What M1 does

M1 is a Singapore-licensed telecommunications operator founded in 1997, the smallest of four major carriers serving the city-state alongside Singtel, StarHub, and Simba Telecom. The company offers a full-service consumer and SMB portfolio built on its 5G/4G LTE mobile network and third-party NetLink Trust fibre infrastructure, including contract-free and 24-month postpaid mobile plans (Bespoke Flexi, Bespoke Contract, SIM-only, Family), the M1 Maxx prepaid sub-brand, HomePac fibre broadband at 3-10 Gbps, roaming add-ons, and a growing Perks+ digital services layer spanning device protection (FoneCare+ Pro), cybersecurity (Cyber Guardian), entertainment subscriptions, and direct carrier billing.

M1 monetizes primarily through subscription-based recurring revenue from mobile and broadband contracts, with usage-based international roaming and IDD as secondary streams. Go-to-market is hybrid: product-led digital self-serve through m1.com.sg and the My M1+ app, complemented by physical M1 retail shops, Maxx authorized resellers, and a dedicated CIS enterprise sales team. Pricing starts at SGD 24.95/month for SIM-only mobile and SGD 29.50/month for 3 Gbps fibre, with device bundles and promotional pricing layered on top.

M1 is 83.9% controlled by Keppel Corporation, which announced a S$1.43 billion sale of the telco to Simba Telecom in August 2025; the deal collapsed in May 2026 after IMDA suspended its review over Simba's alleged unauthorized spectrum use, leaving M1 under Keppel's majority ownership and subject to a 90-day AI-driven restructuring program. The company employs 1,001-5,000 staff, holds the first Data Protection Trustmark certification among Singapore telcos, and was awarded Singapore's Best Network Experience 2024 by World Business Outlook.

Name

M1

Legal name

M1 Limited

Website

https://m1.com.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

M1 is a Singapore-licensed mobile and fibre broadband operator serving consumer and SMB customers with Bespoke mobile plans, Maxx prepaid, and HomePac broadband up to 10Gbps, majority-owned by Keppel Corporation.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

Keywords

• Mobile telecommunications
• Postpaid mobile plans
• Fibre broadband services
• Prepaid SIM cards
• International roaming services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Mobile Services: Recurring revenue from postpaid mobile plans (Bespoke Flexi, Bespoke Contract, Bespoke SIM-only), prepaid services, and device sales. Plans offered with various data tiers and contract terms.
2. Home Broadband: Fibre broadband subscription revenue from HomePac plans ranging from 3Gbps to 10Gbps speeds, including router rental options
3. Roaming and IDD: International roaming charges and international direct dial services for both postpaid and prepaid customers
4. Value-Added Services: Add-on services including data packs, entertainment subscriptions (Viu, TVBAnywhere+), security services (Cyber Guardian), and device protection
5. Corporate Services: Business mobile plans and enterprise solutions through the CIS (Corporate Individual Solutions) program

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

M1 provides mobile telecommunications services (postpaid plans, prepaid SIMs, roaming/IDD, devices) and fibre home broadband in Singapore. Core plan families include Bespoke Flexi (contract-free, customizable month-to-month), Bespoke Contract (24-month), Bespoke SIM-only and Bespoke Family, plus the M1 Maxx prepaid sub-brand. HomePac fibre broadband is offered at 3Gbps, 6Gbps and 10Gbps tiers with bundled router/WiFi-mesh options, supported by M1's own 5G/4G network and NetLink Trust fibre backhaul.

Product overview

M1 is a Singapore telecommunications operator offering a multi-product portfolio centered on mobile services and home broadband. The core mobile offerings comprise Bespoke Flexi (contract-free), Bespoke Contract (24-month), Bespoke SIM-only, and Bespoke Family plans, all built around customizable data, talk time, and device options. The M1 Maxx sub-brand targets prepaid users. Home connectivity is served through HomePac Fibre Broadband at 3Gbps, 6Gbps, and 10Gbps tiers with fixed voice. Add-on services include FoneCare+ Pro device protection, roaming solutions (Daily Passport, Data Passport), Cyber Guardian security, and Direct Carrier Billing. The company positions itself on network experience with personalization and True 5G capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Maxx: M1's prepaid SIM-only brand offering affordable mobile plans with roaming options, marketed as a separate sub-brand at maxx.sg

Products and services

• Bespoke Flexi Contract-free postpaid mobile plan offering month-to-month flexibility with customizable data, talk time, and device payments from $0 upfront with 12–36-month payment periods; for individual consumers wanting flexibility.
• Bespoke Contract 24-month contract postpaid mobile plan with a range of base plans and add-ons tailored to user preferences, budget and usage requirements; for individual consumers who prefer a locked-in term in exchange for handset subsidies.
• Bespoke SIM-only Contract-free SIM-only plan offering worldwide roaming and the flexibility to adjust data and minutes monthly; for customers who already own a handset and want maximum flexibility.
• Bespoke Family Family mobile plan enabling shared data allowances starting from $4 for the whole family with over 360GB of shared data; for households subscribing multiple lines.
• M1 Maxx Prepaid SIM-only mobile service brand offering flexible prepaid plans with roaming options, featuring 4G/5G network connectivity and various data add-ons; for value-conscious users and tourists who want no commitment.
• HomePac Fibre Broadband Fibre broadband service offering residential speeds of 3Gbps, 6Gbps, and 10Gbps with optional routers and WiFi mesh systems, plus fixed voice add-on; for households requiring high-speed internet.
• Corporate Individual (CIS) Business mobile plans under the Corporate Individual Solutions (CIS) program offering exclusive savings on monthly subscriptions, handsets and free add-ons for employees with dedicated account management; for SMEs and enterprises.
• FoneCare+ Pro Device protection service providing repair and replacement coverage for mobile devices, now bundled into eligible Bespoke Flexi plans at no additional charge; for individual mobile subscribers wanting device protection within their plan.

Quantifiable outcome

• Singapore's Best Network Experience 2024 (World Business Outlook)
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Simba TelecomminorOthersSimba Telecom attempted to acquire M1's telecommunications business for S$1.43 billion. The deal collapsed in May 2026 after IMDA suspended its review due to investigation into Simba's alleged unauthorized spectrum use. This was Singapore's proposed first telecom consolidation.
• NetLink TrustcoreTechnology or IntegrationNetLink Trust is Singapore's telco infrastructure provider supplying fibre network services. M1 relies on NetLink Trust's fibre infrastructure to deliver broadband services to customers. A fibre outage in April 2026 affected M1, StarHub, and Singtel customers.
• Singapore Government (CSA, IMDA)coreStrategic or Co-development PartnerM1 participated in Operation Cyber Guardian, Singapore's largest multi-agency cybersecurity operation lasting 11+ months. Led by Cyber Security Agency (CSA) and Infocomm Media Development Authority (IMDA) to defend against Chinese threat actor UNC3886 targeting all four major Singapore telcos.
• ApplecoreChannel Partner/ Reseller/ DistributorApple is a major device brand partner for M1. M1 offers the full range of Apple products including iPhone 17 with exclusive promotional deals, trade-in promotions, and device protection bundled with select plans.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a key device brand partner. M1 offers Samsung Galaxy S26 series with promotional deals including discounts up to $720 plus free Galaxy Tab A11 for port-ins.
• CitiminorGTM or Marketing PartnerCiti M1 Card partnership offering cashback rewards for M1 customers. Cardholders can earn cashback on M1 purchases and access exclusive promotions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StarHub: Singapore's #2 telco with overlapping mobile, broadband, and enterprise offerings. The most frequently cited potential acquirer of M1 following the collapse of the Simba deal, and a direct competitor across all of M1's product lines.
• Singtel: Singapore's largest integrated telco offering mobile, fibre, and enterprise services. Direct competitor to M1 in the same four-player Singapore market across consumer postpaid, prepaid, and broadband.
• Simba Telecom: Singapore's fourth major operator that disrupted the market with low-priced plans from 2020. Was the proposed acquirer of M1 in the failed S$1.43B deal and competes head-to-head on price-sensitive postpaid and prepaid segments.

Regional players

• Globe Telecom: Philippines-based integrated mobile and broadband operator with comparable plan customization, prepaid/postpaid segmentation, and value-added digital services. Comparable in market structure (multi-player emerging market with tier-1 incumbent).
• MyRepublic: Singapore-origin fibre broadband and mobile virtual operator with Australia and New Zealand operations. Closely comparable to M1's HomePac broadband business and serves as a smaller-scale alternative in the Singapore market.
• Hutchison Telecommunications Hong Kong: Hong Kong mobile operator serving as a comparable mid-sized market challenger to tier-1 incumbents with overlapping 5G, postpaid, and enterprise offerings.
• TPG Telecom: Australia-based mobile and fixed-line operator that disrupted incumbents with low-priced plans. Comparable to M1/Simba's positioning as a smaller challenger in a consolidated market.
• SmarTone: Hong Kong-based mobile operator with comparable postpaid, prepaid, and enterprise offerings. Useful regional benchmark for a #3/#4 mobile operator competing against tier-1 incumbents in a small, saturated market.

Broad incumbents

• KDDI: Japan's #2 mobile operator with consumer and enterprise offerings. Explicitly cited alongside M1 as a regional operator scaling digital and B2B enterprise services, and a comparable model for premium-tier positioning in a saturated market.
• Vodafone: Global tier-1 telco operating mobile and fixed networks across multiple geographies. Comparable in product breadth (postpaid, prepaid, fibre, enterprise) and as a benchmark for ARPU/contract structures relevant to M1's Bespoke Flexi model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/m1singapore
• YouTubeyoutube.com/c/m1
• Facebookfacebook.com/mobile1
• LinkedInlinkedin.com/company/m1-limited
• Instagraminstagram.com/m1.sg/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M1