Carelle

What Carelle does

Carelle is a privately held New York jewelry design studio founded in 2008 that designs and sells handcrafted luxury jewelry, including rings, bracelets, earrings, necklaces, pendants, men’s jewelry, zodiac charms, and bespoke pieces. It serves luxury jewelry consumers, gift buyers, and customers seeking custom or occasion-based jewelry through its own e-commerce site, a Bridgehampton boutique, private appointments, Neiman Marcus, and independent jewelry retailers.

The product architecture is materials- and craftsmanship-led rather than software-led. Carelle’s pieces are made from 18kt gold with diamonds and natural gemstones, use a signature satin matte finish, and are organized across named collections such as Whirl, Stackables, Brushstroke, Moderne, Knot, Florette, Spiralli, Interlinks, Disco Dots, Bespoke, Men’s Jewelry, Precious Gems, and Zodiac By Carelle. The company describes a 4Q quality system covering design, material, workmanship, and finish, and offers a 5-year Re-Satin warranty for finish restoration.

Carelle’s revenue model is primarily one-time product sales, with listed prices spanning from $375 sterling silver zodiac charms to bespoke pieces priced up to $58,745. Commercial channels include direct-to-consumer e-commerce, high-touch private appointments, a physical boutique in Bridgehampton, and wholesale or reseller distribution through Neiman Marcus and independent jewelers. The company also uses Affirm financing on orders over $50, including 0% APR options, to support higher-ticket purchases.

Name

Carelle

Legal name

Carelle Ltd.

Website

https://carelle.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Carelle is a New York-based private jewelry studio designing handcrafted 18kt gold, diamond, and gemstone rings, bracelets, earrings, necklaces, pendants, and bespoke pieces for luxury consumers through e-commerce, a Bridgehampton boutique, and retail partners.

Ownership category

akta.pro rank

Product category

Luxury Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

akta.pro secondary industries

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

Keywords

• Luxury jewelry design
• Handcrafted gold jewelry
• Diamond gemstone jewelry
• Custom fine jewelry
• Designer jewelry collections

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Luxury Jewelry Product Sales: One-time purchase of handcrafted 18kt gold diamond and gemstone jewelry through e-commerce and retail channels. Products range from $375 for sterling silver pieces to $58,745 for bespoke creations. Standard production items available for immediate purchase with custom orders taking up to 3 weeks
2. Bespoke and Custom Orders: One-of-a-kind custom jewelry pieces designed with customer input. Features vibrant gemstones with the designer building the house around them, transforming nature's artifacts into wearable art
3. Financing Services: Partnership with Affirm to offer monthly payment options on orders over $50, with 0% APR financing available, enabling higher average order values

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Carelle designs and sells handcrafted luxury jewelry made from 18kt gold, natural gemstones, and diamonds. Its catalog includes rings, pendants, bracelets, earrings, necklaces, men's jewelry, zodiac charms, gift cards, and bespoke custom pieces sold through e-commerce, a boutique, private appointments, and retail partners.

Product overview

Carelle is a luxury handmade jewelry brand offering artisan-crafted 18kt gold jewelry with diamonds and precious gemstones. The portfolio consists of nine core collections (Whirl, Stackables, Brushstroke, Moderne, Knot, Florette, Spiralli, Interlinks, and Disco Dots) plus a premium Bespoke custom collection and specialized Men's Jewelry and Zodiac lines. Products span five main categories: rings (194 products), pendants (49 products), bracelets, earrings, and necklaces. All pieces are handcrafted in their New York City studio with signature satin matte finish, featuring natural gemstones and diamonds with GH-VS quality grading. The brand offers personalization services including custom engraving and bespoke design, with retail presence through their Bridgehampton boutique and Neiman Marcus partners across the US.

Differentiator

Problem solved

Functional benefit

Brands

• Zodiac By Carelle: Zodiac charm collection featuring all twelve zodiac signs in gold and sterling silver, priced from $375 to $1,850.

Products and services

• Whirl Collection
• Stackables Collection
• Brushstroke Collection
• Moderne Collection
• Knot Collection
• Florette Collection
• Spiralli Collection
• Interlinks Collection
• Disco Dots Collection
• Bespoke Collection
• Men's Jewelry Collection
• Precious Gems Collection
• After Dark Collection
• Zodiac By Carelle
• Gift Cards
• Private Appointments

Quantifiable outcome

• 5-year warranty on satin finish restoration
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorCarelle products available at over 40 Neiman Marcus locations across the United States including Beverly Hills, New York, Dallas, Houston, Atlanta, Chicago, and other major markets. Products sold alongside other luxury jewelry brands in high-end department store environment.
• Tivol JewelersminorChannel Partner/ Reseller/ DistributorIndependent luxury jewelry retailer with locations in Overland Park, KS and Kansas City, MO carrying Carelle collections.
• Hauser's JewelersminorChannel Partner/ Reseller/ DistributorIndependent luxury jewelry retailer in Newport News, VA offering Carelle pieces.
• Ellard HeffernminorChannel Partner/ Reseller/ DistributorIndependent jewelry retailer in St. Louis, MO featuring Carelle collections.
• Lavaino JewelersminorChannel Partner/ Reseller/ DistributorIndependent luxury jewelry retailer in Westwood, NJ carrying Carelle pieces.
• Zadok JewelersminorChannel Partner/ Reseller/ DistributorIndependent luxury jewelry retailer in Houston, TX featuring Carelle collections.
• East Hampton Meals on WheelsminorOthersCharitable partnership for holiday giving - Carelle participated in a holiday partnership to support the organization's meal delivery services.
• Women's Jewelry Association (WJA)minorStrategic or Co-development PartnerCarelle featured WJA Grant program content on their blog 'Our World', indicating support for women's advancement in the jewelry industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• John Hardy: Handcrafted fine jewelry brand known for artisanal gold and silver pieces with signature woven and textured motifs. Comparable to Carelle in handcraft positioning, named collections, and emphasis on signature design languages and craftsmanship.
• Ippolita: Handcrafted fine jewelry brand founded by a designer with Italian heritage, offering 18kt gold collections with a distinctive matte/hammered finish. Directly comparable to Carelle in handmade NYC/Italian craftsmanship, satin-style finishes, and luxury price architecture.
• David Yurman: Premium American jewelry brand known for handcrafted gold and diamond pieces with signature cable and twisted motifs. Closely comparable to Carelle in positioning (handcrafted precious-metal fine jewelry), price architecture, and US department store + DTC distribution model.
• Gumuchian: Family-owned fine jewelry house with handcrafted 18kt gold and diamond pieces sold through independent jewelers. Comparable to Carelle in family/founder heritage, handmade 18kt gold focus, and independent jeweler wholesale distribution.
• Suzanne Kalan: Independent fine jewelry designer known for handcrafted 18kt gold pieces with baguette diamond patterns and distinctive settings. Comparable to Carelle in designer-led brand, 18kt gold focus, and high-end independent jewelry positioning.
• Roberto Coin: Italian fine jewelry house with signature ruby accent and handcrafted gold designs, sold in luxury department stores and boutiques globally. Comparable to Carelle in fine jewelry price range, named collection structure, and US department store wholesale presence.
• Marli: New York-based fine jewelry brand offering handcrafted diamond and gold pieces with distinctive design language. Comparable to Carelle in NYC design studio, gold/diamond category focus, and luxury department store distribution.
• Shay Jewelry: LA-based fine jewelry brand offering handcrafted diamond and gold pieces with strong celebrity placements. Comparable to Carelle in designer-led positioning, 18kt gold focus, celebrity-driven marketing, and US wholesale.

Broad incumbents

• Tiffany & Co. Iconic American luxury jeweler with extensive 18kt gold and diamond assortment, signature design collections, and global flagship store network. Comparable as an aspirational brand in the same category, though at vastly greater scale and brand recognition.

Emerging players

• Mejuri: DTC-focused fine jewelry brand targeting modern consumers with gold and diamond pieces at more accessible price points. Comparable in DTC e-commerce orientation and brand-building approach, though positioned at lower price tiers than Carelle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarelleJewelry
• Facebookfacebook.com/carellejewelry
• Instagraminstagram.com/carellejewelry
• Pinterestpinterest.com/carellejewelry
• LinkedInlinkedin.com/company/carelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carelle