Stavanger Aftenblad
Stavanger Aftenblad is a Norwegian regional newspaper founded in 1893 that serves Rogaland region readers with daily local news. Owned by Schibsted, it operates a digital subscription platform, e-avis digital edition, historical archive, podcasts, and newsletters, generating revenue from subscribers and local advertisers.
- Company typePrivate
- Founded1893
- HeadquartersStavanger, Norway
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Stavanger Aftenblad does
Stavanger Aftenblad is a regional Norwegian newspaper founded in 1893 and headquartered at Nytorget 1, 4012 Stavanger, serving readers in the Rogaland region with daily local journalism. The company is owned by Schibsted, a major Norwegian media conglomerate, and employs between 101 and 250 people. It covers local municipalities including Stavanger, Sandnes, and Jæren, with focused sports coverage of regional clubs (Viking FK, Sandnes Ulf, Bryne FK, EIK, Stavanger Oilers), alongside culture, opinion, business, and weather/obituary content. The publication adheres to the Vær Varsom-plakaten press ethics standards.
The company's core technology is a digital-first news publishing platform that combines the aftenbladet.no website, an e-avis (digital replica edition) at eavis.aftenbladet.no, and an e-arkiv (historical digital archive). Additional product layers include podcast programming (multiple named series), email newsletters (Nyhetsbrev), brain teaser games (Sudoku, crosswords), webcams, and customer self-service via the kundeservice.aftenbladet.no portal. Content distribution relies on Schibsted For Business for advertising sales and shared group-level infrastructure.
Stavanger Aftenblad operates a dual revenue model combining paywall-gated recurring subscription revenue (the "Bli abonnent" / become-a-subscriber flow) with advertising revenue from local and regional advertisers served through branded placements and commercial content sections. The primary customer segment is the general news-reading public in Rogaland, with a secondary B2B segment of local and regional advertisers seeking access to that audience. Pricing details are not publicly disclosed; subscription conversion is driven through dedicated campaign landing pages and newsletter acquisition funnels.
Stavanger Aftenblad firmographics
Firmographics- Name
- Stavanger Aftenblad
- Legal name
- Stavanger Aftenblad
- Website
- https://aftenbladet.no
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stavanger Aftenblad is a Norwegian regional newspaper founded in 1893 that serves Rogaland region readers with daily local news. Owned by Schibsted, it operates a digital subscription platform, e-avis digital edition, historical archive, podcasts, and newsletters, generating revenue from subscribers and local advertisers.
- Ownership category
- akta.pro rank
Stavanger Aftenblad industry classification
Industry- Product category
- Regional Newspapers
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where Stavanger Aftenblad is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Stavanger Aftenblad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription revenue: Stavanger Aftenblad operates a subscription-based model, requiring paid access to journalism content. The website prominently features calls to 'Bli abonnent' (Become a subscriber) and 'Les hele saken med abonnement' (Read the full story with a subscription), indicating a paywall model where premium journalism content is gated behind subscriptions.
- Advertising revenue: The site features advertising placements including 'Kommersielt innhold' (commercial content) sections, 'Penger.no' branded links, and dedicated business advertising pages through Schibsted For Business, generating advertising revenue from local and national advertisers.
Distribution channels4 records
Marketing channels5 records
Stavanger Aftenblad product offering
Product offeringCore offering
Stavanger Aftenblad publishes a daily regional newspaper covering local, national, and international news, sports, culture, and opinion for the Stavanger and Rogaland area. Its offering includes a print edition, a subscription-gated digital news platform (aftenbladet.no), an electronic newspaper edition (e-avis), a historical digital archive (e-arkiv), podcasts, and email newsletters. Both consumer subscriptions and advertising placements generate revenue.
Product overview
Stavanger Aftenblad is a regional Norwegian newspaper based in Stavanger, Rogaland. The company operates a digital news platform offering news coverage across multiple sections including local news (Lokalt), national news (Innenriks), international news (Utenriks), sports (Sport), culture (Kultur), and opinion (Meninger). Additional offerings include e-avis (digital newspaper edition), podcast programming, brain teaser games (Sudoku, crosswords), webcams, weather services, and obituary listings. The publication follows the Vær Varsom-plakaten guidelines for press ethics.
Differentiator
Problem solved
Functional benefit
Brands
- E-avis: Digital e-edition of the newspaper available at eavis.aftenbladet.no
Products and services
- Daily Print Newspaper (Stavanger Aftenblad) Printed daily regional newspaper delivering local, national, and international news, sports, culture, and opinion coverage to subscribers in the Rogaland region.
- aftenbladet.no digital news platform Subscription-gated digital news platform offering local, national, and international news, sports, culture, opinion, weather, traffic, and live webcam feeds for readers in Rogaland.
- E-avis (Digital Edition) Digital replica of the printed Stavanger Aftenblad newspaper, accessible to subscribers via eavis.aftenbladet.no for reading the full digital edition.
- E-arkiv (Historical Archive) Searchable historical digital archive of past editions of Stavanger Aftenblad, provided to subscribers via eavis.aftenbladet.no/search.
- Aftenbladet Podcasts Editorial podcast series including 'Aftenbla-bla', 'Aftenball', 'Inger Springer', 'Advokatskandalen', 'Hekkan, eg ska bli far!', and 'Jakten på @Prometheus', distributed to listeners via podcast platforms.
- Aftenbladet Newsletters (Nyhetsbrev) Email newsletters delivering curated news alerts and content from Stavanger Aftenblad to subscribers.
- Brain teasers and games (Sudoku and crosswords) Interactive brain-teaser games including Sudoku and crosswords offered to readers on the digital news platform.
Companies that use Stavanger Aftenblad
Customer profileSegments2 records
Ideal customer profiles2 records
Stavanger Aftenblad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stavanger Aftenblad partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Stavanger Aftenblad competitors and assessment
Company assessmentBroad incumbents
- Dagbladet: Norwegian national tabloid newspaper, also part of Schibsted, with significant digital traffic. Overlaps on national and international news, sport, and culture and competes for the same Rogaland readers.
- NRK: Norwegian public broadcaster offering free nationwide news, sports, and culture coverage including dedicated Rogaland regional news. Comparable as a major competitor for local audience attention, though funded publicly rather than via subscription.
- VG (Verdens Gang): Major Norwegian national newspaper (also Schibsted) with a large digital readership. Overlaps with Stavanger Aftenblad on national news, sport, and culture coverage and competes for the same Rogaland audience at a national scale.
- Aftenposten: Norway's largest national newspaper, also owned by Schibsted. Operates in the same group but at a national rather than regional scale, with broader newsroom resources and similar subscription model; comparable as a sister publication and benchmark for digital subscription performance.
Direct peers
- Fædrelandsvennen: Regional newspaper for Kristiansand and Agder in southern Norway, also part of Schibsted, with a comparable subscription and local advertising model. Closely comparable in size, ownership, and digital paywall approach.
- Drammens Tidende: Regional newspaper for Drammen and Buskerud in Norway, operating a similar digital-first subscription news model. Comparable in scale and target audience, with overlapping local journalism and sports coverage.
- Bergens Tidende: Leading regional newspaper for the Bergen and Vestland region of Norway, operating a similar subscription-paywalled digital news model. Highly comparable as a same-tier regional daily with overlapping sport, culture, and local journalism coverage and a comparable subscriber base.
- Adresseavisen: Regional newspaper serving Trondheim and Trøndelag in Norway, with a similar digital subscription and local journalism model. Operates as a direct functional comparable given its scale, paywall structure, and role as a flagship regional title.
- Sunnmørsposten: Regional newspaper for Ålesund and Sunnmøre on Norway's west coast, with a comparable regional subscription and advertising model. Direct comparable in editorial scope and digital paywall strategy.
- Haugesunds Avis: Regional newspaper for Haugesund and northern Rogaland, directly adjacent to Stavanger Aftenblad's geography. Comparable as a same-region Norwegian regional daily with similar content mix and subscription model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Stavanger Aftenblad social profiles
Digital presenceStavanger Aftenblad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stavanger Aftenblad leadership team
Management profileNumber of profiles
Profiles5 records
Stavanger Aftenblad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stavanger Aftenblad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stavanger Aftenblad
What does Stavanger Aftenblad do?
Stavanger Aftenblad publishes a daily regional newspaper covering local, national, and international news, sports, culture, and opinion for the Stavanger and Rogaland area. Its offering includes a print edition, a subscription-gated digital news platform (aftenbladet.no), an electronic newspaper edition (e-avis), a historical digital archive (e-arkiv), podcasts, and email newsletters. Both consumer subscriptions and advertising placements generate revenue.
Is Stavanger Aftenblad a public or private company?
Stavanger Aftenblad is a private company. It is classified as corporate owned and is currently operating.
When was Stavanger Aftenblad founded?
Stavanger Aftenblad was founded in 1893. It employs 101 to 250 people.
Where is Stavanger Aftenblad based?
Stavanger Aftenblad is headquartered in Stavanger, Norway, in the Europe region.
How does Stavanger Aftenblad make money?
Two revenue lines are on record. Subscription revenue is the primary driver. The others are advertising revenue.
Who are Stavanger Aftenblad's main competitors?
Broad incumbents on record are Dagbladet, NRK, VG (Verdens Gang) and Aftenposten. Direct peers are Fædrelandsvennen, Drammens Tidende, Bergens Tidende, Adresseavisen, Sunnmørsposten and Haugesunds Avis.
Does Stavanger Aftenblad have an API?
No public API is recorded for Stavanger Aftenblad.
What industry is Stavanger Aftenblad in?
Stavanger Aftenblad's product category is Regional Newspapers. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513110 and its SIC code is 2711.