What Doo Financial does

Doo Financial is the online brokerage subsidiary of Doo Group, a Hong Kong-headquartered financial technology company founded in 2014. The company provides multi-asset trading — stocks (US, Hong Kong, Australia, and A-shares), futures (across CME, CBOT, COMEX, NYMEX, HKFE, SGX, ASX, JPX), CFDs on forex and commodities, funds (500+ global funds), bonds (1,000+ global bonds), OTC, and stock index options — to roughly 400,000 retail and professional clients across 150+ countries. Operations are conducted through seven independently regulated entities in the US (SEC/FINRA), Australia (ASIC), Hong Kong (SFC), Indonesia (BAPPEBTI), Cyprus (CySEC), Singapore (MAS), and the UAE (SCA), with segregated client accounts maintained at partner banks including Standard Chartered, NAB, and Bank of Communication (HK).

The technical foundation is the proprietary InTrade platform (iOS, Android, and web), supplemented by MetaTrader 5 and TradingView integrations, plus internal infrastructure including the Clearing Cloud broker-liquidity provider system (supporting 10,000+ trading products) and BrokerForce 4.0 reporting. Revenue is generated via transaction-based commissions and spreads on retail and institutional trades, fund platform fees (0.5% p.a.) and subscription fees (1%), bond processing and platform fees, custody and investment advisory services (Singapore entity), and B2B infrastructure offerings (FinPoints, Clearing Cloud). Customer acquisition combines a self-serve product-led model through the InTrade app with institutional direct sales under each regulated entity, supported by the Manchester United Global Partnership (2023) and other regional sports sponsorships for top-of-funnel brand building.

Doo Group has expanded the brand portfolio beyond core brokerage since 2023, adding Doo Wealth (wealth management), Doo Payment (payments/exchange), Doo Academy (financial education), Doo Health (wellness), Doo Property (real estate), and Doo Consulting (advisory), positioning Doo Financial as the brokerage anchor within a broader consumer financial services ecosystem. No revenue, funding, or financial figures are disclosed in the available source data.

Name

Doo Financial

Legal name

Doo Financial Holding Pte. Ltd.

Website

https://doofinancial.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Doo Financial is a multi-jurisdictional online brokerage subsidiary of Doo Group, offering stocks, futures, CFDs, funds, and bonds to 400,000+ retail and professional investors across 150+ countries via seven separately regulated entities (SEC, FINRA, ASIC, SFC, MAS, BAPPEBTI, CySEC, SCA).

Ownership category

akta.pro rank

Product category

Online Brokerage / Multi-Asset Trading

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industry

AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• Online brokerage services
• Multi-asset trading
• Global securities trading
• Futures and CFDs
• Retail investment platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Stock Trading Commissions: Commission-based revenue from stock trading across US, HK, AU, and A-share markets. Tiered pricing for institutional vs retail clients, with minimum commission charges per trade.
2. CFD and Forex Trading: Revenue from spreads on CFD products including forex, gold, silver, crude oil, and stock indices. Account types include Classic (€100 min, 1:30 leverage) and Premium (€5,000 min).
3. Futures Trading: Commissions from futures trading across multiple exchanges including CME, CBOT, COMEX, NYMEX, HKFE, SGX, ASX, JPX. Supports equity index, commodity, and energy futures.
4. Fund Distribution: Revenue from fund platform fees (0.5% p.a.) and subscription fees (1%) for mutual funds and ETFs. Internal custody fee of 0.06% per annum.
5. Bonds Trading: Processing fee of 0.5% of nominal value for bonds with minimum charges. Platform fee of 0.2% per annum.
6. Custody and Advisory Services: Singapore entity provides custody services (asset segregation via Standard Chartered Bank partnerships) and investment advisory services with market analysis reports.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Doo Financial is an online brokerage firm offering multi-asset trading access to stocks (US, Hong Kong, Australia, A-shares), futures, 500+ global funds, 1,000+ bonds, CFDs, OTC instruments, and stock index options through its proprietary InTrade platform. The firm serves retail and professional investors globally via seven separately regulated entities (SEC/FINRA, ASIC, SFC, BAPPEBTI, CySEC, MAS, SCA) and provides Singapore-based custody and investment advisory services.

Product overview

Doo Financial is a global online brokerage providing a comprehensive suite of trading products through multiple platforms including its proprietary InTrade app, MetaTrader 5, and TradingView integration. The core product portfolio spans Stocks (US, HK, AU, and A-share markets), Futures (indices, forex, energy, metals, agricultural commodities), Funds (500+ global funds), Bonds (1,000+ global bonds), CFDs (forex, gold, silver, crude oil, stock indices), OTC trading, and Stock Index Options. The company operates through multiple regulated sub-brands across different jurisdictions: Doo Financial Australia (ASIC-regulated), Doo Financial Hong Kong (SFC-regulated), PT. Doo Financial Futures Indonesia (BAPPEBTI-regulated), Doo Financial Cyprus (CySEC-regulated), Doo Capital Market SG (MAS-regulated), and DOOME Financial UAE (SCA-regulated). Additional ecosystem brands include Doo Wealth (wealth management), Doo Payment (payment/exchange), Doo Academy (financial education), Doo Health (wellness), Doo Property (real estate), Doo Consulting (advisory), FinPoints (fintech solutions), BrokerForce (broker technology), and Clearing Cloud (liquidity infrastructure).

Differentiator

Problem solved

Functional benefit

Brands

• Doo Wealth: Wealth management brand launched in 2023.
• Doo Payment
• Doo Academy
• Doo Health
• Doo Property
• Doo Consulting
• InTrade
• FinPoints

Products and services

• Stocks Trading Online stock trading service providing access to United States, Hong Kong, Australia, and A-share markets with tiered commissions for retail and institutional clients.
• Futures Trading Futures trading across stock indices, forex, energy, metals, and agricultural commodities on major global exchanges including CME, CBOT, HKFE, SGX, ASX, and JPX.
• Funds Investment Access to over 500 top global funds including equity, bond, and money market funds for diversification, with a 1% subscription fee, 0.5% p.a. platform fee, and 0.06% p.a. internal custody fee.
• Bonds Trading Global bond investment service offering 1,000+ government and corporate bonds with a 0.5% processing fee of nominal value and 0.2% p.a. platform fee.
• CFDs Trading CFD trading on forex, gold, silver, crude oil, and stock indices with leverage up to 1:30 on Classic accounts (€100 min) and tighter spreads on Premium accounts (€5,000 min), with up to 1:500 leverage available for professional traders.
• OTC Trading Over-the-counter market access for financial instruments outside traditional exchanges, including stocks, ADRs, bonds, and derivatives, with flexibility and lower costs for smaller or international companies.
• Stock Index Options Stock index options trading allowing traders to buy or sell contracts giving the right to trade an index such as the S&P 500 at a specified price before a set date.
• InTrade Platform Proprietary all-in-one investment platform developed by Doo Financial's tech team, offering professional charts, real-time market data, and seamless online trading for US stocks, crypto, futures, forex, funds, bonds, and CFDs across global markets via iOS, Android, and web.
• Custody and Investment Advisory Services Singapore entity (Doo Capital Market SG Pte. Ltd., MAS license CMS101428) provides custody services with asset segregation through partnerships with Standard Chartered Bank, along with investment advisory services and market analysis reports for professional investors.
• Clearing Cloud Broker-to-liquidity provider connection system supporting 10,000+ trading products, used to serve institutional and broker partners with multi-asset infrastructure.

Quantifiable outcome

• 400,000+ global clients across 150+ countries/regions
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Manchester UnitedflagshipGTM or Marketing Partner · 1 January 2023Official Global Partner of Manchester United football club since 2023. Unlocks passionate football experience through collaboration, providing international brand exposure and marketing reach for Doo Financial.
• Adelaide United Football ClubcoreGTM or Marketing Partner · 1 January 2022Official partner of Adelaide United Football Club demonstrating regional sports marketing presence in Australia.
• UNICEF HKminorStrategic or Co-development Partner · 1 January 2022Partnership with UNICEF Hong Kong to promote children's welfare and social responsibility initiatives.
• Bison BankcoreStrategic or Co-development Partner · 1 January 2021Signed Memorandum of Understanding (MOU) with Bison Bank for potential strategic cooperation in financial services.
• iFAST FinancialcoreGTM or Marketing PartnerRecognition with Outstanding Global Financial Services Award by iFAST Financial, demonstrating service excellence.
• Standard Chartered BankcoreTechnology or IntegrationSingapore entity provides custody services through partnerships with institutions like Standard Chartered Bank for asset segregation and security.
• Kinsmen Securities LimitedcoreStrategic or Co-development PartnerAcquired Australian broker Kinsmen Securities Limited in 2021, rebranded as Doo Financial Australia Limited.
• Peter ElishcoreStrategic or Co-development PartnerAcquired US brokerage firm Peter Elish with 30 years of history in 2019 as part of US market entry.

Scale indicators8 records

Recent moves20 records

Expansion highlights6 records

Broad incumbents

• Interactive Brokers: Large multi-jurisdiction online broker offering global equities, futures, options, forex, and bonds to retail and professional clients through a single platform. Comparable to Doo Financial on multi-asset, multi-region brokerage model, though materially larger and more established.

Direct peers

• Futu Holdings: Hong Kong-headquartered online broker with Moomoo app, offering equities, futures, and wealth products across HK, US, and Singapore markets with proprietary platform. Direct competitor to Doo Financial in HK/SG, with stronger brand and public-company capital.
• Tiger Brokers (UP Fintech Holding): Singapore/Hong Kong-based online broker providing global equities, futures, and wealth products to retail investors through Tiger Trade app across multiple jurisdictions. Direct competitor with similar product mix and APAC focus as Doo Financial.
• Saxo Markets: Denmark-headquartered multi-asset broker regulated across multiple jurisdictions offering stocks, ETFs, bonds, FX, futures, and CFDs via SaxoTraderGO/Pro platforms with white-label capabilities. Comparable on regulated multi-jurisdiction multi-asset offering.
• IG Group: UK-listed global multi-jurisdiction broker offering CFDs, spread betting, share trading, and futures across regulated entities in UK, EU, Australia, Singapore, and UAE. Comparable product/multi-jurisdiction footprint, particularly in CFD and futures.
• CMC Markets: Global CFD and share trading broker with regulated entities in UK, Australia, Singapore, and other jurisdictions, offering leveraged trading across forex, indices, commodities, and shares. Comparable to Doo Financial's CFD/futures/multi-jurisdiction regulated model.
• Vantage (Vantage Markets): Multi-jurisdiction CFD and forex broker regulated by ASIC, CySEC, FCA, and others, offering leveraged trading in forex, indices, commodities, and shares via MT4/MT5. Comparable in regulated multi-jurisdiction leveraged trading offering.

Emerging players

• Webull: Mobile-first US-originated brokerage now expanding internationally with operations in HK, Singapore, and other APAC markets offering equities and derivatives. Comparable on retail-focused digital brokerage model targeting self-directed investors.

Regional players

• Phillip Securities (POEMS): Singapore-headquartered regional broker offering multi-market equities, futures, CFDs, and wealth products across Singapore, Hong Kong, and other Asian markets. Comparable on multi-jurisdiction APAC brokerage and product breadth.

Others

• FXCM (now part of Jefferies): Globally regulated forex and CFD broker offering retail and institutional trading. Comparable in product offering (CFD/Forex), though different geographic emphasis. Listed mainly for thematic comparability with Doo Financial's CFD and forex revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DooFinancial?ref_src=twsrctfw
• Facebookfacebook.com/DooFinancial?locale=zh_HK
• LinkedInlinkedin.com/company/doo-financial
• Instagraminstagram.com/doo_financial

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doo Financial