What Dollarstore does

Gurusoft AS is a Norwegian private limited software company (Org.nr. 991 543 732) headquartered in Sandefjord, Norway, that provides an all-in-one cloud-based SaaS e-commerce platform to over 400 customers across Norway. The company, operating under the brand Netthandelshuset Gurusoft, combines an online storefront (nettbutikk), Product Information Management (PIM), Content Management System (CMS), and pre-built integrations with the dominant Norwegian and global ERP systems (Visma, Microsoft 365 Business Central NAV, SAP Business One), Norwegian product catalogs (NOBB, Skydda, Luna), point-of-sale systems (PCKasse), and logistics providers (Kolly). It also operates a reporting product line branded Gurusoft EOS og VA for environmental/climate/sustainability reporting.

The platform is delivered as a SaaS subscription starting at 4,500 NOK per month, with tiered pricing for more complex deployments and additional revenue from professional services for implementation and ERP integration. Gurusoft targets industrial/manufacturing companies as its primary vertical, with secondary verticals in house/hobby/leisure, clothing/accessories, and food/beverage, and serves both B2B (Bedriftsmarkedet) and B2C (Forbrukersmarkedet) channels. Named customers include Espegard, Right Price Tiles, Ravns Garage, Oluf Lorentzen, and Brynje. Distribution combines direct enterprise field sales, self-serve inside sales for SMBs, and ERP-vendor partner referrals. The company employs approximately 45 people, is privately held with no disclosed external funding rounds, and operates exclusively in Norway. Marketing is delivered through a content-led motion including GuruMagasinet blog, podcast, webinars, customer stories, social media, SEO, and an annual Ecommerce Summit (next edition October 2026 in Larvik).

Name

Dollarstore

Legal name

Gurusoft AS

Website

https://dollarstore.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Gurusoft is a Norwegian SaaS provider of an all-in-one e-commerce platform combining storefront, PIM, CMS, and ERP integrations, serving 400+ primarily mid-market Norwegian retailers across industrial, home/hobby, apparel, and food/beverage verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. SaaS Subscription - Gurusoft Commerce: Monthly subscription model for the all-in-one cloud-based e-commerce, PIM, and CMS platform. The platform is offered starting at 4,500 NOK per month as a base plan, with pricing tiers based on complexity and business requirements.
2. Professional Services - Implementation: Implementation and consulting services for onboarding customers onto the platform, including ERP integrations and customization.

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

Dollarstore is a Norwegian retailer that provides beauty products, candy, and garden products. The company sells these product categories directly to consumers through its online store at dollarstore.no, operating as a small private retail business based in Oslo.

Product overview

Gurusoft operates as an integrated e-commerce solutions provider offering a platform-plus-modules architecture centered around Gurusoft Commerce, their core all-in-one e-commerce platform. The portfolio includes PIM (Product Information Management) for centralized product data management, CMS (Content Management) for content publishing, and specialized Design Services. The platform supports both B2B and B2C e-commerce through dedicated solutions, along with vertical-specific industry solutions for manufacturing, home/hobby/leisure, clothing/accessories, and food/beverage sectors. All offerings are delivered as cloud-based SaaS starting at 4,500 NOK/month, with seamless ERP integrations enabling connected business operations.

Differentiator

Problem solved

Functional benefit

Brands

• Gurusoft Commerce: All-in-one e-commerce platform solution from 4,500 NOK per month, including nettbutikk (online store), PIM, CMS, and ERP integrations.
• GuruMagasinet

Products and services

• Beauty Products Beauty products offered by Dollarstore for sale to Norwegian consumers through its online store at dollarstore.no.
• Candy Products Candy and confectionery products offered by Dollarstore for sale to Norwegian consumers through its online store at dollarstore.no.
• Garden Products Garden products offered by Dollarstore for sale to Norwegian consumers through its online store at dollarstore.no.

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NOBB (Norsk Osteoporose Bibliotek / Byggevarebransjens varekatalog)coreTechnology or IntegrationNOBB product catalog integration with Gurusoft PIM enables seamless product information management for building materials and hardware retailers using the NOBB catalog system.
• VismacoreTechnology or IntegrationGurusoft provides pre-built ERP integration with Visma systems, enabling seamless data synchronization between Gurusoft Commerce and Visma ERP for customers like Right Price Tiles and in joint marketing efforts combining Gurusoft's e-commerce with Visma NET.
• Microsoft 365 Business Central NAVcoreTechnology or IntegrationPre-built integration between Gurusoft Commerce and Microsoft 365 Business Central NAV ERP, enabling businesses using Microsoft enterprise systems to connect their e-commerce storefront with back-office operations.
• SAP Business OnecoreTechnology or IntegrationIntegration between Gurusoft Commerce and SAP Business One ERP, targeting enterprise customers using SAP for their business operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centra: Swedish SaaS e-commerce platform specializing in fashion, beauty, and lifestyle brands with integrated PIM and order management. Directly comparable all-in-one approach for Nordic B2B/B2C brands, though more fashion-centric than Gurusoft's industrial/B2B emphasis.
• Sana Commerce: ERP-integrated B2B e-commerce platform with native connectors to Microsoft Dynamics 365 and SAP. Highly comparable because Gurusoft's core differentiation is similarly ERP-integrated commerce for the mid-market.
• Vendre: Swedish SaaS e-commerce platform serving Nordic B2B and B2C retailers with PIM, CMS, and ERP connectors. Closest direct competitor to Gurusoft in the Nordic mid-market commerce space.
• Shopamine: Norwegian e-commerce agency/platform provider serving Nordic brands with commerce, PIM, and digital marketing. Same geography and target segment as Gurusoft, making it a head-to-head competitor in the Norwegian mid-market.
• Logiq Commerce: Nordic e-commerce platform (formerly PPI) serving B2B and B2C with PIM, OMS, and ERP integrations. Direct overlap with Gurusoft on functionality, customer segment, and Nordic regional focus.

Broad incumbents

• Optimizely (Episerver): Large established digital experience and commerce platform with Nordic roots (Swedish HQ). Competes with Gurusoft in mid-market commerce but offers a much broader CMS/DXP/CMS portfolio.
• Shopify: Global dominant SMB e-commerce SaaS. While initially a step-down on ERP integration, Shopify is increasingly relevant as it adds B2B and PIM-adjacent features that could pressure Gurusoft's lower-tier SMB pricing.
• Magento (Adobe Commerce): Open-source commerce platform (now Adobe Commerce). Many of Gurusoft's prospects migrate away from person-dependent Magento implementations, making Adobe Commerce the upstream legacy platform from which Gurusoft wins displacement deals.

Emerging players

• Akeneo: Global SaaS PIM specialist. Competes with Gurusoft's PIM module at the more sophisticated mid-market/enterprise level, and could be adopted alongside rather than instead of Gurusoft Commerce.
• inRiver: Swedish-founded PIM platform competing with the PIM module inside Gurusoft Commerce. Also a Nordic-headquartered specialist with adjacency to Gurusoft's industrial/building-materials vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gurusoftas
• Facebookfacebook.com/GurusoftAS
• LinkedInlinkedin.com/company/gurusoft-as
• Instagraminstagram.com/gurusoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dollarstore