Iugu
Iugu is a Brazilian fintech and Banco Central-licensed Payment Institution providing modular financial infrastructure — payment collection, recurring billing, split payments, and banking-as-a-service — via API to 100,000+ SMB, marketplace, and enterprise accounts across Brazil.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Iugu does
Iugu (legal name: iugu Instituição de Pagamento S/A) is a Brazilian fintech founded in 2012 and headquartered in São Paulo that provides modular financial infrastructure for digital businesses. The platform unifies four core products — iugu Cobrança (payment collection across Pix, boleto, credit card, payment links, and carnê), iugu Recorrência (subscription and automated recurring billing with dunning), iugu Split (multi-recipient payment distribution for marketplaces and franchises), and iugu BaaS (embedded digital accounts, Pix in/out, transfers, and sub-account management) — accessible through a REST API with 140+ endpoints and SDKs in Java, .NET, PHP, Node.js, Ruby, and Python.
The company is a Payment Institution authorized by the Banco Central do Brasil since 2020, holds PCI-DSS certification and LGPD compliance, and operates with a 99.9% SLA. Its proprietary features include multi-acquirer smart routing, configurable multi-channel collection rules (Régua de Cobrança) via SMS and email, Pix Cobrança with Pix Automático and Pix Agendado, and webhook-driven automation with retry. White-label capability, a Payment Hub architecture that centralizes reconciliation across acquirers, and pre-built plugins for VTEX, WooCommerce, Shopify, Magento, Prestashop, and others (80+ integrations) anchor the distribution layer.
Iugu generates revenue through tiered monthly subscriptions (Essential, Essential + Split, Motor enterprise plan with consulting), per-transaction fees on Pix, boleto, and credit card (no fee on failed payments), and receivables anticipation services. It operates an API-first, product-led go-to-market with self-service onboarding, sales-assisted enterprise onboarding via the Motor plan, and distribution through e-commerce platform plugins and ERP integrations. The company reports processing R$81+ billion across 1.5 billion transactions in 2024 across 100,000+ accounts, ranks #1 in Pix transactions per Banco Central Q1 2025 metrics, and is privately held with a minority strategic investment from Bradesco.
Iugu firmographics
Firmographics- Name
- Iugu
- Legal name
- iugu Instituição de Pagamento S/A
- Website
- https://iugu.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Iugu is a Brazilian fintech and Banco Central-licensed Payment Institution providing modular financial infrastructure — payment collection, recurring billing, split payments, and banking-as-a-service — via API to 100,000+ SMB, marketplace, and enterprise accounts across Brazil.
- Ownership category
- akta.pro rank
Iugu industry classification
Industry- Product category
- Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)
- SIC
- Finance Services (6199), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG)
- akta.pro secondary industries
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Biller Direct EBPP Platforms (FSAMAJAA)
Keywords
Where Iugu is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Iugu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction and Payment Processing Fees: Iugu charges transaction fees on payments processed through its platform, including Pix, boleto, and credit card transactions. Fees apply per transaction and vary by payment method and volume. For Pix, charges may apply for legal entities (PJs) and are governed by Banco Central pricing rules.
- Subscription Plans (Planos): Iugu offers tiered subscription plans (Essential, Essential + Split, Motor) with monthly billing. Plans are charged as recurring subscriptions and include varying feature sets. Additional configuration fees and variable rates may apply on top of the base subscription.
- Receivables Anticipation: Iugu provides accounts receivable anticipation services, enabling businesses to access working capital by selling future receivables. In April 2022, Iugu raised R$100 million via a FIDC securitized by Bradesco to scale its receivables anticipation solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan — Core payment infrastructure |
| Subscription | Monthly | Essential + Split Plan — Core tools with split payments |
| Subscription | Monthly | Motor Plan — Enterprise-grade with consulting |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fees |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
Iugu product offering
Product offeringCore offering
Iugu is a Brazilian financial infrastructure platform that enables businesses to accept payments (Pix, boleto, credit card, payment links, carnê), automate recurring billing and subscriptions, distribute commissions across multiple recipients via split payments, and embed digital accounts and financial services through its Banking-as-a-Service offering. Operating as a Payment Institution authorized by the Banco Central do Brasil since 2020, it delivers its capabilities via RESTful APIs with 140+ endpoints, SDKs in six languages, and pre-built plugins for major e-commerce and ERP platforms.
Product overview
Iugu is a modular financial infrastructure ecosystem consisting of four core products: iugu Cobrança (payment collection), iugu Recorrência (subscription/recurring payments), iugu Split (marketplace payment distribution), and iugu BaaS (embedded banking services). The platform operates as a unified ecosystem where these products integrate seamlessly with each other, enabling businesses to combine modules as their operations scale. Additional payment features include Pix Cobrança, Pix Automático, Bolepix, payment links, transparent and customizable checkouts, carnê (payment slips), direct charges, and customer portal. The ecosystem is anchored by a REST API with 140+ endpoints and supports multiple e-commerce and billing platform integrations.
Differentiator
Problem solved
Functional benefit
Brands
- iugu Cobrança: Payment collection solution with rules for transfers, debt, and values between two or more partners. Supports Pix, boleto, credit card, payment links, and transparent checkout.
- iugu Recorrência
- iugu Split
- iugu BaaS
Products and services
- iugu Cobrança Core payment collection platform enabling businesses to establish payment rules, manage debt, and distribute values between two or more partners. Supports Pix, boleto, credit card, payment links, transparent checkout, and carnê with personalization and domain customization.
- iugu Recorrência Subscription and automated recurring payment management system with delinquency reduction tools and automated charging. Supports varied billing cycles, pro-rata calculations, upgrades, cancellations, and automated dunning workflows.
- iugu Split Automated payment distribution system enabling automatic transfers to partners and sellers with configurable rules. Supports splits by fixed value, percentage, installment, or payment method, plus accounts and subaccounts for marketplaces, franchises, and collaborative models.
- iugu BaaS (Banking as a Service) Banking as a Service platform providing digital accounts and integrated financial services via APIs. Enables digital account creation, card issuance, Pix in/out, transfers, and sub-account management with native regulatory compliance from Banco Central.
- Pix Cobrança QR Code Pix and Pix Copia e Cola payment collection with unlimited invoice sending, 24/7 instant settlement, complete management panel, and different modalities including Pix saque, Pix troco, and Pix agendado.
- Pix Automático Recurring and scheduled Pix payment solution allowing automatic debit from customer accounts after a single authorization. Eliminates manual actions per cycle and maintains stable, efficient payment flow with full transaction traceability supported by Banco Central infrastructure.
- Bolepix Hybrid payment method combining Pix convenience with traditional boleto familiarity. Customers can pay via QR Code using Pix immediately or pay the traditional boleto, increasing conversion by offering both options.
- Link de Pagamento Payment link creation with discount coupons using Pix, boleto, or credit card without requiring a proprietary website. Links can be shared via email, WhatsApp, or social networks.
- Checkout Personalizável Customizable checkout page where customers complete purchases directly on the business website within a secure branded environment. Supports Pix, card, and boleto on a single screen.
- Carnê Installment and recurring payment issuance with automatic reminders to reduce delinquency. Designed for monthly fees, courses, and subscriptions with flexible installment payments.
- Portal do Cliente Exclusive customer area enabling end customers to manage invoices and payments autonomously with less operational effort and greater satisfaction.
- Antecipação de Recebíveis Receivables advance service allowing businesses to get immediate access to future payment installments, improving cash flow management with structural debt capital from Bradesco's securitized FIDC.
Quantifiable outcome
- R$ 81 billion+ processed and 1.5 billion transactions in 2024
- +5 more outcomes
Companies that use Iugu
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
Iugu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature12 records
Iugu partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VTEXcoreIugu provides a pre-built connector for VTEX, one of Latin America's leading e-commerce and digital commerce platforms. The integration allows VTEX merchants to activate Iugu's payment infrastructure (Pix, boleto, credit card, recurring) directly within their VTEX storefront without custom development.
- WooCommerce (WordPress)coreIugu offers an official WooCommerce plugin (WordPress) for seamless integration of payment processing. Merchants using WordPress/WooCommerce can activate Iugu's full payment stack including Pix, boleto, and credit card with minimal configuration.
- ShopifycoreIugu provides a native Shopify connector enabling Shopify merchants to process payments through Iugu's platform. The integration is available via Iugu's app listing in the Shopify ecosystem.
- MagentocoreIugu offers a Magento module for e-commerce merchants using the Magento platform to integrate Iugu's payment processing capabilities. The module supports the full range of Iugu payment methods.
- PrestashopcoreIugu provides a Prestashop module enabling merchants on the Prestashop e-commerce platform to accept payments via Iugu's infrastructure, including Pix, boleto, and credit card.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Iugu competitors and assessment
Company assessmentDirect peers
- Asaas: Brazilian fintech offering a nearly identical stack: payment processing (Pix, boleto, credit card), recurring billing, split payments for marketplaces, and BaaS-style digital accounts. Closest comparable to Iugu in business model, target SMB customer base, and Brazilian focus.
- Pagar.me: Brazilian payment processor owned by Stone Co. providing online payment acceptance (Pix, boleto, credit card), recurring billing, and split payments for marketplaces with API-first architecture. Direct overlap with Iugu on payment methods, target customers, and developer-led GTM.
- Vindi: Brazilian recurring billing and payments platform supporting Pix, boleto, credit card with split and subscription management. Highly comparable to Iugu on the recurring-billing-and-subscription vertical specialization.
- Zoop: Brazilian payments-as-a-service platform offering API-based payment processing, split/marketplace distribution, and BaaS features to platforms and marketplaces. Direct overlap with Iugu on the developer-led, platform-embedded payments use case.
Broad incumbents
- PagBank / PagSeguro: One of Brazil's largest payment processors (acquiring + digital banking via PagBank). Overlaps with Iugu on online payment processing, but at vastly larger scale and with a broader portfolio including physical acquiring and banking.
- Stone Co. Brazilian fintech conglomerate offering acquiring, banking, and software to merchants. Operates Pagar.me and Ton (Stone's online arm) as direct competitors to Iugu in online payment processing, with materially larger balance sheet and public-market capital.
- Mercado Pago: Mercado Libre's fintech arm providing online and offline payment acceptance, credit, and BaaS-like capabilities to merchants across Latin America. Overlaps with Iugu on payment processing and BaaS but operates at dramatically larger scale and with broader geographic reach.
- Cielo: Brazil's largest card acquirer, now expanding into online payment processing (Cielo e-Commerce) and Pix acceptance. A broad incumbent competing with Iugu in online payment acceptance with much larger acquiring scale and bank-distribution leverage.
Emerging players
- EBANX: Brazil-founded payments company specializing in cross-border payment processing for global merchants selling into Latin America. Comparable to Iugu on payment infrastructure and API-first design, but differentiated by cross-border focus versus Iugu's domestic emphasis.
Others
- Conta Azul: Brazilian SMB financial management platform that is both an Iugu customer (integration) and adjacent competitor offering payments, banking, and financial automation to the same SMB target market. Comparable business audience and product suite (billing, payments) but with a software-led rather than infrastructure-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Iugu social profiles
Digital presenceIugu compliance and trust
Trust signalCompliance3 records
Iugu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iugu leadership team
Management profileNumber of profiles
Profiles4 records
Iugu funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iugu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iugu
What does Iugu do?
Iugu is a Brazilian financial infrastructure platform that enables businesses to accept payments (Pix, boleto, credit card, payment links, carnê), automate recurring billing and subscriptions, distribute commissions across multiple recipients via split payments, and embed digital accounts and financial services through its Banking-as-a-Service offering. Operating as a Payment Institution authorized by the Banco Central do Brasil since 2020, it delivers its capabilities via RESTful APIs with 140+ endpoints, SDKs in six languages, and pre-built plugins for major e-commerce and ERP platforms.
Is Iugu a public or private company?
Iugu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Iugu founded?
Iugu was founded in 2012. It employs 251 to 500 people.
Where is Iugu based?
Iugu is headquartered in São Paulo, Brazil, in the Latin America region.
How does Iugu make money?
Three revenue lines are on record. Transaction and Payment Processing Fees are the primary driver. The others are subscription Plans (Planos) and receivables Anticipation.
Who are Iugu's main competitors?
Direct peers on record are Asaas, Pagar.me, Vindi and Zoop. Broad incumbents are PagBank / PagSeguro, Stone Co., Mercado Pago and Cielo. EBANX is listed as an emerging player. Conta Azul is listed as an others.
Does Iugu have an API?
Yes. Iugu offers a powerful RESTful API with 140+ API endpoints enabling integrations for all financial system operations including invoice creation, payment processing, subscription management, split payments, and account management. The API supports JSON and XML formats, includes webhooks for event-driven triggers with automatic retry on communication failures, and offers complete technical documentation in Portuguese and English. Developer documentation is at dev.iugu.com/docs.
What industry is Iugu in?
Iugu's product category is Payment Infrastructure. Its primary akta.pro industry code is CRAFALAG, Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.), with a secondary code of FSAMAFAB, A2A Payment Initiation Service Providers (PISPs). Its NAICS code is 52232 and its SIC code is 6199.