Attorney at Law Magazine

What Attorney at Law Magazine does

Attorney at Law Magazine is a privately held national legal media company that produces editorial content, magazines, directories, and job-listing services for the U.S. legal market. It serves two primary audiences: attorneys and law firms seeking marketing visibility, and consumers searching for legal help, with a secondary audience of legal industry vendors seeking to reach law firms. The company is operated by Target Market Media, LLC, headquartered in Phoenix, Arizona, and has been publishing continuously since 2009.

The company's core product set is built on a digital content management and online publishing platform and includes national and regional digital magazines (Dallas, Jacksonville/First Coast, Raleigh/NC Triangle editions), a quarterly Personal Injury print edition, a themed Special Issues series (Family Law, Mediation, Criminal Defense, etc.), the Local Legal Authority lawyer directory, a Best Legal Vendors directory, the Legal Resources portal at attorneyatlawresources.com, a Legal Job Board, and a Hurricane Damage Claims Assistance lead-generation service. The platform functions as a multi-product content and directory ecosystem, with editorial archives serving as long-tail SEO assets for both consumer legal search and attorney thought leadership.

The business model is advertising- and directory-led, with revenue generated from print advertising, digital advertising (web banners, newsletter banners, digital magazine ads), feature story and section sponsorships, and recurring directory listings on Local Legal Authority and Best Legal Vendors. Go-to-market is direct sales-led, with pricing customized per client; the company does not publicly disclose pricing. Customer segments are predominantly SMB (individual attorneys and small law firms) across the U.S., with no disclosed enterprise anchors or large managed-services contracts. The firm is privately held, reports no headcount or revenue, and shows no record of venture capital or private equity funding.

Name

Attorney at Law Magazine

Legal name

Target Market Media, LLC

Website

https://attorneyatlawmagazine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Attorney at Law Magazine is a privately held national legal media company operating digital and print magazines, the Local Legal Authority lawyer directory, a legal job board, and content resources for attorneys, law firms, and consumers seeking legal help, under Target Market Media, LLC since 2009.

Ownership category

akta.pro rank

Product category

Legal Media & Advertising

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Legal & Regulatory Publishing (Case Law, Statutes, Treatises) (MPAJACAA)

akta.pro secondary industries

Legal Reference (Statutes, Case Law, Practice Guides) (EDAGAGAB), Litigation PR & Legal Communications (MPAAAOAH)

Keywords

• Legal media publishing
• Attorney advertising
• Law firm marketing
• Legal directory listings
• Legal content marketing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Advertising: Advertising space in print magazines including local editions (Dallas, Jacksonville, Raleigh) and national print publications
2. Digital Advertising: Banner ads, web banners, digital magazine ads, newsletter banners, and editorial sponsorships across their online platforms
3. Feature Story Sponsorships: Sponsored feature stories and section sponsorships allowing brands to align with specific editorial content
4. Directory Listings: Lawyer directory (Local Legal Authority) and various top lists in various industries providing premium placement for attorneys

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Attorney at Law Magazine is a national legal media brand that publishes digital and print magazines covering the legal profession, supported by local editions (Dallas, Jacksonville, Raleigh) and a suite of online resources. Its core commercial offering is paid advertising and premium directory placements (Local Legal Authority attorney directory, Best Legal Vendors directory, Legal Job Board) sold to law firms and legal service vendors, combined with content marketing campaigns that connect consumers seeking legal representation with featured attorneys.

Product overview

Attorney at Law Magazine is a national legal publication company operating since 2009 under parent company Target Market Media, LLC. The company operates a multi-platform portfolio consisting of digital magazines (national and local editions covering various legal specialties), a lawyer directory called Local Legal Authority, a Best Legal Vendors directory, Legal Resources educational content, a Legal Job Board, and Hurricane Damage Claims assistance services. The company also offers marketing services including advertising (print, digital, web banners, newsletters) and content marketing (feature stories, sponsorships) targeted at law firms and legal professionals. The core products work together as a content and directory ecosystem serving both lawyers (for marketing, recruitment, and professional development) and consumers (for finding attorneys and legal information).

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Veza ReceptionminorStrategic or Co-development Partner · 8 May 2026Veza Reception, a Phoenix-based legal-only answering service for law firms, was included in Attorney at Law Magazine's 2026 industry guide evaluating virtual receptionist providers in the legal sector. The recognition highlights Veza's dedicated receptionist pods, legal intake capabilities, after-hours coverage, and warm transfer services tailored specifically for law firms.
• Hurricane Damage Law FirmscoreChannel Partner/ Reseller/ DistributorAttorney at Law Magazine has partnered with hurricane damage attorneys to provide readers with up-to-date information on claims and trends, and to connect readers who have received property damage with these lawyers. Services include free case evaluations and contingency-based representation.
• Google (Advertising Partner)minorGTM or Marketing PartnerGoogle is listed as a third-party advertising partner in the Privacy Policy, using DART cookies to serve ads to site visitors based on their visit to the website and other sites.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avvo: Avvo runs a consumer-facing attorney directory with rated lawyer profiles and law firm marketing services; it competes head-to-head with Attorney at Law Magazine's directory and digital advertising offerings for both consumer traffic and law firm marketing spend.
• Justia: Justia operates a free attorney directory, consumer legal information portal, and law firm marketing solutions, serving the same dual lawyer + consumer audience that Attorney at Law Magazine targets with its Local Legal Authority directory and consumer legal help articles.
• Law360: Law360 is a subscription-based legal news and analysis publisher that monetizes through law firm and legal vendor subscriptions, sharing the same B2B legal media + subscription business model and competing for law firm content marketing budgets.
• Nolo: Nolo publishes consumer-facing legal self-help content and operates an attorney directory, overlapping with Attorney at Law Magazine's consumer legal help articles and Local Legal Authority directory for both consumer traffic and attorney acquisition.
• Attorney at Work: Attorney at Work is a niche practice-management publication and resource site targeting practicing attorneys with marketing and business-of-law content, closely mirroring Attorney at Law Magazine's content marketing and Legal Resources portal positioning.
• FindLaw: FindLaw (owned by Thomson Reuters) operates the largest online attorney directory and lawyer marketing platform in the US, directly competing with Attorney at Law Magazine's Local Legal Authority directory and law firm advertising products.

Broad incumbents

• The American Lawyer: The American Lawyer is an ALM-owned legal trade publication serving large law firms with news, rankings and analysis — a much larger incumbent competing for the same law firm advertising, sponsored editorial, and thought-leadership content budgets.
• Above the Law: Above the Law is a legal media outlet producing news, commentary, and a job board for legal professionals — directly overlapping with Attorney at Law Magazine's Legal Job Board and editorial coverage of the legal industry.
• National Law Journal: National Law Journal is a long-running legal trade publication competing with Attorney at Law Magazine for national law firm advertising dollars and editorial attention from large-firm attorneys.

Emerging players

• Lawyerist: Lawyerist is an online legal media brand producing articles, podcasts and resources for solo and small law firms, with overlapping audience and advertiser base to Attorney at Law Magazine's small firm and solo practice content coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AALMagazine
• YouTubeyoutube.com/c/AttorneyatlawmagazineOfficial
• Facebookfacebook.com/AttorneyAtLawMagazine
• LinkedInlinkedin.com/company/attorney-at-law-magazine
• Instagraminstagram.com/attorneyatlawmagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attorney at Law Magazine