What Refactored does

Refactored is a Colorado-based digital agency that specialized in digital transformation services and advanced user experience design for organizations adopting modern content management architectures. Founded in 2016 and operating with a headcount of 11-50 employees, the firm positioned itself around the emerging headless CMS market rather than legacy monolithic CMS implementations, targeting enterprise clients undertaking digital transformation projects.

The company's core productized asset was the "Web Accelerator for Storyblok" — a pre-built accelerator comprising reusable components, advanced search solutions, web accessibility tooling, and starter site templates (including association and conference website variants) — designed to compress the timeline and reduce the implementation friction of headless CMS deployments on the Storyblok platform. Refactored's underlying technology orientation was therefore headless CMS implementation and digital transformation enablement rather than proprietary platform development; the agency layer delivered the solution, and the accelerator was the primary point of repeatable value capture.

Refactored operated as a privately-held firm with pricing and revenue not publicly disclosed. Its go-to-market was horizontal across "enterprise digital transformation" use cases, and customer logos, contract structures, and retention metrics are absent from the available data. On January 28, 2025, Refactored was acquired by BizStream, a larger Michigan-based digital agency, after which it operates as a wholly-owned subsidiary with its Web Accelerator folded into BizStream's broader CMS technology portfolio spanning Kentico, Kontent.ai, Payload, WordPress, and Storyblok. The acquisition was explicitly framed as a defensive move against growing AI-driven disruption in the agency services market.

Name

Refactored

Legal name

Refactored

Website

https://refactoredmedia.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Refactored was a Colorado-based digital agency (11-50 employees) specializing in digital transformation, advanced UX design, and a productized Web Accelerator for Storyblok headless CMS deployments, acquired by BizStream in January 2025.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Application Modernization & Refactoring (BPAEACAC)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital transformation services
• Headless CMS implementation
• Web development services
• User experience design
• Website accelerator solutions

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Refactored is a digital agency specializing in digital transformation and advanced user experience design. The firm helps organizations adopt headless content management systems and offers a proprietary Web Accelerator solution for Storyblok, providing pre-built components, advanced search, web accessibility tools, and starter site templates to accelerate CMS implementation.

Product overview

Refactored was a Colorado-based digital agency specializing in digital transformation and advanced user experience design. The company offered a Web Accelerator solution designed to accelerate headless CMS adoption. Following its acquisition by BizStream in January 2025, the Web Accelerator product became part of BizStream's portfolio as a tool for implementing headless CMS implementations, particularly with Storyblok.

Differentiator

Problem solved

Functional benefit

Brands

• Web Accelerator: A solution for headless CMS adoption, developed by Refactored and added to BizStream's portfolio following the acquisition.

Products and services

• Web Accelerator for Storyblok

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BizStreamcoreStrategic or Co-development Partner · 28 January 2025BizStream, a Michigan-based digital agency, acquired Refactored in January 2025. The acquisition added Refactored's Web Accelerator solution for headless CMS adoption to BizStream's portfolio, expanding its CMS technology specializations and digital transformation capabilities. The deal positions BizStream to compete more effectively amid growing AI disruption in the agency space.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Slalom: A digital transformation consultancy with dedicated CMS and modern engineering practices, working with enterprise clients on composable architecture — directly comparable at the services layer.
• Americaneagle.com: A larger digital agency offering CMS, web development, and digital transformation services across multiple platforms — broader in scope than Refactored but overlapping in core web development and headless CMS work.
• Blue Acorn: A digital experience agency (now part of Cognizant) focused on commerce, CMS, and digital transformation for enterprise clients — adjacent peer given overlapping CMS/digital transformation services and customer profile.
• Perficient: A large global digital transformation consultancy with significant headless CMS and web platform implementation practices — competes for the same enterprise digital transformation RFPs as Refactored.
• Dept: A large global digital agency offering end-to-end digital transformation, engineering, and experience design — broader than Refactored but active in the same composable/headless CMS space.

Direct peers

• Crystallize: A Storyblok-focused digital agency specializing in headless CMS implementations and composable digital experiences — the closest direct comparable to Refactored's Web Accelerator practice.
• Velir: A digital experience agency with deep CMS implementation expertise (Sitecore, Kentico, headless platforms), serving association and enterprise clients — directly comparable in customer base and solution mix to Refactored.
• Genuine: A digital experience agency focused on CMS, web platforms, and digital transformation for mid-market and enterprise brands — closely comparable to Refactored in size, focus, and customer mix.

Others

• Storyblok: The headless CMS platform vendor on which Refactored's Web Accelerator is built — not a competing agency, but a critical ecosystem counterparty whose commercial trajectory directly drives Refactored's product relevance.
• Netlify: A composable web platform company enabling headless CMS deployments — adjacent ecosystem participant rather than direct agency competitor, but shapes the same enterprise architecture decisions Refactored wins business from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/refactoredint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refactored