ElementN
ElementN is a privately held technology studio that historically built category-defining enterprise platforms — Autoforms (BPM), apstrata (mobile BaaS), and scriptr.io (IoT) — and is now in stealth developing a new product under the leadership of founder & chairman Rabih Nassar.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ElementN does
ElementN is a privately held technology company founded in 2003 (with its first product launch in 2002) that has historically operated as a small product studio building category-defining enterprise platforms. Its portfolio includes Autoforms™ (a Business Process Management workflow engine launched in 2002), apstrata (a mobile Backend as a Service platform launched in 2008), and scriptr.io (a cloud-native IoT and enterprise platform launched in 2014 that grew to power millions of devices in the field). Large-scale customer projects were deployed across four continents, with offices in Beirut, Boston, and Remote. ElementN differentiated through deep platform-building expertise, pioneering BPM, BaaS, and IoT platform categories before they became mainstream analyst segments.
The company's business model historically relied on subscription/recurring revenue from enterprise platform products sold via direct digital distribution to enterprise customers and SaaS/web/mobile companies. The go-to-market approach was product-led, with platforms designed to let product merit drive adoption and minimal marketing investment — the current website emphasizes "no newsletters, no marketing — one note when the time is right." In 2026, the original company entity was retired and the team relaunched under the ElementN brand with a small team developing a new product in stealth. Founder Rabih Nassar continues as Chairman.
The company is privately held with no disclosed institutional investors beyond a 2017 funding round led by Middle East Venture Partners (MEVP) with participation from Berytech and Endeavor Catalyst. No venture capital, private equity backing, or public listing has been disclosed beyond that round. Current revenue, pricing, and forward product details are not publicly available, reflecting the company's stealth posture as it works on its next platform under the "Chapter II" positioning.
ElementN firmographics
Firmographics- Name
- ElementN
- Legal name
- ElementN
- Website
- https://elementn.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ElementN is a privately held technology studio that historically built category-defining enterprise platforms — Autoforms (BPM), apstrata (mobile BaaS), and scriptr.io (IoT) — and is now in stealth developing a new product under the leadership of founder & chairman Rabih Nassar.
- Ownership category
- akta.pro rank
ElementN industry classification
Industry- Product category
- Enterprise Cloud Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Process & Case Management Low-Code Platforms (HDAEAKAE), Edge Orchestration & Management Platforms (Provisioning, Fleet Mgmt) (HDABAOAF)
Keywords
Where ElementN is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ElementN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Products (Historical): ElementN historically generated revenue through enterprise platform products including BPM, BaaS, and IoT platforms. The original company has been retired and a new chapter is being developed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ElementN product offering
Product offeringCore offering
ElementN was a technology studio that built and shipped enterprise software platforms across multiple categories, including Autoforms (a 2002 Business Process Management/workflow engine for modeling and automating business processes), apstrata (a 2008 mobile Backend-as-a-Service platform providing APIs, storage, identity, and messaging for web and mobile applications), and scriptr.io (a 2014 cloud-native IoT and enterprise platform that grew to power millions of devices in the field). The original corporate entity has been retired and ElementN is currently developing a new platform product in stealth mode.
Product overview
ElementN was a technology studio that, over more than two decades, shipped influential enterprise, web, mobile, SaaS, and IoT products. The company's portfolio consists of three historical, category-defining products: Autoforms™ (2002, a BPM/workflow engine), apstrata (2008, a mobile Backend as a Service platform), and scriptr.io (2014, a cloud-native IoT and enterprise platform). These products operated across different domains—business process management, mobile/web backend services, and IoT—unified by the team's approach of building underlying platforms. The original company entity has been retired, and ElementN is now developing something new while maintaining the same team instincts. The current portfolio consists of retired products with scriptr.io still accessible via its website.
Differentiator
Problem solved
Functional benefit
Brands
- Autoforms™: Business Process Management (BPM) pioneer - a workflow engine that gave teams the tools to model and automate the way work actually moved.
- apstrata
- scriptr.io
Products and services
- scriptr.io A cloud-native IoT and enterprise platform launched in 2014 that provides tools for managing connected devices at scale, growing to power millions of devices in the field for enterprise customers across 4 continents.
- apstrata A Backend as a Service (BaaS) platform launched in 2008, originally targeted at mobile and web applications. Provided APIs, storage, identity, and messaging capabilities on tap, serving as the original mobile BaaS and powering the first wave of mobile and web applications.
- Autoforms A Business Process Management (BPM) platform launched in 2002. Provided a workflow engine enabling teams to model and automate business processes, and was a category-defining product in the BPM space.
Quantifiable outcome
- Millions of devices managed on scriptr.io platform
- +1 more outcomes
Companies that use ElementN
Customer profileSegments2 records
Ideal customer profiles2 records
ElementN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ElementN partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
ElementN competitors and assessment
Company assessmentDirect peers
- Losant: Losant is an enterprise IoT platform offering device management, workflow automation, and data orchestration — directly comparable to scriptr.io's enterprise IoT platform capabilities.
- Appian: Appian is a leading low-code automation and business process management platform, directly comparable to ElementN's Autoforms BPM heritage. Both target enterprise workflow modeling and automation use cases.
- Camunda: Camunda provides a developer-friendly process orchestration and workflow automation platform, directly comparable to Autoforms' BPM workflow engine focus. Both serve enterprise automation needs.
- OutSystems: OutSystems is a low-code enterprise application development platform that overlaps with ElementN's platform-building DNA across BPM and developer tooling. Comparable in targeting enterprise developers building process-driven apps.
- Mendix: Mendix (a Siemens business) is a low-code application development platform with strong BPM lineage, similar to Autoforms. Comparable in serving enterprise teams building workflow-driven applications.
- Particle: Particle is an IoT platform providing connectivity, device management, and developer tools for connected products — directly comparable to ElementN's scriptr.io IoT platform. Both target IoT developers and enterprise deployments.
Broad incumbents
- Firebase: Firebase is Google's mobile and web Backend-as-a-Service platform, broadly comparable to apstrata's original BaaS offering. Both provide APIs, storage, identity, and messaging for app developers.
- AWS IoT Core: AWS IoT Core is a hyperscaler IoT platform with device connectivity, management, and orchestration at massive scale. Comparable to scriptr.io's enterprise IoT platform focus, though backed by far greater scale and capital.
- AWS Amplify: AWS Amplify is a hyperscaler BaaS/development platform for mobile and web apps, comparable to apstrata's mobile BaaS positioning. Both target app developers needing backend services.
- ServiceNow: ServiceNow is a broad enterprise workflow and platform company, overlapping with ElementN's BPM/process automation heritage. Operates as a larger incumbent in the same enterprise platform category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ElementN social profiles
Digital presenceElementN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElementN leadership team
Management profileNumber of profiles
Profiles1 record
ElementN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElementN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElementN
What does ElementN do?
ElementN was a technology studio that built and shipped enterprise software platforms across multiple categories, including Autoforms (a 2002 Business Process Management/workflow engine for modeling and automating business processes), apstrata (a 2008 mobile Backend-as-a-Service platform providing APIs, storage, identity, and messaging for web and mobile applications), and scriptr.io (a 2014 cloud-native IoT and enterprise platform that grew to power millions of devices in the field). The original corporate entity has been retired and ElementN is currently developing a new platform product in stealth mode.
Is ElementN a public or private company?
ElementN is a private company. It is classified as venture growth investor backed and is currently operating.
When was ElementN founded?
ElementN was founded in 2003. It employs 51 to 100 people.
Where is ElementN based?
ElementN is headquartered in New York, United States, in the North America region.
How does ElementN make money?
One revenue line is on record: platform Products (Historical).
Who are ElementN's main competitors?
Direct peers on record are Losant, Appian, Camunda, OutSystems, Mendix and Particle. Broad incumbents are Firebase, AWS IoT Core, AWS Amplify and ServiceNow.
Does ElementN have an API?
Yes. ElementN's historical BaaS product, apstrata (2008), offered APIs for storage, identity, and messaging on tap, powering the first wave of mobile and web applications. Scriptr.io (2014) was a cloud-native IoT and enterprise platform that powered millions of devices. The original products have been retired; ElementN is currently developing something new.
What industry is ElementN in?
ElementN's product category is Enterprise Cloud Platform Software. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of HDAEAKAE, Process & Case Management Low-Code Platforms. Its NAICS code is 51821 and its SIC code is 7372.