Carmanah Signs
Carmanah Signs is the Lottery & Gaming Division of STRATACACHE, providing digital signage hardware, AMP content management software, and Walkbase retail analytics to 55+ lottery jurisdictions and 700+ casinos across four continents, with a deployed footprint of 155,000+ wireless jackpot signs.
- Company typePrivate
- Founded1999
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carmanah Signs does
Carmanah Signs is a Calgary-headquartered digital signage provider specializing exclusively in the lottery and gaming industry, operating as the Lottery & Gaming Division of STRATACACHE since its founding (1993 per firmographics; 1999 per company history). The company serves 55+ lottery jurisdictions and 700+ casinos across four continents, with a deployed base of 155,000+ wireless jackpot signs and 33,000+ in-lane jackpot signs at retailers worldwide. Named customers include OLG, Virginia Lottery, Texas Lottery, Illinois Lottery, Washington Lottery, BCLC, Connecticut Lottery, Camelot UK / National Lottery, and Premier Lotteries Ireland.
The core offering combines the ActiVia Media Platform (AMP), a web-based content management and distribution software, with a portfolio of proprietary hardware including Digital Menu Boards, Digital PlayStations, In-Lane & POS Jackpot Signs, LINQ Intelligent Tablets (11"-55"), CounterTop Tablets, Outdoor Blade Signs, Wirelessly Updated Jackpot Signs, and Sunlight Readable Window Signs. Supporting software includes the Walkbase retail analytics platform and Walkbase IntelliCount occupancy management. Technical architecture rests on STRATACACHE ARM-based media players engineered for demanding retail environments, with content delivery via a centralized software platform capable of hyperlocal HTML5 targeting by location and player demographics.
Revenue is generated through four streams: hardware sales to lottery organizations, AMP software licensing (recurring), professional services (site surveys, installation, content creation), and managed network operations (hosting, monitoring, distribution) delivered through STRATACACHE's global operations centers. Pricing is quote-based and project-specific. Go-to-market is direct enterprise sales via dedicated regional business development VPs (USA, EMEA, APAC), supplemented by trade show presence at NASPL, G2E, World Lottery Summit, EL Congress, and PGRI SMART-Tech, and industry publication coverage.
Carmanah Signs firmographics
Firmographics- Name
- Carmanah Signs
- Legal name
- Carmanah Signs
- Website
- https://carmanahsigns.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carmanah Signs is the Lottery & Gaming Division of STRATACACHE, providing digital signage hardware, AMP content management software, and Walkbase retail analytics to 55+ lottery jurisdictions and 700+ casinos across four continents, with a deployed footprint of 155,000+ wireless jackpot signs.
- Ownership category
- akta.pro rank
Carmanah Signs industry classification
Industry- Product category
- Digital Signage for Lottery & Gaming Retail
- NAICS
- Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Software Publishers (513210), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Services-Prepackaged Software (7372), Computer Terminals (3575)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
- akta.pro secondary industry
- Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals) (MPAEANAH)
Keywords
Where Carmanah Signs is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Carmanah Signs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of digital signage hardware including media players, displays, tablets, jackpot signs, and related equipment to lottery organizations.
- Software Licensing (AMP): ActiVia Media Platform (AMP) web-based software for content management, distribution, scheduling, and network management.
- Professional Services: Site surveys, installation, field services, content creation, and content scheduling and distribution services.
- Network Operations Services: End-to-end managed services including hosting, monitoring, and network support through STRATACACHE's global operations centers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Carmanah Signs product offering
Product offeringCore offering
Carmanah Signs designs, manufactures, and deploys digital signage hardware and software specifically for the lottery and gaming industry. Its core offering includes the ActiVia Media Platform (AMP) content management software, a full range of digital signage hardware (Digital Menu Boards, jackpot signs, interactive touch tablets, outdoor LED signs, LINQ intelligent tablets), and complementary services (content strategy, installation, network operations, and retail analytics via Walkbase).
Product overview
Carmanah Signs is the Lottery & Gaming Division of STRATACACHE, offering a comprehensive digital signage ecosystem for lottery and gaming retail. The portfolio centers on the ActiVia Media Platform (AMP) software for content distribution, scheduling, and management, complemented by a full range of hardware including Digital Menu Boards, Digital PlayStations, Interactive Touch Tablets (including LINQ Intelligent Tablets ranging 11"-55"), CounterTop Tablets, and Wirelessly Updated Jackpot Signs for in-lane and point-of-sale deployment. Additional hardware includes Outdoor Blade Signs, Sunlight Readable Window Signs, and Interactive Sports Betting tablets. Services include content strategy development, installation and field services, and end-to-end network operations (hosting, monitoring, content scheduling, and distribution). Walkbase provides retail analytics and audience measurement, while Walkbase IntelliCount offers occupancy management. Together these products create a complete digital transformation solution for lottery retail environments.
Differentiator
Problem solved
Functional benefit
Products and services
- ActiVia Media Platform (AMP) Enterprise-grade digital signage content management and distribution software. Web-based application that centrally delivers hyperlocal messaging in real-time, automatically targeting dynamic HTML5 content to specific locations based on player demographics and promotional campaigns. Designed for lottery corporations managing large retail networks.
- Digital Menu Boards Digital displays for retail counters that showcase animated Instant Ticket selections, highlight featured games, and display jackpot values with full screen takeovers. Available in dual side-by-side configurations for placement above and behind retail counters. For lottery retail at grocery, convenience, and big box stores.
- Digital PlayStations Interactive touch tablet advertising displays with hyperlocal targeting to any screen, featuring touch interactive content, engaging educational experiences, and lottery purchase simplification. Available as tablet with or without furniture.
- In-Lane & POS Jackpot Signs Custom in-lane signage developed for grocery, drug, and big box retail locations to successfully engage new, lapsed, and light players. Ensures jackpot awareness in busy environments and maximizes spontaneous lottery purchases at checkout.
- Single Digital Menu Board Content optimized for a single screen, ideal for smaller retail spaces. Cost-effective solution for highlighting popular Instant Ticket selections and creating real-time jackpot awareness with hyperlocal targeting and dynamic content.
- Interactive Sports Betting Tablets Interactive Touch Tablets simplifying sports betting with integrated how-to-play guides, stats, wagering, and purchases. Built tough for retail environments and available in various sizes with or without furniture.
- CounterTop Tablets Digital displays ideal for increasing awareness at the point-of-sale. Available in a variety of display sizes, with Pro-Vue option optimized for passive content or Pro-Touch option for fully interactive experiences.
- Outdoor Blade Signs Super bright and weather-resistant LED displays built to withstand outdoor environmental conditions. Developed for high footfall traffic areas such as busy streets and indoor/outdoor malls, replacing static signage with targeted short-dwell content.
- Wirelessly Updated Jackpot Signs Fully-lit frameless LED displays with maximized graphics area, featuring proven wireless communication and ultra-lightweight aluminum construction for easy installation. Available with 'Billions' digit options and weatherproof exterior versions.
- Sunlight Readable Window Signs Digital evolution of jackpot signage, 5X brighter than typical indoor digital signs with HD video visible in full daylight. Shows traditional jackpot messaging and short-dwell content optimized for window spaces at retail.
- LINQ Intelligent Tablets Commercial-grade all-in-one intelligent tablets designed and built by STRATACACHE, ranging from 11" to 55", combining powerful performance with slim form factor for interactive digital experiences. Equipped with front-facing camera and supporting AI and guided selling technology.
- Walkbase Retail Analytics Real-time anonymous audience measurement solution at retail, using Wi-Fi and 3D footfall sensors to gather and aggregate customer data including sensors, video feeds, point-of-sale data, and people-counters.
- Walkbase IntelliCount Occupancy management solution using 3D footfall cameras and Walkbase cloud analytics with mobile-friendly dashboard, launched in response to COVID-19 social distancing needs. Scalable and privacy-friendly with no personally identifiable information collected.
- Content Strategy Services Creative team works with Lottery Marketers to develop hyperlocal content strategies utilizing dynamic data, optimized content frameworks, and industry best practices.
- Installation & Field Services Retail infrastructure experts assist with site surveys, installation, and field services as consultants, or take on full responsibility for these critical roles.
- Network Operations Services End-to-end services including hosting, monitoring, content scheduling and distribution. Backed by STRATACACHE's global operations centers that operate the world's largest digital signage network.
Quantifiable outcome
- Virginia Lottery pilot: convenience-with-gas sales grew 9%, convenience grew 7%, supermarkets grew nearly 15%
- +4 more outcomes
Companies that use Carmanah Signs
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Carmanah Signs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Carmanah Signs partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and strategic.
- Aldi UKcoreMajor UK grocery retailer rollout of National Lottery with Carmanah In-Lane Jackpot Signs at all Aldi UK stores.
- Lisle, Illinois (Chicago) FacilitycoreSTRATACACHE purchased 100,000 square foot facility in Lisle, Illinois (Chicago suburb) for research, support, and product development.
- Waterloo, Iowa Network Operations CentercoreSTRATACACHE purchased 1,000+ seat Network Operations Center and Data Hosting facility in Waterloo, Iowa to support global operations growth.
- Eugene, Oregon Manufacturing FacilityflagshipSTRATACACHE purchased 1.2 million square foot factory in Eugene, Oregon for developing and manufacturing microLED displays, the next generation in video display technology. $150-350 million investment.
- BOE Technology GroupstrategicPartnership with global leader in semiconductor display industry to bring full line of branded LCD display technology. Displays delivered under STRATACACHE family brands Scala and Optika Display.
- Hakuhodo DY HoldingsstrategicStrategic technology partnership with Japan-based international marketing, advertising, and communications company. Joint development of innovative customer engagement experiences to influence shopper behavior and drive digital transformation in APAC region.
- Texas LotterycoreLaunched first in-lane lottery solution in United States at Dollar General stores with wireless jackpot signs.
- Premier Lotteries IrelandcorePartnership with Premier Lotteries Ireland for in-lane solutions, placing thousands of Mini Jackpot Sign Display Units in checkout lanes across Ireland.
- Fastrak Retail UKcoreCo-development partner with PLI and Carmanah for customized in-lane solutions for the Irish National Lottery.
- World Lottery Association (WLA)coreGold Contributor member of the World Lottery Association, supporting WLA initiatives that benefit lottery partners worldwide.
- Scala China (formerly POPSCREENS)strategicAcquisition of all-in-one intelligent tablet and computing device manufacturing company based in Ningbo, China. Rebranded as Scala China to strengthen solution visibility in Asia-Pacific market.
- Camelot UK / National LotterycorePartnership with Camelot UK as In-Lane Jackpot Sign provider. Carmanah Signs provides wireless jackpot signage for National Lottery products at Aldi UK checkout lanes and other retail locations.
- STRATACACHEflagshipParent company and global leader in digital signage. STRATACACHE operates the largest retail digital signage networks in the world. Carmanah Signs is the Lottery & Gaming Division of STRATACACHE.
- 55+ Lottery JurisdictionscoreGlobal lottery customers served across 55+ jurisdictions on four continents, including OLG, Virginia Lottery, BCLC, Connecticut Lottery, Illinois Lottery, and Washington Lottery.
- 700+ CasinoscoreCasino operators globally served with digital signage, table limit signs, and table game signs.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Carmanah Signs competitors and assessment
Company assessmentBroad incumbents
- IGT (International Game Technology): IGT is a global leader in lottery and gaming technology, providing central gaming systems, instant ticket printing, and digital solutions to lotteries worldwide. Carmanah partners with IGT but also competes for the same lottery signage/wall-display deployments. As a much larger full-service vendor, IGT is the primary incumbent Carmanah must position against in lottery retail technology.
- Brightstar (formerly Scientific Games): Brightstar (the lottery-focused business formerly known as Scientific Games, now under Brookfield) is a major lottery technology and services provider offering instant products, lottery systems, and digital engagement solutions. They compete with Carmanah for retail digital signage and lottery retail modernization contracts as part of broader multi-year master agreements with state and national lotteries.
- Inspired Entertainment: Inspired Entertainment provides gaming technology, virtual sports, and lottery solutions including retail interactive terminals and digital signage for lottery and sports betting operators. They serve overlapping customer segments (lotteries and gaming operators) with comparable hardware-heavy retail engagement offerings.
Direct peers
- Pollard Banknote: Pollard Banknote is a leading lottery partner providing instant ticket printing, pull-tab games, and retail digital signage solutions (including PlayCentral and IllumiSign product lines). They are a strategic partner to some lotteries alongside Carmanah and a direct competitor for in-lane jackpot signs and retail lottery engagement technology in North America.
- NeoGames: NeoGames is a global provider of lottery and iGaming technology solutions, offering platforms for draw-based games, instant win games, and digital retail solutions. They overlap with Carmanah in serving national/state lottery operators with technology that modernizes the retail lottery experience and competes for similar customer wallet share.
- BrightSign: BrightSign manufactures commercial-grade digital signage media players and offers BrightSign Network for content management. They compete directly with Carmanah's ARM-based media players and AMP CMS for digital signage deployments, though BrightSign operates across all verticals while Carmanah specializes in lottery/gaming.
- YESCO Electronics: YESCO Electronics designs and manufactures custom LED displays, electronic message centers, and digital signage for casinos, retail, and outdoor applications. They overlap with Carmanah's jackpot sign, outdoor blade sign, and casino table game sign product lines as a comparable specialty LED signage manufacturer.
Others
- Scala (a STRATACACHE company): Scala is a sister brand within the STRATACACHE family providing enterprise digital signage software and solutions across retail, QSR, healthcare, and other verticals. While Scala and Carmanah share the ActiVia Media Platform (AMP) codebase, Scala operates as a separate GTM serving broader retail, making it an adjacent/related peer rather than a direct lottery competitor.
Emerging players
- Broadsign: Broadsign is a digital out-of-home (DOOH) advertising platform providing CMS software for digital signage networks. While focused on advertising rather than lottery, the underlying CMS capabilities, network management scale, and retail media monetization overlap with what Carmanah/AMP delivers to lottery customers.
- Poppulo (formerly Four Winds Interactive): Poppulo is a digital signage and employee communications platform serving enterprise customers across multiple verticals. While not a direct lottery competitor, the underlying CMS, content management, and network operations capabilities overlap with Carmanah's AMP offering and represent an emerging alternative for large enterprise digital signage deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Carmanah Signs social profiles
Digital presenceCarmanah Signs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carmanah Signs leadership team
Management profileNumber of profiles
Profiles10 records
Carmanah Signs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carmanah Signs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carmanah Signs
What does Carmanah Signs do?
Carmanah Signs designs, manufactures, and deploys digital signage hardware and software specifically for the lottery and gaming industry. Its core offering includes the ActiVia Media Platform (AMP) content management software, a full range of digital signage hardware (Digital Menu Boards, jackpot signs, interactive touch tablets, outdoor LED signs, LINQ intelligent tablets), and complementary services (content strategy, installation, network operations, and retail analytics via Walkbase).
Is Carmanah Signs a public or private company?
Carmanah Signs is a private company. It is classified as corporate owned and is currently operating.
When was Carmanah Signs founded?
Carmanah Signs was founded in 1999. It employs 11 to 50 people.
Where is Carmanah Signs based?
Carmanah Signs is headquartered in Calgary, Canada, in the North America region.
How does Carmanah Signs make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing (AMP), professional Services and network Operations Services.
Who are Carmanah Signs's main competitors?
Broad incumbents on record are IGT (International Game Technology), Brightstar (formerly Scientific Games) and Inspired Entertainment. Direct peers are Pollard Banknote, NeoGames, BrightSign and YESCO Electronics. Scala (a STRATACACHE company) is listed as an others. Emerging players are Broadsign and Poppulo (formerly Four Winds Interactive).
Does Carmanah Signs have an API?
No public API is recorded for Carmanah Signs.
What industry is Carmanah Signs in?
Carmanah Signs's product category is Digital Signage for Lottery & Gaming Retail. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition), with a secondary code of MPAEANAH, Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals). Its NAICS code is 339950 and its SIC code is 2540.