What Mobius Vendor Partners does

Mobius Vendor Partners (Mobius VP) is a privately-held Indianapolis-based consulting and software firm specializing in enterprise feedback management (EFM). Founded in the mid-1990s (conflicting sources cite 1995 and 1999), the company was built around more than 30 years of leadership experience in business process consulting and now serves enterprise clients in three primary verticals — hospitality, healthcare, and contact centers — with employee experience as a cross-vertical use case. The core product is CustomerCount®, a cloud-based EFM platform introduced in 2007 that collects, measures, and reports user feedback through branded, customized surveys, with device recognition, real-time alerting, and 24/7 reporting across 70+ templates. Domain-specialized variants Patients-Count© (HCAHPS-compliant, HIPAA/GDPR/CCPA/TCPA-compliant healthcare feedback) and EmployeeCount© (employee experience) extend the platform, while add-on modules include Keatext-powered text analytics, Mosaic Voice speech analytics for contact centers, NPS tooling, an on-site QR-based service request system, SMS surveys, and Salesforce CRM integration. Survey deployment spans email, SMS, QR, WhatsApp, web, telephone, and mail in 40+ languages.

The company's revenue model combines recurring SaaS subscriptions for CustomerCount and managed services with professional services revenue from survey design, configuration, consulting, and training. Pricing is quote-based and not publicly disclosed; the firm explicitly positions itself at a lower price point than larger EFM competitors. Go-to-market is sales-led and direct to enterprise: a 'Book a Demo' CTA on the website drives the funnel, supplemented by content marketing (blog, white papers, case studies), LinkedIn, and YouTube video channels, plus a book-promo funnel around co-principal Mike Hill's 'Measuring to Manage.' Distribution of the software itself is cloud-based and globally accessible, while operating geographies are stated as USA-only, served from a single Indianapolis headquarters (River Crossing Parkway, Suite 60).

Mobius VP operates as a privately funded boutique with 1–10 disclosed employees, no institutional investors, no parent company, no M&A activity, and no public valuation benchmarks. Two named enterprise logos anchor the visible customer base: Breckenridge Grand Vacations (hospitality/vacation ownership) and a Fortune 50 Health and Well-being Company division (healthcare sales-and-service center). The company holds a 2020 CIOReview '20 Most Promising CEM Solutions Providers' listing as its primary third-party recognition and lists four philanthropic partners (Christel House, Shriners Hospitals for Children, TherAplay, BGV Gives). Operational evidence is thin: no revenue figure, headcount trend, or funding round is disclosed.

Name

Mobius Vendor Partners

Legal name

Mobius Vendor Partners

Website

https://mobiusvp.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobius Vendor Partners is a privately-held Indianapolis consulting firm that sells CustomerCount, a cloud-based enterprise feedback management platform, to healthcare, hospitality, and contact center clients via subscription SaaS and professional services.

Ownership category

akta.pro rank

Product category

Enterprise Feedback Management Software

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

akta.pro secondary industry

Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)

Keywords

• Enterprise feedback management
• Customer experience software
• Patient experience surveys
• Employee engagement platform
• Survey analytics software

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Enterprise Feedback Management Software (Subscription): Cloud-based survey and feedback management platform offered as subscription service. Includes professional services for survey design, configuration, and training. Managed services available on subscription basis.
2. Professional Services & Consulting: Consulting and advisory services for business process consulting, contact center solutions, and survey design. Includes program launch, training, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mobius Vendor Partners sells the CustomerCount© cloud-based enterprise feedback management platform, originally launched in 2007, which collects, measures, and reports user feedback through branded online surveys. The company also sells the Patients-Count© variant for healthcare patient and employee experience and the EmployeeCount© variant for employee engagement, supplemented by professional consulting services for survey design, configuration, implementation, and ongoing managed services.

Product overview

Mobius Vendor Partners offers a unified customer feedback management platform centered on its flagship product CustomerCount (launched 2007), along with specialized variants EmployeeCount for employee experience management and Patients-Count for healthcare patient experience measurement. The platform operates on a modular architecture with core survey delivery, reporting, and analytics capabilities augmented by optional add-ons including Keatext Text Analytics for sentiment analysis, Mosaic Voice for speech analytics, Net Promoter Score surveys, and CRM integration (Salesforce). Deployment options span email, SMS, QR Code, web, and telephone channels. The company also provides professional consulting services and subscription-based managed services to support implementation and ongoing program management. The system supports 40+ languages and 70+ report templates with 24/7 reporting access.

Differentiator

Problem solved

Functional benefit

Brands

• CustomerCount: Online customer feedback management system for collecting, measuring and reporting user feedback through customized online surveys. Introduced in 2007.
• Patients-Count
• EmployeeCount

Products and services

• CustomerCount® Cloud-based online enterprise feedback management system that collects, measures, and reports user feedback through branded, customized online surveys for customer experience management across healthcare, hospitality, and contact centers.
• EmployeeCount© Employee experience management system designed for service, healthcare, and hospitality industries to measure employee satisfaction, engagement, recruitment feedback, onboarding, benefit assessment, and exit management through surveys.
• Patients-Count© Online enterprise feedback management system tailored to the healthcare industry that measures patient experience (PX) and employee experience (EX) at each step of the care journey, including HCAHPS software, contact center measurement, clinic visits, and provider management, with HIPAA/GDPR/CCPA/TCPA compliance.
• Professional Services/Consulting Expert consulting services covering survey design, configuration, program launch, training, business process consulting, and contact center solutions tailored to client needs and bundled with CustomerCount deployments.
• Managed Services Subscription-based managed services providing ongoing survey program management and support for clients operating CustomerCount and its variants.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KeatextcoreTechnology or IntegrationKeatext provides AI-powered text analytics for CustomerCount platform, enabling evaluation of open-ended free text responses and identification of correlating patterns. This integration enhances qualitative sentiment analysis capabilities.
• SalesforcecoreTechnology or IntegrationCRM integration with Salesforce allowing organizations to integrate CustomerCount survey results directly into their Salesforce instance for unified customer data analysis.
• Christel HouseminorOthersPhilanthropic partnership. Mobius VP and its client community designate Christel House as a charity of choice. Christel House focuses on transforming lives of children experiencing poverty through holistic support including education, healthcare, and nutrition.
• Shriners Hospitals for ChildrenminorOthersPhilanthropic partnership. Mobius VP supports Shriners Hospitals, which provides care to children with neuromusculoskeletal conditions and burn injuries regardless of ability to pay.
• TherAplayminorOthersPhilanthropic partnership supporting not-for-profit pediatric rehabilitation clinic that uses hippotherapy for special needs children ages 18 months to 13 years.
• BGV GivesminorOthersPhilanthropic partnership honoring Rob Millisor's legacy by supporting local nonprofits and organizations through Breckenridge Grand Vacations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetFeedback (Momentive): Customer feedback and employee experience platform from Momentive (SurveyMonkey parent). Targets the same enterprise CX/EX buyers as Mobius VP, with stronger Salesforce-native integration.
• SurveyMonkey: Broad survey and feedback platform with enterprise offerings including CX and EX modules. Competes with CustomerCount© for general CX survey deployments, though less specialized in healthcare and hospitality.

Direct peers

• InMoment: Cloud-based customer experience management platform with VoC, text analytics, and industry-specific solutions including hospitality and healthcare. Overlaps CustomerCount© deployments across multiple verticals.
• Qualtrics: Enterprise experience management platform offering CX, EX, and PX surveys, text analytics, and journey analytics. Directly overlaps Mobius VP's CustomerCount/Patients-Count/EmployeeCount capabilities across hospitality, healthcare, and contact centers.
• Medallia: Cloud-based customer and employee experience management suite with strong text/speech analytics. Competes head-to-head with Mobius VP for enterprise feedback and contact-center VOC programs.
• NRC Health: Healthcare experience management platform focused on patient and employee experience, HCAHPS, and CAHPS surveys. Mirrors Mobius VP's Patients-Count© vertical specialization.
• SMG (Service Management Group): CX measurement and insights platform with deep presence in restaurants, retail, and hospitality. Competes with CustomerCount© for guest experience and employee engagement programs in service industries.
• Press Ganey: Healthcare-specialized patient experience measurement and HCAHPS vendor. Directly competes with Patients-Count© in hospitals and health systems seeking PX benchmarking and regulatory reporting.

Emerging players

• Reputation.com: Reputation and customer experience management platform with strong reviews/listing integration and Trip Advisor-style data ingestion. Adjacent to Mobius VP's review capture and VoC reporting capabilities.

Others

• Keatext: AI-powered text analytics partner of Mobius VP for open-ended survey responses. Listed as a peer here given it is an enabling ecosystem participant whose roadmap directly affects Mobius VP's analytics value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrsNFqRlpIWxrqW84HKGulA/videos
• LinkedInlinkedin.com/company/mobius-vendor-partners

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobius Vendor Partners