JisuLife
JisuLife is a Shenzhen-based consumer electronics company founded in 2016 that designs and sells portable and wearable cooling fans — handheld, neck, table, and stroller — to global retail and DTC consumers, recognized by Euromonitor as the world's No. 1 portable fan brand and Amazon's #1 bestseller in the category.
- Company typePrivate
- Founded2016
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What JisuLife does
JisuLife is a Shenzhen-based consumer electronics company founded in 2016 that designs, manufactures, and sells portable cooling fans across handheld, neck, table, and stroller form factors. Its product portfolio spans entry-level units priced at $17.99 (Handheld Fan 8) to premium multi-function devices at $149.99 (Table Fan Pro3 with HEPA PM2.5 filtration), with the bulk of units concentrated in the $20-$90 range. Core technology centers on proprietary brushless DC motors, patented Air Turbo and Air Jet vortex airflow acceleration systems, aviation-grade turbine blade designs, and battery management systems that deliver category-leading metrics such as up to 46 hours of runtime (Fan 8 Plus), 17 m/s wind speed (Ultra2), and 100-speed granular adjustment on premium models.
The company sells directly through its own e-commerce site (jisulife.com), Amazon (where it holds the #1 bestseller position in portable fans), Target retail locations (with exclusive color variants on Pro1 Mini), and a global distributor network spanning the U.S., U.K., UAE, and Singapore. Go-to-market is product-led growth powered by influencer endorsements (iJustine, Unbox Therapy, Ciara Miller), earned media coverage in NYTimes, CNN Underscored, BuzzFeed, and Billboard, and lifestyle positioning around festivals (Coachella, Head In The Clouds), outdoor activities, commuting, and women's health use cases including menopause hot flash management (via a CVS Health partnership). Revenue is generated entirely through one-time hardware sales with no subscription or recurring software component, across horizontal consumer segments including outdoor enthusiasts, urban commuters, parents, and women experiencing menopausal symptoms.
JisuLife firmographics
Firmographics- Name
- JisuLife
- Legal name
- JisuLife
- Website
- https://jisulife.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JisuLife is a Shenzhen-based consumer electronics company founded in 2016 that designs and sells portable and wearable cooling fans — handheld, neck, table, and stroller — to global retail and DTC consumers, recognized by Euromonitor as the world's No. 1 portable fan brand and Amazon's #1 bestseller in the category.
- Ownership category
- akta.pro rank
Where JisuLife is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
JisuLife business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Primary revenue stream from selling portable cooling devices including handheld fans, neck fans, table fans, and stroller fans. One-time hardware purchase model with no subscription component. Products sold at various price points from $17.99 to $149.99 depending on model and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium handheld fans (Ultra2, Pro1 S, Pro1 Mini) |
| One time/ perpetual license | Pay-as-you-go | Mid-range handheld fans (Fan 9, Fan 9 S, Fan 7) |
| One time/ perpetual license | Pay-as-you-go | Entry-level handheld fans (Fan 10 S, Fan 8 Plus, Fan 8, Fan 5, Fan 5 Plus) |
| One time/ perpetual license | Pay-as-you-go | Neck fans |
| One time/ perpetual license | Pay-as-you-go | Table and stroller fans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
JisuLife product offering
Product offeringCore offering
JisuLife makes portable cooling fans across handheld, neck, table, outdoor, and stroller formats. The supplied material describes the company as a Shenzhen-based consumer electronics business focused on personal cooling products.
Product overview
JisuLife is a consumer electronics company specializing in portable cooling solutions, offering a diversified portfolio of handheld fans, neck fans, table fans, and stroller fans. The product lineup includes multiple series: the premium Ultra Series (Ultra2, Ultra1) featuring multi-functional designs combining fan, power bank, flashlight, and air pump capabilities; the Pro Series (Pro1 S, Pro1 Mini, Pro1 Neck Fan, Pro3 Table Fan) with advanced features like Air Turbo technology, HEPA filtration, and premium materials; and the Life Series (Life4-Life10) providing various price points and battery life options. The company targets outdoor enthusiasts, commuters, festival-goers, and families with products ranging from $17.99 basic handheld fans to $149.99 premium table fans with air purification. JisuLife positions itself as the world's number one portable fan brand according to Euromonitor, with distribution through its official website, Amazon, Target, and other retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- JisuLife Handheld Fan Ultra2 A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan Pro1 S A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan Pro1 Mini A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 9 S A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 9 A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 7 A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 8 Plus A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 5 Plus A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 4 A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 5 A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Handheld Fan 10 S A JisuLife handheld cooling fan model in the portable fan range.
- JisuLife Neck Fan Pro1 A JisuLife neck cooling fan model in the portable fan range.
- JisuLife Neck Fan 4 A JisuLife neck cooling fan model in the portable fan range.
- JisuLife Neck Fan 3 A JisuLife neck cooling fan model in the portable fan range.
- JisuLife Neck Fan 5 A JisuLife neck cooling fan model in the portable fan range.
- JisuLife Table Fan Pro3 A JisuLife table cooling fan model in the portable fan range.
- JisuLife Table Fan 1 A JisuLife table cooling fan model in the portable fan range.
- JisuLife Table Fan 3 A JisuLife table cooling fan model in the portable fan range.
- JisuLife Outdoor Fan Ultra1 A JisuLife outdoor cooling fan model in the portable fan range.
- JisuLife Stroller Fan 4 A JisuLife stroller cooling fan model in the portable fan range.
- JisuLife Stroller Fan 3 A JisuLife stroller cooling fan model in the portable fan range.
- JisuLife Stroller Fan 2 S A JisuLife stroller cooling fan model in the portable fan range.
- JisuLife Stroller Fan 1 A JisuLife stroller cooling fan model in the portable fan range.
Quantifiable outcome
- Up to 46 hours battery life (Fan 8 Plus)
- +4 more outcomes
Companies that use JisuLife
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
JisuLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
JisuLife partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TargetcoreTarget serves as retail distribution partner for JisuLife products. Pro1 Mini launched at Target locations nationwide with Target-exclusive color options. Partnership provides physical retail presence alongside e-commerce channels.
- CVS HealthminorWorld Menopause Day partnership with CVS in Los Angeles to host educational workshops and art exhibitions focused on women's hot flashes and menopause symptom management. Demonstrates brand commitment to women's health community.
- AmazoncoreAmazon is primary marketplace channel, hosting JisuLife as #1 bestseller in portable fans category. Platform provides third-party sales channel with Prime shipping benefits.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
JisuLife competitors and assessment
Company assessmentDirect peers
- Dyson: Dyson is the most direct competitor in premium handheld and personal cooling fans (e.g., Dyson Cool, Dyson Purifier Cool). JisuLife positions itself as a value-premium alternative with comparable battery life and additional functionality at 1/3 to 1/6 the price of Dyson.
- Smartmi (Xiaomi ecosystem): Smartmi is a Xiaomi-affiliated brand that sells portable and smart personal fans, including handheld and standing models. It competes in the same premium-but-affordable consumer portable fan category as JisuLife, leveraging similar Xiaomi supply chain strengths.
- O2COOL: O2COOL manufactures portable, battery-powered and clip-on personal fans for outdoor, sports, and personal cooling. It is a direct competitor in the same portable fan category with similar use cases (festival, sports, outdoor).
- Geek Aire: Geek Aire is a direct competitor in portable and rechargeable personal fans, including handheld and clip-on models. It targets overlapping use cases (outdoor, travel, baby cooling) with similar price points and battery life claims.
- Treva: Treva is a portable and battery-powered personal fan brand marketed primarily through mass retail. It competes with JisuLife's entry-level Fan 5/Fan 8/Fan 10 series in the same handheld, travel-friendly use case.
- Solove: Solove is a Chinese consumer electronics brand focused on portable, multi-functional fans (handheld, neck, desk). It directly competes with JisuLife's product portfolio across similar price tiers and use cases.
- Shark (SharkNinja): SharkNinja competes directly in the consumer personal cooling and air quality category with portable fans and air purifiers. JisuLife competes against Shark's portable fan line as a feature-rich, lower-priced alternative.
Emerging players
- Torras: Torras is a consumer electronics brand offering portable fans and lifestyle accessories alongside phone cases. It overlaps with JisuLife in the lifestyle/portable cooling category but has a broader consumer electronics portfolio.
Broad incumbents
- Lasko: Lasko is a long-established North American consumer fan and air comfort brand. It overlaps with JisuLife in portable and tabletop fans but is largely focused on larger home air-moving products rather than rechargeable personal cooling.
- Honeywell (Personal Comfort): Honeywell is a broad incumbent in consumer air comfort products, including portable fans, air purifiers, and heaters. It competes with JisuLife in portable fans but as part of a much wider portfolio of household air products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JisuLife social profiles
Digital presenceJisuLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
JisuLife leadership team
Management profileNumber of profiles
JisuLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JisuLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JisuLife
What does JisuLife do?
JisuLife makes portable cooling fans across handheld, neck, table, outdoor, and stroller formats. The supplied material describes the company as a Shenzhen-based consumer electronics business focused on personal cooling products.
Is JisuLife a public or private company?
JisuLife is a private company. It is classified as unknown and is currently operating.
When was JisuLife founded?
JisuLife was founded in 2016. It employs 101 to 250 people.
Where is JisuLife based?
JisuLife is headquartered in Shenzhen, China, in the Asia region.
How does JisuLife make money?
One revenue line is on record: hardware Product Sales.
Who are JisuLife's main competitors?
Direct peers on record are Dyson, Smartmi (Xiaomi ecosystem), O2COOL, Geek Aire, Treva, Solove and Shark (SharkNinja). Torras is listed as an emerging player. Broad incumbents are Lasko and Honeywell (Personal Comfort).
Does JisuLife have an API?
No public API is recorded for JisuLife.