360 Equipment Finance
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
360 Equipment Finance firmographics
Firmographics- Name
- 360 Equipment Finance
- Legal name
- 360 Equipment Finance
- Website
- https://360equipmentfinance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
360 Equipment Finance industry classification
Industry- Product category
- Equipment Financing
- NAICS
- Sales Financing (52222), Credit Intermediation and Related Activities (522)
- SIC
- Finance Lessors (6172), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)
- akta.pro secondary industry
- Equipment & Asset Finance Brokerage (FSAEAEAJ)
Keywords
Where 360 Equipment Finance is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
360 Equipment Finance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Financing: The company provides structured equipment financing solutions, earning revenue through interest payments and fees on financed equipment transactions. Financing is structured around equipment value, cash flow, and repayment reality.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
360 Equipment Finance product offering
Product offeringCore offering
360 Equipment Finance provides structured equipment financing solutions for businesses, brokers, and vendors navigating real-world credit and operating conditions. The company underwrites financing transactions based on equipment value, cash flow analysis, and repayment reality, with a focus on deals that do not fit traditional lender credit criteria. Financing is delivered through three distinct partner channels—broker partners, vendor partners, and direct business customers.
Product overview
360 Equipment Finance provides a unified equipment financing platform with three distinct product offerings tailored to different participants in the equipment financing ecosystem. The core portfolio includes financing solutions for Brokers (structured deals for harder-to-place credit situations), Vendors (removing credit obstacles to support sales), and Businesses (acquiring equipment under practical terms). All three offerings share a common approach of practical underwriting, clear communication, and professional execution from submission through funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Financing for Businesses Structured equipment financing for businesses needing equipment acquisition financing under real-world credit and operating conditions when traditional lenders are not the right fit. Designed for SMB and mid-market business customers.
- Equipment Financing for Brokers Financing solutions for equipment financing brokers to structure and place harder-to-place equipment deals, with practical underwriting and clear execution from submission through funding. Brokers access financing through a dedicated partner portal.
- Equipment Financing for Vendors Point-of-sale financing solutions for equipment vendors and dealers that help remove credit-related obstacles to support smoother customer purchasing decisions without disrupting the vendor sales process.
Companies that use 360 Equipment Finance
Customer profileSegments3 records
Ideal customer profiles3 records
360 Equipment Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
360 Equipment Finance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Broker PartnerscoreEquipment financing brokers who serve as intermediaries structuring deals for businesses needing equipment. These brokers use 360 Equipment Finance as a financing partner for harder-to-place equipment deals that don't fit traditional lender criteria.
- Vendor PartnerscoreEquipment vendors who offer financing solutions to their customers at point of sale. 360 Equipment Finance provides financing that helps remove credit-related obstacles and supports smoother purchasing decisions without disrupting the vendor sales process.
Recent moves3 records
Expansion highlights2 records
360 Equipment Finance competitors and assessment
Company assessmentDirect peers
- Balboa Capital: Balboa Capital is a direct competitor providing equipment financing and leasing to small and mid-sized businesses, with a similar multi-channel GTM serving end customers, brokers, and vendors. Like 360 Equipment Finance, it focuses on practical underwriting for SMB equipment deals that traditional banks decline.
- Ascentium Capital: Ascentium Capital is a direct competitor originating equipment finance and working capital loans through vendor, broker, and direct channels. Its equipment finance focus on SMB credit profiles outside conventional bank boxes is closely comparable to 360 Equipment Finance's positioning.
- National Funding: National Funding provides equipment financing and working capital loans to small businesses, including deals for borrowers with non-prime credit profiles. Its direct-to-SMB equipment finance model and online application flow overlap with 360's 'Businesses' product line.
- Currency Capital: Currency Capital operates as an equipment financing marketplace connecting SMB borrowers with a network of lenders, serving both end customers and broker partners. The marketplace model competes with 360 Equipment Finance for the same broker-submitted and direct-business deal flow.
- North Star Leasing: North Star Leasing is an equipment leasing company focused on small-ticket and middle-market equipment finance, with a broker-friendly origination model. Its niche focus on equipment leasing for non-bankable credits parallels 360 Equipment Finance's value proposition.
- Smarter Finance USA: Smarter Finance USA is an SMB equipment financing lender specializing in deals outside traditional credit boxes, with a strong broker and vendor channel orientation. Its positioning as a specialist in non-prime equipment finance closely mirrors 360 Equipment Finance.
- United Leasing & Finance: United Leasing & Finance provides equipment leasing and financing to commercial customers across the US, working through both direct sales and broker relationships. The mid-market commercial equipment finance focus and broker channel model are comparable to 360 Equipment Finance.
Broad incumbents
- CIT Group / First Citizens Equipment Finance: First Citizens (which acquired CIT Group) operates a large equipment finance division serving middle-market and large-ticket transactions across many equipment types. It is a broad incumbent competitor that overlaps with 360 Equipment Finance on commercial equipment financing deals, though it typically serves larger and more prime borrowers.
Peers
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
360 Equipment Finance social profiles
Digital presence360 Equipment Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
360 Equipment Finance leadership team
Management profileNumber of profiles
360 Equipment Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360 Equipment Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360 Equipment Finance
What does 360 Equipment Finance do?
360 Equipment Finance provides structured equipment financing solutions for businesses, brokers, and vendors navigating real-world credit and operating conditions. The company underwrites financing transactions based on equipment value, cash flow analysis, and repayment reality, with a focus on deals that do not fit traditional lender credit criteria. Financing is delivered through three distinct partner channels—broker partners, vendor partners, and direct business customers.
Is 360 Equipment Finance a public or private company?
360 Equipment Finance is a private company. It is classified as unknown and is currently operating.
When was 360 Equipment Finance founded?
360 Equipment Finance was founded in 2010. It employs 11 to 50 people.
Where is 360 Equipment Finance based?
360 Equipment Finance is headquartered in Austin, United States, in the North America region.
How does 360 Equipment Finance make money?
One revenue line is on record: equipment Financing.
Who are 360 Equipment Finance's main competitors?
Direct peers on record are Balboa Capital, Ascentium Capital, National Funding, Currency Capital, North Star Leasing, Smarter Finance USA and United Leasing & Finance. CIT Group / First Citizens Equipment Finance is listed as a broad incumbent. DLL (De Lage Landen) is listed as a peer.
Does 360 Equipment Finance have an API?
No public API is recorded for 360 Equipment Finance.
What industry is 360 Equipment Finance in?
360 Equipment Finance's product category is Equipment Financing. Its primary akta.pro industry code is FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex), with a secondary code of FSAEAEAJ, Equipment & Asset Finance Brokerage. Its NAICS code is 52222 and its SIC code is 6172.