Les Senioriales

What Les Senioriales does

Les Senioriales (legal entity PV Senioriales Promotion et Commercialisation) is a French operator and developer of senior living residences founded in 2002 in Toulouse and operating as a subsidiary of Groupe Pierre & Vacances Center Parcs since 2007. The company targets autonomous seniors aged 60+ and individual real-estate investors, offering private apartments (T1 to T4) within purpose-built residences that include shared common areas (salon-club, terraces, club-houses with gym, swimming pool, and petanque in some sites), on-site staff presence seven days a week, and à la carte services spanning housekeeping, laundry, meal delivery, concierge, administrative assistance, and teleassistance. As of 2025, the network spans more than 70 residences across metropolitan France and La Réunion, totaling 4,460+ housing units and serving 6,400+ residents with approximately 200 direct employees.

The core product is the integrated "résidences services seniors" concept, complemented by four business lines: (1) apartment purchase ("Achat"), with unit prices ranging from approximately €59,000 (Dijon studio) to €330,000 (Pornic) and 6.6%-8% TTC transaction fees; (2) apartment rental ("Location") at €577-€900/month charges included, plus à la carte services; (3) rental property management ("Gestion Locative") at 7% TTC monthly with 10-year (completed) or 3-year (new) commitments; and (4) resale assistance ("Revente"). Supporting functions are organized into wholly-owned subsidiaries: PV Senioriales Exploitation (operating entity with €33.4M capital), PV Senioriales Gestion Immobilière (property management), and LAB Senioriales (innovation arm). The company reports business volume exceeding €40 million in 2025 and holds required Hoguet professional cards for promotion and gestion activities.

Go-to-market is direct-to-consumer and sales-led: weekly Thursday open-house events at selected residences, a €258 three-day Discovery Stay program (Clermont-Ferrand, Fleury-sur-Orne), co-promotion partnerships with major developers such as Bouygues Immobilier (St-Avé), and a co-promoted land-valorization channel for third-party landowners. Marketing spans the company website, Facebook, LinkedIn, Instagram, YouTube, email newsletters, and PR through the Hikou agency. The customer base is segmented into active seniors (primary), real-estate investors benefiting from Pinel and LMNP tax schemes (primary), semi-autonomous seniors (secondary), and La Réunion residents seeking Pinel Overseas benefits (secondary). SILVITA federation membership (since 2024) supports industry advocacy and standard-setting positioning.

Name

Les Senioriales

Legal name

PV SENIORIALES PROMOTION ET COMMERCIALISATION

Website

https://senioriales.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Les Senioriales operates 70+ senior living residences across metropolitan France and La Réunion, serving autonomous seniors aged 60+ with private apartments, on-site services, and community programming. The company is a subsidiary of Pierre & Vacances Center Parcs.

Ownership category

akta.pro rank

Product category

Senior Living Residences

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living residences
• Senior housing
• Retirement residences
• Property management services
• Senior real estate development

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apartment sales: Sale of apartments to seniors for primary residence or investment purposes (LMNP, Pinel schemes). Transaction fees of 6.6% TTC for standard sales and 8% TTC for LMNP resales. Prices range from approximately €59,000 to €330,000 depending on location and size.
2. Apartment rentals: Monthly rental of apartments to seniors. Rent includes charges. Rental prices range from €577/month (St-Avertin) to €900/month (Pringy) depending on location, size, and services. Optional services available as add-ons.
3. Property management fees: Monthly management fees of 7% TTC on rent, charges, and taxes. Commitment period of 10 years for completed properties and 3 years for new properties. Covers maintenance, administration, and resident services.
4. Location/transaction fees: Fees for rental dossier preparation: €8-12/m² depending on zone for tenant; €3/m² for state of affairs. Transaction fees of 6.6-8% TTC for property sales.
5. À la carte services: Optional services including housekeeping, laundry, meal delivery, concierge, administrative assistance, and beauty/esthetic services. Each service billed separately based on usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Les Senioriales develops, sells, and operates a network of more than 70 purpose-built senior living residences across metropolitan France and La Réunion. It offers autonomous seniors aged 60+ private apartments (T1 to T4) with communal spaces, on-site staff, and à la carte services, available via purchase, rental, resale assistance, and property management.

Product overview

Senioriales operates a network of over 70 senior living residences across metropolitan France and La Réunion, offering a comprehensive ecosystem of housing and services for autonomous seniors (aged 60+). The core product is the residence service providing private apartments (T1 to T4) with shared common areas, 7/7 staff presence, and optional à la carte services. Customers can access housing through purchase (Achat) or rental (Location) programs. Complementary services include property management (Gestion Locative), resale assistance (Revente), and discovery stays (Séjour Découverte). The company also serves professional partners through its 'Espace Pro' division offering co-promotion projects and land valorization. Recent new openings include Agde Mirabel (2025), Clermont-Ferrand (2025), and Le Tampon/La Réunion (2025). The company operates as subsidiary of Pierre & Vacances Center Parcs group, founded in Toulouse in 2002.

Differentiator

Problem solved

Functional benefit

Products and services

• Senioriales Residence Services Integrated senior living service offering autonomous seniors aged 60+ their own private apartment (T1 to T4) with access to common areas, on-site staff presence 7 days a week, and optional à la carte services including housekeeping, laundry, meal delivery, concierge, and daily animations.
• Achat (Purchase Program) Property purchase program allowing seniors or investors to buy apartments within Senioriales residences, either for personal occupancy or as rental investment properties with LMNP or Pinel tax schemes. Prices range from approximately €59,000 (Dijon studio) to €330,000 (Pornic larger units).
• Location (Rental Program) Rental program allowing seniors to rent apartments within Senioriales residences, with monthly rents from approximately €577 (St-Avertin) to €900 (Pringy), charges included. Optional services available as add-ons.
• Gestion Locative (Property Management) Rental management services for property owners with monthly management fees of 7% TTC on rent, charges, and taxes. Covers maintenance, administration, tenant sourcing, and resident services with 10-year commitment for completed properties and 3-year commitment for new properties.
• Revente (Resale Assistance) Complete resale assistance service for seniors looking to sell their Senioriales property, including valuation, marketing, transaction support, and access to the company's network. Transaction fees of 6.6% TTC for standard sales and 8% TTC for LMNP resales.
• Séjour Découverte (Discovery Stay) 3-day trial stay program at selected residences for €258, allowing prospective residents to experience daily life, participate in activities, and share meals with current residents before committing to purchase or rental.
• Services à la Carte Optional services including housekeeping, laundry, hairdressing, meal delivery, grocery delivery, concierge, administrative assistance, petty handyman work, and teleassistance. Each service billed separately based on usage.
• Lab Senioriales Innovation subsidiary of Senioriales focused on developing new solutions and services for senior living, operating as LAB SENIORIALES legal entity in Toulouse.
• Espace Pro (Professional Partner Services) Professional partner services including co-promotion projects, land valorization, and support throughout the real estate value chain for developers, institutional investors, and land owners.
• Senioriales d'Agde Mirabel Senior residence in Agde, Hérault, offering 67 apartments (T1-T3, 28-60 m²) with terrace/balcony, individual electric heating, and collective hot water. Located 14 km from beaches. Prices from €142,000 to buy or €816/month to rent.
• Senioriales de Clermont-Ferrand Senior residence in Clermont-Ferrand, Auvergne, offering 86 apartments (T1-T3) located 800m from town hall, close to shops and transport. Prices from €167,900 or €647/month rental. Average T2 rent €755/month charges included.
• Senioriales du Tampon Senior residence in Le Tampon, La Réunion, offering 68 cross-facing apartments (T1-T3) with solar hot water, PMR accessibility, equipped kitchens, ergonomic bathrooms, and parking. Pinel Overseas investment opportunity with 20-25% tax reduction over 6-12 years.

Quantifiable outcome

• Over 6,400 residents across 70+ residences demonstrating market trust and operational scale
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, core and major.

• Silvita (through member engagement)minorOthers · 1 January 2026Ongoing collaboration on industry initiatives including senior housing advocacy and sustainability projects.
• SILVITAcoreOthers · 1 January 2024Leading federation of senior living residence operators in France. Senioriales is a member, participating in industry advocacy and standard-setting for the sector.
• Bouygues ImmobiliermajorStrategic or Co-development Partner · 1 January 2021Co-promotion partnership for development of Senioriales Golfe du Morbihan residence (84 apartments in St-Avé). Example of strategic collaboration with major property developer for new residence construction.
• Pierre & Vacances Center ParcscoreOthers · 1 January 2007Parent company and majority shareholder since 2007. Provides brand strength, financial backing, and operational synergies across leisure and senior living sectors.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Domitys: France's largest operator of independent senior residences with services, directly competing with Senioriales across metropolitan France. Both target autonomous seniors 60+ with private apartments, communal services, and à la carte offerings.
• Les Villages d'Or: French senior residence operator offering independent living apartments with services and amenities for autonomous retirees, competing directly with Senioriales on similar product, customer segment, and geographic footprint.
• Les Jardins d'Arcadie: Operator of non-medical senior residences (résidences services seniors) in France with a similar apartment-plus-services model for autonomous seniors 60+, directly comparable to Senioriales' core offering.
• Résidences Services Seniors (RSS – Nexity): Nexity-affiliated network of senior service residences across France, providing independent senior living with on-site services. Highly comparable in product, target customer, and rental/sale model.

Others

• Nexity: Leading French real estate developer with a dedicated senior residences division. Operates in adjacent product/customer space and is a comparable competitor for senior housing development in France.
• Bouygues Immobilier: Major French residential real estate developer that is also a co-promotion partner with Senioriales (e.g., Golfe du Morbihan). Comparable as a peer in the senior housing real estate development space and as a strategic partner.

Broad incumbents

• Korian: Major European operator of senior care and living facilities (including assisted living, nursing homes, and home care). Overlaps with Senioriales in the senior housing space but operates across a broader care continuum including medical/clinical services.
• Colisée (formerly Medica/Korian France partial): European operator of senior care facilities including nursing homes, assisted living, and home care. Overlaps at the senior living end but extends into higher-acuity care not offered by Senioriales.
• Orpea: Large European operator of nursing homes, assisted living, and home care services. Competes for senior clientele in France with a broader clinical-care portfolio versus Senioriales' autonomous-focused model.

Emerging players

• Serge Dashtoyan Senior Living: Boutique operator of senior residences with services in France. Smaller scale but operates an overlapping independent-senior-living concept, making it an emerging comparable in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Senioriales
• Facebookfacebook.com/Senioriales
• LinkedInlinkedin.com/company/les-senioriales
• Instagraminstagram.com/senioriales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Senioriales