PV Squared
PV Squared is a worker-owned solar cooperative designing, installing, and servicing photovoltaic, battery storage, and EV charging systems for residential and commercial customers across Western Massachusetts and Southern Vermont.
- Company typePrivate
- Founded2002
- HeadquartersMaussane, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PV Squared does
PV Squared (legal name Pioneer Valley Photovoltaics Cooperative, Inc.) is a worker-owned solar cooperative founded in 2002 and headquartered in Greenfield, Massachusetts. The company designs, installs, and services solar photovoltaic (PV) systems, battery storage, and EV charging infrastructure for residential and commercial customers across Western Massachusetts (Hampden, Hampshire, Franklin, and Berkshire Counties plus the North Quabbin region) and Southern Vermont. It operates 5 installation crews rolling out of a single Greenfield warehouse and has installed more than 2,000 solar systems since inception. The firm is privately held with no outside equity investors; employees are co-owners under a cooperative governance model.
The company's core technology stack is solar PV installation rather than proprietary software or hardware. Systems are built using tier-1 third-party components including SolarEdge and Enphase inverters, Tesla Powerwall battery storage, and SunPower panels, deployed across rooftop, ground-mount, carport, and custom configurations. Service operations are supported by partnerships with SolarEdge and Enphase monitoring platforms, an Omnidian-backed 24/7 performance monitoring and cash-back guarantee, and membership in the Amicus Solar Cooperative (50+ member firms, 1,600+ professionals). The company carries NABCEP accreditation (the only New England firm with this designation), DCAMM certification, B Corp certification, and consecutive Solar Power World Top Solar Contractor recognition (2017-2024).
PV Squared generates revenue primarily through one-time installation fees for residential and commercial PV systems, with secondary revenue from battery storage and EV charging hardware sales and ongoing maintenance/service contracts (including servicing competitor-installed systems). The go-to-market is direct-to-consumer and direct-to-commercial via commission-free consultations, supported by website lead capture, community referrals, financing partnerships (SolarTogetherUMass, Sungage Financial, Franklin First FCU, MassSave HEAT Loan), and recurring maintenance agreements. Customer segments include residential homeowners (primary) and a diverse commercial base spanning manufacturing, food cooperatives, education, healthcare, agriculture, hospitality, real estate, and nonprofits. Pricing is quote-based and not publicly disclosed; systems include a 20-year workmanship warranty and 25-year product warranty.
PV Squared firmographics
Firmographics- Name
- PV Squared
- Legal name
- Pioneer Valley Photovoltaics Cooperative, Inc.
- Website
- https://pvsquared.coop
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PV Squared is a worker-owned solar cooperative designing, installing, and servicing photovoltaic, battery storage, and EV charging systems for residential and commercial customers across Western Massachusetts and Southern Vermont.
- Ownership category
- akta.pro rank
PV Squared industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industry
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where PV Squared is headquartered
LocationHeadquarters
- HQ city
- Maussane
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PV Squared business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Solar Installation Services: One-time design, installation, and commissioning of solar PV systems for residential and commercial customers. Revenue generated from installation fees, equipment sales, and associated services.
- Maintenance and Service: Ongoing service contracts, system inspections, troubleshooting, and repairs for both PV Squared-installed and other solar systems. Includes preventative maintenance programs.
- Battery Storage and EV Charging: Installation of battery storage systems (Tesla Powerwall, SolarEdge) and EV charging stations as standalone services or integrated with solar installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Residential Solar Installation |
| Other | Multi-year contract | Commercial Solar Installation |
| Other | Multi-year contract | Battery Storage Systems |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
PV Squared product offering
Product offeringCore offering
PV Squared designs, installs, and maintains solar photovoltaic systems, battery storage solutions, and EV charging infrastructure for residential and commercial customers across Western Massachusetts and Southern Vermont. The company operates five installation crews from a Greenfield, MA warehouse and provides ongoing maintenance, inspections, and 24/7 monitoring support for the lifetime of each system.
Product overview
PV Squared is a worker-owned solar cooperative that operates as a services company offering integrated solar energy solutions rather than a single software product. Their core portfolio consists of Residential Solar Systems and Commercial Solar Systems, which can be enhanced with Battery Storage Systems (including SolarEdge and Tesla Powerwall) and EV Charging Solutions as add-on modules. All customers receive access to ongoing Solar System Maintenance and Service and Solar System Inspections for long-term system performance. The company designs, installs, and maintains solar and battery systems for homeowners and businesses across Western Massachusetts and Southern Vermont, operating 5 installation crews from their Greenfield, MA warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Systems Design and installation of solar PV systems for homeowners in Western Massachusetts and Southern Vermont, including roof-mounted, ground-mounted, and custom structure installations. Systems come with 20-year workmanship and 25-year product warranties.
- Commercial Solar Systems Design and installation of solar solutions for businesses, nonprofits, farms, schools, and institutions, including rooftop, ground-mounted, carport, and custom solar installations. Delivered by over a dozen licensed electricians and five installation crews.
- Battery Storage Systems Solar plus battery storage systems providing backup power during grid outages, reduced reliance on fossil fuels, and participation in utility demand-response programs. Integrates SolarEdge battery solutions and Tesla Powerwall 3.
- EV Charging Solutions Home EV charging station installation integrated with solar systems, allowing homeowners to use solar-generated energy to power electric vehicles.
- Solar System Maintenance and Service Ongoing maintenance, troubleshooting, and repair services for solar systems, including preventative maintenance programs. Serves both PV Squared-installed systems and other companies' systems, with expert troubleshooting for SolarEdge and Enphase platforms.
- Solar System Inspections Proactive system inspections to ensure solar systems operate efficiently, catch small issues early, and protect customer investments over time.
Quantifiable outcome
- 2,000+ solar systems installed for homes and businesses
- +2 more outcomes
Companies that use PV Squared
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
PV Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
PV Squared partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pioneer Valley Habitat for HumanitycoreOngoing partnership since 2010 to make solar energy accessible to lower-income households. Completed seven projects in Franklin and Hampshire County, donating products and services at no cost to homeowners. Eight project currently underway in Greenfield.
- Amicus Solar CooperativecoreMember-owned cooperative of 50+ vetted solar companies across North America. Provides bulk purchasing power, best practices sharing, technical knowledge, and collective experience. PV Squared benefits from collective expertise of 1,600+ trained professionals and 200+ NABCEP certified employees.
- OmnidiancoreEnergy performance guarantee provider offering 24/7 monitoring, proactive service dispatch, 100% covered maintenance, live support, and cash-back energy guarantee. 2-year pre-paid Omnidian Performance Plan included with all new qualified residential systems.
- Amicus O&M (Operations & Maintenance)minorOperations and maintenance network partnership providing national best practices combined with local cooperative presence.
- Connecticut River ConservancyminorEnvironmental partnership involving annual Source to Sea Cleanup volunteer participation, demonstrating commitment to community and environmental stewardship.
- Queer Trades CollaborativeminorPartnership supporting LGBTQ+ tradespeople and promoting inclusive workplace values.
- Mass SavecoreMassachusetts energy efficiency program offering 0% interest HEAT Loan financing for solar and battery storage installations through approved contractors.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
PV Squared competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest residential solar installer in the United States with national footprint and broad product portfolio including battery storage and grid services. Competes in the same Massachusetts residential solar market but with vastly greater scale, marketing budget, and financing options.
- Tesla Energy: Vertically integrated solar and battery provider selling Powerwall and Solar Roof systems direct-to-consumer. Overlaps with PV Squared in residential solar plus storage but operates at national scale with proprietary hardware advantage.
- SunPower: National residential and commercial solar provider with integrated hardware and installer network. PV Squared installs SunPower panels as one of its equipment partners, and competes in the same regional commercial and residential markets.
Direct peers
- Borrego Solar: Commercial and utility-scale solar EPC contractor with significant Northeast US project activity. Comparable in commercial solar installation execution capability, particularly for projects of the size PV Squared delivers to enterprises like Valley Steel Stamp and Equal Exchange.
- Trinity Solar: One of the largest residential solar installers in the Northeast US, operating across MA, CT, NJ, NY, RI, and surrounding states. Direct competitor in the same regional solar installation category with overlapping target customer base and product mix.
- Momentum Solar: Direct-to-consumer residential solar installer with active operations across the Northeast including Massachusetts. Comparable in residential installation focus, vertically-integrated in-house crews, and reliance on premium equipment brands.
- PosiGen: Residential solar and energy efficiency installer focused on middle-income homeowners with financing-led GTM model. Comparable in residential solar installation focus and in serving customers who benefit from incentive-driven financing structures.
- ReVision Energy: Maine-based solar installer serving Northern New England with residential, commercial, and institutional projects. Closest comparable to PV Squared due to similar regional scope, employee-ownership ethos, NABCEP-certified workforce, and community-rooted brand.
- New England Solar: Massachusetts-based residential and commercial solar installer serving homeowners and businesses across New England. Comparable regional installer competing with PV Squared in overlapping Western and Central Massachusetts markets.
Regional players
- SunCommon: Vermont-based residential and commercial solar installer with strong B Corp and community-rooted positioning. Directly comparable in values-driven brand, regional scope in PV Squared's Southern Vermont service area, and residential-plus-commercial business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PV Squared social profiles
Digital presencePV Squared compliance and trust
Trust signalCompliance6 records
PV Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
PV Squared leadership team
Management profileNumber of profiles
PV Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PV Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PV Squared
What does PV Squared do?
PV Squared designs, installs, and maintains solar photovoltaic systems, battery storage solutions, and EV charging infrastructure for residential and commercial customers across Western Massachusetts and Southern Vermont. The company operates five installation crews from a Greenfield, MA warehouse and provides ongoing maintenance, inspections, and 24/7 monitoring support for the lifetime of each system.
Is PV Squared a public or private company?
PV Squared is a private company. It is classified as management employee owned and is currently operating.
When was PV Squared founded?
PV Squared was founded in 2002. It employs 11 to 50 people.
Where is PV Squared based?
PV Squared is headquartered in Maussane, France, in the Europe region.
How does PV Squared make money?
Three revenue lines are on record. Solar Installation Services are the primary driver. The others are maintenance and Service and battery Storage and EV Charging.
Who are PV Squared's main competitors?
Broad incumbents on record are Sunrun, Tesla Energy and SunPower. Direct peers are Borrego Solar, Trinity Solar, Momentum Solar, PosiGen, ReVision Energy and New England Solar. SunCommon is listed as a regional player.
Does PV Squared have an API?
No public API is recorded for PV Squared.
What industry is PV Squared in?
PV Squared's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 1731.