overlapping ecosystem participant; Whodunit also built WP Rocket's 100% Gutenberg site.
- Studio Caju: Portugal-based digital agency with WordPress expertise serving European clients. Comparable as a European boutique WordPress agency focused on quality custom builds for mid-market and enterprise.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Whodunit social profiles
Digital presenceWhodunit compliance and trust
Trust signalCompliance5 records
Whodunit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whodunit leadership team
Management profileNumber of profiles
Profiles7 records
Whodunit subsidiaries and ownership
Company hierarchySubsidiaries2 records
Whodunit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whodunit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whodunit
What does Whodunit do?
Whodunit is a French WordPress agency that designs, develops, and maintains custom WordPress websites for enterprise clients, public sector organizations, and corporate groups. Its core offerings include bespoke WordPress site creation, a multi-site "Usine à sites" (Site Factory) deployment solution, and ongoing WordPress maintenance contracts with defined SLAs. All services are delivered with a focus on French digital compliance standards: RGAA accessibility, RGESN eco-design, and RGPD data protection.
Is Whodunit a public or private company?
Whodunit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whodunit founded?
Whodunit was founded in 2009. It employs 11 to 50 people.
Where is Whodunit based?
Whodunit is headquartered in Paris, France, in the Europe region.
How does Whodunit make money?
Six revenue lines are on record. Custom WordPress Development is the primary driver. The others are wordPress Maintenance, site Factory (Usine à sites), wordPress Training, hosting Services and audits and Consulting.
Who are Whodunit's main competitors?
Direct peers on record are Human Made, 10up, WebDevStudios, XWP, Multidots, RT Camp, Delicious Brains and The Code Company. Emerging players are WP Media (WP Rocket) and Studio Caju.
Does Whodunit have an API?
No public API is recorded for Whodunit.