Soin de Soi
Soin de Soi is a French artisan cosmetics company that formulates, manufactures, and sells 100% natural-origin skincare — plus spa services and professional training — from its own laboratory in Gradignan near Bordeaux, serving DTC consumers, expecting mothers, sensitive-skin users, partner spas, and beauty trainees across France.
- Company typePrivate
- Founded1999
- HeadquartersGradignan, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soin de Soi does
Soin de Soi is a French artisan cosmetics and wellness company founded in 1999 by Nelly Pélissier-Hermitte, with Marion Teuliere joining as co-leader in 2012, operating as a SARL under the legal entity NMV from Gradignan and Bordeaux. The company manufactures and sells 100% natural-origin skincare products — including cleansers, serums, creams, oils, masks, deodorants, and body care — formulated and produced in-house at its own laboratory established near Bordeaux around 2015 using cold-process techniques, natural preservation, and 68% certified organic ingredients sourced from 75% French suppliers within a 10km radius. Products are packaged in a glass consigne (deposit-return) container system that currently recovers 4,000+ containers annually, and are sold through an owned Shopify e-commerce site, one boutique in Bordeaux, one spa in Gradignan, and a network of partner resellers (spas, institutes, facialists).
The company monetizes through five streams: one-time DTC cosmetic sales, recurring spa services and product subscriptions (10% discount on auto-delivery), spa abonnement packs (e.g., 6x60' for €615), digital and paper gift cards, and professional training delivered through the École Soin de Soi, a Qualiopi-certified training school acquired in 2023. Pricing ranges from €9 for soap to €120 for collaboration sets, with spa treatments priced €70-€160 and rituals up to €415. Customer segments span general consumers, expecting and breastfeeding mothers (essential oil-free BON range), sensitive/atopic skin users, partner spas and institutes, and beauty/wellness trainees. B Corp certification was achieved in 2024 after a ~3.5-year assessment, validating governance, worker, community, environmental, and customer-relations performance across 200+ criteria.
The business is bootstrapped (no external funding disclosed), privately held by founders/management, and runs an all-female team of 11-50 employees. Distribution is domestic France with regional European delivery via Colissimo, Chronopost, and Mondial Relay; reach is amplified through Instagram, Facebook, Pinterest, YouTube, an email newsletter, the Club Soin de Soi loyalty program, and online skin diagnostics. Limited-edition collaborations (e.g., the 2026 Lucas Du Tertre summer collection) and circular-economy partnerships (TerraCycle, l'Alchimiste, Château Meyney, Elise Atlantique, Darmon Imprimerie) round out the operating model.
Soin de Soi firmographics
Firmographics- Name
- Soin de Soi
- Legal name
- NMV
- Website
- https://soindesoi.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soin de Soi is a French artisan cosmetics company that formulates, manufactures, and sells 100% natural-origin skincare — plus spa services and professional training — from its own laboratory in Gradignan near Bordeaux, serving DTC consumers, expecting mothers, sensitive-skin users, partner spas, and beauty trainees across France.
- Ownership category
- akta.pro rank
Soin de Soi industry classification
Industry- Product category
- Natural and organic skincare cosmetics
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Soin de Soi is headquartered
LocationHeadquarters
- HQ city
- Gradignan
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Soin de Soi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cosmetic Products: Direct sale of 100% natural and organic cosmetics including cleansers, serums, creams, oils, exfoliators, masks, deodorants, and body care products. Products are sold through e-commerce, boutique, and spa locations.
- Spa Services: Holistic spa treatments including facials, body massages, lymphatic drainage, scalp care, and wellness rituals. Services offered at spa in Gradignan and boutique in Bordeaux with subscription options.
- Gift Cards: Digital and paper gift cards for spa treatments or cosmetic products. Available in custom amounts from €25.
- Training School: Beauty and wellness professional training programs through the company's certified Qualiopi training school.
- Product Subscriptions: Auto-delivery subscriptions for cosmetic products with 10% discount (monthly or quarterly delivery options).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Face care products (serums, creams, oils) |
| Unit Pricing | Pay-as-you-go | Spa treatments (30', 60', 90') |
| Unit Pricing | Pay-as-you-go | Wellness rituals and experiences |
| Unit Pricing | Pay-as-you-go | Sauna/Hammam access |
| Unit Pricing | One time | Gift cards |
| Subscription | Monthly | Product subscription (auto-delivery) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Soin de Soi product offering
Product offeringCore offering
Soin de Soi manufactures and sells its own 100% natural-origin and organic skincare cosmetics (cleansers, serums, creams, oils, masks, exfoliants, deodorants, body care, candles and accessories) from an in-house laboratory in Gradignan, packaged in glass consignment containers. Beyond products, the company operates a holistic spa in Gradignan and a retail boutique in Bordeaux offering facial, body, scalp and lymphatic-drainage treatments, sells gift cards, runs a Qualiopi-certified professional training school, and serves B2B partner resellers such as spas, institutes and facialists.
Product overview
Soin de Soi is a French artisanal cosmetics laboratory and wellness company offering a comprehensive ecosystem of 100% natural and organic skincare products, spa services, and beauty training. The product portfolio centers on the DEMA (cleansing), DÉMO (toning), YDRA (hydration/radiance), MAMA (mature skin regeneration), MAT (mattifying), and BON (sensitive skin) product ranges, complemented by body care (BODI, DTOX), deodorants (DÉO), and specialty items. The ecosystem includes spa treatments (facial care, body massages, scalp treatments), the École Soin de Soi training school, and gift cards. Products are manufactured artisanally in the company's laboratory in Gradignan near Bordeaux, packaged in reusable glass containers with a consignment system.
Differentiator
Problem solved
Functional benefit
Brands
- Soin de Soi x Lucas Du Tertre: Limited edition collaboration collection with Lucas Du Tertre, a linen brand, featuring summer-themed printed pouches, scented candles, water fragrance, scarves, and tote bags. Edition tres limitee.
Products and services
- DEMA Cleansing Oil and Cleansing Milk Cleansing oil and cleansing milk that remove makeup and impurities without drying, suitable for sensitive skin, formulated with sweet almond, coconut and sunflower oils, calendula macerate and rose floral water. Sold as individual SKUs targeting daily facial cleansing routines for all skin types.
- GEL Face Cleanser Natural-origin facial cleanser with cucumber, mint and verbena infusion that deeply cleanses normal-to-combination or oily skin without tightness, sold as a standalone SKU on soindesoi.fr.
- DÉMO Face Toner Lotion 100% natural-origin hydrating toner lotion with cucumber extract, verbena, linden and blackcurrant floral waters that removes limescale residue and prepares skin for serums and creams, sold as a single SKU.
- PEEL Fruit-Acid Exfoliant Ultra-gentle 100% natural exfoliant formulated with AHA and PHA fruit acids that refines skin texture, tightens pores and restores radiance, sold as a single at-home treatment SKU.
- YDRA Hydrating Face Serum Hydrating serum with aloe vera, jasmine essential oil and carrot macerate that plumps and restores radiance to normal-to-dry skin, sold as a single SKU in the YDRA range.
- YDRA Hydrating Face Cream Moisturising face cream with hazelnut oil, orange blossom water and jasmine essential oil that plumps and revitalises normal-to-dry skin, sold as part of the YDRA range.
- YDRA Hydrating Face Mask Regenerating and hydrating face mask with aloe vera, coconut and avocado oils and jasmine essential oil, sold as a single SKU within the YDRA range.
- MAMA Regenerating Face Oil Regenerating face oil formulated with argan oil, geranium bourbon and ho wood essential oils to tone and firm mature skin, sold as a single SKU.
- MAT Mattifying Serum and Cream Mattifying serum and cream range formulated to purify and unify the complexion and regulate sebum in combination-to-oily skin, sold as individual SKUs.
- BON Soothing Serum and Cream (Sensitive Skin) Soothing serum and cream for sensitive, dehydrated and atopic skin and for expectant and new mothers seeking essential-oil-free natural care, sold as individual SKUs in the BON range.
- DÉO Natural Cream Deodorant Natural cream deodorant that neutralises body odour and hydrates underarm skin, sold as a single SKU targeted at consumers switching from conventional antiperspirants.
- BODI Body and Hand Wash Gel Gentle cleansing gel for hands and body with Scots pine, cypress and Atlas cedar essential oils for toning and relaxation, sold as a single SKU.
- DTOX Detoxifying Body Oil Detoxifying body oil that firms, smooths and tones skin while reducing the appearance of orange-peel skin and improving elasticity, sold as a single SKU.
- MOKA Coffee Face and Body Scrub Coffee-based face and body scrub made with upcycled coffee grounds from partner l'Alchimiste for gentle mechanical exfoliation across all skin types.
- GO Plum-Pit Face Scrub Natural face scrub with plum pit powder that delivers gentle mechanical exfoliation, sold as a standalone SKU.
- MANO Nourishing Hand Cream Nourishing hand cream formulated to soften, soothe and repair hands, sold as a single SKU.
- BON Neutral Cold-Saponified Soap Cold-saponified neutral soap suitable for face and body across all skin types including sensitive skin, sold as a single SKU.
- BOM Nourishing Lip Balm Nourishing lip balm with plum butter, plum oil and beeswax that repairs dry and chapped lips, sold as a single SKU.
- Amour Orange Blossom Natural Candle Natural orange-blossom scented candle made from 100% natural-origin rapeseed wax with a cotton wick, minimum 13-hour burn time, sold as a single SKU.
- Rose Quartz Gua Sha and Facial Roller Accessories Rose quartz gua sha and facial roller for at-home self-massage that promote lifting, smoothing, regeneration and radiance, sold individually as accessory SKUs.
- Trio Cleansing Travel Set Travel-format cleansing trio combining DEMA oil, GEL cleanser and DÉMO toner in 3x90ml formats, sold as a gift set SKU priced at EUR 45.
- Rituel Réconfort Gift Set Comfort ritual gift set combining Sérénité roll-on, BOM lip balm and orange-blossom candle in a velvet pouch, sold as a holiday/winter gift SKU priced at EUR 42.
- Soin de Soi x Lucas Du Tertre Summer 2026 Limited-Edition Collection Limited-edition summer 2026 collaboration with linen brand Lucas Du Tertre comprising a toiletry bag with 6 summer products, scented candle and room spray, scarf and tote bag in two exclusive prints, sold as individual SKUs at prices up to EUR 120.
- Holistic Facial Spa Treatments Holistic facial treatments delivered in the Gradignan spa and Bordeaux boutique that combine full skin diagnosis, customised cosmetics, lithotherapy accessories, massage techniques and acupressure in 30/60/90-minute formats, with 6x60' (EUR 615) and 12x60' (EUR 1,191) subscription packages.
- Body Massage Services Body massage services delivered in Gradignan spa, including relaxing massage, prenatal massage for pregnant women, Madéro detox massage, Vodder lymphatic drainage and 2-hour+ wellness rituals priced EUR 185-415.
- Prépa Spa Treatments (Sauna, Hammam, Sensory Shower, MOKA Scrub) Water-zone preparation treatments combining sauna, hammam and sensory shower access (single 30' EUR 25, duo EUR 35, 6-pack EUR 135, 12-pack EUR 255) with the MOKA body scrub.
- Scalp Treatments Scalp treatment that boosts microcirculation, drains the area and revitalises hair for healthy, strong and shiny hair, delivered in the Gradignan spa.
- Coaching de Peau Skin Coaching and Diagnostics Personalised skin coaching combining a free online skin-type quiz, video consultation with an advisor and in-person coaching at the Gradignan spa and Bordeaux boutique.
- École Soin de Soi Professional Training School Qualiopi-certified beauty and wellness professional training school acquired in 2023 and integrated into the B Corp certification scope, offering diploma and qualification programmes combining theoretical, practical and holistic modules in conscious beauty.
- Spa Treatment Gift Cards Printable and paper gift cards for spa treatments at Gradignan and Bordeaux locations in custom amounts from EUR 25.
- Product Gift Cards Digital gift cards redeemable on soindesoi.fr to purchase cosmetic products, in custom amounts from EUR 25.
- Auto-Delivery Product Subscription Auto-delivery subscription service offering monthly or quarterly delivery of chosen cosmetic products at a 10% discount on regular prices, billed as recurring monthly or quarterly subscriptions.
Quantifiable outcome
- 68% of ingredients are certified organic
- +4 more outcomes
Companies that use Soin de Soi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Soin de Soi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Soin de Soi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Lucas Du TertreflagshipSummer 2026 collaboration creating limited edition collection including toiletry bag with 6 summer products, scented candle and room spray, scarf, and tote bag. Two exclusive prints featuring sunny designs. Very limited edition collection.
- SunycoreCo-creation partnership for limited edition 'AMOUR TOUJOURS' socks made from organic cotton, manufactured in France. Mocha Mousse color (trend color of the year) with glitter finish.
- TerraCyclecorePartnership for recycling plastic pumps and caps from cosmetics. Materials are cleaned, extruded into plastic granules, and used to manufacture new everyday objects.
- l'AlchimistecoreUpcycling partnership using coffee grounds from the café to create the MOKA exfoliating scrub. Supports local circular economy.
- Château MeyneycoreUpcycling partnership using grape marc from the winery to create soaps MEY and NEY, contributing to circular economy.
- Elise AtlantiqueminorWaste management partnership with company that combines environmental protection with creating employment for people with disabilities. Would handle waste collection, sorting, recycling, and provide carbon footprint reports.
- Darmon (Imprimerie)coreLabel printing partner providing removable labels (no residue) designed for consigne container system. Uses digital printing to reduce environmental impact. Recycles glassine backing material.
- PayplugcoreSecure payment processing partner for online transactions through their secure payment module.
- OneycorePayment partner enabling 3x or 4x interest-free installments for orders over €150.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Soin de Soi competitors and assessment
Company assessmentDirect peers
- Caudalie: French natural skincare brand with spa heritage through Vinothérapie Spa hotels. Most structurally comparable peer given the combination of natural skincare manufacturing, retail, and spa services — mirroring Soin de Soi's vertically integrated model. Similar premium positioning and French origin.
- Melvita: French natural and organic skincare brand with similar premium positioning and product categories including face care, body care, and natural formulations. Shares emphasis on organic certification and French origin — directly comparable natural beauty competitor.
- Typology: French natural skincare brand focused on direct-to-consumer sales with minimalist formulas and natural ingredients. Comparable DTC motion, French natural skincare positioning, and similar target customer segment seeking clean formulations.
- Pai Skincare: UK-based natural skincare brand with strong focus on sensitive skin and certified organic ingredients. Most comparable peer on sensitive skin and natural formulation positioning, though UK-based rather than French. Similar premium pricing and product philosophy.
- Absolution: French natural and organic skincare brand with similar premium positioning, organic certification, and focus on natural formulations. Comparable size and product range targeting similar consumer segments seeking clean beauty.
Broad incumbents
- Avène: French dermatological skincare brand owned by Pierre Fabre with thermal spring water-based products. Overlapping natural and sensitive skin positioning but at much larger scale, broader portfolio, and international distribution. Establishes the category benchmarks Soin de Soi competes against.
- La Roche-Posay: French dermatological skincare giant owned by L'Oréal, focused on sensitive skin and barrier repair. Largest incumbent in the sensitive skin category that Soin de Soi also targets with its BON range. Establishes dominant competitive benchmark.
- Klorane: French natural botanical skincare brand owned by Pierre Fabre. Overlap in natural and botanical positioning, though Klorane is significantly larger with broader distribution and broader plant-based product range.
- Dr. Hauschka: German natural skincare brand with global distribution and similar emphasis on natural formulations, rhythmic production methods, and certified natural ingredients. Comparable ethical and quality positioning at larger scale, with established international presence.
- Weleda: European natural skincare and body care brand with global distribution, founded on anthroposophic principles. Comparable natural and holistic positioning with certified natural cosmetics at significantly larger scale. Reference incumbent for the natural beauty category globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Soin de Soi social profiles
Digital presenceSoin de Soi compliance and trust
Trust signalCompliance3 records
Soin de Soi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soin de Soi leadership team
Management profileNumber of profiles
Profiles2 records
Soin de Soi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soin de Soi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soin de Soi
What does Soin de Soi do?
Soin de Soi manufactures and sells its own 100% natural-origin and organic skincare cosmetics (cleansers, serums, creams, oils, masks, exfoliants, deodorants, body care, candles and accessories) from an in-house laboratory in Gradignan, packaged in glass consignment containers. Beyond products, the company operates a holistic spa in Gradignan and a retail boutique in Bordeaux offering facial, body, scalp and lymphatic-drainage treatments, sells gift cards, runs a Qualiopi-certified professional training school, and serves B2B partner resellers such as spas, institutes and facialists.
Is Soin de Soi a public or private company?
Soin de Soi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soin de Soi founded?
Soin de Soi was founded in 1999. It employs 11 to 50 people.
Where is Soin de Soi based?
Soin de Soi is headquartered in Gradignan, France, in the Europe region.
How does Soin de Soi make money?
Five revenue lines are on record. Cosmetic Products are the primary driver. The others are spa Services, gift Cards, training School and product Subscriptions.
Who are Soin de Soi's main competitors?
Direct peers on record are Caudalie, Melvita, Typology, Pai Skincare and Absolution. Broad incumbents are Avène, La Roche-Posay, Klorane, Dr. Hauschka and Weleda.
Does Soin de Soi have an API?
No public API is recorded for Soin de Soi.
What industry is Soin de Soi in?
Soin de Soi's product category is Natural and organic skincare cosmetics. Its primary akta.pro industry code is CRABAAAG, Sensitive Skin & Barrier Repair, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 32561 and its SIC code is 2844.